Zacks Market Edge Highlights: Mosaic, Xerox, Microsoft, Apple and Banc of California
The growth of mobile has been astronomical in recent years, and subsequently, brands need to focus on a mobile first mentality--perhaps more than ever. The majority of users, across all industries, tend to use mobile devices as their "go-to," primary device for searches, purchases, and social media. Without a strong mobile presence, and a mobile marketing strategy that is driven and effective, your brand could easily fall behind in terms of capturing the interest of users and converting them into long-term, valuable customers. For brands within the B2C sector, there are a lot of opportunities to effectively attract potential customers on mobile devices. When building your own mobile marketing strategy, consider the following 4 elements to ensure that you're reaching the right audience, at the right time, with the right content. 1. Social Media Marketing Generally speaking, the primary device used to access social media platforms is a mobile device. Consider Instagram for example. The growing and incredibly popular channel is tailored for users looking to consume visually-compelling content specifically from their smartphones. Both Instagram and Facebook offer advertising options that make it easy to connect with highly-targeted users on their mobile devices. Capabilities are completely customizable, and you can select from intricate demographics including everything from profession to interest to geographic location. This sort of targeting option helps to ensure that your brand is spending its advertising dollars on only the most relevant users that are going to be most likely to have an interest in your brand and follow up with a purchase. The example below shows a carousel-style advertisement on Instagram. Brands are able to take the user on the journey and tell a real story about their product or organization. Offering a direct buy on the ad itself makes it quite likely that the user can make a purchase with no interference. The more effortless that you can make the buying experience for your customers, the more likely they are to convert. With the growth of social media so prominent in recent years, taking your advertising initiatives to include platforms like Facebook and Instagram is paramount for B2C brands. 2. Tailor Content for Mobile When developing content for mobile devices, it's important to ensure that you're providing an optimal user experience for your customers and consumers. Anything that interferes with it will diminish your company's success and credibility in the eyes of your users. First and foremost, keeping your messaging as concise as possible is critical to users actually reading it and taking some value from it. Too much text can dissuade the user from reading, and give the impression that the content is difficult-to-digest. Font is incredibly important to get right on your mobile site, since users are reading on screens that are significantly smaller than desktops. Use a large size font that is readable and easy to look at without squinting. Consider using different font styling choices like bolds or italics to put certain emphasis on important words that you want to stand out to the user. Also, how quickly your site loads matters--especially when users are on-the-go as they aren't going to wait to visit your site if they can't access it quickly. Specifically for content-heavy pages, visuals are helpful to break up the text on a page, and when there are a lot on a single page one of the most effective ways to keep your site fast is to optimize images. Ensuring that your image's file sizes are as small as possible by running them through image optimization software will help solve site speed issues. 3. Use Mobile-Friendly Emails Email marketing is one of the most effective ways to communicate and connect with a targeted list of users that have already expressed interest in their brand. Sending customers a special promotion for an exclusive discount, or a newsletter highlighting the latest products your brand has to offer can be a simple way to encourage sales--when done correctly. An integral part of a successful mobile marketing campaign is to think about email campaigns and how you can optimize those messages for users. Using a responsive design template, so that the email loads properly across all devices is essential. As seen in the example below, the email template renders appropriately on mobile, is easy-to-read on a small screen, and has items that are optimized for touch screen. Simply put, if your email isn't loading properly on mobile, and buttons like "buy now" aren't easy to click on, users aren't going to click through to your site. To keep mobile users engaged and part of your conversion funnel, it's essential that you always optimize your campaigns for small devices, and take the time to test the functionality of your email across your own smartphone device. 