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Procter & Gamble looks to unload MDVIP

  • Procter & Gamble (PG +0.3%) wants to sell a personalized healthcare unit that caters to wealthy consumers.
  • MDVIP has a network that extends to 700 physicians in 42 states with a membership price of $1.5K per year.
  • Piper Jaffray is out shopping MDVIP to interested parties. Insiders say a P-E firm will be the most likely buyer.
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