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21 января, 05:02

Friday Roundup: Week Ending January 20, 2017

By Natalie Munio The 4As launch an initiative to assist working mothers, The New York Times invests millions to cover Trump alone, a creative industry gives a digital standing ovation to Obama, Dentsu names a new CEO, and the Obamas play host in new VR tour of the White House. Here are this week’s top stories in advertising and marketing: 4As launch initiative for working women The 4A’s is launching a 16-week program, [email protected], in February that will directly address the barriers mothers in the working world face in having to divide up responsibilities between family and career. According to an IPG study cited in AdWeek, roughly 49 percent of women in the ad industry say that “family responsibilities are the key barrier to career advancement,” largely because long workday hours and meeting deadlines are often required to land significant leadership roles in the business. [email protected] will include eight one-hour session with coaches that offer tips for finding balance between family-life and career. The program was initially piloted in 2015 by another agency, but will now be passed over to the 4As to reach broader audiences. The New York Times will invest $5 million to cover Trump Just days ahead of the Donald Trump’s inauguration, the New York Times executive and managing editors sent an email to the Times staff announcing plans to invest upwards of $5 million to cover the incoming President Trump and his administration. The email reads, “We will use these resources to ensure that we remain ahead in chronicling the Trump era in Washington, New York, the nation and the world. We will be adding to the ranks of our investigative journalists and subject-area experts, from taxes and immigration to education and climate change, to ensure that no one has more compelling coverage on the White House and beyond.” The email continued that NYT readers “want us to dig deeply into the story of Donald Trump’s arrival in Washington” and are “coming to us in record numbers because they know we are one of the few news organizations with the power and fortitude to cover all aspects of this historic shift in American power, and what it says about the country and its deep divisions.” A Standing O to President Obama In keeping with the Inauguration ceremonies dominating the week, one agency decided to shift the focus back to President Obama and the legacy he leaves behind after eight years in the Oval Office. As a final “thank you” to the Obama administration, Deep Focus, a creative agency, partnered with Giphy to create “The Standing O,” which collects user-submitted GIFs of people around the country giving President Obama a standing ovation. Those GIFs are then organized to create a mosaic of President Obama himself, a recreation of an image which originally appeared on a 2008 cover of Rolling Stone magazine. The agency said they hope “someone will be able to share the link with Obama himself so he can see the thousands of people showing their appreciation for his service.” Dentsu names new CEO Following the announcement that Tadashi Ishii would be stepping down from his role as chief executive of Dentsu, the company has named former senior vice president of Toshihiro Yamamoto as its new CEO. Ishii had formerly head the company for more than five years, but announced his resignation back in December following a few tumultuous months for the media network. In a statement about his new role, Yamamoto said his mission will be to “re-establish trust in Dentsu in Japan, and build a sustainable growth path for the long term. I believe it will become a reality where our diverse talents will thrive to help creative value for our clients and professional fulfillment for our people.”  Yamamoto will step into his new role as president and CEO on Jan. 23, 2017. Dentsu is the owner of Dentsu Aegis Network, agencies Carat, McGarryBowen, 360i, iProspect and Isobar, and is the fifth largest global agency company by revenue. The Obamas play tour guide in new virtual reality experience In one of his final acts as the 44th President of the United States, President Obama joins First Lady Michelle Obama as tour guides during a virtual reality tour of the White House. As part of “The People’s House: Inside the White House with Barack and Michele Obama,” the Obamas take viewers through the oval Office, Situation Room and other notable areas through a VR experience, each narrating with historic and personal points of view. The White House experience is out of partnership with Facebook’s Oculus and virtual reality studio, Felix & Paul Studios, and is released in two parts. Part one is viewable through Facebook or by wearing Oculus or Samsung VR gear, and part two will likely be an extended piece that will give viewers access to more rooms throughout. At certain moments in the experience, Obama tells viewers, “Michelle and I always joke, ‘we’re just the renters here’… the owners are the American people and all those invested in creating this amazing place with so much history...” and that they wanted to be sure “as many as possible could come in and appreciate the place where Lincoln, FDR, or Reagan made the decisions that helped to shape America.” -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

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19 января, 00:51

Япония начала борьбу с переработками после самоубийства сотрудницы рекламного агентства

