• Теги
    • избранные теги
    • Компании1545
      • Показать ещё
      • Показать ещё
      Страны / Регионы496
      • Показать ещё
      Международные организации57
      • Показать ещё
      • Показать ещё
      • Показать ещё
      • Показать ещё
21 февраля, 00:25

Color in Branding: What Does it Say About Your Industry?

This infographic breaks down the colors used in branding across industries - and it shows how different colors can mean different things based on context. The post Color in Branding: What Does it Say About Your Industry? appeared first on Visual Capitalist.

Выбор редакции
19 февраля, 22:06

Nike выпустил новый феминистский рекламный ролик. Из чего же сделаны наши девчонки?

Спортивный бренд Nike запустил мощную рекламу- «Сделана из…»Реклама начинается с известной детской песни «Из чего же сделаны наши девчонки». Главная героиня, маленькая девочка, начинает исполнять эту песню на сцене, рассказывая, что девочки сделаны из «цветочков, шоколадок и мармеладок». Но когда в кадре появляются российские атлеты, слова песни меняются. Вместо цветочков и мармеладок появляются «достижения, достоинство, независимость, свобода».В съемках фильма приняли участие: Аделина Сотникова – первая и единственная в истории советского и российского спорта олимпийская чемпионка в женском одиночном фигурном катании; Анастасия Янькова – чемпионка России по тайскому боксу и борец ММА без единого поражения; Ольга Кураева – балерина и преподаватель детской школы танцев; Ирина Горбачева – российская актриса, обладательница театральной премии «Золотая маска»; Катя Шенгелия – скейтбордистка и первый российский атлет, приглашенный на самые престижные всемирные соревнования в экстремальных видах спорта X-Games; Кристина Сивкова – обладательница рекорда России среди девушек до 18 лет в беге на дистанции 60 и 100 метров; Анастасия Котельникова – тренер Nike+ Training Club; Ксения Лазарева – защитник ФК «Чертаново».Короче, just do it.

19 февраля, 17:54

Put Your Money Where Your Mouth Is. Vote With Your Dollars

Are you feeling disempowered? Don’t feel as if your voice is heard, especially now that the election is over? What can you do and will it make a difference? As a consumer, you have immense power with your spending. The Power Of The Purse If you’ve been watching the political commentary (or reading the President’s tweets), the “power of the purse” was marked by consumers choosing not to buy products from Ivanka Trump’s brand. This was highlighted most recently, as Nordstrom responded by dropping the line. I’m not going to discuss our President’s tweet that his daughter was “treated so unfairly by @Nordstrom,” nor will I address the quote by a spokesperson for the first daughter’s fashion label, who asserted that, “the brand’s overall sales were up 21% in 2016 compared to the prior year. I will even bite my tongue and not comment on Kellyanne Conway’s promotion of Ivanka’s products on national television. (Although I might take issue with her fashion flair at the inauguration when it was noted that Paddington Bear picked out her outfit. Not to mention that she forgot that “Buy American” does not seem to cover her Gucci inauguration outfit.) I write about money and I’m trying to stay in my lane! The point I’m trying to make is that consumers seem to “voting” a lot since the election. Neiman Marcus, Macy’s, Shoes.com, Belk, ShopStyle, Bellacor, Jet.com, and Gilt, have all dropped some or all of Ivanka’s line as well as other Trump-branded products. Also, the New York Times reported employees at T.J Maxx and Marshalls have been told that “all Ivanka Trump signage should be discarded.” The retail ballot boxes seem to be open for business. The Cost Of The Walk Of Shame Boycott campaigns are springing up. For instance, the hashtag #GrabYourWallet has formed and has millions of impressions and shares since Shannon Coulter, a brand and digital strategist, coined it in October of 2016. She compiled a list of retailers that have business ties to the Trump family and that list is growing. She is asking retailors that carry Ivanka Trump’s Collection to boycott the products. These retailors include such stores as; Macy’s, Nordstrom, Amazon, Lord & Taylor, Marshalls, Zappos, etc. She is counting on people to vote with their money. The theory is that, even if sales are not hurt, reputations can be damaged. An example of this theory was with Nike in the 1990s. It was revealed that they were using child labor and that resulted in a boycott. The goal was to create a blow to their reputation, if not to their bottom line. There was an outcry, Nike’s image was damaged, and sales were hurt. Another notable example of the “Walk Of Shame,” was with Dior. Their creative director and designer, John Galliano, was exposed as an anti-Semite after he made remarks in public. Dior fired him after a public storm of criticism. Does Voting With Your Wallet Work? For me, the most notable example of economics affecting politics was in South Africa. The ruling white minority didn’t just wake up one day and realize that their legal discrimination against the black majority was wrong; extreme economic pressure was applied to twist their arms. This started first with the consumer who “voted” not to buy products from companies who “supported” white South African companies. They spoke loudly. Here in the U.S., people started to put pressure on American companies that had economic ties to companies in South Africa and could therefore benefit from apartheid. The pressure was felt and institutional investors, like banks, universities and pension funds, started to disinvest in South Africa. The movement started in the 60s, when the United Nations passed a resolution establishing a Special Committee against apartheid calling for economic boycotts and other sanctions. The movement didn’t gain real traction until the 1980s. I was working at Chase Bank as the movement took hold. I remember being at a shareholder’s meeting in the early 1970s, which was conducted by our then Chairman, David Rockefeller. He indicated, in response to hecklers in the meeting, that Chase was not going to do business with South Africa until their discriminatory policies ended. I was impressed that the collective global shareholders were voting with their money. It worked. In 1986, the U.S. implemented the disinvestment campaign incorporating it into federal legislation. This all led to putting enough pressure on the South African government to start negotiation that ultimately led to the dismantling of the apartheid system. As a side note, Britain never joined the movement. They said that they thought that the economic sanctions were “unconstitutional.” The “bottom line” to all this? Economic pressure is real. So, get out and vote… with your wallet! type=type=RelatedArticlesblockTitle=Related... + articlesList=5890dacae4b04c35d583536c,589e013ee4b03df370d6132f,589cb373e4b0c1284f2b3865 -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

