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22 июня, 16:26

Can Focus On 'Premium' Food Drive Revenues For McDonald's?

McDonald’s is working overtime to transition itself from a strictly fast food destination to more of a fast casual dining restaurant. Over the past year, the company has introduced several healthier menu options to attract customers who are looking for fresh and healthy food which is served quickly.

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22 июня, 16:13

Big Mac, smaller effort: Uber to run McDonald's deliveries in UK

Burger giant teams up with UberEats to launch trial of McDelivery service in parts of London, Nottingham and Leeds Fancy a Big Mac but just can’t be bothered to get up off the sofa? McDonald’s has finally answered your prayers– if you live in parts of London, Nottingham and Leeds at least. The fast food giant has launched its long-awaited “McDelivery” trial in the UK after teaming up with Uber’s food delivery service, UberEats. Continue reading...

22 июня, 14:43

Примеры внедрения VR в рекламную стратегию брендов

Кейсы от The New York Times, McDonald’s, IKEA, Russia Today и других компаний.

22 июня, 04:25

Jell-O Pudding Pops and Other ’80s Foods You Can’t Buy Anymore

Remember Jell-O Pudding Pops? How about Jolt Cola? Here are 15 memorable foods of the 1980s you can no longer find in stores.

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22 июня, 01:39

Olympic chiefs sign deal with Intel after McDonald's split

Just days after splitting with long-term sponsor McDonald's, the International Olympic Committee said Wednesday it had signed a partnership deal with technology giant Intel. "Intel and the IOC…

22 июня, 01:01

Dunkin' Brands (DNKN) Loses Ground as Execs Admit Strong Afternoon Competition

Shares of Dunkin' Brand Group, Inc. (DNKN) closed the day down 3.98% to $54.48 per share following Dunkin' executives conceding that McDonald's Corporation (MCD) and Burger King, owned by Restaurant Brands International (QSR), have been cutting into afternoon traffic.

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21 июня, 23:28

Is McDonald’s made-fresh quarter pounder worth the extra minute wait?

A minute could feel like an eternity in the drive-thru line.

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21 июня, 23:20

Is McDonald’s made-fresh quarter pounder worth the extra minute wait?

A minute could feel like an eternity in the drive-thru line.

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21 июня, 19:11

Intel заменит McDonald's в качестве спонсора MOK

Американская компания Intel стала новым глобальным спонсором Международного олимпийского комитета (МОК), говорится в пресс-релизе спортивной организации.

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21 июня, 18:40

IOC Dumps McDonald's In Favor Of Long Term Partnership With Intel

Intel will be working with the IOC on the Olympic Winter Games Pyeongchang 2018, the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022, and the Olympic Games in 2024 in a city this is yet to be selected.

21 июня, 18:22

Intel signs up as top Olympic sponsor through 2024

As part of its mission to attract younger fans, the International Olympic Committee announced a sponsorship deal Wednesday with Intel, which will bring virtual reality and 360-degree viewing to mobile devices and TVs as soon as next year’s Winter Games.

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21 июня, 18:17

McDonald's is hotter than an order of fries

Shares of McDonald's have surged to a new all-time high as the restaurant chain's comeback continues. The stock is up more than 25% this year. Investors love the new menu items and the increased focus on technology.

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21 июня, 18:17

McDonald's is hotter than an order of fries

The beef isn't the only thing at McDonald's that is hot and fresh these days. So is Mickey D's stock. It hit a fresh all-time high Wednesday as investors continue to cheer the company's comeback under CEO Steve Easterbrook.