4. Hyper-Targeted Ads Aside from traditional retargeting ads, advancements in marketing technology have made the growth of hyper-targeted ads much more prominent. Tools like Mosaic, which allow you to serve a user in a precise location, have made this type of advertising capability an incredibly valuable asset to B2Cs looking to reach a user on mobile. Hyper-targeting ads (through Mosaic for example) allow you to hone in on a specific GPS coordinate and serve users with an ad as long as they are consuming content in some way on their mobile phone. Consider an ecommerce brand for example--with this sort of technology you can easily serve users visiting a competitor's storefront with a special coupon or exclusive offer as they walk down an aisle, encouraging them to visit your website for their purchase instead. If there is a trade show or event that users who fit your target audience are likely to attend, you can hone in on that specific venue to only serve ad content there. Depending on your audience and the type of stores or locations they frequent, the ability to serve users with an ad literally as they shop or visit a storefront holds a wealth of opportunities. 5. Responsive Design A responsive design website is a crucial component to any strong mobile marketing strategy. Generally, the objective of most marketing channels is to capture user interest and drive those visitors to your website. If you're sending users to a website that isn't optimized for their mobile or tablet device, you could be offering them a poor user-experience. A responsive design ensures that regardless of the device that users are accessing your site from, the screen will render appropriately to fit the size of their device. This means no zooming in or zooming out to view photos, field forms that are optimized for touch screen, buttons that are easy to click on, and content that is easily digestible on a screen that is significantly smaller than a desktop monitor. A lot of B2C brands have ecommerce sites. So with that being said, if you're trying to help facilitate a sale online, the customer's purchase experience must be seamless. Any interference to buy a product, whether it is the font being too small to read, or a button not working, can easily deter users from converting and completing a purchase. Building A Mobile Marketing Strategy To effectively engage users on mobile and help generate sales for your brand, a strong mobile marketing strategy is important. While the above elements are definitely some of the most valuable components to meeting your objectives and converting mobile users, these are only some of the essentials. To learn more about the above mobile initiatives as well as what other mobile marketing tactics your brand should utilize, visit Blue Fountain Media online. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
Read about the pros and cons — and see great examples — of these two popular kitchen backsplash materials
An ancient mosaic floor, believed to be the largest in the Middle East, will finally be revealed to the public in the Palestinian city of Jericho after a multi-million-dollar preservation grant from the Japanese government. The bathhouse is part of Hisham’s Palace, one of the region’s most important examples of early Islamic architecture. Al Jazeera’s Bernard Smith reports from Jericho in the occupied West Bank. - Subscribe to our channel: http://aje.io/AJSubscribe - Follow us on Twitter: https://twitter.com/AJEnglish - Find us on Facebook: https://www.facebook.com/aljazeera - Check our website: http://www.aljazeera.com/
Paris Dennard is the new head of strategic communications for the Thurgood Marshall College Fund.
В то время, когда просторы Глобальной Сети бороздили только избранные пользователи, простые обыватели не подозревали, что уже через пару лет им скажут: «Добро пожаловать в клуб!». Компании, которые верили в светлое будущее, старались поскорее втянуть их в большую паутину. Одной из таких компаний была норвежская Telenor (до 1995 года — Televerket). Ее сотрудники Стефенсон фон Течнер и Гейр Иварсёй разрабатывали специальную систему сбора и обработки данных ODA. Однако в 1993 году они переключились на новую задачу — создание личного сайта компании. Для того времени это было достаточно смелым и инновационным решением. В процессе работы они активно использовали наиболее популярный на тот момент интернет-браузер Mosaic. Вскоре Течнер и Иварсёй сделали вывод, что он не годится для серфинга по Сети. Читать дальше →