Выбор редакции
19 февраля, 14:55

The 2017 NBA All-Stars: Players That Earn The Most Money From Endorsements

The NBA's top 12 endorsers will make $233 million off the court this year by Forbes' count led by a pair of Nike guys in LeBron James and Kevin Durant. Under Amour's Stephen Curry is closing fast though.

Выбор редакции
18 февраля, 14:49

Nike разрешил женщинам не быть «мармеладными»

Спортивный бренд Nike представил первую российскую женскую рекламную кампанию «Сделана из...». Видеоролик, в котором снялись российские спортсменки Аделина Сотникова, Кристина Сивкова, Ксения Лазарева, а также актриса Ирина Горбачева и балерина Ольга Кураева, призван бороться со стереотипами.

Выбор редакции
17 февраля, 21:37

Nike сняла ролик с российскими спортсменками на песню "Из чего же"

Подразделение Nike в России сняло двухминутный рекламный видеоролик, в котором в новом свете зазвучала известная детская песенка "Из чего же". Ролик подготовлен к старту очередной кампании Nike "Сделана из…", сообщается в пресс-релизе известного спортивного бренда в пятницу, 17 февраля. В рекламе маленькая девочка, выступающая на концерте, вначале поет оригинальный второй куплет песни (правда, и в нем одна строка забралась из последнего, четвертого),

17 февраля, 17:37

Iconix (ICON) Q4 Earnings: Will the Stock Likely Disappoint?

Iconix Brand Group, Inc. (ICON) is set to report fourth-quarter 2016 results on Feb 22.

16 февраля, 19:07

A Strike to Show What America Is Like Without Immigrant Workers

On Thursday, small businesses around the country—many of them restaurants—are closing as their foreign-born employees walk out.