После того как чуть больше года назад молодая сотрудница крупнейшего в Японии рекламного агентства Dentsu Мацури Такахаси покончила с собой, не выдержав переработок, и стало широко известно о губительных для сотрудников требованиях корпорации по сверхурочной работе, власти страны ищут способы борьбы с традиционными для Японии переработками. О смерти Такахаси общество узнало в конце прошлого года, когда ее родители опубликовали заключение местной трудовой инспекции, из которого следовало, что их дочь стала жертвой кароси – этим термином в Японии называют смерть, причиной которой является переработка. Только по официальным данным, от кароси каждый год умирает не менее 200 японцев; по оценкам профсоюзов, их количество гораздо больше. Японские СМИ процитировали сообщение, которое Такахаси отправила матери незадолго до смерти, о том, как она пыталась выживать, имея всего 10 часов в неделю на сон. Это произвело на японское общество очень тяжелое впечатление.

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19 января, 00:51

Япония воюет с переработками

После того как чуть больше года назад молодая сотрудница крупнейшего в Японии рекламного агентства Dentsu Мацури Такахаси покончила с собой, не выдержав переработок, и стало широко известно о губительных для сотрудников требованиях корпорации по сверхурочной работе, власти страны ищут способы борьбы с традиционными для Японии переработками. О смерти Такахаси общество узнало в конце прошлого года, когда ее родители опубликовали заключение местной трудовой инспекции, из которого следовало, что их дочь стала жертвой кароси – этим термином в Японии называют смерть, причиной которой является переработка. Только по официальным данным, от кароси каждый год умирает не менее 200 японцев; по оценкам профсоюзов, их количество гораздо больше. Японские СМИ процитировали сообщение, которое Такахаси отправила матери незадолго до смерти, о том, как она пыталась выживать, имея всего 10 часов в неделю на сон. Это произвело на японское общество очень тяжелое впечатление.

13 января, 09:01

На клеточном уровне. Как зарабатывать на синтезе маркетинга и биологии

Основатели Locomizer — биолог и японист — на основе анализа живых клеток придумали, где размещать рекламу

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29 декабря 2016, 21:18

Ad agency head resigns over 'death by overwork'

The president of Dentsu Inc, Japan's largest advertising agency, will step down over the "death by overwork" of a young employee. As Sonia Legg reports, the suicide has prompted official probes and fresh hand-wringing over Japan's overtime culture. Subscribe: http://smarturl.it/reuterssubscribe More updates and breaking news: http://smarturl.it/BreakingNews Reuters tells the world's stories like no one else. As the largest international multimedia news provider, Reuters provides coverage around the globe and across topics including business, financial, national, and international news. For over 160 years, Reuters has maintained its reputation for speed, accuracy, and impact while providing exclusives, incisive commentary and forward-looking analysis. http://reuters.com/ https://www.facebook.com/Reuters https://plus.google.com/u/0/s/reuters https://twitter.com/Reuters

29 декабря 2016, 20:58

Inside Story - Will Japan's overwork culture change?

When the 24-year-old woman jumped to her death in December last year, she left a note for her mother. "Why do things have to be so hard?" she asked. She had been working about 100 extra hours a month. Her company - advertising group Dentsu - is under pressure to reduce the amount of overtime its employees do. In November, it was raided by labour regulators. The government ruled the woman's death was due to overwork. About 2,000 Japanese people a year take their own lives for the same reason. Shinzo Abe, Japan's prime minister, is pushing to reform Japan's employment laws, which could include tighter overtime regulation for companies. But will the culture change, and what happens in other countries? Presenter: Sohail Rahman Guests: Seijiro Takeshita - professor in the School of Management and Information at the University of Shizuoka Anne-Elisabeth Moutet - columnist for The Telegraph newspaper in the UK Daniel Bernmar - city councillor for Gothenburg, Sweden - Subscribe to our channel: http://aje.io/AJSubscribe - Follow us on Twitter: https://twitter.com/AJEnglish - Find us on Facebook: https://www.facebook.com/aljazeera - Check our website: http://www.aljazeera.com/

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29 декабря 2016, 16:03

CEO resigns after overworked employee commits suicide

The head of the Japanese advertising giant Dentsu has resigned after the suicide of a junior employee was linked to a company culture that required staffers to work huge amounts of overtime.

