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Ninjas and Analytics

I know a secret. You’re not going to like this secret, but I’m going to tell you anyway because you deserve to know. It’s about the new Web analytics tool you recently purchased. You know how it promised to give you “real-time intelligence”? You know how you made a substantial investment because you wanted to know the true ROI of all your digital strategies? The unfortunate truth is that, more than likely, you’re wasting your money.