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E-Fulfillment In The Developing World Requires Different Logistics Models

It is not news that the primary way that e-commerce goods are delivered in North America and Europe is by parcel. I have argued that we will see increased use of couriers to support e-fulfillment because large traditional retailers, with all their stores in metropolitan areas, could potentially compete against Amazon and other e-commerce retailers by being able to deliver goods more quickly by using a courier model.