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27 января, 19:22

'Nerf Nitro' Shoots Cars Not Darts

Nerf Nitro is a new line of foam projectile toys from Hasbro that fire cars rather than bullets.

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26 января, 20:42

Blue Christmas: Mattel plunges on weak toy sales

Read full story for latest details.

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26 января, 16:40

Hasbro shares down 5.4% in premarket trading

This is a Real-time headline. These are breaking news, delivered the minute it happens, delivered ticker-tape style. Visit www.marketwatch.com or the quote page for more information about this breaking news.

17 января, 11:00

How we made Transformers

‘Ratchet is named after the nurse in One Flew Over the Cuckoo’s Nest – and Ironhide after the old TV detective Ironside’In 1983, Hasbro bought the rights to some toys from Japan, which could change from robots into vehicles. But there was no backstory to explain who they were. Hasbro had worked with Marvel to develop GI Joe as a toy, comic and animated series, so they turned to us again. Jim Shooter, my editor, came up with a six-page description of the Transformers world and asked an editor to develop names and personalities for the 26 original toys. Continue reading...

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14 января, 03:29

Hasbro's 'Hanazuki': An Intergalactic Love Letter To 'My Little Pony' Fans

Lively Hanazuki has a lot in common with her pony predecessors.

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11 января, 00:17

Hasbro Leaves New Monopoly Pieces To Internet Voting, Because What Could Go Wrong?

function onPlayerReadyVidible(e){'undefined'!=typeof HPTrack&&HPTrack.Vid.Vidible_track(e)}!function(e,i){if(e.vdb_Player){if('object'==typeof commercial_video){var a='',o='m.fwsitesection='+commercial_video.site_and_category;if(a+=o,commercial_video['package']){var c='&m.fwkeyvalues=sponsorship%3D'+commercial_video['package'];a+=c}e.setAttribute('vdb_params',a)}i(e.vdb_Player)}else{var t=arguments.callee;setTimeout(function(){t(e,i)},0)}}(document.getElementById('vidible_1'),onPlayerReadyVidible); In 2007, the internet named a humpback whale ― that most regal of ocean creatures ― “Mr Splashy Pants.” In 2012, it sent Miami rap artist Pitbull to perform at a remote Walmart in Kodiak, Alaska. And in 2016, it voted to name a pricey new polar research vessel “Boaty McBoatface.” Despite these cautionary tales, toy company Hasbro has turned over voting on new Monopoly tokens to, yes, the internet. All eight of the classic board game’s current tokens (the Scottie dog, top hat, car, thimble, boot, wheelbarrow, battleship and cat) may all be voted out for new ones, or could be retained individually. (The cat joined the game only recently, having replaced the iron, a staple since the 1930s, in 2013.) Wisely, executives aren’t entirely playing a game of chance, and have limited voting to 64 preselected options, including the current eight tokens.  Among the new tokens are some decidedly 21st century options, including a cellphone, “#” (aka, the symbol used to denote a hashtag), aviator sunglasses and several variations of smiley-face emojis. Voting ends Jan. 31. The winning tokens will be announced on March 19, which Hasbro has dubbed “World Monopoly Day.” -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

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03 января, 18:00

Two Stocks to Avoid... and Two to Buy in a Post-Holiday Market

The holidays are over. Now earnings are about to roll in. Here are some retail stocks to buy... and some stocks to avoid in the first quarter of 2017.