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Executive Impact › Nihon Kraft Foods Ltd

When most people hear the name Kraft Foods, they think of cheese. Yet cheese accounts for only 14% of the company’s sales worldwide. In Japan, Kraft Foods is much more successful with gum and candy brands such as Clorets, Stride, Recaldent, Halls, Mentos, Xylicrystal, Bubblicious and many more. Kraft Foods…