21 июня, 17:34

McDonald's Customers Lose Patience With Long Wait Times For Quarter Pounder

Tracy Moore grew impatient as she waited for a Quarter Pounder recently in the parking lot of a McDonald’s restaurant in central Dallas. The burger, made with fresh beef and billed as hotter and juicer than the original made from a frozen patty, is part of the company’s effort to serve tastier food. But after about four minutes, it was Moore who was steamed. Like other customers who’d ordered the new Quarter Pounder at the restaurant’s drive-through, she was asked to pull into a parking space and wait. “If it’s going to be that long every time, I won’t order it. I’d go” elsewhere, said Moore, who hits the drive-through every morning for a Coke and dines frequently at the chain. The tradeoff between time and taste looms large for McDonald’s Corp as it works to win back business lost to rivals. The introduction of cooked-to-order, quarter-pound burgers made with fresh beef is part of the chain’s attempt to improve food quality. Announced in March, the new sandwiches are already in selected test markets and are expected to be served in all U.S. stores by mid-2018. But the success of the initiative may well hinge on satisfying important customers like Moore: speed-minded drive-through patrons who account for 70 percent of the firm’s U.S. revenue. An on-demand Quarter Pounder takes about a minute longer to land in a customer’s hands than does the original sandwich, according to restaurant managers and analysts, even though fresh beef fries up faster than frozen patties. That’s because grilling begins only after a patron orders. Traditional Quarter Pounders were often cooked up in batches ahead of time. Every second counts in the fast-food business. McDonald’s drive-through speeds already lag those of some major competitors, according to one widely watched survey. McDonald’s does not share such data, but company representatives told Reuters earlier this year that service times have slowed. Still, company executives are bullish on prospects for the popular Quarter Pounder, which accounts for about one-fourth of McDonald’s U.S. burger sales. At an investor conference last month, Chief Executive Steve Easterbrook said the changeover has created fewer complications than expected and that restaurant operators are on board. Some industry veterans, however, are skeptical. Richard Adams, a former Southern California McDonald’s franchisee-turned-consultant, says convenience is paramount for the chain’s patrons, who may go elsewhere if speed deteriorates. “Any time the cooking process begins after the customer orders, the service time will be slower,” Adams said. The fresh-beef initiative comes as pressure builds on McDonald’s kitchens. Adams says restaurant crews already are juggling trickier menu items thanks to the recent national launch of McDonald’s new “Signature Crafted” sandwich line, which allows customers to pick their own meat, buns and toppings. “Signature Crafted” quarter-pound burgers also will use fresh beef as it becomes available nationwide. McDonald’s cooks could be further strained by the chain’s embrace of self-service kiosks and mobile ordering. The technology shaves ordering times, but can create new bottlenecks by swamping kitchens at peak hours, as companies such as Starbucks Corp have learned. FRESH VS. FAST The revamped Quarter Pounder is the latest move by Easterbrook to modernize the 60-year-old chain and reverse four straight years of traffic declines. It’s also a direct shot at Wendy’s Co, Whataburger and In-N-Out. Those fresh-burger chains are among the fast-food rivals that McDonald’s says have siphoned 500 million U.S. transactions from its stores since 2012. Easterbrook’s introduction of all-day breakfast in October 2015 was a big hit and has helped lift sales. The company’s stock price is up more than 25 percent so far this year. Analysts expect the fresh-beef push, along with moves to ditch artificial ingredients in popular items such as chicken nuggets, to bolster sales by addressing consumer demand for simpler, “cleaner” and fresher ingredients. The Quarter Pounder makeover has won early support from analysts and McDonald’s franchisees in the heart of cattle country, where the product has been tested for almost two years in about 400 stores in Oklahoma and Texas. Three Dallas-area McDonald’s managers who spoke with Reuters estimated the switch has improved their Quarter Pounder sales from 20 percent to 50 percent, albeit aided by advertising and coupons. “We’ve been stealing customers from a Whataburger down the street,” said Edgar Meza, a manager at a McDonald’s restaurant in an upscale neighborhood in north Dallas. Officials at Texas-based Whataburger, a regional chain, declined to comment. Some burger lovers are taking notice too. “They’re a little juicier,” said Bob Riley, who was polishing off a Quarter Pounder at an outlet near Dallas’ Deep Ellum neighborhood, his third McDonald’s meal of the week. “I think Wendy’s woke them up,” he said. Joe Jasper, a former McDonald’s executive who owns 20 restaurants in the Dallas-Fort Worth area, has been deeply involved in the effort. He described the new Quarter Pounder as “the best burger in our industry, but more importantly, (one delivered) at the speed of McDonald’s.” Trouble is, the “speed of McDonald’s” isn’t as fast as that of many of its competitors. The average service time at a McDonald’s drive-through last year was 208.2 seconds, according to a study published by QSR magazine, an industry publication, using data from SeeLevel HX, an Atlanta-based business intelligence firm. That’s well behind industry leader Wendy’s at 169.1 seconds, according to the survey. Burger King, Dunkin’ Donuts and KFC all beat McDonald’s too. McDonald’s narrowed the gap with Wendy’s by one-third from 2012 to 2016 by adding more drive-through lanes at some stores and by scrapping products such as “snack wraps,” tortilla-wrapped sandwiches that proved time-consuming to prepare. Still, its average drive-through service time last year was almost 20 seconds slower than it was in 2012, according to SeeLevel HX data. [For a look at drive-through speeds, see tmsnrt.rs/2sLWMqW] Claudia Barcenas, assistant manager at a McDonald’s off Dallas’ Central Expressway, says her counter and drive-through staff inform patrons that fresh-beef Quarter Pounders can be delayed, particularly if the sandwiches are ordered well-done. “We have to explain that it takes a bit longer. Perhaps a minute,” Barcenas said. Whether that’s worth it for McDonald’s customers remains to be seen as the experiment goes nationwide. Juan Rodriguez waited on his lunch break for a fresh-beef Quarter Pounder at the drive-through of another Dallas McDonald’s outlet about nine miles from Barcenas’ store. At the three-minute mark, the 20-year-old was getting restless. “If it’s better, I don’t mind waiting,” Rodriguez said. “But if it tastes the same, then no.” (Editing by Marla Dickerson) -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

