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16 марта, 19:00

Китайцы переходят на водородные трамваи

Китайская вагоностроительная компания CSR Sifang построит восемь трамваев с водородными топливными элементами для города Фошань в провинции Гуандун (КНР).

13 марта, 22:27

Profiling Corporate America's Virtue Signalers

Your Corporate Moral SuperiorsSuperbowl 51 was by far the best football game in Superbowl history, or at least the best one I saw with my very own eyes.  The triumphant come back, the game going into overtime, and the crowning of Tom Brady as the greatest football player ever, made the game historic.  However, Superbowl 51 was historic in another regard - its commercials.  Specifically, never had Superbowl commercials been so political, so biased to the left, and so sopping full of virtue signaling.At first, imbuing politics into marketing doesn't seem to be a wise strategy.  Politics (regardless of which side you choose) is going to alienate half your potential market.  Politics has no place in selling lumber, cars, or anything else for that matter.  And it's impolite.  People want to watch a game, a show, or some other form of entertainment and needn't their solace and free time ruined with politics.  But Superbowl 51's commercials were merely the latest example of an increasing trend where corporations have been oddly deciding to force politics into their marketing in an attempt to win over customers.The question is why.And my question is "who is doing this?"The "why" is not only easy to answer, but important, because on top of it being annoying to be lectured by sanctimonious corporations, we need to know what's going on behind the scenes and why, all of the sudden, corporations deem it their position to lecture the American public about politics.  Usually that's the domain of politicians, tyrants, activists, and other people aiming to rule over and parasite off of you.  So when corporations do it the hair on the back of your neck should go up out of simple self respect and self-survival.  But what you'll find out is (thankfully) there is no malicious intent on the part of corporations to rule over you, but rather that they are being headed up by idiots who think virtue signaling in marketing is a good idea.  And these people are nothing more than rank, indoctrinated sheep, following their political programming they received in school, and are too stupid and common to pose any intentional threat.Why?Understand the phenomenon of leftist virtue signaling politics being imbued into marketing is the unintentional byproduct of socialist political brainwashing Generation X received from academia during their collegiate years in the 90's, and the millennials continue to receive to this day.  I remember it very clearly because I was there when concepts like "diversity" and "going green" were first being shoved down our throats in about 1994 and by 1997 concepts like "Corporate Social Responsibility" were being floated in the business school.  THIS IS VERY IMPORTANT TO UNDERSTAND because previous to 1994 such concepts were not part of academia, let alone business school as (presumably) businesses would not be concerned about people's politics, the environment, virtue signaling, etc., as they would be concerned about real world issues such as profits, accounting, marketing, etc.- things that were vital and required to operate a business.  In other words, concepts like diversity, privilege, CSR, etc., had no demand or call for in the real world and were purely the concoctions and creations of worthless theoretical hacks posing as business professors (and professors at large).  Normally this would not matter as, in theory, Generation X would enter the real world and the cute pet theories of hack socialist professors would be disregarded as the demands of the real world would prove them to be worthless.  But there were three variables that not only allowed such concepts to survive, but become the philosophical bedrock of Generation X and the millennials...and ultimately the corporations they would go on to infect.Consistency, universality, and time.It wasn't as if academia called it quits in 1998 when most corporations were balking at the opportunity to set up unnecessary and expensive CSR departments.  Academia and academics continued to preach leftist politics, environmentalism, and feminism in all facets and disciplines in colleges and universities.  And since nearly ALL Gen X'ers and Millennials were being forced to go to college, and since nearly ALL of them were weak-minded sheeple, academia had the perfect host to install their leftist, virtue signaling theories in them over the next 20 years.  And though in 1998 Gen X were mere entry-level plebs in the world of Corporate America, in 20 years time they would rise to the rank of mid, even executive level management....which is where we are today.This has resulted in quasi (albeit unconscious) Manchurian candidates in positions of power in the previously non-leftist-infected world of Corporate America.  And since leftists in academia have been consistent, it also means they have successfully brainwashed a consumer generation - the millennials - in that same leftist, feminist, glass ceiling, virtue signaling philosophy.  This is only made worse for the fate of the country by two facts.1.  The life philosophy Gen X and the Millennials have is of zero value to themselves and society.  Normally college and education, certainly the real world, would have taught them a skill, a work ethic, production and the importance of producing something of value for society.  This would lead to economic growth, progress, advancement, and increased standards of living.  However, leftist virtue signaling has no value whatsoever.  It is a zero-calorie life philosophy where simply advocating and "signaling" the politically correct and approved positions is deemed enough to replace real purpose and agency in life.  And since it takes absolutely NO EFFORT OR LABOR to do, it is the preferred religion and life ideology of the weak minded.This is why it's no surprise most Millennials have no meaningful form of employment, no meaningful lives, no real future life plans, and no meaningful people in their lives.  It's also why Gen X is just now finally paying off their student loans, maybe recovering from the housing crisis, are nowhere near where their WWII counterparts were at this age, and are just as good at divorce as their Baby Boomer predecessors.  You have two full generations of wasted crops that are of zero value to society.But, understand through their eyes it's all OK and all is forgiven because of their effortless and laborless belief in...choose your flavor of virtue signalingI'm going greenI recyclethe glass ceilingI'm for equalityI'm for the poorI'm for the oldI'm for the childrenI'm against white malesI have white guiltI acknowledge my privilegeDiversityetc. etc. etc.2.  Bar the Baby Boomer generation and what remnants of the WWII generation remain, the entire country is thoroughly steeped and indoctrinated in this new and worthless religion.  The academic left has successfully convinced a majority of the population that their mere, pathetic, and ultimately worthless political beliefs are a substitute for genuine work, accomplishment, achievement, sacrifice, agency, purpose, and love for their fellow man.  It is a religion so thorough, and so universal, that likes, political positions, and political posturing are more important than having a job, having a family, and having respect for yourself.  And so, now that real purpose and reason in life has been replaced with a leftist religion, and most of these people literally have nothing else in life, it makes pandering and virtue signaling to leftists the perfect marketing tool for Corporate America.In short, it is no different than the US interstate system.  The academic left has (I still believe unintentionally) laid down a system, a philosophical/religious infrastructure of which now the majority of the population subscribes to and drives on.  And no matter how worthless, wrong or damaging, there is an economies of scale efficiency to take advantage of it, and Corporate America, now headed up by true believers itself, is fully intending to do so.  Ergo it doesn't matter that politics does NOT belong in advertising.  It does not matter that socialist policies are antithetical to corporate profits.  It doesn't matter that you'll risk alienating whites, males, or legal citizens, or even the sovereignty of the country itself.  It's a religion believed from the heads of CSR and marketing departments, all the way down to the 6 year old getting his or her first dose of leftist political indoctrination by his politically correct teachers about global warming.Who?So who are these people now heading up corporations, fully intending to avail themselves of the leftist indoctrination highway infrastructure?  Are they evil masterminds?  Are they the next generations of George Soroses?  Are they cutting edge visionaries who have insights into the minds of the American public nobody else has?Unfortunately, no.  It's quite the opposite actually.  There's very little individuality, intelligence, and visionary thinking going on.  