A service business needs to be agile with digital marketing if it wants to succeed today. Digital marketing growth expert Lisa Apolinski shares tips on how to grow a services business with digital services marketing.
We all want to feel successful. However, If you're not feeling successful often, perhaps it is because you're measuring your worth the wrong way. New research is now supporting age-old wisdom, that success without service inevitably leaves us feeling very shallow.
The notion that Google's search algorithm is biased (explicitly or implicitly) against conservative voices and media outlets is nothing new. President Trump slammed Google for this tendency over the summer when he tweeted a screen shot of the results from a search using the terms "Trump news"... ...and it came back with only left-leaning news organizations in the top spots. So it's hardly surprising that, according to a late Thursday report by the Wall Street Journal, two tech reporters exposed an incident where Google employees considered actively biasing the company's search algorithm to favor news sources that would offer the perspective that Trump's then-newly issued travel ban was unconstitutional, illegal and dangerous, while also surfacing links to resource and information that would allow users to contribute to the ACLU or other organizations working against the ban, while also providing resources for people impacted by the ban. The list of suggestions included: "Actively counter islamophobic, algorithmically biased results from search terms 'Islam', 'Muslim', 'Iran', etc." "Actively counter prejudiced, algorithmically biased search results from search terms 'Mexico', 'Hispanic', 'Latino', etc." "Can we launch an ephemeral experience that includes Highlights, up-to-date info from the US State Dept, DHS, links to donate to ACLU, etc?" the email added. Several officials responded favorably to the overall idea. "We’re absolutely in…Anything you need," one wrote. But a public-affairs executive wrote: "Very much in favor of Google stepping up, but just have a few questions on this," including "how partisan we want to be on this." "To the extent of my knowledge, we’d be breaching precedent if we only gave Highlights access to organizations that support a certain view of the world in a time of political conflict," the public-affairs executive said. "Is that accurate? If so, would we be willing to open access to highlights to [organizations] that…actually support the ban?" While these suggestions were being bandied about, Google co-founder Sergey Brin, who moved to the US from the former Soviet Union as a child, was attending rallies in the Bay Area protesting the ban. Google also joined nearly 100 technology companies in filing a joint amicus brief that February challenging the ban. "The order inflicts significant harm on American business, innovation, and growth." According to the email chain, which was leaked to WSJ, employees responsible for search marketing said they were engaged in a "large brainstorm" about how to react to the search. "Overall idea: Leverage search to highlight important organizations to donate to, current news, etc. to keep people abreast of how they can help as well as the resources available for immigrations [sic] or people traveling," the email says. Some suggested ways to "actively counter" Google searches that produced anti-Islamic and anti-Hispanic search results. Others focused on how the company could use its "highlights" function, the code name for an experimental project that allowed influencers like politicians and musicians to post text updates that would appear directly in Google's search feed. A spokesperson for Google emphasized in a statement that none of these ideas was ever implemented, and that "Google has never manipulated its search results" - which is, of course, objectively untrue. In fact, Attorney General Jeff Sessions is expected to meet with states' attorneys general next week to discuss possible criminal action against tech firms that bias their products against conservatives. "These emails were just a brainstorm of ideas, none of which were ever implemented," a company spokeswoman said in a statement. "Google has never manipulated its search results or modified any of its products to promote a particular political ideology - not in the current campaign season, not during the 2016 election, and not in the aftermath of President Trump’s executive order on immigration. Our processes and policies would not have allowed for any manipulation of search results to promote political ideologies." Because who could ever forgot how Trump's electoral victory caused such "panic and dismay" among top Google executive, after the company actively aided the Clinton campaign only to find that its vast influence on the culture still wasn't enough to push her over the line.
A group of recent University of Oregon graduates has a plan to tackle the global plastic problem, and their solution is even edible, too.
The latest data show continued increases in wealth, but millions are left out of the stock and housing booms. And costly debt such as car loans and student debt are on the rise, especially burdening those who are less likely to benefit from the run up in house and stock prices in the first place.
In the high-cost world of oil and gas production getting the hydrocarbons flowing, and earning revenue, as quickly as possible is one of the leading challenges for the industry
The British Isles could make a five-way joint-bid for the 2030 FIFA World Cup after Ireland joined the feasibility study being conducted by England, Wales, Scotland and Northern Ireland to see whether making an official bid is worthwhile.