21 июня, 12:56

Online vs offline. What kind of education is needed in the 21st century

Who will win the education battle: classic universities or massive online courses

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21 июня, 03:00

Facing Huge Demand, This Charity Needed A Miracle Worker To Raise Money

Carrie Romano was recruited to lead the Ronald McDonald House Charities of the Intermountain Area when they needed to double the size of the house because she had previously led a $20 million capital campaign.

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20 июня, 23:22

McDonald's is taking its biggest risk in history

McDonald's is taking one of the biggest risks in the company's history by adding fresh beef...

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20 июня, 22:24

McDonalds recruits on Snapchat

McDonald's is rolling out a series of ten-second videos featuring real restaurant employees talking about the benefits of working at McDonald's. Fred Katayama reports. Subscribe: http://smarturl.it/reuterssubscribe More updates and breaking news: http://smarturl.it/BreakingNews Reuters tells the world's stories like no one else. As the largest international multimedia news provider, Reuters provides coverage around the globe and across topics including business, financial, national, and international news. For over 160 years, Reuters has maintained its reputation for speed, accuracy, and impact while providing exclusives, incisive commentary and forward-looking analysis. http://reuters.com/ https://www.facebook.com/Reuters https://plus.google.com/u/0/s/reuters https://twitter.com/Reuters

20 июня, 20:33

The Paradox of American Restaurants

The quality and variety of food in the U.S. has never been better. The business seems to be struggling. What’s really going on?