It's nothing but a bunch of mindless conformists who have the same worthless marketing and diversity degrees, spewing the same bland "pro-diversity" "you go girl" pablum they've been programmed to since the 90's.  There's nothing new, there's nothing unique, and it's damning proof corporate America, especially under Gen Xer's leadership, are plumb fresh out of ideas, innovation, or intelligence.  Ergo we can reliably predict the boring demographic profile of this herd of sheep.  They're predominantly Gen X.  They're predominantly in worthless soft fields such as marketing, general business management, (or blatantly political and worse), CSR, or "diversity."  Very few if none will be actual producers (engineers, accountants, doctors, etc.).  And if there's any availability of their politics, you'll find them to have the politically correct and approved leftist political beliefs their indoctrinators told them to have in the 1990's.  Alas, when we compile a list of marketing, CSR, HR, and (heaven help you if your wasting the shareholder's money on this) "diversity" heads of companies that are the most ardent of corporate virtue signalers, you will clearly see the trend and understand why corporations have decided to lecture you about politics.Salesforce.comIf you don't know about Salesforce.com, that's alright, it's an unprofitable firm that has never turned a profit.  However, Salesforce.com did make news when it's CEO, Marc Benioff, announced it would create a CEO position.  Not a "Chief Executive Officer" position, but a "Chief EQUALITY Officer" position.  Here, the new "CEO" is not the actual virtue signaling culprit (he's actually quite an accomplished gentleman from Microsoft), but Marc Benioff himself.  If you look at his background, again, Gen X, general business degree, a sales and marketing background, and his resume speaks more about changing society than...well...turning a bleeping profit.  Again, his politics of virtue signaling is more important than reality, a triumphant accomplishment of the left.Lumber 84Though on the cusp of Gen X/Young Baby Boomer, Maggie Hardy Magerko - now CEO of Lumber 84 - is the one responsible for the blatantly pro-illegal alien, anti-US sovereignty ad that (I personally hope) bankrupts Lumber 84.  Though she claims she is pro-Trump and didn't think the commercial would be controversial, again she fits the profile.  A milquetoast degree in "business administration," an older Gen X'er, and the luxury of not having to live in the real world because she inherited the company from her father.TargetWho can forget Target and their "can-see-it-from-a-million-miles-away" virtue signaling when it came to transgendered bathrooms?  There was no problem to solve.  Transgendered people had been using bathrooms just fine for years with no major complaints or problems.  But that's not enough for Target's corporate virtue signaling culture.  They needed to do something, and damn the shareholders' profits if we have to!The truth is Target has always been on the forefront of corporate virtue signaling.  If you shop there you'll be reminded constantly that they donate 5% of pre-tax profits to the community.  You'll also be reminded of diversity as nearly all of their models are not white (even in the whitest parts of Minnesota), their CSR department looks like a 1990's Burger King Kids Club rainbow coalition special, and though not personally responsible for Target's unrivaled track record in virtue signaling, their "Executive Vice President and Chief External Engagement Officer" - Laysha Ward - is the epitome of what this article is talking about.  Journalism degree, "Masters in in Social Work," and a resume of touchy feel good non-profit "work" that hasn't done a single thing to genuinely help minorities or women.  Then again, Target is not interested in genuinely helping minorities and women.  They are interested, however, in virtue signal marketing to the equally brainwashed, suburbanite sheeple Gen X soccer moms so as to get them to buy an indulgence from "Diversity Rich Target" to forgive them of their white guilt.Coca ColaCoke, like Target, has been an early adapter corporate virtue signaler.  Though not explicitly political in their ads, their ads always had the leftist kumbaya, hipster, hippie, ski-bum-parasite, globalist feel to it.  So one cannot personally blame Coke's new marketing director - Melanie Clark - for their historical track record.  But Ms. Clark's background again precisely fits the profile.  Gen X, worthless BA in business administration, a masters in "marketing," and the obligatory conferred (and many) "women's awards" in any modern day woman's CV.  She may not have come up with Coke's "America the Beautiful" Super Bowl ad, but I'm sure she'll come up with something similar next year.AudiNow sit down, because I don't want to shock you, but have you ever heard of this before?  This "glass ceiling?"Have you heard of it?There's also this thing called "the wage gap."I know!  Crazy stuff!  Who's EVER heard of these things before???But just incase you HAVEN'T heard of these things before...constantly....repeatedly...for the past 20 years, don't worry!  Loren Angelo of Audi is here to remind you.In charge of Audi's American marketing I surmise he is ultimately responsible for reminding Americans (again) of just how oppressed and bad women have it here in the US.  He's also here to remind you men that you are personally responsible for this oppression because you oppress American women everyday. And if you didn't know that, don't worry, Audi's latest Super Bowl commercial will remind you.  He may have gotten help from Christine Gaspar, Audi America's HR/Diversity head (replete with liberal arts degree), but the point is moot.  Both fit the profile previously established.Worthless degrees (marketing, psychology).No real production (sales, non-profits, soft sciences, no calculus)Gen Xand (given the dislike ratio on Audi's Super Bowl commercial)a preference for their prescribed politics from the 90's over reality, profits, and courtesy not to lecture people about politics.LyftAnd finally there's Logan Green.  I don't want to incriminate the innocent hard working men and women of Lyft when this epitome of Corporate Virtue Signaling is such a virtue signaler he needs a cape, but Logan Green is everything this article is about.  A worthless degree in economics, a background in public sector transportation work, he simply got lucky with the technology allowing him to form the second largest, and not profitable, ridesharing company.  But what angers me is the intellectually dishonest shenanigans Lyft played on Uber when Uber made a tweet that surge pricing was turned off during a taxi cab strike at an airport so its clients would know they could still get to the airport.  You want to talk about lack of innovation, creativity, or just plan inability to come up with a superior service, and then substituting a virtue signaling arms race in its stead?  I give you the poster child of Corporate American Virtue Signaling - Logan Green.  Follow the Corporate CSR Virtue Signaling RoadWe could go on, and there will certainly be no shortage of future corporate virtue signaling in the future, but if you want to understand why corporations find it their right to moralize and lecture you about politics, merely trace who is in charge of their marketing, HR, CSR, or diversity departments.  Chances are you will see robotic, Gen X, Manchurian candidates forcing their politics into the operations of the firm because they literally do not know any better.  I don't care what degrees they have from whatever "prestigious" business school, they are automatons who lack the ability to think, and because of this default to the programming they received by socialist social engineers in the 90's.  Instead of coming up with genuinely creative marketing campaigns, or (here's a crazy thought) coming up with products people will willingly pay for, they unimaginatively resort to relying on the leftist-virtue-signaling-infrastructure that has been laid down for the past 20 years.  The only REAL way to get these moralizing crusaders and proselytizers to stop is to stop buying their products, boycott them, and do it en mass enough that the executives have to choose between their 90's political-religion or bankruptcy.Of course that would require independent thought...And of course, self-respect...And a spine to inconvenience yourself not to buy a Starbucks coffee...Which most non-leftist people don't have...And most of the population is brainwashed into the religion of Virtue Signaling...And the schools are still mass producing these virtue signaling sheep...So never mind.  Expect Super Bowl LII's ads to be just as insulting, degrading, and moralizing as Super Bowl LI.  And for the rest of you who do have the slightest modicum of independent thought and self-respect, Enjoy the Decline!____________________________________________Check out more of Aaron's intellectual and cool stuff below!! 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12 марта, 11:11

В Китае запустят в эксплуатацию первую партию трамваев на водороде

Китайская компания CRRC Qingdao Sifang заключила контракт на производство и поставку в город Фошань провинции Гуандун первой партии трамваев, работающих на водородном топливе, сообщает «Синьхуа».

