- 26 мая 2012, 03:00
- The Independent. Business Analysis
Like a balding man buying a sports car, when a company comes up with a whacky new name, chances are there's some kind of crisis going on. Yell yielded to the temptation of a zany name change this week as the Yellow Pages publisher announced it was spending hundreds of thousands of pounds on a quirky new moniker that even its boss admits is meaningless.