20 июня, 19:07

When A Ramadan IHOP Ritual Leads To The Killing Of A Muslim American Teen

CLIFTON, N.J. ― At 3:30 a.m., most IHOPs and McDonald’s restaurants aren’t exactly hot spots for family dining ― except perhaps the ones near mosques during the month of Ramadan. Large groups of Muslim families and teenage friends often gather at such places for suhoor, or pre-dawn meal, before the long fasting day begins. It’s a rite of passage, especially for young Muslims, to go out without parents to share a meal with friends. There’s a thrill to being out so late at night. Ramadan is a month of community, and most young people look forward to this ritual.   “In Ramadan, when I’m with my friends, it’s just so cool to go out to eat or go get ice cream,” 15-year-old J’wel Kudeh from North Bergen, New Jersey, told HuffPost on a recent weeknight. “When food is accessible, it’s just more fun. It just lightens up the mood.” J’wel was attending Ramadan prayers at the Islamic Center of Passaic County in Clifton, a suburb just 15 miles from midtown Manhattan. She was waiting for a break in prayers so she could run to the nearby Dunkin’ Donuts with her friends. She wanted a breakfast sandwich. “My mom knows that there is a purpose of my late-night eating,” she said. “But for any other night, there is no need to go out. Since it’s Ramadan, it’s more acceptable.” J’wel’s friend, 15-year-old Faeza Zaiter, nodded. “For once, we’re all eating at the same time,” she said. “We’re all fasting, and we’re all up for most of the night.” On past occasions, the girls have eaten at Wendy’s, picked up Pizza Hut or gone to one of the more popular 24-hour restaurants for American Muslims: the International House of Pancakes, or IHOP.   Early Sunday morning in Sterling, Virginia, 17-year-old Nabra Hassanen had just participated in the same ritual. Hassanen and her friends had eaten at an IHOP and were heading back to the All Dulles Area Muslim Society Center when they were confronted by a man wielding a baseball bat. The teens fled. Hassanen’s mother had loaned her an abaya ― a traditional long dress commonly worn by Muslim women ― and she reportedly tripped on it as the attacker approached. She became separated from the rest of the group. According to police, the assailant struck her with the bat and then took her away in his car. Hours later, her body was found in a nearby pond. Fairfax police have arrested and charged 22-year-old Darwin Martinez Torres with murder. Details of the incident are still unclear, as the investigation is ongoing. Police said in a statement Monday that they are not treating the incident as a hate crime, calling it more likely a case of “road rage.”  You go to IHOP. You’re hanging out with friends. Except the stark contrast that today you can end up dead. That is scary. Salma Khan When news broke of what happened to Hassanen, the Muslim community was horrified. In particular, many young Muslims were shocked to learn that a joyous and familiar ritual had given way to a brutal killing. Salma Khan, a 32-year-old Muslim American who works in education reform in Philadelphia, said she couldn’t shake a nagging sense of deja vu. She recalled taking trips with friends to the 7-Eleven convenience store next to her mosque after prayers during Ramadan. “Me at 16, 17 years old, that’s what you would do,” Khan told HuffPost on Monday. “It starts at the mosque during Ramadan, then you run to the 24-hour Starbucks or McDonald’s.” After the news of Hassanen’s death, Khan and her group of friends were texting all night, devastated and horrified, she said. They all felt that it could have been them. “This was me. This was me in my youth,” Khan said. “You go to IHOP. You’re hanging out with friends. Except the stark contrast that today you can end up dead. That is scary.” She’s worried about her nephews and nieces who have also picked up the Ramadan post-prayer food tradition. She doesn’t want them going out by themselves that late anymore. Khan’s nephew Farhaad, a rising senior at the University of California, Los Angeles, sees things a bit differently. He was saddened about Hassanen’s death, but he feels it was “a one-off incident.” He plans to keep going out for pre-dawn meals with his friends for the remainder of the holy month. “It’s a chance to bond and create stronger friendships, especially in Ramadan,” Farhaad, 20, told HuffPost. “You really want to hang out with all your Muslim friends.” J’wel, the teen from New Jersey, agreed. Hassanen’s death was “a wake-up call, because it is definitely scary to see something like that,” she said. “It makes me realize that not everything is as safe as it looks.” But she still wants to participate in the nightly adventures, even if it means having a chaperone for the rest of Ramadan. “I don’t think people will stop going for suhoor,” said Faeza, her friend. “These things will happen. Even if we don’t go out, that won’t stop the hate or it won’t stop the crimes.” All three young Muslims acknowledged that they’ll need to be vigilant and careful of their surroundings. Farhaad Khan’s mother is already asking him to minimize his late-night excursions for his safety, he said.  “It’s something that we do as young Muslims all the time. It’s such a common thing to go out for suhoor, especially after night prayers,” he said. “Our parents are just very protective.” Rabia Chaudry is one such parent. A Maryland attorney and mother of three ― including a 20-year-old daughter who likes to grab a late meal with friends at various 24-hour restaurants during Ramadan ― Chaudry says she is worried for her children. “It’s become a ritual, and it’s become something young people look forward to,” she told HuffPost. On Sunday night, she wrote on Twitter that she will no longer let her daughter go out to eat the pre-dawn meal during Ramadan. But she hates the idea of giving in to fear, she told HuffPost, and she realizes her daughter is an adult who can make her own decisions. Chaudry asked her daughter to come home immediately after prayers and not go out for a meal afterward for the rest of Ramadan. Her daughter agreed, Chaudry said, without hesitation, understanding her mother’s concern.   As the Muslim community tries to process Hassanen’s death, the ADAMS Center in Sterling “will continue to follow the investigation to ensure justice is upheld to the maximum extent of the law,” it said in a statement. “The wound is still very fresh,” Joshua Salaam, the chaplain at ADAMS, told HuffPost. “We’re still in shock. We’re still devastated. Our hearts are broken and we’re still trying to figure out how to move forward.” A vigil for Hassanen is scheduled for Wednesday at the Lake Anne Plaza in Reston, Virginia. An online campaign to support her family has raised over $250,000. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