02 марта, 22:55

10 Stats You Should Know About Credit Cards Before You Apply

Ready to get a credit card or shop around for a new one? You'll need to know the basics, and here's a quick primer to get you up to speed.

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28 февраля, 19:40

Differential modulation of global and local neural oscillations in REM sleep by homeostatic sleep regulation [Neuroscience]

Homeostatic rebound in rapid eye movement (REM) sleep normally occurs after acute sleep deprivation, but REM sleep rebound settles on a persistently elevated level despite continued accumulation of REM sleep debt during chronic sleep restriction (CSR). Using high-density EEG in mice, we studied how this pattern of global regulation is...

28 февраля, 18:39

Kudrin: Oil price may slide below $55 per barrel in a year’s time

Head of Russia’s Center for Strategic Research (CSR) and ex-Finance Minister Alexei Kudrin says the oil price is likely to slide below $55 per barrel in a year’s time. "I’ve repeatedly said that the oil price will be hovering between $40 and $60 per barrel. Given the recent initiatives on the market I expect the (oil) price to be close to $55-56 per barrel within half a year, though it may still go down in about a year's time," he said in an interview with TASS. On Feb. 27, Gazprom Board Chairman Viktor Zubkov told TASS, that the oil price of $60 per barrel is suitable for consumers and for producers. "Calculations show that if OPEC countries abide by and do not violate the agreement [on oil production limiting - TASS], then the oil price may even grow to $60 [per barrel]. This should suit everyone because this is a normal price in such conditions," Zubkov said. 

26 февраля, 00:41

How to Run a Drug Cartel, by Amy Willis

If you missed this week's EconTalk episode with Tom Wainwright of The Economist, you're missing out...whether or not you have any drug-running aspirations. Wainwright's new book, Narconomics, host Russ Roberts calls "a tribute to economics." In his book, Wainwright looks at drug dealers "as a business facing the same incentives competition, and constraints facing legal businesses." Indeed, the business drug cartels most resemble to Wainwright is WalMart. While Roberts and Wainwright don't quite agree whether WalMart (or most Latin American drug cartels) squeeze their suppliers or motivate them to innovate, the parallels between the legitimate and illegitimate worlds of commerce are fascinating. Perhaps the biggest point of the conversation (and Wainwright's book) is that governments' attempts at attacking the drug problem by focusing on limiting their supply is mistaken. Rather, argues Wainwright, they would be better served by focusing their efforts on the demand side of the market. Wainwright offers evidence that efforts at dissuading people from taking drugs in the first place has the effect of reducing the amount of drugs on the street far more than similarly priced efforts at eradicating supply. As you might expect, Roberts pushes back, asking the larger question whether we want the state involved in trying to stop people from doing something they want to do in the first place, even it is bad for them. He seems to fear a slippery slope...Most things, Roberts pushes, are bad for you in excess, so where would the state draw the line? Cocaine? Chocolate? Soda pop? Wainwright's description of the cat-and-mouse regulation race for "legal highs" in New Zealand is illustrative on this point. To me one of the most interesting parts of the conversation was the discussion of "corporate social responsibility," which Wainwright says is deeply ingrained in cartel leaders. Even the outcomes of cartel-style CSR might look much the same as in the legitimate business sector. Cartels must count on a "reasonable level of support" from their local community, says Wainwright. Cartel leaders may invest in such things as sports facilities, public housing, and pensions. Of course, they may also use threats of (and sometimes actual) violence. And there are other more "blunt" ways cartels try to curry favor with the locals and the local journalists, which often involve trying to defame rival cartels. The penultimate part of the conversation focuses on cartels' more recent efforts at 'diversifying' their enterprises, particularly into "people smuggling." The US Border Patrol, chides Wainwright, has unwittingly created a tremendous profit opportunity for cartels by raising the price of border crossings. In some ways, people crossing borders are a lot like drugs crossing. Wainwright thinks it implausible that the American government will ever be able to secure the border as the amount of illegal crossing (of people and/or drugs) is such a minute proportion of the total legal crossings, it's like looking for a needle in a haystack. The conclusion of the conversation focuses on the effects of the recent wave of marijuana legalization on Latin American drug cartels. I'll leave it to you to decide whether these recent efforts are net positive or negative. Perhaps you'll share your thoughts with us in the Comments! (3 COMMENTS)

