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ACE Aviation
12 февраля 2013, 06:26

David Brock: The Right-Wing Media's Immigration Trap

President Obama is "busy trying to get everybody to hate each other." That's the conclusion Fox News CEO Roger Ailes describes in a provocative new interview with The New Republic. It's an ironic claim coming from a man whose network has profited for years from promoting racial discord, only to see that very animosity torpedo his political party and ensnare their media megaphone. Immigration reform has trapped Fox and the rest of the right-wing media between their ideological audience and their political leaders, with no way to emerge from the debate while maintaining their relationships with both. They must either divorce themselves from the Republican Party, or abandon the people whose regard pays their salaries, a stark choice that has resulted in the straddling and ideological contortions we've seen of late. It's still unclear which way their opportunism will take them. It is in this environment that Ailes recently told The New Republic that his network will begin to "articulate" that Republicans "have a lot more opportunity" to offer Latinos than Democrats and declared, "I don't have any problem with a path to citizenship." It's a calculated risk that the political gain that could accrue to the Republican Party if they are credited with helping to pass reform and the potential new viewership among Latinos outweighs the hit Fox might take to its ratings if the shift in tone offends its right-wing audience. Ailes certainly has a long way to go if he hopes a change in tone will bring in a Latino audience and convince them to support the GOP. Conservative talkers on radio and TV have spent years spewing invective against undocumented immigrants, with dramatic impact both in Washington and on their audiences. The right-wing media was widely credited with defeating efforts for bipartisan comprehensive immigration reform during the Bush administration. Listeners and viewers received a daily dose of invective from Rush Limbaugh, Lou Dobbs, Sean Hannity, and others, all declaring the legislation amnesty and calling for its defeat. As the 2007 bill sank, then-Senate Majority Whip Trent Lott (R-MS) decried how "talk radio is running America" and complained that senators were "being pounded by these talk-radio people who don't even know what's in the bill." The revolt against legislation that had been endorsed by President Bush and the Republican congressional leadership was a substantial shift for a community of right-wing pundits who had served as lapdogs to the GOP for years. And with the bill's defeat, comprehensive immigration reform was pushed off the agenda for half a decade, as GOP leaders backpedaled furiously to realign their position on the issue with that of their base. But the party paid a heavy price for that shift, both losing support among Latinos and stirring up their base in a manner difficult to walk back. The GOP presidential candidates' share of the Latino vote has plummeted from 44 percent in 2004 to only 27 percent in 2012. And the years of vicious anti-immigrant hate has led to broader prejudice among the right-wing media audience -- a recent National Hispanic Media Coalition survey found "a consistent pattern whereby Fox News audiences are indeed more likely to hold negative stereotypes about Latinos." This collapse in support for Republicans among Latinos has led to a panicked reassessment in the Republican Party, with party elders determined to find a way to recapture the votes of a group that at one point was splitting almost evenly between the parties. And in the days after Romney's defeat, several right-wing media leaders joined them, led by News Corp. CEO Rupert Murdoch, who wrote on Twitter that "Republicans have to ignore 5 per cent nativists and embrace Hispanics." Murdoch was joined by, among others, Hannity, who declared that [w]e've got to get rid of the immigration issue altogether," saying he had "evolved" on immigration and calling for a pathway to citizenship for the undocumented; Laura Ingraham, who said that in the wake of the election "the language of dealing with Latinos has to be changed"; and Bill O'Reilly, who said that the GOP "has to figure out what message in their philosophy is going to be accepted by black and Latino voters." All had records of anti-immigrant rhetoric, but shifted their tone to boost the GOP. Others on the right refused to back down and vehemently pushed back against the notion that a shift on immigration was necessary. Rush Limbaugh made clear that any immigration proposal would have to go through him. "I don't know that there's any stopping this," said the prominent host. "It's up to me and Fox News, and I don't think Fox News is that invested in this." Meanwhile, Levin accused Republicans of "race pandering." But the GOP establishment players worried about their party's ability to attract Latinos had an ace in the hole: Sen. Marco Rubio, who has emerged as the GOP's champion on immigration reform in the days since the election. Rubio brings with him a unique shield from right-wing criticism. Rather than being a supposed maverick like Sen. John McCain, Rubio is a staunch Tea Party conservative who has spent years building up his bona fides, and is regarded as a rising star by that movement. Conservative media figures like him and want him to succeed. And that has led to an odd dynamic on the right. Rubio has made a whirlwind tour among the top right-wing talkers to promote the Senate plan he supports, which includes a pathway to citizenship for undocumented immigrants, a policy anathema on the right. Listeners and viewers were treated to quite a spectacle: right-wing hosts who had made their bones on rants against amnesty praising Rubio as a "very, very impressive man" looking to do something "admirable" with his "fascinating" plan. Rubio's office was quick to blast out the talkers' praise to reporters. But while the talkers have been happy to praise Rubio, they've stopped short of fully endorsing his plan. The reason seems clear: it remains toxic with their audience. According to a recent ABC News/Washington Post poll, those who identify themselves as "very conservative" oppose a path to citizenship by a 37-61 margin. One area where everyone on the right can agree, however, is that they despise President Obama. Thus we see Sean Hannity using his Fox platform to castigate the president for supporting a path to citizenship, which Hannity termed "amnesty," while praising Rubio for his own plan, which also includes a path to citizenship. A right-wing media united in their hatred of the president has little direction to go other than outright rejection of whatever Obama calls for, regardless of what that is. Thus Obama's plan becomes "amnesty" even though, while there remain some key differences, its details are quite similar to the plan created by the Group of Eight, which itself closely resembles the defeated bipartisan plans of the last decade. This is nothing new. Obama was met with near-universal Republican opposition when he backed a health care reform bill featuring proposals gleaned from legislation Mitt Romney passed in Massachusetts. Climate legislation based on the sorts of cap and trade ideas that had circulated in Republican circles for years and had been backed by McCain before the 2008 election was suddenly anathema once it had Obama's support. Conservatives have noted for generations that tax cuts provide economic stimulus - except the ones Obama put forth in his 2009 stimulus bill, which they lined up to falsely claim had created no jobs. And so the legal status of 11 million immigrants hangs in the balance, held hostage by a right-wing media searching desperately for a way to hold on to their audience without driving their party to political Armageddon.

