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Stop, you can't pop: prosecco Pringles seized in Italy

250 tubes of wine-flavoured crisps taken in investigation into use of protected name

The Italian agriculture minister, Teresa Bellanova, has pledged to fight against “identity theft” after hundreds of tubes of prosecco-flavoured Pringles were seized from a supermarket chain in the Veneto region.

The supermarket had purchased the crisps, officially labelled “prosecco and pink peppercorn flavour”, from a marketing affiliate of Pringles in the Netherlands. The product is among the brand’s “Dinner Party” range.

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