19 февраля, 23:30

Ольга Шаяку: В бизнес через спорт, или чему поучиться у Макгрэгора

Всё больше профессиональных коммерческих спортивный учреждений в Ирландии финансируют проекты, напрямую связанные со «входом в бизнес через спорт». Тема корпоративной социальной ответственности (corporate social responsibility - CSR) очень часто «переплетается» с темой школы лидерства в спорте и с темой профориентации через спорт и канала отбора активных ребят.  Такие проекты направлены на работу с молодыми ребятами, которые через спорт имеют возможность проявить черты настоящих лидеров и предпринимателей, которые впоследствии через эти программы такие черты культивируют и всячески развивают. Например, программа «Молодых Социальных Инноваторов», которую спонсирует Ольстер Банк Ирландии, напрямую связанна с выявлением лидерского мышления у молодых ребят именно через различные виды спорта. Эксперт Ольга Шаяку,  член генерального совета «Деловой России», бизнес-посол «Деловой России» в Ирландии рассказывает. На мой взгляд, этот ирландский опыт было бы весьма неплохо позаимствовать. Использование корпоративной социальной ответственности в качестве эффективной маркетинговой программы - явление не новое, а вот использование ее в спортивной тематике - пока не часто встречающийся феномен.  А жаль!  Ведь давно доказано, что трата огромных денег на благотворительность и рекламу гораздо менее эффективна, чем использование теории корпоративной социальной ответственности, а ирландский опыт - явный тому пример. Американский журналист и автор нескольких книг, входивших в список бестселлеров The New York Times, Дон Йегер, первый подробно написал о том, как много общего у спортивных чемпионов и людей, преуспевающих в бизнесе. Ирландия сегодня может это ярко проиллюстрировать на одном занимательном примере. Когда ирландскому Конору Макгрегору было 19 лет, он проиграл литовскому самбисту Артемию Ситенкову на турнире в Ирландии. В тот же год Конор решил, что ему надо тренироваться больше, он уволился с работы (Макгрегор работал сантехником), стал жить на пособие по безработице и тренироваться дважды в день. Прошло несколько лет, и сейчас Макгрегор на таком уровне, что достаточно ему пожелать тренироваться в отдельном зале в Лас-Вегасе, и для него в городе строят и оснащают зал за 24 часа. У него есть чемпионский пояс в весовой категории до 66 кг, но драться он готов и на две категории выше. Он стал первым бойцом в истории  UFC, который получил миллион долларов за выход на бой. Сейчас Конор — действующий чемпион самой престижной лиги мира (UFC) и самый высокооплачиваемый боец современности. Помимо этого, успешно занимается бизнесом и раскручивает свой брэнд.  Как это вышло? Йегер пишет, что независимо от условий или обстоятельств, идет ли речь о спорте, жизни или бизнесе, ключевые черты великих чемпионов одинаковы. Они думают, работают и живут совсем не так, как все остальные. На мой взгляд, особенно интересны следующие выводы, которые делает Йегер : Все носит личностный характер Великие чемпионы ненавидят проигрывать еще сильнее, чем любят выигрывать.  «Нужно уметь проигрывать» - к этой мысли следует постепенно приучать своих врагов, говорит Макгрэгор. Эту же черту (личностную нелюбовь к проигрышам) многие отмечают и у Майкла О'Лири, ирландского бизнесмена, генерального директора авиакомпании Ryanair, который смог из маленькой частной авиакомпании создать крупнейшего в Европе бюджетного авиаперевозчика. Они дружат с лучшими Великие чемпионы понимают, как важны хорошие отношения. Они отлично понимают, что их собственное величие во многом зависит от пяти самых близких человек. Любопытный факт - ближайший друг и соратник Конора - его девушка Ди Дэвлин.  Вот что сам Конор рассказывает о ней в СМИ: «Мы жили в Ирландии, в тридцати километрах от Дублина в съемной квартире на пособие по безработице в 188 евро. У меня не было работы, потому что все свое время я проводил в залах. Я верил, что обязательно стану чемпионом. И она всегда верила в это, и верила в меня. Несмотря на нехватку средств, она старалась, чтобы я правильно питался, всегда соблюдал режим дня, для этого она отдавала всю себя. Приходя уставшим после изматывающих тренировок домой, она всегда говорила мне: «Конор, я знаю, ты все сможешь!» Сейчас я зарабатываю миллионы долларов. Мои бои собирают по 50 - 70 тысяч зрителей. Я могу позволить себе любой автомобиль, любую одежду, любое жилье. И она достойна всего этого, и даже больше. Она также всегда рядом и говорит, что я все смогу». А вот еще один любопытный факт: оказывается, личным массажистом Конора является Василе Бриа - молдаванин, который иммигрировал в Ирландию в начале века, был разнорабочим, но со временем стал спортивным массажистом, получил профессиональную лицензию и вошёл в команду Макгрегора. Сейчас у Василе своя небольшая студия традиционного массажа, помимо этого он сам изготовляет массажное масло на основе различных целебных трав. Мне удалось совсем недавно поговорить с ним и узнать про его опыт и рекомендации по антистрессовым практикам и о том, как людям со сверхнагрузками (физическими и нервными) удаётся сохранять нормальное устойчивое состояние тела и духа.  «Самое главное - это любить своё дело», - говорит Василе. - А вообще, каждый человек несет ответственность сам за себя: за своё тело и за свой здоровый дух. Самое главное - это осознать, и тогда будут результаты и вера в будущее, возможность подняться с нуля до вершины. Моё главное удовлетворение, которое я получаю от работы - это результат, который люди чувствуют. А этого результата можно добиться массажисту, практикующему врачебный массаж только тогда, когда он находит первопричину недомогания или боли. Ведь очень часто первопричина кроется в не только в физическом, но и в эмоциональном состоянии человека».  Когда я спрашиваю Василе о Коноре, его ответ, как ни странно, вторит мысли о том, что великих людей окружают «правильные люди». «Конор уделяет большое внимание тому, какие люди его окружают», говорит Василе. «Он тренируется с крутой самоотдачей, а также уделяет большое внимание диете, фитнесу и своему психологическому состоянию. Находясь рядом с Конором, я многое увидел и узнал современный спорт с новой стороны». Им присущ заразительный энтузиазм Это та самая черта, которую тренер Вуден выделил как основную для любого чемпиона. Чемпионы не только позитивно мыслят, они еще и энтузиасты, и этот энтузиазм передается другим. В современном деловом мире, пожалуй, нет более заметной фигуры, чем Джек Уэлч, который стал восьмым по счету главой General Electric и сумел добиться превращения GE в одного из лидеров американского и мирового рынков. Именно он всегда подчеркивал, что энтузиазм - это настоящее лидерство, которое предполагает формирование взглядов, привлечение людей, разделяющих эти взгляды и готовых воплотить их в реальность, даже если для этого необходимо пройти сквозь стену. Они ярко представляют победу Люди, которые добились многого, видят свою победу еще до старта. Инвалид-колясочник Курт Бринкман, который поставил мировой рекорд в Бостонском марафоне в 1980 году, обогнав соперников более чем на 30 минут, вспоминает вечер перед исторической победой. Он знал, что у него будут достойные соперники, но понял, что победа достанется тому, кто сильнее о ней мечтает, и такой мечтатель – это он. Бринкман обдумал все, что произойдет, еще до того, как вышел на старт. Руководители бизнеса, запускавшие великие инновационные проекты, – Билл Гейтс, Стив Джобс – тоже вспоминают, что они ярко представляли себе свои победы задолго до их осуществления. Они воплощают принцип «Делай для других» Йегер приводит любимое высказывание знаменитого игрока в американский футбол Уолтера Пайтона, в котором содержится мысль, крайне важная и для всех остальных чемпионов: «День нельзя назвать удавшимся, если вы не сделали чего-то для тех, кто не может отблагодарить вас». Это важнейший принцип успеха в бизнесе и в жизни. На этом, в принципе, и строится вся концепция CSR. В Ирландии тысячи евро ежемесячно тратятся коммерческими корпорациями на профориентацию трудных подростков через спорт, на центры реабилитации и на исправительные учреждения.   Один из ярчайших примеров - это спортивные соревнования на спортивных яхтах, финансируемые ирландскими бизнесменами, куда привлекли трудных подростков из исправительных учреждений.  Такие спортивные соревнования не только культивируют командный дух и правила выживания в трудных условиях, пропагандируют здоровый образ жизни и логическое мышление - они ещё и дают шанс пройти через совершенно другую "школу жизни" тем детям, которые были лишены этого шанса в силу жизненных обстоятельств. Недавно мне удалось побеседовать с одним из членов правления Ольстера Банка на тему спорта и CSR. Когда я прошу в нескольких словах описать, как социальная корпоративная ответственность, посвященная спортивной тематике, отражается на рекламной политике банка, он говорит следующее: «Согласно нашей статистике, молодые люди (тем, кому меньше 25-ти) гораздо более восприимчивы к пиару программ финансирования банком социальных проектов, направленных на развитие спорта.  Такие молодые ребята составляют почти 60 процентов наших новых клиентов, которые переключились на наш банк именно из-за таких СSR програм. За последний год, мы сократили наши расходы на коммерческую рекламу на ТВ почти на 5 процентов и увеличили расходы на CSR почти на 10 процентов». Ольга Шаяку (русскоязычный адвокат в Ирландии с многолетним стажем работы в сфере иммиграции, уголовного, семейного и коммерческого права; основатель и управляющий партнер юридической практики MS Solicitors, член коллегии адвокатов Ирландии). Предоставление консультаций и представительство в суде по делам о социальных выплатах, причинение ущерба здоровью, дорожно-транспортные происшествия, экстрадиция и прошение убежища. Телефоны: +35387 132 6938 или +3531 675 1747. Электронная почта: [email protected] Веб: www.ms-solicitors.ie На фото: Один из героев репортажей «Нашей газеты» Дмитрий Зверев. В детстве он стал жертвой ирландской службы опеки, тренировался в одном зале с Коннором МакГрегором и теперь имеет замечательные спортивные перспективы.