11 февраля 2013, 20:33

The unbearable whiteness of being

The New Republic is catching heat for its latest cover story about the Republican party, titled "The Party of White People: An Historial Investigation." The complaint, voiced by Reason.com on Friday and by the influential conservative blogger Ace of Spades today, is that the ultra-white TNR is one to talk. "[A] quick Wikipedia investigation of the magazine's 15 editors throughout its century of publishing reveals that each and every one... was not just white, but white and male," Reason's Matt Welch writes. "Though word on the street is that TNR is now 'add[ing] women's voices to a magazine that has long been short on them,' so hooray for progress, etc." Ace's tirade against TNR comes in a series of tweets, including: "[B]ased on the TNR writers I know, the palette ranges all the way from pasty to eggshell"; "Some of us dream of an All-White Nation... but in the meantime we content ourselves with TNR's offices"; "GOP: The Party of White People TNR: The Magazine of White People MSM: The Industry of White People"; and on, and on, and on. The TNR staff is and always has been predominantly white -- even moreso than your average American magazine -- but the notion that this should preclude them from publishing an article on the Republican party's problems with non-white voters is absurd. Everyone with even an introductory understanding of politics -- including prominent conservative pundits -- knows that the GOP needs to reach non-white male voters. It's why Fox News president Roger Ailes appears in the pages of this week's issue talking about Hispanic outreach. (It's also worth noting that Ace of Spades and Reason didn't seem to have a problem with the majority white Fox News discussing the party's whiteness on election night.) Those who argue that TNR should not report on the Republican party's race dilemma, due to concern over their own makeup, are being intellectually lazy at best. This isn't a case of pot calling the kettle black -- er, white -- because TNR isn't a major American political party on par with the GOP. It's a relatively small magazine that aims to keep it's finger on the pulse of American culture on politics. Should TNR diversify its offices? That's up to them. But for the GOP, it isn't a case of should or shouldn't. It's a case of must.

