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Estee Lauder Cos
03 ноября 2016, 10:46

Падение S&P 500 семь торгов подряд произошло впервые за 5 лет

Американские фондовые индексы Standard & Poor's 500 и Nasdaq Composite в среду снизились по итогам седьмой торговой сессии подряд на фоне сохранения процентных ставок Федеральной резервной системой, а также усиления неопределенности в отношении будущего президента США, сообщает MarketWatch.

18 мая 2016, 13:01

Women in Business Q&A: Emily Culp, Chief Marketing Officer, Keds

Emily joined the Keds team in 2015 as chief marketing officer of the iconic footwear brand. She is responsible for driving the strategic development and execution of Keds' global marketing initiatives including retail development, omni-channel marketing, digital, PR and content. Emily was recently recognized on the Adweek 50 List and as a "CMO Rising Star" at the 2015 CMO Awards for her marketing leadership. Prior to joining Keds, Emily led the e-commerce and omni-channel marketing teams at Rebecca Minkoff, with a focus on consumer marketing. She was a leader in the creation of the brand's innovative NYC flagship "store of the future" and architect of the company's digital strategies and new online experience. Additionally, Emily's career history includes over ten years of experience leading global brand teams at worldwide agencies (Ogilvy, Digitas and Arnold) as well as marketing leadership roles with the Estee Lauder Co. and Unilever. Emily frequently lectures at Columbia University (where she holds her MBA) and The Stern School for Business (NYU), and has spoken at numerous industry events such as Shop.org, NRF, Google Retail Summit, and SXSW. She holds a BA from Wake Forest University, and lives in Boston with her husband and two children. How has your life experience made you the leader you are today? I have always been insanely curious and love to learn from others, whether it be through travel or reading the news and literature. I firmly believe it is possible to learn something new every day as long as you have a passion, apply yourself, actively listen and have a killer work ethic. I also gained independence at an early age following my parents' divorce. The experience led me to learn to easily adapt to new environments and new people, at a young age, as a result. How has your previous employment experience aided your tenure at Keds? I started my career in the digital space and that has strongly influenced my professional path, and how I approach omni-channel marketing. I fundamentally believe that it is critical to embrace smart risk, and acknowledge that every program is in a perpetual beta - this way you always strive to make improvements while being mindful of consumer feedback. Finally, I believe that the most valuable asset any company has is its people. While at Rebecca Minkoff, I was able to truly bring all of my omni-channel skills/experiences into one unified consumer experience which included: launching mobile, re-launching the Rebecca Minkoff website, rolling out a multi-touch CRM program and opening a state-of-the-art store (Which included: beacons, a "connected mirror," & RFID technology etc.). Prior to working with Rebecca Minkoff, I learned invaluable lessons while at Clinique, Digitas (L.L.Bean) and Ogilvy (Kodak)--one unifying lesson learned was to understand that as a marketer of a heritage brand it is our job to honor the past and ensure we are shepherding the brand in the right direction toward the future. Now at Keds, I can tap into my understanding and experience with heritage brands and apply my deep passion and knowledge of innovative omni-channel marketing. I am thrilled to be rolling out new programs and initiatives like the Keds Custom Studio, launching snapchat, and partnering with empowered women in technology like Billie Whitehouse (part of our Keds Collective). What have the highlights and challenges been during your tenure at Keds? One of the defining moments of my tenure with Keds was receiving the opportunity to lead the selection process for the inspiring and notable women that we partnered with for the new Keds Collective campaign. From Allison Williams to Ciara this defining group of leading women mirrors the individuality of the women in the world that wear our sneakers. Being part of a brand that, for more than 100 years, has created shoes just for women is absolutely inspiring. This is completely unique - our product team is 90% women, and therefore, maniacally focused on the end consumer and what her needs are. I am honored and proud to work on a brand that authentically aligns with a higher purpose--female empowerment. Whether you look at the composition of Keds' female-led leadership team or the fact that we're launching a "Made in America" collection that is finished by women in the U.S., we are embracing women at all levels. Another highlight includes our "Centennial Celebration" event, which we hosted in February. We kicked off NYFW by inviting members of the media and influencers to celebrate the brand's 100-year milestone as the