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29 декабря 2016, 15:49

Dentsu chief falls on the sword that he wielded

Head of Japanese advertising agency as much a creation of its culture as its guardian

29 декабря 2016, 15:26

Frontrunning: December 29

Russia's Putin says Syrian government, opposition sign ceasefire deal (Reuters) Snap’s IPO Pitch to Tout Service as ‘the Next Facebook’ (WSJ) What History Has to Say About the Economy Trump Will Inherit (BBG) - zero mentions of the word "debt" Trump tax reforms could depend on little-known 'scoring' panel (Reuters) Debbie Reynolds Dies a Day After Daughter Carrie Fisher (BBG) Inside the 37-Year Standoff Over Iran’s Frozen U.S. Dollars (WSJ) China Would Outlast U.S. in Trade War, Billion-Dollar Fund Says  (BBG) U.S. appeals court rejects SEC's use of administrative law judges (Reuters) U.S. set to announce response to Russian election hacking: sources (Reuters) GOP Readies Swift Obamacare Repeal With No Replacement in Place (BBG) China warns U.S. against allowing stopover for Taiwan's Tsai (Reuters) Not Everyone Wants to Shop on Amazon (WSJ) London House-Price Growth Lags Behind U.K. for First Time Since 2008 (BBG) Fortune Teller of Mosul Falls Silent, Wary of Islamic State (WSJ) Cord-Cutters Dropping Cable Force Networks to Make Hard Choices (BBG) New York Times surpasses 100 million views on Facebook Live (Reuters) China Turns to $503 Billion Rail Expansion to Boost Growth  (BBG) Duterte says once threw man from helicopter, would do it again (Reuters) No Expiration Date on 9-Year S&P 500 Bull Run  (BBG) Singapore Defaults Seen as Bellwether for 2017 Asia Distress (BBG)   Overnight Media Digest WSJ - President-elect Donald Trump said Sprint Corp will move thousands of jobs back to the U.S. - a development he suggested was triggered by the "spirit and the hope" surrounding his election. http://on.wsj.com/2isEUbW - Takata Corp is nearing a settlement with federal prosecutors to resolve allegations of criminal wrongdoing in the Japanese automotive supplier's handling of rupture-prone air bags linked to numerous deaths and injuries, said people familiar with the discussions, with an agreement expected early next year. http://on.wsj.com/2isAfGU - Ford Motor Co's dealer group emailed an advertisement Tuesday to prospective buyers in the U.S. urging them to purchase a work truck, large sport-utility vehicle or van before the end of the year to take advantage of potentially substantial tax breaks. Citing the Internal Revenue Service's Section 179 deduction, which was recently retooled and made permanent, Ford suggests customers "could get a big tax break for your business." http://on.wsj.com/2isOoUz - Surging online orders and last-minute shoppers helped retailers make up for a slow start to the holiday-shopping season, fueling hopes that higher wages, the rising stock market, and lower food and gas prices prompted Americans to spend more. http://on.wsj.com/2isBgPd - High-end handbag and apparel maker Kate Spade & Co is exploring a sale of the company, according to people familiar with the matter, after coming under pressure from an activist shareholder. http://on.wsj.com/2isxoOt - Brazilian state-run oil company Petróleo Brasileiro SA said it agreed to sell certain noncore business assets for $587 million, amid its efforts to raise cash and reduce debts. http://on.wsj.com/2isyNo5 - Health-care diagnostics company Alere Inc is taking steps to get Medicare billing privileges reinstated for its Arriva Medical LLC diabetes unit, challenging the actions of the Centers for Medicare and Medicaid Services. http://on.wsj.com/2isCHgI   FT Former Bundesbank president and one of the architects of the European single currency, Hans Tietmeyer, died at the age of 85. President of the Bundesbank from 1993 to 1999, Tietmeyer had a critical role in preparations for European monetary union and the establishment of the European Central Bank. European industrial equipment supplier Loxam SAS raised its offer for Britain's Lavendon Group Plc on Wednesday to 442 million pounds ($540.57 million), or 260 pence per Lavendon share. British online clothes retailer Boohoo.com Plc said it would buy certain intellectual property assets from Nasty Gal Inc, a U.S.-based retailer that filed for bankruptcy last month, for $20 million. Lloyds Banking Group Plc is planning to set up a subsidiary in Germany or the Netherlands if the UK leaves EU without retaining access to its single market, according to two people familiar with the matter.   