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11 февраля 2013, 18:56

Array

Ace of Spades, TwitchySo, what’s with the all-white cover of the new issue of The New Republic? Is it an in-depth photo essay on Snowstorm Nemo? A tribute to famous white beat combo The Beatles? A cost-cutting stunt to save ink? No, if you look closely, you see the featured story about Republicans is called, “The Party of White People: An Historial Investigation.”Sigh. We at Twitchy looked into this phenomenon called “white people” during last year’s presidential campaign, when it was apparently a very big deal. These white...

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11 февраля 2013, 12:38

Новости / 8 из 10 самых популярных Android-девайсов производит Samsung

Мы знаем, что Samsung является лидером рынка смартфонов, благодаря своей широкой линейке Android-устройств Galaxy. Согласно данным Canalys за 4-й квартал прошлого года, Samsung смогла реализовать 62,9 миллиона смартфонов, львиную долю которых составляли аппараты на Android. Ближайшим конкурентом корейской компании на рынке Android-смартфонов смогла стать китайская Huawei, продавшая за этот же период лишь 11,5 миллионов "умных" девайсов.Новое исследование аналитической фирмы Localytics наглядно продемонстрировало отрыв корейской компании от конкурентов — 8 из 10 самых распространенных среди пользователей Android-девайсов — это гаджеты Samsung.  Первые два места по распространенности за флагманскими аппаратами двух последних лет — Galaxy S III (см. обзор на Hi-Tech Mail.Ru) и Galaxy S II. Эти два смартфона лидируют с огромным отрывом — ими пользуется 17,4% владельцев Android-девайсов. На третьем месте еще один хит корейской компании — Galaxy Ace с 3% пользователей. Четвертое и пятое место заняли огромные Galaxy Note (2,6%) и Galaxy Note II (2%). Шестое место у бюджетника Galaxy Y (1,9%), и лишь на 7-й позиции находится первый гаджет, производителем которого является не Samsung — это сверхпопулярный Amazon Kindle Fire (см. обзор на Hi-Tech Mail.Ru), открывший пару лет назад эру дешевых планшетов. Сразу за ним следует бюджетный 7-дюймовый аналог Samsung — планшет Galaxy Tab 2 (1,4%), а на 9-й строчке расположился единственный смартфон другого производителя — Motorola Droid RAZR. Замыкает рейтинг Samsung Epic 4G — американская операторская версия Galaxy S с физической клавиатурой.

11 февраля 2013, 08:30

Sports › Indians set to roll dice with Matsuzaka

Daisuke Matsuzaka, the Japanese pitching ace who helped Boston to a World Series title before injury derailed his Major League Baseball career, is set to sign a minor-league deal with Cleveland. "Dice-K" and the Indians reached an agreement on Sunday, pending completion of a physical exam on Monday, an article…

10 февраля 2013, 16:56

Высококачественные соединительные кабели от Zignum

Компания Zignum, специализирующаяся на изготовлении аксессуаров, в дополнение к настенным креплениям, системам охлаждения для ноутбуков и различным принадлежностям для плееров iPod, а также iPad и других планшетов, представила новый вид продукции - качественные соединительные кабели. Производитель сфокусируется на выпуске HDMI, Toslink, USB, DVI и сетевых кабелей в трех категориях: Prime (высококачественные), Professional (среднего уровня) и Basic (начального уровня). "Мы хотели сформировать портфель кабельной продукции, который был бы привлекателен для всех групп пользователей, уделяя при этом главное внимание высокому уровню ее качества", - объясняет Бастиан Фрёлиг (Bastian Fröhlig), PR-менеджер компании Zignum. Флагманскими продуктами в этой линейке должны стать HDMI-кабели, изготовленные из сверхчистой (99,99%) бескислородной меди, обеспечивающие максимальный уровень качества передачи сигнала. Благодаря тройному экранированию, а также двум ферритовым поглотителям и позолоченным контактам (24 карата), потери данных находятся на минимальном уровне. Кроме того, кабели имеют дополнительный HDMI Ethernet канал (HEC) для обеспечения сетевого соединения и поддерживают реверсивный звуковой канал Audio Return Channel (ARC), технологии Automatic Content Enhancement (ACE), Deep Colour, а также передачу 3D-контента через HDMI с разрешением вплоть до 2160p. "В премиум-сегменте мы предлагаем продукцию непревзойденного уровня качества", - говорит Фрёлиг. И в подтверждение его слов Zignum предоставляет на эти продукты 15-летнюю гарантию производителя. Дополнительную информацию о кабелях компании Zignum можно найти на сайте www.zignum.de. (nolink)

