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Oscar nomination buzz and smart timing from Sony (SNE) helps Zero Dark Thirty win the weekend's box office race and put it on a pace to possibly see $100M in ticket sales. The studio knew going in a little political controversy would follow the film and slotted its release to maximize the effect. With a production budget of just $40M, the film should hit profitability very shortly.

Oscar nomination buzz and smart timing from Sony (SNE) helps Zero Dark Thirty win the weekend's box office race and put it on a pace to possibly see $100M in ticket sales. The studio knew going in a little political controversy would follow the film and slotted its release to maximize the effect. With a production budget of just $40M, the film should hit profitability very shortly. Post your comment!

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