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How a Subtle Difference in Attitude Transformed a Small Store into a Global Brand

Gertrude Boyle began life as a German Jew in the 1920’s. In 1937, when she was 13 years old, her family left Germany and moved to the United States, surrendering all material possessions, but escaping with their lives. English: Flagship Store of Columbia Sportswear in Portland. (Photo credit: Wikipedia) Safe in her [...]

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