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10 февраля 2013, 08:21

Sports › Cubs welcome Japanese pitcher Fujikawa

Former Hanshin Tigers closing relief ace Kyuji Fujikawa will officially join his new Chicago Cubs teammates on Sunday when the Major League Baseball club's pitchers and catchers report for pre-season camp. Fujikawa has spent the past week in Arizona ahead of Tuesday's start of workouts with the team after signing…

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09 февраля 2013, 01:43

Daniel Davis: Independence -- From Rational Analysis?

Crude Oil: What Evidence and Logic Says about 'Energy Independence' There's hardly a day that goes by anymore when we don't hear some story reinforcing the idea that the United States has entered a new oil boom and in only seven years we'll have achieved energy independence. Agencies such as the Energy Information Administration (EIA), the International Energy Agency (IEA) and organizations and institutions like Harvard University, and Citi Group have all hailed the new 'tight oil' formations in the United States as enabling an energy-independent America by the year 2020. Unfortunately, an examination of American consumption patterns and the underlying fundamentals of global oil supply expose the impossibility of such claims. A continued belief in these unsubstantiated claims could have a decidedly negative effect on the U.S. economy. First, a few critical facts about American oil consumption. According to the EIA, as of last November, the U.S imported 8.1 million barrels of oil per day (mbd). Last month the EIA projected that by 2020 the U.S. would still have to import 35 percent more than we can produce just to meet domestic demand: by any definition, that is not 'independence.' But buried in the EIA report was a fact that shows how perilous our situation beyond 2020. The report notes on page one of the Executive Summary, that even if we succeed in reaching the highest total oil production target of 7.5 mbd, by 2020 U.S. production will begin "declining gradually to 6.1 million bpd." In other words, even according to the EIA's optimistic hopes for tight oil production, the U.S. will reach 2020 still requiring imports to meet 35 percent of our daily needs, but then begin a decline thereafter! Yet there are other publicly available sources of information which not only expose the impossibility of reaching 'independence' by 2020, but indicate the potential for a near-term supply problem. Bloomberg reported late last month that after seven consecutive quarters of slower economic growth, China rebounded in the final quarter of 2012 with nearly 8 percent growth, and are expected to "keep accelerating through at least the end of September." Bloomberg also reported last week that owing to an improving U.S. economy, domestic demand for crude increased and along with the increased demand for oil in China, had caused a four-month high in oil price. Further, most analysts project Indian economic growth to approach 6 percent in 2013, resulting in a further stress on global demand for crude oil. The 'ace in the hole' for most has been the assumption that Saudi Arabia will increase its production of oil so that while the U.S. is moving towards independence, the Kingdom would provide for the rest of the world. To support this view, Saudi Crown Prince Abdulaziz bin Salman told Bloomberg on January 29th "We will maintain our current oil exports levels for the next twenty years and beyond despite the rise in demand," the minister said. "Those who are forecasting the kingdom to turn into an oil importer are ignorant bordering idiocy." The same Bloomberg article noted that total Saudi capacity was 12.5 mbd, that the Kingdom produced 9.57 mbd in December, and they exported 7.1 mbd. The Crown Prince also projected that over the next 17 years, he expects Saudi Arabia's domestic consumption to increase by 4 mbd above current levels. Since there are no plans to increase capacity, it is a virtual certainty Saudi exports will not remain at current levels, but decline in proportion to the increase in domestic use as has been the case for the last decade. Evidence is mounting that the world is having a hard time now to meet global needs, much less 20 years from now. The implications of that fact are profound for our country. With oil prices already near $100 for West Texas Intermediate (and Brent at $117 as of 8 February) it won't take much of a hike in prices to put the brakes on the small improvement our economy has made. We are still trying to discover ways to eliminate trillion-dollar annual budget deficits while trying to reduce the weight of existing debt. In order to achieve either goal, our economy must grow and for a sustained period of time, even with budget cuts and increases in taxation. But if the price of oil continues to follow supply and demand fundamentals as it has for the past several decades, the price could rise to levels in the near future that will inhibit growth, thus profoundly compounding our ability to reduce debt. We are presently able to keep our economic ship afloat because of measures like quantitative easing and asset buying by the Federal Reserve. But that is only possible because inflation has been kept in check and the Fed is able to keep the price of money artificially low with near-zero interest rates. Inject into that messy process an increase in the price of oil that the Fed cannot control, the result will be the cost of doing business increases, revenue decreases, and an already challenging economic situation deteriorates further. It is well beyond time when we must stop deluding ourselves with claims that all is well with our energy security and begin to take serious steps to address the likely looming problems. There is ample and readily available evidence to confirm that the United States won't achieve anything close to energy independence by 2020. Failure to address these problems now will postpone them until there is a legitimate crisis later. Without action the fundamentals will impose themselves on us whether we like it or not.

