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Why comScore Is a Likely Acquisition Candidate

Chris Versace submits:

I think the long-term prospects for comScore (SCOR) are bright, as both Internet traffic and digital consumption continue to grow significantly. Putting the fundamental and takeout perspectives aside, I recommend investors accumulate shares in comScore below $25 at which point SCOR shares are trading in line or at a discount to Nielsen Holdings NV (NLSN) shares on an Enterprise Value to Revenue basis. At that $25 level, the risk-reward basis is skewed toward the reward side for long-term and patient investors with downside to roughly $22 and upside to more than $32. That aside, should comScore make significant improvements to its margin profile near term, I would look to revisit potential downside and entry points.

The discussion

As content consumption continues to move online across the globe, irrespective of types of devices, companies will need to have a better understanding of consumers’ online behavior in order to effectively market and


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