CHILDHOOD DREAMS What kind of person wakes up one day and says, "I can do better than Ferrari, Porsche, Lamborghini, and Maserati?" Someone with guts, drive, perseverance, talent, stubbornness, and drive. Since I was a kid, I've always looked up to these "David's" going up against the "Goliath's." Sometimes they lose (see Gumpert, Spyker, and Vector) but when they win, it is LEGENDARY. I've stared at posters on my wall of a red DP modified Porsche 930 Turbo, a white Lamborghini Countach, and a Lotus Esprit just like most gearheads in the '80s. I told my dad I wanted to be a racecar driver when I grew up. He said "NO!" Then I said I wanted to design supercars, just like Alois Ruf, the legendary Pfaffenhausen, German modifier of all things Porsche. Again, he said, "NO!" My dreams were crushed. LONG LIVE THE TRS-80 When my dreams of being a world famous racecar driver or designer were scuttled, I was introduced to the Radio Shack TRS-80 by Mr. Frank Pignata at Sacramento Country Day School. I had a computer class with twenty or so networked TRS-80 computers in a small room. Mr. Pignata taught us basic programming with simple lines of code "goto" and "if then" statements. We were ten-years-old. Looking back, we were some of the luckiest kids around to have access to that equipment at such a young age. My brothers and I begged our mother for a computer and she bought us an Apple II Plus. What a machine! We used that computer every day playing games, using VisiCalc, Bank Street Writer, and writing our own simple programs. ENTER HTML In the early '90s, attending Columbia Business School, we were required to purchase a PC-based laptop. The internet was at its infancy. Again, lucky timing for me. Marc Andreessen had created Mosaic and we were using it to learn how to create websites using basic hypertext markup language, or HTML. I loved that class. I wish I could find the website I built which, I am certain, is on a floppy disk somewhere at my mom's house. THE AGE OF THE HYPERCAR Today, we are living in the age of the hypercar. Cars that don't need to exist but, at the same time, we love the fact that they do. Cars that push the boundaries of what is possible. I find all of them fascinating, including those built by the major manufacturers including the Ferrari LaFerrari, Porsche 918 Spyder, among others. However, more impressive are the handful of dreamers pursuing their own goals of creating a hypercar to their specifications, their desires, and their own sense of perfection. Alois Ruf is a legend. He builds cars that outperform the Porsches they are based upon. Ruf is a maverick who bested everyone by sending his Yellowbird to 211 miles per hour on the cover of Road and Track. I will never forget that issue. Ruf still dominates today with tasteful and highly-refined offerings of his take on the hypercar. Another dreamer you should see is Christian Von Koenigsegg for the pinnacle of engineering perfection: from his own carbon fiber wheels, to his One:1, to his hypercars without transmissions. Christian is pushing the boundaries of the hypercar. And finally, Horatio Pagani builds cars oozing with Italian design, flair, style, and mind numbing performance. Three legends making their "dreams" become a reality... on their own terms. ENTER MAGILLA Magilla is the culmination of my experiences from the TRS-80, to Mosaic, to the hypercar. My co-founder, Chris Meyer, had an idea for a better way to find a bank for a business loan. Together, we created our own hypercar. A "machine" built for one thing... efficiency for the borrower and lender; a true win-win marketplace. Like other dreamers before us, we built it through hard work, guts, and by not following others. We built what we wanted as borrowers, not what banks choose to give us (not what Ford or Honda gives us). It was that simple of an endeavor. Now, as we passed our first year in business, Chris and I look back on what we have built. Koenigsegg's One:1 is named for its hp-to-kg curb weight ratio of 1:1. Magilla enjoys a similar equation, namely One:1:One. To us, this signifies 1 year in business, $1B in loans, and $1M average loan size. We are proud of Magilla just as those hypercar dreamers are proud of their creations. Pride in what you create is healthy. You need to enjoy what you do and what you create, and Chris and I have certainly enjoyed our journey and are proud of MagillaLoans.com. This post originally appeared on The Whole Magilla and was written by Dean Sioukas, co-founder of MagillaLoans.com. Follow Dean Sioukas on Twitter Follow Magilla on Twitter -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
Sanderson Farms, Mosaic, Amazon.com and Apple highlighted as Zacks Bull and Bear of the Day
Where to go leaf peeping in the Russian Far East The Japanese neighbors that live 900 kilometers across the Japanese Sea from the Primorye region (6,400 kilometers from Moscow) call September and October "Akibare," which means "autumnal transparency." The stuffiness of the summer is gone and the sea has accumulated heat like a thermos flask to sustain the air temperature in the southern parts of the territory. This time of year is much beloved by both Vladivostok residents and tourists: The forests are still green, but bright patches of yellow and red begin to emerge here and there. Photo credit: TASS/Yury Smityuk When September is over, the forests of Primorye turn into a colorful mosaic almost overnight, with cedars and silver-fir trees remaining as the only islands of green. Multicolored maple trees are one of the main visual impressions of this season. The Japanese, with their traditional penchant for contemplation and long-held love of admiring