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Yahoo hires WaPo sales chief to handle North American ad sales

  • Washington Post chief revenue officer Kevin Gentzel is leaving to become Yahoo's (NASDAQ:YHOO) head of North American ad sales.
  • News of Gentzel's hiring comes ahead of Yahoo's Oct. 21 Q3 report, and follows a Q2 in which Yahoo saw a 7% Y/Y drop in display ad sales.
  • Gentzel will report to Ned Brody, hired from AOL a year ago to be Yahoo's Americas ad chief. COO/sales chief Henrique de Castro was fired in January following a rocky 15-month tenure.
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