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New Lexus 'December To Remember' Ads Refresh Iconic Campaign After 19 Years

"December to Remember" was a trailblazing idea in the luxury-car market when Lexus fielded it nearly 20 years ago: making an active selling season during Christmastime. "The Lexus event has reshaped how other brands approach the end of the year," says Lexus brand chief Cooper Ericksen.