NYT - U.S. Secretary of State John Kerry accused Prime Minister Benjamin Netanyahu of Israel on Wednesday of thwarting peace in the Middle East. http://nyti.ms/2isFXsE - Even before Kerry issued his scathing critique of Israeli policies on Wednesday, President-elect Donald Trump essentially told Netanyahu to ignore it. http://nyti.ms/2hPqJgg - Actress Debbie Reynolds died Wednesday aged 84, a day after the death of her daughter, the actress Carrie Fisher. http://nyti.ms/2hPtCxT - With threats like cord cutting and declining television viewership, 2016 was not a lucrative year for cable television giants like TBS, Discovery, Univision and ESPN. http://nyti.ms/2igklQo - In a move that promises to raise new questions about electronic privacy, detectives investigating a murder in Arkansas are seeking access to audio that may have been recorded on an Amazon Echo electronic personal assistant. http://nyti.ms/2ijEQhz - Hans Tietmeyer, the central banker who led Germany's transition from the deutsche mark to the euro despite reservations about a single European currency, died on Tuesday aged 85. http://nyti.ms/2iGWQiw - The president and chief executive of Dentsu, one of the world's largest advertising firms, said he would resign to take responsibility for the death of an employee, as well as the larger problem of dangerously long work hours at the agency that has been laid bare in its wake. Matsuri Takahashi, a young employee at Dentsu told friends on Twitter of enduring harassment and grueling long hours on the job, in the months before she jumped to her death from a company dormitory last Christmas. http://nyti.ms/2hPwHxL   Canada THE GLOBE AND MAIL ** Pacific NorthWest LNG is looking at lower-cost options as it mulls whether to spend billions of dollars to build a liquefied natural gas terminal in British Columbia amid a global glut of LNG. https://tgam.ca/2iI1UXR ** Little more than a month before the Super Bowl, Bell Media is launching an appeal of new rules to allow U.S. television commercials to run on Canadian airwaves during the big game, adding a fresh legal challenge to a recent chorus of lobbying and public relations efforts to change the policy. https://tgam.ca/2iI5mC3 ** British Columbians are deeply concerned about the overdose crisis and want to see improved access to addiction treatment - but, faced with an unprecedented number of drug deaths in the province, they're also willing to consider more radical options such as the legalization of hard drugs. https://tgam.ca/2iHXNuO NATIONAL POST ** Aboriginal leaders in northwestern British Columbia cautiously welcomed reports that Malaysia's state-owned oil company Petronas is considering changes to its $27 billion Pacific Northwest LNG project near Prince Rupert to alleviate environmental concerns. http://bit.ly/2iI7NEA ** A tiny Vancouver-based mining company, MGX Minerals Inc , is betting Alberta's energy sector could benefit from the rise of electric vehicles by harvesting its oilfield wastewater for lithium carbonate, which is used to make batteries for electric vehicles. http://bit.ly/2iI5jWA ** British Columbia Member of Parliament Peter Julian is registered as the first and only contestant in the New Democratic Party leadership race, but even he hasn't committed to run. Julian registered on Dec. 21, according to Elections Canada's website, and is accepting donations from supporters. http://bit.ly/2iHZhFo   Britain The Times * Ministers are preparing to tackle overpriced electric car charging amid fears that it can cost as much to run a green vehicle as a conventional diesel. Rules will be introduced early next year to make roadside pricing for electricity more "consistent and transparent", so that motorists are not driven away from buying environmentally friendly cars. http://bit.ly/2hOGp3p * Whitehall is investigating the nuclear regulator after the Times revealed that several serious accidents had been dismissed as posing no safety risk. http://bit.ly/2hpTShp The Guardian * 36 child asylum seekers who previously lived in the Calais refugee camp have issued a legal challenge to the home secretary. They claim Amber Rudd acted unlawfully in the way she handled their applications. Of the 36, 28 have had their applications refused, while another eight are awaiting decisions from the Home Office. http://bit.ly/2ifruAq * Online fashion retailer Boohoo.com Plc is lining up to buy the rights to the Nasty Gal fashion label after the U.S. internet business fell into bankruptcy last month. http://bit.ly/2htQbKz The Telegraph * The bid battle for cherry-picker supplier Lavendon Group Plc stepped up again on Wednesday with European industrial equipment supplier Loxam SAS raising its offer for the UK business. http://bit.ly/2is63vC * Prime Minister Theresa May will put plans to pull out of the European Court of Human Rights at the heart of her campaign for the 2020 general election campaign, after ministers conceded that reform plans have been delayed by Brexit. http://bit.ly/2hq5pNs Sky News * Britain's ambassador to the United States, Kim Darroch, has attempted to mend fences with Donald Trump after the President-elect backed Nigel Farage for the job. http://bit.ly/2hxAeol * New research reveals the government has misled the public by claiming it provided "new money" for social care, according to Labour's Andy Burnham. The former health secretary, who is now Labour candidate for mayor of Greater Manchester, claims one in three councils is facing cuts in government funding next year. http://bit.ly/2ifzzVF The Independent * Former cabinet minister Michael Gove has stoked Brexit anger after arguing that the discredited claim that leaving the European Union would mean 350 million pounds-a-week ($428 million-a-week) more for the NHS is still trustworthy. http://ind.pn/2iiZM8B

