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Yahoo Is Gambling On The Right Mix Of Acquisitions

By Nicholas Kitonyi:

Yahoo (YHOO) is taking the bull by the horns in its bid to mount competitive pressure on rival Google (GOOG). The Sunnyvale, CA-based internet search laggard recently acquired social blogging site Tumblr for $1.1 billion, which many people thought to be an overvaluation of David Karp's company. Unconfirmed reports now indicate that Yahoo has also placed a bid for online video streaming company Hulu, where it is likely to face stiff competition from a selection of private equity firms. KKR & Co. (NYSE:KKR) and Silver Lake Management are also said to have placed their offers in what promises to be an interesting bidding war.

In January 2013, Yahoo CEO, Marissa Mayer did point out that the company's priority was user engagement. At that time, many would have wondered what she meant, but it's all becoming clear now. Yahoo's recent acquisition of Tumblr is a clear indication of the


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