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Jimmy Greaves had the right idea: football broadcasting should be fun | John Brewin

As one half of Saint and Greavsie, the former striker spoke about the sport he loved with enjoyment and wit. We could do with some of that now

“I am someone who believes that what we need without a doubt is more of Jimmy Greaves,” wrote the performance poet John Hegley in Greavsie, an ironic yet affectionate early-1990s paean to a then ubiquitous figure. “The more I get of Greaves, the more my life achieves.”

The Premier League’s paywall model would soon be bringing down the curtain on one of the more curious and varied media careers of an ex-footballer. ITV’s failure to land broadcast rights to what the victor, Sky, would trail as a “whole new ball game” meant the axe for Saint and Greavsie in July 1992.

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