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Cadbury to launch Dairy Milk bar with 30% less sugar

Customers can choose between original and new version, which has extra fibre

If you are watching your weight but struggle to give up chocolate there may be some relief in view, because Cadbury is to launch a new version of its famous purple liveried Dairy Milk bars with 30% less sugar.

The lower-sugar bar took a team of 20 scientists, nutritionists and chocolatiers almost two years to finesse, the company said. The recipe does not rely on artificial sweeteners, colours or preservatives but instead includes more fibre in place of some of the sugar.

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