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14 февраля, 21:09

IgD class switching is initiated by microbiota and limited to mucosa-associated lymphoid tissue in mice [Immunology and Inflammation]

Class-switch recombination (CSR) alters the Ig isotype to diversify antibody effector functions. IgD CSR is a rare event, and its regulation is poorly understood. We report that deficiency of 53BP1, a DNA damage-response protein, caused age-dependent overproduction of secreted IgD resulting from increased IgD CSR exclusively within B cells of...

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08 февраля, 18:11

What Lies in Store for Zynga (ZNGA) this Earnings Season?

Zynga Inc. (ZNGA) is set to report fourth-quarter 2016 results on Feb 9.

07 февраля, 18:53

Why Corporate Values Matter, even if Not All Consumers Care

VW has paid a deservedly high price for its emission scandal, with more than $20 billion in total fines, having suffered severe damage to its reputation, and with some of its senior management in the process of being prosecuted. Today many consumers around the world want nothing to do with VW, wondering if its brand can be trusted. However, surprisingly, that did not prevent VW from knocking Toyota from the top sales spot for cars globally in 2016. The reason is China, where comparatively few of VW's diesel cars are sold, and the appeal of foreign brands continues to grow. This raises the question -- even though not all global consumers appear to care about corporate values and perceived trustworthiness (in the case of China, being more concerned about being perceived to be wealthy enough to own a foreign brand than the future state of the environment), why should companies still be incentivized to have a corporate conscience, take a public stance on supporting strong corporate governance, and do the right thing? There are a plethora of reasons, of course, among them being within the bounds of the law, being seen as operating in a manner consistent with internally accepted norms, and being competitive with other companies doing the same thing. Moreover, in the face of risks that are reshaping the world's definition of normality, steadfast adherence to value systems may be the only certain thing we can hang on to in the midst of so much uncertainty. Values may be the only space in our world where absolutes are permissible. If a firm stands for safe food products, it should be a singular focus to provide safe food all the time, to all consumers in all markets. Recent polling shows that -- apart from markets with unusual purchasing characteristics such as China -- in the long run, and in the majority of cases, companies are rewarded for doing so. In 2014 Nielsen conducted a global poll of 30,000 consumers in 60 countries to determine how passionate consumers were about sustainable practices related to purchase considerations, which consumer segments were most supportive of ecological or other socially responsible efforts, and the social issues/causes that were attracting the most concern. More than half (55 percent) of global respondents in the survey said they were willing to pay extra for products and services from companies that were committed to positive social and environmental impact--an increase from 50 percent from 2012. The findings reveal that two-thirds of the "sustainable mainstream" population will choose products from sustainable sources over other conventional products. They will buy as many eco-friendly products as they can, and have personally changed their purchasing behavior to minimize their effect on global warming. The referenced respondents said they will be more likely to buy products repeatedly from a company if they know the company is mindful of its impact on the environment and society. To take this a step further, making a firm's social commitment clearly visible in product packaging makes the difference between a purchase and a pass for many consumers. In fact, for more than half of global respondents in Nielsen's survey (52 percent overall, and nearly two thirds in Asia, Latin America and the Middle East), their purchasing decisions were dependent on the packaging. These respondents said they check the labeling first before buying to ensure the brand is committed to positive social and environmental impact. These are compelling numbers. Corporate Social Responsibility (CSR) pulls its weight beyond manufacturing and consumer goods. A growing number of the largest financial institutions -- including Goldman Sachs and Union Bank of Switzerland -- now integrate environmental, social, and corporate governance (ESG) issues into their equity research. Even private equity is responding to public pressure by agreeing to voluntary codes of transparency. Companies are also increasingly finding that they must create a CSR campaign to attract and retain staff, since many employees prefer to work for socially conscious enterprises. In response, many firms have taken it upon themselves not only to gravitate toward the CSR world, but to reach out to NGOs and governments to create codes of conduct and commit themselves to more operational transparency. While some of this can be characterized as a defensive strategy, companies realize that there can clearly be benefits for those that are successful in staying ahead of the curve. 'Doing well by doing good' has become fashionable, prompting more and more companies to want to make CSR part of their corporate DNA. If CSR is not taken seriously and done well, it can be perceived as insincere and can backfire on a company. If it is done well, however, it will in all likelihood be perceived as a virtue, and just good business. That VW has assumed the coveted top sales position in global car sales, in spite of having the dubious distinction of being identified as the brand with recent history's most egregious and brazen violation of acceptable standards of conduct, is a testament to the current state of affairs in global business. Plenty of consumers around the world remain unaware of and/or disengaged from CSR and ESG-related issues, which remains an enduring challenge. That will change in due course. It remains incumbent upon global companies to set the standard for behavior worthy of their status and reputation. Companies are increasingly being identified and rewarded for doing the right thing - even when they don't have to. *Daniel Wagner is Managing Director of Risk Cooperative and co-author of the book "Global Risk Agility and Decision Making". -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

