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Interpublic Group
09 января, 16:30

Interpublic Group Poised for Growth on Strategic Initiatives

On Jan 9, 2017, Zacks Investment Research upgraded the research report on The Interpublic Group of Companies, Inc. (IPG).

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07 декабря 2016, 17:54

Ad company Interpublic Group confirms DoJ probe

Dec 7 (Reuters) - Advertising company Interpublic Group of Cos said on Wednesday that one of its standalone domestic agencies had been contacted by the Department of Justice's (DoJ) antitrust division for documents regarding video production practices.

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21 октября 2016, 20:53

Interpublic's (IPG) Q3 Earnings & Revenues Beat Estimates

The Interpublic Group of Companies, Inc (IPG) reported healthy third-quarter 2016 results.

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21 октября 2016, 15:23

Interpublic (IPG) Beats on Both Q3 Earnings & Revenues

The Interpublic Group of Companies, Inc. (IPG) reports healthy third-quarter 2016 results.

20 октября 2016, 15:50

Business Service Stocks' Q3 Earnings on Oct 21: IPG, MAN

Let's have a sneak peek at two major Business Service Stocks scheduled to report their third-quarter 2016 results tomorrow.

19 октября 2016, 15:42

What's in Store for Interpublic (IPG) this Earnings Season?

Interpublic Group Of Companies, Inc. (IPG) is scheduled to report third-quarter 2016 results before the opening bell on Oct 21.

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15 сентября 2016, 18:55

Interpublic Group started at outperform with $27 stock price target at Credit Suisse

This is a Real-time headline. These are breaking news, delivered the minute it happens, delivered ticker-tape style. Visit www.marketwatch.com or the quote page for more information about this breaking news.

14 сентября 2016, 15:59

Interpublics' Unit Buys Flipside to Boost Digital Content

Weber Shandwick, a division of Interpublic, recently acquired the U.K. based company, Flipside.

02 сентября 2016, 19:29

Guide to Gabelli Small Cap Growth AAA Fund (GABSX)

Gabelli Small Cap Growth AAA (GABSX) a Zacks Rank #1 (Strong Buy) invests a large portion of its net assets in equity securities of companies that are considered to be small companies

26 августа 2016, 15:25

Interpublic Group (IPG) Remains Poised for Modest Growth

On Aug 26, Zacks Investment Research updated the research report on advertising services provider The Interpublic Group of Companies, Inc. (IPG).

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21 июля 2016, 18:30

Interpublic (IPG) Meets Q2 Earnings, Misses on Revenues

The Interpublic Group of Companies, Inc (IPG) reported relatively modest second-quarter 2016 results.

21 июля 2016, 15:30

Interpublic (IPG) Missed on Q2 Revenues, Earnings in-Line

The Interpublic Group of Companies, Inc. (IPG) reported second quarter 2016 earnings.

19 июля 2016, 01:43

What's in Store for Interpublic (IPG) This Earnings Season?

Interpublic (IPG) is scheduled to report second-quarter 2016 results beforethe opening bell on Jul 21.

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28 июня 2016, 18:04

What's To Like About Interpublic Group

The only companies I am interested in are healthy, growing businesses with increasing cash flow that are being recognized in the stock market. Interpublic Group is one of those companies.

21 июня 2016, 00:32

Targeting Billennials? Target Elders Too.

An important lesson in Hispanic family dynamics for media people. This article is part of an ongoing Media Life series entitled "Catching the next big wave: Hispanic advertising." You can read previous stories by clicking here. "With Latinos, talk to the man -- but sell to his wife," a used car dealer in Houston once told me in the early 1990s. Spitting out a wad of chewing tobacco, he added, "She's the one calling the shots." Despite the underlying sexism in the guy's advice, I recognized an element of truth. Decision-making is often a collective effort, even if one party believes it owns the process. In Hispanic marketing, the same line of thinking can apply to age demographics. Most of the attention goes to younger Latino consumers -- particularly those bilingual Millennials whom Univision has dubbed "billennials" -- but smart marketers know there's value in addressing older folks, who hold huge sway over purchasing decisions. This month Nielsen released its latest Hispanic consumer report, The New American Vanguard, Latinos 50+: Healthy, Wealthy and Wise, which spotlights the growing economic power of Boomer and Greatest Generation Latinos. In 2015 they represent a tenth of their age cohort and will grow to 24 percent, or 42 million people, by 2060. Among the key findings: Life expectancy for U.S. Latinos right now is 83.5 years versus 78.7 for non-Hispanic whites. Multigenerational living arrangements are the norm for only 20 percent of the total population 55+ but for 40 percent of Hispanics in that age group. Significant advantages in childcare, nourishment, travel and shopping come from communal living, including more free cash and more shared family experiences, including meals, plus more distinct TV viewing and purchasing behavior. Communal living leads to shared purchasing decisions, spearheaded by the older generations. So, what does the Nielsen study mean for media buyers and planners? This report can service as a catalyst for addressing with clients a key cultural difference between the Hispanic and general markets. If younger Latinos are more likely to live in a multigenerational household, then it's obvious buying decisions are going to be made differently than for the total U.S. target. Most Hispanic media buys target adults age 18 to no older than 49. More plans should consider targeting 25-54, 18-54, or at least using 55+ as a secondary or tertiary demo. The U.S. Army is an example of an account that understands the familial decision-making dynamic in Hispanic households. Through its ad agencies, Interpublic Group's Casanova Pendrill (planning) and independent shop d expósito & Partners (buying), the Army creates distinct media plans: one for males 18-24, called "Prospects," and another for persons 35-54, or "Influencers." Separate creative may be tailored for each campaign. Another example could be in the automotive category. If a certain model plans to reach 18-34s in the general market due to the car's price point and features, the manufacturer would be wise in the Hispanic market to use 35+ as a secondary demo to ensure it's reaching parents and grandparents, who likely will be consulted by the younger consumers before making such a large purchase. Latinos often respect and honor their elders to a greater degree than the overall population -- it's a cultural thing. To paraphrase the used car dealer in Texas, for savvy marketing to Hispanics, "Speak to the Billennial -- but sell to the Boomer." Court Stroud is a writer and a longtime media executive who has worked for companies such as Univisión, Telemundo and several digital startups. He most recently served as Azteca América's EVP of network sales and digital. Stroud holds degrees from UT-Austin and the Harvard Business School. Follow him on Twitter: @CourtStroudNYC -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.