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The Difficulties Of Differentiated Competition - ShareFile And Box.com In Healthcare

A couple of weeks ago I covered news from Citrix ShareFile that they were introducing a specific solutions targeting the health sector. Off the back of some changes to HIPAA regulations, Citrix took the opportunity to create a point of differentiation for itself. That seems a logical stance to take given that there is so much noise in the enterprise file sharing and synchronization space. But the problem with choosing a niche within which to differentiate is that if that niche is big enough to offer an attractive amount of business for your own company, chances are it does for someone else too.