31 января, 05:57

'Heartbreaking' -- Obamacare Phone Counselor Talks About The Calls Coming In

function onPlayerReadyVidible(e){'undefined'!=typeof HPTrack&&HPTrack.Vid.Vidible_track(e)}!function(e,i){if(e.vdb_Player){if('object'==typeof commercial_video){var a='',o='m.fwsitesection='+commercial_video.site_and_category;if(a+=o,commercial_video['package']){var c='&m.fwkeyvalues=sponsorship%3D'+commercial_video['package'];a+=c}e.setAttribute('vdb_params',a)}i(e.vdb_Player)}else{var t=arguments.callee;setTimeout(function(){t(e,i)},0)}}(document.getElementById('vidible_1'),onPlayerReadyVidible); The telephone operators who answer questions about Healthcare.gov, the website for buying Affordable Care Act insurance, have been busy lately. That’s not surprising, given that Tuesday is the last day to purchase coverage for the rest of 2017. But this year, something is different: Obamacare’s future is in doubt. And that’s made for some difficult moments. Republicans have vowed to repeal the 2010 health care law and President Donald Trump has already issued an executive order that could weaken the program while it’s still on the books. The damage to the market could start in 2018 ― or even earlier, under some scenarios. With these possibilities getting more and more attention in the media, the people who have coverage through Obamacare are getting worried ― and, as one phone operator told The Huffington Post, they have been calling. “It’s heartbreaking, because we can’t tell these people that it will be okay, because we don’t know if it will be okay.” The operator was careful to say that not everybody calling is in a panic. In fact, a sizable minority of people are telephoning just to say how happy they are that the law, which they really don’t like, might finally go away. But more often than not, the callers are scared ― and it seems the attendants haven’t gotten specific guidance on what to tell them. The Obama administration would routinely send along updated scripts when a news event was likely to prompt new questions and calls, but, according to this operator, there’s been nothing like that since Trump took office. They don’t know if they’re going to be able to take their medicines, or see their doctors. The operator, who works for a government contractor, agreed to answer questions about this year’s open enrollment ― and what callers are saying. The only condition was anonymity, because workplace rules forbid employees from speaking to the media. (The Huffington Post verified the operator’s identity independently.) What follows is a transcript of that interview, lightly edited for clarity. What are you hearing this year that is different? Because the website is working so much better … the people calling us don’t really need us like they needed us before. It used to be that people relied on us to walk them through the application process. Now, they just need questions answered. And now a lot of those people are asking questions like, “Will I have health insurance?” We can’t really answer them with certainty. There’s also a clear division now. You have some people, they want to know what will happen to their health insurance. They don’t know if they’re going to be able to take their medicines, or see their doctors. And that’s about 60, maybe 70 percent of the calls we end up getting. The rest, so I guess that’s the other 30 to 40 percent, are people who are saying I can’t wait for this to go away. The ones who say they can’t wait for it to go away. What do they say? They don’t like to have to fill in an application for insurance for a doctor they can’t visit because, you know, he’s 60 miles away, in another town. It’s not someplace they go regularly. Sometimes they say that the deductibles or the monthly premiums are just too much. Sometimes they say that the deductibles or the monthly premiums are just too much. In the past, we’ve had people call us and they’d be like those folks you hear about ― they’d have a negative attitude about the health care law. And then they would find what the price would actually be, and they were amazed. In a good way. But there hasn’t been so much of that this year. I think everybody whose mind could have been changed has been changed. What about the 60 to 70 percent, the ones who are worried, what are those like? These people are calling in, and they want to make sure they will be covered. They want reassurances that if they sign up for insurance right now, that it will still be in effect for the rest of the year. The answer we give them is that, according to the information we’ve been given, we believe they will have coverage. If they are signing up through open enrollment, then they should have the insurance, and they will get the tax credits if they are eligible, at least through the end of the year ― again, based on the information that has been given to us. Congress has given us no indication that they will pull everything. The problem is that everything is so up in the air. And people know it. They are calling us with questions, and we don’t know what to tell them, because no one has given us any indication of what may happen. So there’s a general unease around here, about everyone who is calling in and talking to us. They just want to know, and we don’t feel like we have definitive answers for them. Has anybody shared their stories about what it would mean to lose insurance? In the the first couple of years, a lot of what we were doing was teaching people about insurance ― this is how coverage works. That kind of thing. And even now, we get calls from people who have never had insurance before. They don’t know what a premium is. They don’t know what a deductible is. So some of that is education. But once they’ve been on it for a couple of years, they understand and say, okay, I wouldn’t be able to afford my medicine ― say, my insulin ― if it wasn’t for this insurance. Or they went to the doctor and found a tumor that they didn’t know they had. That’s because they had insurance now. Everything is so up in the air. And people know it. You’ve actually had calls like that? Oh, yeah, it’s a daily thing. On average, a single CSR [customer service representative] will take anywhere from 10 to 20 calls a day, depending on the length and complexity of the questions they are getting. And I’d say usually it’s one to three calls a day are like that ― a story where somebody wouldn’t be able to afford this medicine if it weren’t for this law. What do you tell these people? Unfortunately, a lot of it is toeing the line of what we are allowed to say right now. We don’t have a whole lot of information. We can tell them that, to the best of our knowledge, nothing is changing immediately. But it flies in the face of everything we’ve seen on the television. And it’s heartbreaking, because we can’t tell these people that it will be okay, because we don’t know if it will be okay. Have you gotten any guidance? Was any given to you? No, nothing like that. There is a whole other company, a third party, responsible for writing all of our scripted information ― giving the kinds of things we are allowed to say on the phone. And they have to get clearance from CMS [the Centers for Medicare and Medicaid Services] on what we are allowed to say. Everything from the past week has been radio silence, as to what we are and are not allowed to say. Is that unusual? Yes. Typically we have gotten updates pretty regularly, especially when there are things like this in the media. Before, if there was something in the news ... within 24 to 36 hours we would have new language and scripting, and we were allowed to say, okay, here is the new information we have. To go a week from President Trump’s initial executive order last Friday, with almost no updates as to what may happen. I don’t even know if they know what’s going to happen yet. I don’t really think anybody knows what’s going to happen yet. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

26 января, 12:29

Российская промышленность устарела на 25%

Производственные мощности российской промышленности устарели — 25% всего используемого на производстве оборудования было введено до 2000 года, а седьмая часть — уже неконкурентоспосо́бна.К такому выводу приходит Центр стратегических разработок Алексея Кудрина по итогам анализа состояния основных фондов и материально-технической базы российской экономики.По данным ЦСР, от 13 до 14% всех производственных мощностей в России уже по сути — пустышки, так как устарели морально и технически и не могут использоваться для производства конкурентной продукции. Износ основных фондов в России превысил 50%, сообщила в Госдуме в ноябре глава Счетной палаты Татьяна Голикова.По ее словам, лишь для того, чтобы остановить процесс стремительного ветшания промышленной, транспортной и другой инфраструктуры нужны инвестиции в размере 4 триллиона рублей. «И это только минимальный объем средств, чтобы остановить негативную тенденцию, без которого мы не можем говорить о модернизации экономики», — заявила Голикова. www.finanz.ru/novosti/aktsii/csr-rossiyskaya-promyshlennost-ustarela-na-25percent-1001696431

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19 января, 19:38

6 CSR Trends To Watch In 2017

In the past decade, we’ve witnessed a stunning transition as corporate social responsibility (CSR) evolved from a nice-to-have silo to a fundamental strategic priority for businesses large and small. More recently, we’ve watched as companies went beyond their own walls, using their influence to advocate for global solutions around issues [...]

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17 января, 17:00

Three Ways to Tell Your CSR Initiatives Story Through Social Media

Simply outlining how a CSR initiative operates isn’t meaningful on its own; you must highlight its potential impact through storytelling.

17 января, 12:48

Russia wants to double GDP by 2035

Russia has the potential to double GDP by 2035, said former Finance Minister Alexei Kudrin who is now head of a leading Russian think tank, the Center for Strategic Research (CSR). Kudrin is the man behind a new economic program prepared for President Vladimir Putin, and he said that in order to reach the GDP goal, serious reforms must be implemented that will fundamentally change the Russian economy's structure. From crisis to growth “The Russian economy now grapples with a similar situation as the Soviet Union during the years of stagnation in the 1970s,” said Kudrin at the Gaidar Economic Forum in Moscow on Jan. 13. The current economic crisis and the devaluation of the ruble in 2014 led to a 3 percent drop in GDP in 2015, with a 0.5 percent drop expected in 2016, according to the Russian Finance Ministry. Brighter prospects lure international investors back to Russian market This situation can be corrected, said Kudrin, but it's necessary to implement those structural reforms that the government has been talking about for years but which were never realized. “The steps that the country, the government and the president should take are unconventional and quite serious,” said Kudrin, adding that structural reforms should aim to solve issues related to the lack of investment, weak access to world financial markets, technological backwardness, low productivity, and poor quality of public administration. Kudrin’s colleagues at CSR — the economists Pavel Trunin and Yevsei Gurvich — said that in the medium term Russia’s GDP may rise by 2 to 2.5 percent a year, and that by 2025–2030 this figure might reach 4 to 4.4 percent, reported (in Russian) RBC. Doubling GDP over 19 years “is not such an ambitious goal,“ the economists concluded. The Russian economy is expected to start growing this year, and Moody's forecasts that after two years of recession Russia will show positive GDP growth of 1 percent in 2017. Diversify to end raw material dependence  The challenge for the Russian economy is not necessarily how to resuscitate the economy, but to ensure that after a short phase of growth "it does not slip back into stagnation," said Ksenia Yudaeva, first deputy head of the Russian Central Bank, during a Gaidar Forum panel that discussed a report by the World Bank. Structural reforms will help achieve that goal, she added. Russians work 44% more than Germans, says new report Russian exports are primarily in natural resources such as oil, gas and metals, and these markets face a glut. “Our economy needs to change its focus and instead produce items that others do not produce but which are needed,“ said Yudaeva. Our economy needs to become more flexible and responsive to the challenges of the global market.“ Russia's negative GDP trajectory of the past two years owes directly to the drop in prices for raw materials. On the other hand, however, this negative dynamic stimulates the development of alternative ways of increasing economic growth, said Sergei Khestanov, a macroeconomics adviser to the general director of Otkrytie Broker. Growth may be driven by a diversification of the economy, the removal of administrative barriers and better protection of property rights, which are envisaged in the concept of Kudrin's proposed structural reforms.  “These factors do not guarantee rapid growth, but if successfully implemented they will make growth far more stable,“ Khestanov said. The target goal set by Kudrin and the CSR is feasible provided that the current fiscal and monetary policies of the Russian government and the Central Bank remain on course, said Timur Nigmatullin, an analyst with the Finam group of companies.  “The middle income trap pushes up inflation and this is the main problem that the Russian economy came up against even before sanctions and falling oil prices,“ said Nigmatullin, adding that to avoid this trap the Russian Central Bank should continue to keep inflation at no more than 4 percent. Read more: Moody's expects Russia’s GDP to grow by 1% in 2017>>>

