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Amazon Prime Video outpaces Netflix growth after Premier League debut

Subscriber numbers up 35% in fourth quarter, giving Amazon its best year since launch

Amazon has overtaken Netflix to become the fastest-growing video-on-demand service in the UK, as tactics including live-streaming Premier League matches helped it record its best year for adding new subscribers since it launched six years ago.

Amazon Prime Video subscriber numbers jumped by 35% year-on-year in the fourth quarter, to 7.14m homes, coinciding with its debut broadcast of 20 Premier League matches.

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