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09 февраля 2013, 01:43

Daniel Davis: Independence -- From Rational Analysis?

Crude Oil: What Evidence and Logic Says about 'Energy Independence' There's hardly a day that goes by anymore when we don't hear some story reinforcing the idea that the United States has entered a new oil boom and in only seven years we'll have achieved energy independence. Agencies such as the Energy Information Administration (EIA), the International Energy Agency (IEA) and organizations and institutions like Harvard University, and Citi Group have all hailed the new 'tight oil' formations in the United States as enabling an energy-independent America by the year 2020. Unfortunately, an examination of American consumption patterns and the underlying fundamentals of global oil supply expose the impossibility of such claims. A continued belief in these unsubstantiated claims could have a decidedly negative effect on the U.S. economy. First, a few critical facts about American oil consumption. According to the EIA, as of last November, the U.S imported 8.1 million barrels of oil per day (mbd). Last month the EIA projected that by 2020 the U.S. would still have to import 35 percent more than we can produce just to meet domestic demand: by any definition, that is not 'independence.' But buried in the EIA report was a fact that shows how perilous our situation beyond 2020. The report notes on page one of the Executive Summary, that even if we succeed in reaching the highest total oil production target of 7.5 mbd, by 2020 U.S. production will begin "declining gradually to 6.1 million bpd." In other words, even according to the EIA's optimistic hopes for tight oil production, the U.S. will reach 2020 still requiring imports to meet 35 percent of our daily needs, but then begin a decline thereafter! Yet there are other publicly available sources of information which not only expose the impossibility of reaching 'independence' by 2020, but indicate the potential for a near-term supply problem. Bloomberg reported late last month that after seven consecutive quarters of slower economic growth, China rebounded in the final quarter of 2012 with nearly 8 percent growth, and are expected to "keep accelerating through at least the end of September." Bloomberg also reported last week that owing to an improving U.S. economy, domestic demand for crude increased and along with the increased demand for oil in China, had caused a four-month high in oil price. Further, most analysts project Indian economic growth to approach 6 percent in 2013, resulting in a further stress on global demand for crude oil. The 'ace in the hole' for most has been the assumption that Saudi Arabia will increase its production of oil so that while the U.S. is moving towards independence, the Kingdom would provide for the rest of the world. To support this view, Saudi Crown Prince Abdulaziz bin Salman told Bloomberg on January 29th "We will maintain our current oil exports levels for the next twenty years and beyond despite the rise in demand," the minister said. "Those who are forecasting the kingdom to turn into an oil importer are ignorant bordering idiocy." The same Bloomberg article noted that total Saudi capacity was 12.5 mbd, that the Kingdom produced 9.57 mbd in December, and they exported 7.1 mbd. The Crown Prince also projected that over the next 17 years, he expects Saudi Arabia's domestic consumption to increase by 4 mbd above current levels. Since there are no plans to increase capacity, it is a virtual certainty Saudi exports will not remain at current levels, but decline in proportion to the increase in domestic use as has been the case for the last decade. Evidence is mounting that the world is having a hard time now to meet global needs, much less 20 years from now. The implications of that fact are profound for our country. With oil prices already near $100 for West Texas Intermediate (and Brent at $117 as of 8 February) it won't take much of a hike in prices to put the brakes on the small improvement our economy has made. We are still trying to discover ways to eliminate trillion-dollar annual budget deficits while trying to reduce the weight of existing debt. In order to achieve either goal, our economy must grow and for a sustained period of time, even with budget cuts and increases in taxation. But if the price of oil continues to follow supply and demand fundamentals as it has for the past several decades, the price could rise to levels in the near future that will inhibit growth, thus profoundly compounding our ability to reduce debt. We are presently able to keep our economic ship afloat because of measures like quantitative easing and asset buying by the Federal Reserve. But that is only possible because inflation has been kept in check and the Fed is able to keep the price of money artificially low with near-zero interest rates. Inject into that messy process an increase in the price of oil that the Fed cannot control, the result will be the cost of doing business increases, revenue decreases, and an already challenging economic situation deteriorates further. It is well beyond time when we must stop deluding ourselves with claims that all is well with our energy security and begin to take serious steps to address the likely looming problems. There is ample and readily available evidence to confirm that the United States won't achieve anything close to energy independence by 2020. Failure to address these problems now will postpone them until there is a legitimate crisis later. Without action the fundamentals will impose themselves on us whether we like it or not.

