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Stuart Stevens, The Daily Beast
Advertising trends come and go, but the power of the word “new” always endures. The longing for a product that we have not yet experienced strikes some primeval need, particularly in Americans.A natural corollary is that once voters accept a member of a new generation as president, they rarely return to earlier generations in the races that follow. It has only happened once in modern times, when Reagan defeated Carter.So it is with our politics. More often than not, experience is defeated by a more compelling message in a presidential race. The classic example of this is...

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