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21 декабря 2016, 05:44

Датская сверхкомпактная снайперская винтовка CSR-50

В настоящее время Дания не имеет собственной оружейной школы, как было еще сто лет назад во времена Мадсена, с пулемета которого, к слову, началась история завода имени В. А. Дегтярева. Несмотря на это местная оружейная компания SAI, расположенная в небольшом городе Хьерстьё, пытается заявить о себе в оружейном мире, представляя достаточно дерзкие по оружейным меркам проекты, одним из которых является антиснайперская сверхкомпактная винтовка CSR-50 калибра 12,7 мм под патрон .50BMG.

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20 декабря 2016, 17:31

NXP MiGLO Hearable Solutions Are Worth Listening To

The combination of Qualcomm’s CSR acquisition last year with its upcoming acquisition of NXP and NXP’s new MiGLO hearable portfolio is a huge for hearables developers. Take a look at NXP’s MiGLO and a couple of the earbuds MiGLO enables.

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20 декабря 2016, 15:00

Grads of LifeVoice: How EY Uses Data To Scale Its CSR Program For Maximum Impact

As more companies embrace and expand corporate social responsibility (CSR) initiatives to engage their employees, address social issues, and increase brand awareness, the demand for measuring and evaluating their impact is heightened. Reporting impact helps companies differentiate their CSR initiatives while strengthening the internal business case for the continued investment [...]