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08 февраля 2013, 06:30

Court Decision Gives Lenders A Headache, Borrowers An Ace In The Hole

A recent decision by the Third Circuit Court of Appeals gives borrowers an indefinite period to rescind their home-equity loans, complicating life for lenders and setting up a conflict that may have to be resolved at the Supreme Court.

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08 февраля 2013, 00:23

Most And Least Effective 2013 Super Bowl Ads

This article is by Peter Daboll, CEO, Ace Metrix. Congrats to the Ravens and the Clydedales, crowned Super Bowl champions. Budweiser’s ad triumph on Super Bowl Sunday led to more than 10 million YouTube views for the spot, and growing. Yes, animals play well with the American Super Bowl-viewing audience. But more important, noting my pre-Super Bowl commentary, this year’s flight of Super Bowl winning and losing ads really proves the point that no amount of social flogging, shocking use of celebrities, or sexy bodies can take the place of great, old-fashioned creative, authentic, emotive story-telling, and/or hilarious (not disgusting!) vignettes that appeal to everyone. The social media tail is clearly not yet wagging the dog.

07 февраля 2013, 23:18

Tim Ferriss: How to Memorize a Deck of Cards in 43 Seconds

To become a Grand Master of Memory -- fewer than 100 in the world can claim that title -- you need to satisfy each of the following in competitions approved by the World Memory Sport Council:Memorize the order of 10 decks of cards in 60 minutes.Memorize 1,000 random digits in 60 minutes.Memorize the order of one deck of cards in less than two minutes.Ed Cooke first hit this trifecta when he was 23. He later came to international attention when he coached journalist Joshua Foer from ground zero to U.S. Memory Champion in one year, a feat chronicled by Foer in the best-seller Moonwalking with Einstein. To win that championship, Foer had to memorize 120 random digits in five minutes, successfully commit to memory the first and last names of 156 strangers within 15 minutes, and (last but not least) memorize a shuffled deck of cards in less than two minutes. Ed has memorized a shuffled deck of cards in competition in 43 seconds. Of all memory feats, none is a more compressed act of mental athleticism. I asked him if he'd open the kimono and explain his method, and he very graciously agreed. It takes around four hours to get comfortable with Ed's best-of-breed system. With a little practice, you'll be a third of your way to becoming a Grand Master. (Im)practically speaking, it's just freaking amazingly cool. Few people in the world can pull it off, and that's reason enough to take a weekend or slow evening to try. Instead of watching another bad movie, you can become one of the memory illuminati. Last but not least, there's a $10,000 competition at the end if you want to really give this a shot.ENTER THE BICYCLESHOP I've taken to calling Ed's approach the Bicycleshop, a combination of the brand of playing cards and Photoshop. We will learn the basics of Bicycleshop with a simple version; let's call it Bicycleshop Lite. Then we'll upgrade to Bicycleshop Pro. Learn to use them in that order. BICYCLESHOP LITE Bicycleshop Lite helps you do two things: memorize the cards and memorize the order of the cards.Step One: Learning the Cards First, you convert 52 cards into 52 celebrities. The mind ignores the mundane and remembers the unusual, whether people (e.g., Lady Gaga) or a sudden motion in the under- brush. The more unusual, the more the brain forms a bookmark for recall. To make recalling 52 celebrities easier, each suit corresponds to a personality type and each card ( jack, 10, ace, etc.) corresponds to a profession (or category). This means that when you look at a given card, you'll have two cues to help you remember the celebrity. The Suits (think: personalities): Diamonds -- rich people Hearts -- people you love Clubs -- tough or crazy people Spades -- amusing or absurd peopleThe Cards (think: professions): All even numbers are female and all odd numbers are male, and they're paired up. You can just remember that, for instance, 9s are powerful men, and the 10s are therefore powerful women. The 5s are controversial males, so 6s are controversial females, etc. Mnemonic suggestions are included below each "profession" to facilitate the association, but you can create your own. Skim this list once, read Ed's notes following the list, and then read them over again. King -- Male half of celeb couple Queen -- Female half of celeb couple Celeb couples are the royalty of the present. Each suit will have its own celeb couple. Contrasting celeb couples -- John and Yoko, David Bowie and Iman -- can help the pairs stick. Jack -- Religious figures Jacks are bachelors; religious figures were bachelors. 10 Famously powerful women 9 Famously powerful men Highest numbers, highest-powered people 8 Famous female physiques 7 Famous male physiques Hourglass or busty or hunky or ripped -- the bodies of your dreams. 6 Controversial females 5 Controversial males Think of "five" and "effing"; "six" sounds like "sex." 4 Female movie stars 3 Male movie stars Think of all those trilogies out there. 