Dangers of a Double-Bottom Line: A Poverty Targeting Experiment Misses Both Targets -- by Dean Karlan, Adam Osman, Jonathan Zinman
- 19 марта, 16:02
- NBER (National Bureau of Economic Research)
Two for-profit Philippine social enterprises, aiming to demonstrate corporate social responsibility by increasing microlending to the poor, incorporated a widely-used poverty measurement tool into their loan applications and tested the tool using randomized training content. Treated loan officers were instructed why and how to use the tool for targeting; control group training merely labelled the tool "additional household information". The targeting training backfired, leading to no additional poor applicants and lower-performing loans. Descriptive evidence suggests the targeting training exacerbated loan officer misperceptions and multitasking problems. Our results help explain why corporate social responsibility efforts are often siloed from core operations.