fall leaves, call this time "the hunting season for red leaves," or Momijigari. Photo credit: Vitaly Berkov The taiga forest of the Primorsky Territory features 11 species of maples. Some of them are barely identifiable at first sight because their leaves may resemble those of sycamore or hawthorn. In addition their bark can also resemble linden trees. When the fall masquerade begins, several species turn yellow, others turn scarlet, and tall and stately sugar maples, whose juice is boiled down until it achieves a honey-like consistency to obtain maple syrup, become a rusty red. Still other species remain a bright lemon yellow. The Amur maple can either be orange or wine-colored. Photo credit: Vitaly Berkov Everyone tries to find time to walk in the forest, enjoy the smells of the fall and admire the rays of the sun playing around in maple crowns. Thousands of people head to the Botanical Garden on the outskirts of Vladivostok to walk along alleys framed with late dahlias and chrysanthemums and to take a special path that leads up the slope to the top of the Bogataya Griva mountain range. Photo credit: Vitaly Berkov In Primorye fall ends abruptly sometime in the second half of October. On occasion the first snow shrouds the trees before they shed all their leaves. Yellow and crimson leaves beneath the snow are a fantastic sight, a wonderful contrast of seasonal colors. But it is practically impossible to gauge when such scenes will be on display. Photo credit: Vitaly Berkov Gathering cedar cones in the forest is another popular activity, which is also a source of income for locals. Cones can be found under cedars after the first strong winds in the Ussuri taiga between Vladivostok and Partizansk, where groves of cedars and silver-fir trees dominate on the tops of sopka hills and their northern slopes. Photo credit: Vitaly Berkov Fall is the best season for hiking to the tops of the Primorye Mountains. The air becomes clear and you can see the sea from Mount Pidan, while Mount Oblachnaya offers a panorama of the entire Sikhote-Alin mountain range. Photo credit: Vitaly Berkov Find out more about things to see and do in Vladivostok and its vicinity at vladivostok.travel
Somatic mosaicism, the occurrence and propagation of genetic variation in cell lineages after fertilization, is increasingly recognized to play a causal role in a variety of human diseases. We investigated the case of life-threatening arrhythmia in a 10-day-old infant with long QT syndrome (LQTS). Rapid genome sequencing suggested a variant...
Thanks to support from Russia and Iran, Bashar al-Assad’s regime no longer faces collapse – and thanks to support from Saudi Arabia and other Gulf states, Assad’s various opponents continue to hold large swaths of territory. When will the war end, and how will the outcome shape the regional and global politics?
A rapidly growing elderly population might be the most important yet inevitable feature of the country’s economic future. Why aren’t voters hearing more about it?
The prevalent uncertainties in the global arena have been impacting the materials stocks in the last few quarters.
Most readers are in the dark about one of Florida's most secretive, regulated and wealthy industries: mining. In other states, mining is defined by mineral extraction. In Florida, mining involves scraping the surface layer of the earth; excavating ancient fossil bedrock for limestone, to make cement, asphalt and concrete, and phosphate derivatives, for agricultural fertilizer. Mosaic is the nation's largest producer of the latter. Its multi-billion dollar revenues in Florida are focused on an area to the east of Tampa/ St. Petersberg where one mine recently drained over 200 million gallons of highly acidic, "slightly radioactive" industrial waste water through a sinkhole that opened beneath a retention lake on top of a waste pit. Here is how large the operations are in the region: the mining area is 3/4 the spatial area of Rhode Island. Recently, Jaclyn Lopez wrote an OPED for the Tampa Bay Times: "It's time to rein in Florida's phosphate strip mining". "Florida is starting to wake up to its massive phosphate mining problem," she begins. "Starting?" Hardly. Since at least the early 1990's, Florida environmentalists pleaded with the US Army Corps of Engineers -- the nation's permitting authority for wetlands destruction, and chief agency responsible for regulating mining activities in Florida -- to conduct a regional aquifer study in exactly the area where the massive sinkhole has now exposed Florida's drinking water to pollution. In other words, we knew what was bound to happen in North Florida as water supplies were drained from sandy aquifers. The science of sinkholes is not complicated. Dr. Sydney Bacchus, who offered expert witness testimony for many civic and conservation groups during these decades, is the unsung hero and sentinel of mining's threats to North Florida's aquifers. Dr. Bacchus asked, on behalf of her clients, in 2002 for ... "A comprehensive regional Cumulative Impacts