2 Sportswomen Ace Sportsmen Ace is a term associated with excellence in sports; think of "two" as "deuce" in tennis. Ed explains how this is all put together: Having chosen 13 professions/categories and four personalities -- just 17 things to learn -- you can use your existent knowledge and opinions to fill out a 52-card matrix. The ace of diamonds, on my scheme, is a sports- man (ace) who got rich (diamonds) -- OK, Michael Jordan. The jack of spades on my scheme would be a religious figure who's amusing -- the Dalai Lama has a good sense of humor. The six of spades, a humorously controversial woman -- Lady Gaga, no question. Using this method, it should take less than an hour to fill the matrix out and come to be able to slowly recall the people who now correspond to the 52 cards. Once you have your cast of card-people, go through shuffled decks and practice translating the cards to their images until it's automatic. This might take another hour to begin to master. The next step is to put them in order.Step Two: Memorizing the Order of a Shuffled Deck You will now peg 52 cards to locations along a familiar route. It could be a path through your house, the journey from your front door to a favorite pub -- whatever you like. Some memory competitors use their childhood homes: Scott Hagwood, who won the U.S. Memory Championship from 2001-2004, uses rooms from luxury homes he finds in Architectural Digest, 10 locations per room. If you choose that approach, you can mentally position yourself at the entrance to each room and move as follows: at your feet, closest left corner, then clockwise to left wall, then far left corner, opposite wall, far right corner, right wall, closest right corner, then two spots on the ceiling. Choosing 52 locations should take no more than 30 minutes, and then you can start placing your celebrities (cards) at each point. Keep it simple for now, using a longer path if multiple points per room cause overload. Ed starts at his bed: For me, a pack beginning with the jack of spades would mean the Dalai Lama standing at the first point on my route -- my bed. At the second point, my wardrobe, I'd deposit the image corresponding to the second card, perhaps it will be Michael Jordan -- the ace of diamonds. Continue all the way through the pack, taking your time and lots of care to imagine each person vividly in their position. Once you get to the end of the route, retrace it in your imagination and you will hopefully encounter all the people in the sequence that you imagined them. You will probably need to go through two or three times the first time you attempt it. And just like that, bingo: you've memorized your first deck of cards! BICYCLESHOP PRO Now we upgrade you. Bicycleshop Lite, while perfectly effective, is a little slow. Fifty-two separate goddamn images! Well, what did you expect for trial software? But it's the right place to start. Biting off all the features of Bicycleshop at once will just give you indigestion. Now that you've taken a ride with training wheels, it's time for phase two. Bicycleshop Pro, the next step for power users, has a much more efficient compression algorithm. It builds on top of what you already know, but instead of 52 images, we'll reduce to 17 or 18 images. This makes it three times as fast. Here's how it works, in Ed's words:The next step is combining several cards into single images, which we achieve by assigning each card (celebrity) an action and an object. Jordan, the ace of diamonds, might have for an action a slam dunk, and his object a basketball. The Dalai Lama's action might be praying, his object a Buddha. Lady Gaga's action might be posing in a meat dress (memory, after all, loves to be disgusted), her object a load of paparazzi photographers (also disgusting). By adding this syntactic structure, combinations of three cards now form mini- sentences: the celeb from the first card, the action from the second, and the object from the third.For example, in my matrix, ace of diamonds-jack of spades-six of spades becomes Michael Jordan praying to the paparazzi; jack of spades-six of spades-ace of diamonds, on the other hand, translates into the Dalai Lama wearing a meat dress while holding a basketball. The two images, utterly distinct and deeply memorable, could never be confused. And that, ladies and gentlemen, is Bicycleshop Pro. Elegant and, with practice, as fast as world champions. Perhaps you need a little incentive? Try a $10,000 card-memorizing competition - the first of its kind. Click here. For the type-A, obsessive sorts: once you get reasonably fluid and want to take racing the clock more seriously, I suggest getting a metronome. This will be your plateau breaker. If you stall and seem unable to memorize any faster, set the metronome for 10 percent-20 percent faster than you can currently handle. Force yourself to turn cards at this rate until you stop making errors. For instance, if you're stuck at 10 cards per minute (1 per 6 seconds) after a few weeks, set the metronome to 20 percent less time, so 4.8 seconds per metronome click. If a particular card causes hiccups, make a note of it (or draw a pen marking on it) and analyze the reasons later. Just remember: this is fun, so keep it fun. Enjoy the mind games.