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28 декабря 2016, 20:28

Dentsu chief resigns after overworked employee commits suicide

The head of Japan's Dentsu resigns following the suicide of an overworked employee.

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28 декабря 2016, 20:28

Japan boss resigns after worker suicide

The head of Japanese advertising group Dentsu resigns following the suicide of an overworked employee.

28 декабря 2016, 19:01

Dentsu president to quit over OT death

The president of top Japanese advertising company Dentsu Inc said yesterday he will resign to take responsibility for the suicide of a worker who had clocked massive overtime in her first months on the

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28 декабря 2016, 18:21

Dentsu president resigns after recruit’s suicide

Head of Japanese advertising agency takes responsibility for punishing culture

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28 декабря 2016, 17:52

Глава японской рекламной компании Dentsu подал в отставку после смерти сотрудницы

Президент японской рекламной компании Dentsu Тадаси Исии (Tadashi Ishii) на пресс-конференции объявил об уходе со своего поста после самоубийства одной из сотрудниц из-за постоянных переработок, сообщает Nikkei.

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28 декабря 2016, 16:59

Президент крупного рекламного агентства подал в отставку из-за самоубийства подчиненной

В Японии президент крупного рекламного агентства Dentsu Тадаси Исии объявил, что в январе уйдет в отставку из-за гибели 24-летней сотрудницы из-за переработок. Об этом сообщает Japan News. На пресс-конференции он заявил, что считает себя ответственным за эту трагедию как человек, который курирует управление всей компанией. Он также заявил, что глубоко сожалеет, что в компании не смогли уберечь сотрудницу от сверхурочных, и принес искренние извинения, передает Kyodo.

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28 декабря 2016, 14:37

Глава японской Dentsu уходит в отставку из-за смерти своей сотрудницы

24-летняя Мацури Такахаси покончила с собой из-за постоянных переработок

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28 декабря 2016, 14:32

28.12.2016 14:32 : Глава японской рекламной компании Dentsu объявил об отставке после гибели одной из сотрудниц из-за переработок

Ранее Министерство здравоохранения Японии передало в прокуратуру документы в отношении руководства Dentsu, которое подозревается в систематических нарушениях трудового законодательства. Одна из сотрудниц компании не выдержав перенапряжения, покончила с собой в  декабре прошлого года. Как выяснилось, она брала по 105 часов сверхурочной работы в месяц. В самые напряженные моменты женщина спала всего два часа в сутки.

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28 декабря 2016, 14:22

Глава японской Dentsu объявил об отставке после смерти сотрудницы от переработок

Президент японской рекламной компании Dentsu Тадаси Исии объявил об отставке после гибели одной сотрудницы из-за переработок, сообщает ТАСС. "Я беру на себя всю ответственность за этот случай. В связи с этим я подаю в отставку со ...

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28 декабря 2016, 13:54

Глава японской Dentsu подал в отставку из-за гибели сотрудницы от переработок

Сотрудница покончила с собой, не выдержав напряжения

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28 декабря 2016, 05:55

Дело против Dentsu, принуждавшей своих сотрудников к переработкам, передали в прокуратуру

Внимание к нездоровым порядкам в компании привлекла трагическая гибель 24-летней сотрудницы Мацури Такахаси, которая не выдержала постоянного напряжения на работке и покончила с собой