- 16 июля 2012, 16:20
- POLITICO. TOP 10 Blogs
The Pew Research Center’s Project for Excellence in Journalism is out with a new report showing that YouTube has become a major platform for news.
About one-third of the most searched terms on YouTube were news related, according to the PEJ's analysis of fifteen months of data. More than a third of the most-watched videos came from citizens, while more than half came from news organizations.
Among the key findings:
The most popular news videos tended to depict natural disasters or political upheaval—usually featuring intense visuals. The three most popular storylines over the 15 month period were non-U.S. events (70% of YouTube’s audience is international). The Japanese earthquake and tsunami was No. 1 (and accounted for 5% of all the 260 most-watched videos), followed by elections in Russia (5%) and unrest in the Middle East (4%).
The most popular news videos are a mix of edited and raw footage. More than half the most-viewed videos, 58%, involved footage that had been edited while a sizable percentage, 42%, was raw footage. This mix of raw and edited video, moreover, held true across those coming from news organizations and those produced by citizens. Of videos produced by news organizations, 65% were edited, but so were 39% of what came from citizens.
The full PEJ report here.