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06 февраля 2013, 01:00

ACE Inhibitor Improves Walking In People with Peripheral Artery Disease

Giving an ACE inhibitor to people with peripheral artery disease (PAD) and intermittent claudication reduces pain and increases walking time, according to a new study published in JAMA. Currently the pharmacologic options for this patient population are few and have limited efficacy.

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05 февраля 2013, 06:58

Super Bowl Ads Bow to the Mobile Screen

The most frequently used word consumers used to describe GoDaddy's "Perfect" ad, according to Ace Metrix, was “gross.” As GoDaddy described the ad: "It used humor to demonstrate the two sides of Go Daddy by way of a memorable kiss. The now famous lip-lock featured supermodel Bar Refaeli, representing Go Daddy's sexy side, and new sensation Jesse Heiman, representing Go Daddy's smart side."

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05 февраля 2013, 04:45

Best Cover Letter Ever?

An extremely earnest cover letter written by a young man from South Korea went viral Monday, after a picture of the cheerful, nearly incomprehensible document was posted on social news site Reddit. Titled "We were all willing to cut our hours just to hire this guy," the post received close to 40,000 up votes in just 15 hours. The letter includes a color photograph of the applicant and, though filled with grammar errors, manages to convey his cheerful, hardworking attitude. While admitting he is "not a good English user," the young man claims that everyone in Korea would tell him, "Ace, you are best!' He continues thus: I have brave fight to wold bear. I have strong arm to wild bear. I am so fast more than train. The applicant ends by saying he is willing to work for free -- although he adds that he prefers not to -- and then thanks his evaluators for their consideration. In January a "brutally honest" Wall Street cover letter won praise from bankers and netizens alike. Matthew Ross, an undergraduate student applying to an investment bank, went the honesty route, and his gamble paid off. Ross got the internship at firm Duff & Phelps, and his bold move will go down in Internet history. (Hat tip, Gawker)

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04 февраля 2013, 07:07

Super Bowl Ads So Far: Budweiser Beats Milk

For a while there I was despairing for the future of football. An ad for milk – milk! – was running as the top Super Bowl spot, at least during the first quarter, according to Ace Metrix.  Granted the Got Milk? ad featured The Rock, but still—this is the Super Bowl, after all.

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31 января 2013, 03:08

No Snake Eyes For Las Vegas Sands As Macau Moneymaker Keeps Rolling

Shares of Las Vegas Sands were coming up aces in after-hours trading Wednesday, after the casino operator delivered record quarterly revenue.