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Shoppers being misled by labels that claim food is 'artisanal' or homemade

Manufacturers too often make false claims and use deceptive pictures on labels, and regulation should be toughened up, says EU consumer champion

Food manufacturers are deceiving the public by mislabelling their products as “artisanal” or homemade and implying they are full of healthy whole grains and fruit when they are not, according to a new report.

Food labelling needs to be toughened up, says the European Consumer Organisation (BEUC) which has published the report. While manufacturers have to put salt, sugar and fat levels on the back of the pack, there is nothing to stop them making false claims and using deceptive pictures on the front.

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