28 сентября 2016, 15:05

ГЕОэкономика. "Обмен любезностями" ведет к экономической войне

Акции крупнейшего банка Германии Deutsche рухнули до минимума начала 80-х годов прошлого века. Так инвесторы реагируют на претензии американских властей к немецкому банку. Ранее другие крупные европейские компании подвергались атаке со стороны США. Европейские власти в ответ на это не молчат. Такой обмен любезностями между союзниками больше напоминает начало крупномасштабной экономической войны, что может привести финансовые рынки к коллапсу по образцу 2008 года. Об этом в программе "Геоэкономика" расскажет Александр Кареевский.

31 января 2015, 15:22

Первый "Макдональдс" Советского Союза

Фотографии, запечатлевшие историю открытия первого "Макдональдса" в Москве, СССР, состоявшегося 31 января 1990 года.                                 Источник.

11 декабря 2013, 22:10

Карта Мира

Глобальная плотность населения.  Внутри этого круга живет больше человек, чем на всей остальной территории планеты.   Под катом еще несколько десятков местами интересных карт, местами таких, над которыми можно ухмыльнуться, а местами таких над которыми можно поржать. Вот какая карта вам показалась самая бредовая ? Мой вариант я вам покажу в конце поста .  Итак смотрите …  Карта захвата мира соцсетями     Сравнительная плотность населения. Карта мира разделена на 7 частей, в каждой из которых живет 1 млрд. человек   Количество ученых на 1 млн. человек   Карта использования традиционной метрической системы измерения   Потребление алкоголя на душу населения   Карта вида движения на дорогах   Уровень потребления кофе   Средний возраст начала половой жизни   Карта уровня IQ   Популярность видов алкогольных напитков   Карта отношения населения стран к туристам   Карта уровня ожирения   Самый длинный морской путь Самый длинный путь по воде можно совершить, отправившись из Пакистана к полуострову Камчатка. Его протяженность составит 32 187 километров   Карта самых популярных фамилий   Карта растительности на Земле   Карта частоты ударов молний   Плотность населения Австралии. 98% населения Австралии численностью в 22,5 миллиона человек живет на площади, отмеченной белым цветом. И только 2% (500 тыс. человек) живет на территории, отмеченной желтым   Часовые пояса в Антарктике   Зеркальное отражение Северного и Южного полушарий относительно Экватора   Карта счастья   Карта систем письменности   Самые высокооплачиваемые общественные профессии в США   Карта вторжения англичан. Только 22 страны в мире никогда не подвергались вторжению англичан.   Карта угрозы водного кризиса   Карта мира в флагах   Плотность населения в отдельных городах   Карта популярных видов спорта   Карта размеров груди   Карта размеров пенисов   Доступность сервиса просмотра улиц от Google   Распространенность McDonald’s в мире. Самый загруженный McDonald’s в мире находится в Москве на Пушкинской площади. Он же является самым большим McDonalds’s в мире с площадью более 2500 квадратных метров. Ресторан имеет 700 посадочных мест и 20-метровую стойку с 27 кассами и обслужил за свою историю 250 миллионов гостей.   Карта известных брендов по штатам США     Количество рыжеволосых людей на территории Европы   Самые популярные веб-браузеры в мире (2012)   Страны, наиболее и наименее дружелюбные к иностранцам   Количество детей на семью в мире   Карта интенсивности света в мире    Кликабельно 3000 рх Как то нас размазало совсем по карте :-)    Кликабельно 2000 рх 203186 землетрясений, магнитудой 4,0 балла и выше, произошедших с 1898 по 2003 год, отобразил на этой карте John Nelson. Слева Евразия, справа Америка, по центру Тихий океан. Выбирайте места для ПМЖ аккуратнее :-)   А теперь то, что мне показалось совсем бредовым. Вот например смотрите : Карта уровня IQ Может я чего то не знаю, но не уж то у Монголии самый высокий IQ ? Да и с Китаем на самом деле все очень спорно …    А вот например интересная Карта истории, а вот Среднестатистический портрет женщин разных стран, ну и кто то с удовольствием вспомнит Как менялись границы государств в Европе с 1142 по 2012 годы  Оригинал статьи находится на сайте ИнфоГлаз.рф Ссылка на статью, с которой сделана эта копия - http://infoglaz.ru/?p=39210