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Apple's Exceptionalism and What It Means for the Big IT Vendors (Hint -- It Isn't Good)

Okay, I’ll admit it—I bought another iPhone recently. The purchase set me thinking about how Apple manages to sustain the revenues and profits that help make it one of the world’s most valuable companies when the history of the technology industry is littered with hardware-focused companies that have fallen by the wayside – Atari, Flip Video, BlackBerry.

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