Analysis ... that analysis must include all of the cumulative impacts to the regional Floridan aquifer system, including the surface water resources that are inextricably linked to the Floridan aquifer system." In 2005, the State of Florida slapped her with a "cease and desist order" and threatened her with criminal charges in response to formal complaints by consultants to the mining industry that she was not licensed as a "professional geologist" and therefore should not be allowed to testify about adverse impacts of mining at public hearings. At significant personal cost, Dr. Bacchus sued the State of Florida in federal court and won, for violating her right to free speech. The comprehensive analysis Dr. Bacchus' clients requested was never performed. In the case of the BP Deepwater Horizon disaster, a private corporation trying to save a few hundred thousand dollars created billions of dollars of liabilities for shareholders. In the case of Florida aquifer crisis, the refusal of Florida's political leadership to hold the mining industry to account has created an unlimited liability for taxpayers. Mosaic, like Big Sugar in its battle to retain the industry's privileges to pollute both Florida coasts, is trying to calm the public, claiming no threat to drinking water supplies from the disappearance of 200 million gallons (plus whatever volume is vanished through rainfall now pouring "slightly radioactive" and highly acidic tailings into the earth). It is a problem like FPL's at Turkey Point, where massive failure of its cooling canal system is radiating pollution beneath populated areas of south Miami-Dade and a national park. The Mosaic problem is also like Japan's Fukushima. There, public confidence in government and corporate authority has been shaken to its bones by the fact that the nuclear reactor's fissile materials have "disappeared" into the earth. All these problems point to hubris. All these problems -- byproducts of ingenious ways to accumulate wealth and power -- could have been prevented by effective government regulation. It is precisely the environmental regulatory function of the federal government that has been under continuous attack since the nation's foundational laws were passed in the early 1970s. The US Army Corps of Engineers, under pressure from state and federal lawmakers who are quick to bend to the will of lobbyists and campaign funders from the mining industry, has denied and obfuscated the scale of the problem much like the Japanese government with Fukushima. Groups like Ms. Lopez' Florida Center for Biological Diversity, Sierra Club, NRDC and Friends of the Everglades have tried to use federal courts to bring polluters to justice. These issues -- of regulatory failure -- are critical to the question; who will Florida choose to be the next president of the United States? Hillary Clinton or Donald Trump? State voters also have a choice with the state legislature, so they don't have the earth pulled out from under their feet. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
The two people (Wolfers and Ozimek) who did the empirical work did a great job, but much of the rest of the exchange from other commentators has missed the point. If you approach the debate as an emotional referendum on how good or bad Trump (Clinton) would be, you’re probably going to get it wrong. […] The post Trump and the stock market: what was the debate about? appeared first on Marginal REVOLUTION.
From Slate: The Mars Express orbiter has been circling the fourth rock from the Sun for 10 years now, taking thousands of observations. Bill Dunford collected quite a few of those images and created this jaw-dropping mosaic of the south pole of Mars. It’s not quite what the eye would see; what’s shown as red… Read More The post Martian Latte appeared first on The Big Picture.
Hofburg Palace, Vienna (Austria) - Speakers at the opening of the 5th Global Forum of the United Nations Alliance of Civilizations all emphasized conflict resolution using Syria as an example. Under the sparkling chandeliers of the Hofsburg Palace in Vienna, world leaders and other participants are meeting to discuss ways to further the goals of the UNAOC while encouraging more responsible leadership. The foreign minister of Austria Michael Spindelegger opened the session by stressing how his country's tradition of wanting a dialogue matches the goals of the UNAOC. That theme was later elaborated on by the country's Federal President Heinz Fischer. U.N. Secretary General Ban Ki-moon spoke about conflict resolution, job creation and specific troubles going on around the globe. "In too many places, anti-Muslim sentiment has become commonplace," Ban Ki-moon said. "Migrants from all backgrounds are vilified instead of embraced. When such attitudes are left unchallenged, racists feel empowered." He spoke at length about Syria, describing it as a 'mosaic of tribes, religion, culture and traditions. Later, during a press conference, he blamed the language of hatred for creating a divide in the world.