16 декабря 2016, 01:44

CSR Grows in 2016 as Companies Embrace Employees' Values

"Success is liking yourself, liking what you do and liking how you do it." - Maya Angelou So many conversations I have with friends, family and colleagues center on this idea of colliding personal and professional passions, being more intentional about working with purpose and trying to find more joy in every moment. Across sectors, employees increasingly want to know and feel that the time and skills they put into their jobs are making a tangible, positive difference in the world. This is a common sentiment, especially prevalent among millennials, who are often more likely to seek out positions with organizations that offer and support active community engagement and skill-based volunteer opportunities. Proof in the pudding: 84 percent of millennials made a charitable donation in 2014 and 70 percent volunteered in some capacity, but only about half reported that they did so through their employers. Seventy percent say a company's commitment to corporate social responsibility (CSR) would influence their decision to work there, according to Douglas Marshall, Managing Director of Corporate Citizenship for Deloitte. As employees continue to show interest in community and volunteer engagement, and their organization's contribution to the global community, leaders are responding with more coordinated and coherent strategies and programs that support philanthropy and purposeful business activities. Fortune 500 firms currently spend more than $15 billion a year on CSR activities. That number is rising as businesses see signs that investments in CSR improve company performance, talent recruitment and retention. Giving in Numbers, a study published by the CECP that analyzes giving and corporate societal engagement trends, revealed companies that increased giving by at least 10 percent between 2013 and 2015 actually experienced upticks in revenue and pre-tax profit, while all other companies saw a decrease in both. Those organizations seeing the greatest success are making deeper and longer-term commitments that align with the values of their employees, their customers and the communities they serve. Stand-out trends include advocacy on social issues, an increase of resource allotment for community volunteerism and a focus on long-term social value versus meeting short-term profit goals. Evolution of the Corporate Statesman: Standing Up for Those Who Can't "A genuine leader is not a searcher for consensus but a molder of consensus." - Martin Luther King Jr. In the past, corporate leaders have shied away from taking a stand on controversial issues for fear of alienating large groups of potential constituents. However, as social media magnifies calls for change from both employees and consumers, CSR-minded corporations are increasing their support for causes, not only with dollars, but also by using their brands and voices to raise awareness of issues that affect our communities. "We're definitely seeing an evolution of the corporate statesman," said Barb Short, Managing Director of Corporate Leadership at CECP. "Bob Forrester of Newman's Own Foundation has often said that Paul Newman, one of CECP's key founders, would be gratified to see the progress in how today's most respected companies and CEOs are using their resources and influence to ensure that business plays a role in solving our most challenging social problems." For example, Adam Silver, Commissioner of the National Basketball Association, pulled the league's All-Star Game out of Charlotte, N.C. in response to protests over HB2, a state law seen by many as discriminatory against the LGBT community. The league's decision will have an estimated $100 million impact on the Charlotte Hornets franchise and local businesses. "It is always important to us to provide the best experience possible to our fans at all of our events," said Mike Bass, the NBA's Executive Vice President of Communications. "In order to successfully host a marquee event like the All-Star Game, we need to be able to provide an environment where all of our fans, players, business partners, league and team officials can feel welcome, and the current environment in North Carolina created by HB2 precluded us from doing that." While we often hear about professional athletes generously giving back on an individual basis, the NBA as an institution has been a progressive leader among major sports leagues in using its resources to reach out and support disadvantaged communities. "Our league and players have a long history of standing up for the principles of fairness, respect, diversity and inclusion," Bass said. "Through our NBA Cares platform, we aim to partner with organizations that embody these principles while also helping to create meaningful change all over the world. Examples include our partnership with LeanInTogether, which supports women and men standing up for equality; our commitment to My Brother's Keeper to recruit more than 25,000 adult mentors of color; and our relationship with Special Olympics, which connects our athletes to Special Olympics athletes around the world to provide opportunities to develop physical fitness and demonstrate courage and empowerment." Kenneth Faried of the Denver Nuggets with Special Olympics athletes. Credit: NBAE Photos. Healthy Leads to Happy and Happiness Matters "If you have health, you probably will be happy, and if you have health and happiness, you have all the wealth you need, even if it is not all you want." - Elbert Hubbard While organizational performance is multi-level and multi-dimensional, there is an undeniable link between the performance of organizational leadership and the overall performance of the entire organization. More leaders are acknowledging the very real correlation between health and happiness, and happiness and productivity (recent research shows that happy workers are 12 percent more productive). Therefore, more executives have increased attention on internal workplace issues such as employee health and wellness. One example is Aetna's CEO Mark Bertolini, who in the last two years, has raised the minimum wage for his employees to $16 an hour and launched a program to lower the out-of-pocket medical expenses for thousands of Aetna's lower-paid employees. Beginning in 2017, the company will start matching employees' student loan payments up to $2,000 annually with a lifetime maximum of up to $10,000 for qualifying loans. These are generous and innovative financial packages, but as Bertolini wrote in his Huffington Post column, companies need to go "beyond the paycheck" when looking at employee wellness. "The wellness programs that are most effective are simple, engaging, based on people's personal values, goal-oriented and fit into people's daily lives," Bertolini wrote. Aetna's initiatives combine the latest scientific research with access to a broad network of resources and healthcare professionals. Employees benefit from this holistic approach to wellness that boosts energy, creativity and productivity levels, and also addresses so many of people's health needs - such as physical fitness, sleep habits, disease prevention and stress management. According to Aetna's research, the 13,000 employees who participated in one of their mindfulness-based wellness programs from 2012-2014 regained 62 minutes per week of productivity with an approximate dollar return, in terms of productivity alone, of more than $3,000. Aetna and Bertolini have received numerous awards for the company's health and wellness programs, and Aetna is annually listed as one of the best corporate workplaces in the country. Increased Commitment to Community Service Opportunities "The best way to find yourself is to lose yourself in the service of others." - Mahatma Gandhi According to the Imperative Workforce Index, employees who work for purpose-oriented companies experience a 20 percent longer tenure, 50 percent greater likelihood to hold a leadership position and 47 percent greater likelihood to serve as company advocates. For that reason, it's more important than ever to connect people with purpose in the workplace. "Interest continues to grow in work that elicits passion and allows individuals to pursue professional, personal and social goals simultaneously - and they are seeking employers with similar values that create opportunities for employees to pursue purpose in their daily work and through company initiatives," said Douglas Marshall, Managing Director of Corporate Citizenship at Deloitte. CECP says employee satisfaction rates continue to increase when employees are offered skills-based volunteer programs. For many employees, this is a critical way for them to find meaning in their work outside the office. CECP reported that companies who offered skills-based volunteer programs through pro bono service and board leadership had the highest participation rates among employees this past year. In an examination of 69 companies from 2013 to 2015, volunteer participation rates increased from 28 to 33 percent. Large economic institutions such as Deloitte and Bank of America are growing their skills-based volunteering programs so that employees can take their abilities beyond the workplace to explore their passions and provide meaningful service to nonprofits. Ninety-three percent of Deloitte employees said their participation in pro bono work made a positive impact on their job satisfaction, while 84 percent reported significant gains in job-related skills. These programs allow nonprofits to learn from experts in their fields who provide financial consulting, membership on boards and committees and development of technology solutions. "We work hard to ensure that our volunteer program offers employees an opportunity to connect in a meaningful way with nonprofits serving community needs," said Kerry Sullivan, president of the Bank of America Charitable Foundation. "From building leadership skills to gaining a better understanding of community challenges, we believe our employees develop and grow through volunteer efforts while also helping to build thriving communities in which to live and do business. Skills-based volunteering, such as board service, advancing better money habits or providing technology assistance to nonprofits, has been a great avenue for employees who wish to leverage their expertise to further the critical work of our nonprofit partners." Focus on Creating Long-Term Value over Short-Term Profits "The important thing is that men should have a purpose in life. It should be something useful, something good." - Dalai Lama With a lens toward sustainability, business leaders are thinking long-term and demanding a new standard of management that prizes constructive stakeholder engagement. Over the summer, Warren Buffett, Larry Fink, Bill McNabb and some of the other biggest institutional investors in the world released a letter called The Commonsense Corporate Governance Principles. In the letter, the investors state, "We share the view that constructive dialogue requires finding common ground -- a starting point to foster the economic growth that benefits shareholders, employees and the economy as a whole." They also suggest that "our financial markets have become too obsessed with quarterly earnings forecasts." They recommend that boards and executives of Fortune 500 companies focus on long-term CSR strategies like increasing diversity at the C level and improving transparency with shareholders and the public. To build solid foundations for their CSR efforts, many companies are linking purposeful activities to their own core competencies, allowing them to highlight the impact they are making on society while showcasing the value of their expertise in the real world. For example, global manufacturer 3M partnered with Discovery Education to create the Young Scientist Challenge, a mentorship program that identifies talented young minds and gives them the opportunity to work with professional scientists to brainstorm innovative, real-world solutions to significant societal challenges. Jon Lindekugel (left), Senior Vice President, 3M Business Development and Marketing-Sales, and Lori McFarling (right), Senior Vice-President & Chief Marketing Officer at Discovery Education, present a $25,000 check to 13-year-old Maanasa Mendu (middle) from Mason, OH, the winner of the 2016 Discovery Education 3M Young Scientist Challenge. Credit: Discovery Education. "We know firsthand the importance of inspiring the next generation of scientists and inventors," said Michele Whyle, 3M Brand Director, Global Marketing Excellence. "We work with schools to strengthen their STEM curriculum, send 'Visiting Wizards' into classrooms to perform experiments and welcome high school students into our laboratories for summer employment...It's a highly successful platform for us to showcase the brand in an authentic way that speaks to who we are and what we care about." Projects like the Young Scientist Challenge are part of a growing emphasis by businesses on education, particularly STEM subjects (science, technology, engineering and mathematics), the CECP report revealed. Corporate leaders hope their investments in public health, financial literacy and education will pay off down the road by creating a future labor force fluent in STEM concepts. This will make their future workers capable of pioneering new solutions that create a better society as well as advance their business interests. "It's tremendously gratifying to see organizations like 3M and others applying their expertise to support teaching and learning in their communities," said Lori McFarling, Senior Vice-President & Chief Marketing Officer at Discovery Education. "We're seeing more and more companies incorporating education into their corporate mission and making it a meaningful part of their brand profile. This authentic commitment to impacting young people strengthens communities and improves student access to meaningful opportunities for learning that were previously unavailable." Looking Ahead at the Future of CSR Efforts "Goodness is the only investment that never fails." - Henry David Thoreau Millennials' commitment to meaningful social impact will play a tremendous role in shaping the future of CSR. For the new generation of workers and consumers, wearing a white hat means more than just making a transactional donation. Investing in CSR has become part of the price of doing business. A recent trend Douglas Marshall from Deloitte said he has seen more of is the mentorship of younger millennials by older millennials and the idea of intrapreneurship. "Intrapreneurship is all about hacking the system, building from existing skills and frameworks, and finding agency and opportunity that are extensions of centrally organized efforts," Marshall said. "This is exciting, and we are actively thinking about how to be responsive to this energy, try new things and look to scale what works. We are committed to continual improvement, which involves assessing what's working and opportunities to enhance, listening to our people, innovating, piloting and evolving." In its report, CECP predicts that companies will consider corporate citizenship qualities such as integrity, altruism and collaboration as they hire and develop leaders at all levels to drive their business growth, weaving CSR into the fabric of their organizations. Fortune 500 companies have a powerful voice in our society and when they use their platform to tackle social issues, they improve their own organizational health, as well as advance the health of communities and society at large. By improving organizational performance, job satisfaction and striving to make the happiness and health of their employees a priority, so many of these organizations mentioned are providing inspiration across sectors of passionate leadership that understands and values today's interconnected society, and how business with a purpose creates both a dynamic culture while making a difference in this world for the better. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

18 апреля 2015, 09:10

5 самых быстрых поездов в мире

Современные поезда быстрее машин. Но насколько быстрее? На самом деле, даже суперкарам за составами, получившими статус bullet-train, не угнаться. Соревнуются они между собой. И ради победы готовы даже взлететь.