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DISH Network
06 декабря, 17:31

CenturyLink Favors OTT Over IPTV, Boosts Broadband Base

The growing momentum of CenturyLink's (CTL) Prism IPTV service has encouraged the company to launch the OTT offering.

06 декабря, 01:03

FCC to Initiate Stage 3 of the 600 MHz Spectrum Auction

U.S. telecom regulator, the Federal Communications Commission (FCC), is likely to commence the stage 3 of the second part (forward auction) of the ongoing Incentive Auction.

05 декабря, 19:46

Will Donald Trump Dismantle the Internet as We Know It?

Open-web advocates are preparing for a renewed policy war as net neutrality’s future remains uncertain.

05 декабря, 03:48

(VIDEO) AT&T's Welch On INVIDI Deal: 'Huge Opportunity' For Cross-Screen Addressable Ads

LONDON - If where you spend your time and money says a lot about your priorities, AT&T has anted up in a big way on cross-screen addressable advertising with its participation in the acquisition of INVIDI Technologies. "We've been spending a lot of our time and a lot of our money on addressable television," Mike Welch, Head of Strategy, Product & Business Development for AT&T AdWorks, says during an interview with Beet.TV this week at the Future of TV Advertising Forum. AT&T, DISH Network and WPP recently announced their joint acquisition of INVIDI, a leader in providing addressable advertising platforms. In addition to extensive distribution in U.S. households, INVIDI is actively deploying its technology and negotiating distribution agreements in Europe, South America and Asia. "The INVIDI acquisition is just an example of us being very bullish on the future of addressable," Welch adds. "We think that there's huge opportunity both domestically and internationally." From its billing relationships with TV and mobile customers, AT&T garners verified subscriber identities. When those identities are coupled with third-party data in an anonymous, privacy compliant manner, AT&T can deliver addressable ads to TV sets and mobile devices. "We'll do this with our owned and operated apps," Welch explains. "So if it's a DIRECTV, TV Everywhere experience that someone is watching on a mobile device, we'll be able to deliver a specific, targeted ad to that device as well as to their TV set." AT&T's cross-device reach is amplified through a partnership with Opera Mediaworks, the mobile advertising and marketing platform that serves tens of thousands of apps, Welch explains. "You don't have to necessarily be watching content on just an AT&T app in order for us to do this cross-screen addressability," Welch says of the association with Opera Mediaworks. Asked about the buy-side sentiment for cross-screen addressable solutions, Welch says "We need to continue as sellers to prove that it works. We're seeing significant lift when you have exposure across screens." He cites the case study of an automotive marketer that saw an 85% lift in buy rate among targeted consumers versus a control group that was not exposed to any ads on any screens. "That's powerful," says Welch. "If we could get that story out and make believers out of folks, I think you'll see this market explode." We spoke with Welch at the Future of TV Advertising Forum in London. Beet.TV's coverage is presented by the 605.  For other videos from the series, please visit this page.  You can find this post on Beet.TV. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

02 декабря, 00:18

Telecom Stock Roundup: T, DISH, VZ, TMUS, CBB

Last week has been quite a lull for the U.S. telecom industry. Nevertheless, few developments made it to the headlines.

Выбор редакции
30 ноября, 01:08

Cincinnati Bell to Offer eero WiFi Products at Retail Stores

Cincinnati Bell (CBB) announced an alliance with eero inc. to offer eero's whole-home Wi-Fi system at eight of its retail stores across Greater Cincinnati.

Выбор редакции
28 ноября, 21:41

Comcast To Benefit By Launching Dish's Sling TV Bundles On Its X1 Set Tops

Recently, Comcast and Dish Network’s streaming service Sling TV announced a partnership under which Sling TV will launch on Comcast’s X1 platform. This will give Comcast customers access to Sling TV’s new multicultural programs and channels. While all the channels in Sling TV’s core packages are already available on Comcast, [...]

24 ноября, 15:12

AT&T, DISH Network & WPP to Acquire INVIDI Technologies

AT&T (T), DISH Network and WPP Group plc jointly announced plans to acquire advertising company INVIDI Technologies.

24 ноября, 14:55

Telecom Stock Roundup: FCC Postpones BDS & Set-Top Box Reforms, Net Neutrality in Danger

The startling win of Republican Donald Trump as the U.S. president is starting to show its impact on telecom policy parameters.

23 ноября, 15:38

Comcast to Roll Out DISH Network's Sling TV on X1 Platform

Comcast (CMCSA) and DISH Network (DISH) have jointly announced that the latter's Sling TV will be integrated into the cable operator's X1 platform.

23 ноября, 14:58

AT&T (T) Signs Deal with Fox Networks for DirecTV Now

AT&T (T) announced agreements with Twenty-First Century Fox, Inc. and Entertainment Studios Networks to expand the number of channels on DirecTV Now.

22 ноября, 23:49

Who is the King of Streaming Content? Netflix or Amazon?

Which Streaming content stock is the best to invest in right now?

22 ноября, 16:15

DISH Network Offers Sling TV Gift Cards this Holiday Season

DISH Network (DISH) is striving to boost subscriber addition for its Sling TV service this holiday season.

Выбор редакции
22 ноября, 13:51

AT&T, Dish Network и WPP приобретут компанию Invidi Technologies

Компании AT&T, Dish Network и WPP объявили о сотрудничестве с целью совместного приобретения медиа-фирмы Invidi Technologies, специализирующейся на ТВ-рекламе. Сообщается, что, по условиям сделки, заключение которой намечено на первый квартал следующего года, контрольный пакет акций достанется AT&T. При этом финансовые детали сделки пока не раскрываются.

Выбор редакции
22 ноября, 10:36

AT&T, Dish Network и WPP приобретут компанию Invidi Technologies

Компании AT&T, Dish Network и WPP объявили о сотрудничестве с целью совместного приобретения медиа-фирмы Invidi Technologies, специализирующейся на ТВ-рекламе. Сообщается, что, по условиям сделки, заключение которой намечено на первый квартал следующего года, контрольный пакет акций достанется AT&T. При этом финансовые детали сделки пока не раскрываются.

21 ноября, 17:12

AT&T's (T) DirecTV Now Service Slated for Launch on Nov 28

AT&T (T) announced the launch of its over the top (OTT) service "DirecTV Now" on Nov 28.

18 ноября, 03:46

Telecom Stock Roundup: Verizon Acquires LQD WiFi, Telephone and Data Systems Unit to Buy InterLinx

Last week has been rather dull for the U.S. telecom industry with most of the major stocks losing value. Despite this, telecom companies witnessed a few developments which are worth noting.

17 ноября, 17:05

Amazon: One Mississippi Second Season to Premiere in 2017

In a bid to further push itself into the online video streaming space, Amazon.com Inc.'s (AMZN) film production division Amazon Studios will premiere the second season of the acclaimed comedy, One Mississippi, next year.

17 ноября, 00:58

U.S. Pay-TV Industry Threatened by Soaring Customer Churn

Research firm SNL Kagan recently reported that the U.S. pay-TV industry lost 430,000 customers in the third quarter of 2016.

14 ноября, 23:45

Telecom Stock Roundup: Mixed Q3 for Telecom Operators and Cable MSOs

Last week was all about earnings in the telecom sector. Several sector participants declared their third-quarter 2016 financial numbers, the overall results being a mixed bag.