Hedging With Volatility Mario Alagoa (Sacred Heart University) May 9, 2018 A risk-averse investor with a long equity position is presumably interested in identifying a hedging strategy that protects the value of that investment. The common approach encompasses using either financial derivatives or holding assets (such as gold or Swiss francs) as portfolio hedges as […]
The global bond rout accelerated overnight, when Japan surprised the market - which had been already on edge over the BOJ's tightening intentions - with an announcement to further "stealth taper" its QE by trimming its buying of bonds due in more than 25 years by 10 billion yen ($88.9 million), from 60 to 50 billion yen at its regular operation on Friday, the bank's first reduction in the segment since July. The announcement bear-steepened the JGB curve, sending local long-term bond yields climbing to just shy of the highest levels since the central bank introduced its negative interest-rate policy in January 2016. The yield on 10-year JGB bonds climbed 1.5 bps to 0.13%, the highest level since Aug. 3, after trading 0.5bps before the BOJ announcement The move was most pronounced among the longest duration Japanese bonds, as 30-year JGB yields rose 4bps to 0.89% hitting the highest level since October, while 40-year broke 1% level, rising as much as 4.5bps, and the highest since November. Futures volumes were running 200% of 10-day average through morning trade. The "super-long" sector for Japanese bonds is favored by institutional investors, and especially pension funds who are seen as major buyers of 40-year debt, life insurers are among the largest holders of 20- and 30-year zones. And as Bloomberg notes, the 1 percent level for the super-long zones is seen as critical in prompting these long-term investors to shift some money back into the yen from higher-yielding overseas debt. The 30-year yield rose four basis points to 0.89 percent, while that on 20-year debt increased 2.5 basis points to 0.645 percent. JGB volatility spiked in July after the BOJ said it would tolerate a wider band of fluctuations in the benchmark yield and allow more flexibility in bond operations, allowing the 10Y yield to rise as high as 0.20% in an attempt to steepen the yield curve and provide some comfort for struggling local banks, even as it continues to push forward with its extraordinary monetary easing. On July 31, the BOJ said that it will allow the 10-year yield to deviate by as much as 0.2% points around zero percent. Earlier this week, governor Kuroda on Wednesday kept the BOJ’s monetary policy unchanged and reaffirmed its commitment to reaching 2 percent inflation. Meanwhile, the re-election as party leader of PM Abe - who appointed Kuroda to head the BOJ in 2013 - will ultimately serve as an endorsement of his mix of monetary easing, regulatory reform and fiscal flexibility. Yet even with the de facto tightening, the Japanese yen ignored Friday’s tapering move, dropping to a two-month low versus the dollar and the USDJPY rising as high as 112.87, as the Topix index rallied to the highest level since May in the footsteps of the furious rally that has gripped global stocks in recent days. Commenting on the move, Mitsubishi UFJ's Naomi Muguruma said that "the BOJ’s action is in line with the policy of conducting market operations more flexibly and is aimed at improving market activity, not at raising yield levels. The move also comes in light of a supply/demand balance as government bond issuance in the super-long zone is reduced this year." The rise in Japanese yields joined a global selloff in U.S. Treasuries, which overnight traded at 3.08% - one of the highest levels in recent years - and German bunds, ahead of another interest-rate hike by the Federal Reserve next week. The European Central Bank this month confirmed it will cut bond-buying in half next month and anticipates that new purchases will be halted by the end of the year. While Friday’s surprising announcement will bolster speculation that the BOJ is seeking to intentionally guide yields higher, many investors do not see the advance in Japanese yields sustaining as they see authorities carrying on with the ultra-loose monetary policy indefinitely, after Prime Minister Shinzo Abe’s winning his third straight three-year term as head of the ruling Liberal Democratic Party on Thursday took him a step closer to becoming the country’s longest-serving premier. "The BOJ’s move Friday confirmed market views that it will continue to gradually reduce buying in super-long maturities as it looks sustain its easy policy for a while with Abe government continuing,” said Akio Kato of Mitsubishi UFJ Kokusai Asset Management in Tokyo. "The longer-yields have reacted but their moves are contained within the levels of steepening anticipated under the BOJ’s latest tweaks." In an attempt to encourage curve steepening, earlier in the month the central bank raised purchases of short-tenor notes this month to offset a cut in frequency of operations for those maturities. Still some said this may be too much ado about nothing: “We shouldn’t read too much into each operation as it is conducted within the policy mandate” of being more flexible, said Muguruma of Mitsubishi UFJ.
As technology improves the ability of devices to record data related to exercise and health, more companies are seeing the opportunities this new approach may offer. Understanding the variables of that disruption and not clinging to outdated ideas will be essential for the future.
Richelieu and Mary Dennis, the mother-son cofounders of the billion-dollar Sundial Brands, built a hair and skincare empire around natural products for women of color—upending the beauty market along the way.
La prima edizione del ranking che comprende società attive nei settori dell'IT, dell'hardware, dei media, del commercio elettronico e delle telecomunicazioni.