first sneaker for women. The event featured an interactive timeline to tell the brand story and members of the new Keds Collective were in attendance, including Allison Williams, Ciara, and Jamie Chung. We achieved the KPIs we set in place and are excited to see the genuine love for the brand continue to grow and expand. Tell me more about the Custom Studio? Consumers have more access to information today, and are more discerning than ever before. In response, we have launched the Keds Custom Studio, which hands the design reigns over to the consumer. The studio serves as a branded experience and digital design lab offering thousands of customizable options. Based on the options they choose, we are able to glean insights and trends in consumer preferences, which then influences and optimizes our product strategy. What advice can you offer to women who want a career in your industry? When I'm hiring, I look for people who are curious, intelligent, high-integrity and beyond passionate about our brand. What is the most important lesson you've learned in your career to date? I've learned that your most valuable asset is your integrity. So treat it as such, and remember that how you do things is just as important as what you achieve. How do you maintain a work/life balance? I'm a believer in work-life integration. With technology allowing us to stay connected 24/7, it's about finding a way to integrate work into your life that makes sense for you. There's no one approach that works for everyone, but it's about finding what works for you. There are days that you think you have it mastered, and then days where you are positive you don't. Find an amazing group of women who are at a similar stage in life (career, children etc.) who inspire, challenge and help you on your journey. Finally, I can't imagine having my career without my most trusted advisor and advocate -my husband. What do you think is the biggest issue for women in the workplace? Maternity leave policies are a huge issue for women in the workplace. I look forward to tackling this issue and committing more time to help create a different experience for my daughter. US policies are very short in duration and extremely difficult for a myriad of reasons. Hence why I have watched many of my peers drop out of the workforce and not be able to re-enter. How has mentorship made a difference in your professional and personal life? I have greatly benefited from not only being a mentor but also being a mentee. As a mentor, I don't take the mentorship process lightly and believe it takes a significant amount of dedication. As a mentee I thrive on asking questions and truly value both professional and personal advice. Which other female leaders do you admire and why? I greatly admire Jane Lauder. She is one of the brightest women I have had the pleasure of working for, and is extremely humble. Jane perfectly balances the art and science of marketing, and is also someone with amazing integrity. Sallie Krawcheck is inspirational to me on many levels. She has endured public firings and each time been extremely professional, going on to do even more impressive things in her career. She embodies the principle of "embrace smart risk" and I also appreciate that she is now dedicating her career to empowering future generations of women. Finally, she is one of the very few female leaders that has openly spoken about her family at work and for that I am very grateful. Yael Aflalo, Founder & CEO of Reformation, is someone I greatly admire. She built a business around her passion and is a wildly successful female entrepreneur who embraces technology and innovation. She is decisive in her approach to her business, and is in the process of educating millions of consumers about how knowledge is power. What do you want Keds to accomplish in the next year? In the next year, I want Keds to continue to champion our ladies to be who they want to be and go where they want to go. We will continue to balance sharing the amazing rich heritage of Keds, which includes notable style icon and brand loyalists from Audrey Hepburn to Yoko Ono - with telling new modern stories around our amazing new initiatives like the Keds Collective. We are hyper-focused on connecting with our consumers and getting them even more passionate about our brand and products. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

Выбор редакции
08 мая 2016, 13:25

«Дети тысячелетия» меняют правила игры на косметическом рынке // Новые потребители хотят, чтобы все было быстро и дешево

Как следует из показателей ведущих американских компаний на рынке парфюмерии и косметики — Coty, Inc и Estee Lauder Cos — косметический рынок переживает почти революционные преобразования, связанные с усилением позиций новых потребителей с новыми запросами и новыми представлениями о том, что им нужно. Это поколение «нулевых», для которых быстрота, простота и дешевизна важнее дороговизны и длительности эффекта. То есть ровно тех характеристик, которые для косметических компаний до сих пор считались ключевыми и которые приносили им основную прибыль.