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SONNY BUNCH: IF HOLLYWOOD WANTS A SCAPEGOAT FOR POOR TICKET SALES, BLAME THE POOR PROJECTION TECHNIQ…

SONNY BUNCH: IF HOLLYWOOD WANTS A SCAPEGOAT FOR POOR TICKET SALES, BLAME THE POOR PROJECTION TECHNIQUES OF MOVIE THEATERS.

It has gotten to the point that, were I not literally writing about movies for money, I would never go to theaters anymore. Why would I go watch a muddy picture on a screen showing a dimmed image surrounded by grayish-letterboxed rectangles when I can stay at home in the darkness of my basement and watch a movie in the appropriate brightness on my 60-inch HD plasma a few months after its initial theatrical release? A Blu-ray is often cheaper than a theater ticket anyway, radically so once concessions are taken into account. To say nothing of the price differential for an On Demand rental. If you don’t need to see something upon its initial release, why would you even bother going to theaters?

No wonder AMC stock is down radically. If exhibitors can’t be bothered to exhibit films properly, what, exactly, is their raison d’etre?

So a terrible product, made by people who viscerally loathe middle America, terribly displayed by theater owners who don’t give a damn about their customers. Heckuva job all around, fellas.

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