14 февраля, 00:17

As MNCs Retrench, Reigniting the Power of Global Brands

In an era of diminishing profits for global corporations, brands are bulwarks against commoditization. They are not expenses. Strategic investment is required. New World Disorder The Economist recently published a survey on the retreat of multinational companies (MNCs). More than a response to President Donald Trump's protectionist browbeating, retrenchment is a result of structural headwinds including: local governments increasingly committed to enabling small business; supply chain decentralization; and instant global markets for small companies courtesy of the internet. Not surprisingly, the financial performance of organizations that generate more than 30% of revenue outside their home country have regressed markedly; over the past five years, profit is down 25%. For forty percent of MNCs, return on investment (ROI) hovers around 10%, the danger zone of underperformance. Selective Investment Required In boardrooms around the world, cost cutting is the rage. Centralization of resources is a rallying cry. Local marketing budgets have been slashed. From Mattel's Barbie (a very American girl) to Rolex's Submariner (aspirational in the West but "clunky gold" in much of Asia), globally-produced content -- too often tone deaf -- is the norm. Unilever and Procter & Gamble have imposed top-down decision-making infrastructures. Only low-end "activation" -- that is, transactional promotions -- have been left in the hands of local managers. But cost cutting is a low road. Marketers should lift their sights by harnessing the power of global brands. They are MNCs' greatest assets because they convey trust and epitomize value. Indeed, there are few local products that compete at a price premium versus international brands. This advantage, however, should not be taken for granted. In some sectors, local players are lifting their game. China's Alipay, a sub-brand of e-commerce behemoth Alibaba, has evolved from a Paypal knock off to a "digital wallet" tailored to Chinese spending habits. (Its Red Envelope service is youthful spin on ancient gifting traditions.) WeChat, once a pale imitation of WhatsApp, is now an indispensable social connector. In the face of increasing local nimbleness, global brands must reinforce bonds with consumers around the world. Four Questions It won't be easy. Success will hinge on both analytic acumen and courage. CEOs should ask four questions before marching into battle. Has your brand been defined as a "relationship" to ensure relevance and consistency? Technological upheaval is disorienting. As a result, conceptual clarity is forsaken, leading strategic and executional chaos. Some call a brand's North Star -- its raison d'être -- a "brand essence." Others, a "purpose." I prefer the term "brand relationship" because it implies consistent bilateral engagement that deepens over time -- across all touch points, analog and digital. Great brand relationships are rooted in: A universal "consumer insight" -- that is, a human truth that answers the question "Why?" Local brands are cultural-specific. But global brands must transcend geography. Sometimes they miss the mark. Unilever's Dove's "real beauty" is rooted in a woman's desire to define beauty for herself. But in market non-Western markets, self-esteem is a function of societal acknowledgement. Identities are externalized. The "unique brand offer" -- that is, a "product truth" or "brand truth" capable forging long-term competitive differentiation. LEGO, a brand that has celebrated creativity since 1932, appeals to human truth. The name lego is derived from Danish phrase "Leg godt," which also means "I put together" in Latin. Every manifestation of LEGO's brand relationship, "inspiring the builders of tomorrow," strengthens brand equity. The company's award-winning retail outlets are designed with innovative displays and spaces for family "building" events and kid-friendly exploration areas. At several locations worldwide, LEGOland encourages kids to open their imaginations at construction sites that dot the theme parks. To the tune of almost $500 million in global ticket sales, the 2014 film The LEGO Movie is perhaps the most successful branded entertainment in recent years. It tells the tale of an ordinary construction worker, Emmet, battling nefarious Lord Business whose ambition is to glue everything in the adaptable LEGO world into place. Have you leveraged your brand relationship to forge a strategic brand portfolio? In markets in which "bigger is better" -- Northeast Asia, for example, where the scale of conglomerates is considered reassuring -- brands are "stretchable." Consumers are willing to embrace brands that extend across disparate categories. This is true across Japanese keiretsu, Korean chaebols and Chinese state-owned enterprises (SOEs). The vast majority of local brands, however, manage their portfolio in a ham-handed way. China's Xiaomi, a manufacturer of low-priced mobile phones that once boasted a dedicated fan base, is typical. It squandered a shot at greatness through promiscuous diversification across an ever-widening range of products presumptuously dubbed an "ecosystem." Xioami's founder, Lei Jun, never clarified the brand's role in life. There is no meaningful brand relationship so sales strategies are price-driven. The same is true for many indigenous brands from Korea's Lotte to Japan's Hitachi. Global brands are skilled in articulating relationships, a competency that can: a) reinforce superiority versus local challengers and b) facilitate profitable management of sub-brands and new categories. A good example: Under Armour's brand relationship -- champion of underdogs who dare to compete against the best -- provides coherence across sub-brands including UA Heat Gear, UA Coldgear and the UA Glow Collection. It also infuses soul into efforts to scale the business. According to branding guru David Aaker, "Under Armour has systematically added lines of clothing while continuing to focus on delivering the functional and self-expressive brand promise. The latest venture into women's clothing has the earmarks of future success." Have you harnessed the assets of your brand relationship for maximum relevance in consumers' lives? In a hydra-headed digital world, the ultimate commandment of marketing still holds: relevance is sublime. Consumers suffer from disorientation wrought by technological change -- a universe of bits and bytes, atomistic fragmentation that dulls the senses. Digital technology offers an infinite--and intimidating--range of ways for brands to engage with consumers. Connections happen in real time. Augmented reality redefines individual field of vision. Social network feeds provide consumers with non-stop "news" as they go through their day. Some brands use technology in a way that confuses or commoditizes. For example, in 2014, several McDonald's franchises in Spain took advantage of their powerful wifi network signal to hijack customers who were eating in nearby establishments. By changing their signal name into a message--for example, "Free drink with your McMenu," or "Come eat with us and have a sundae on the house"--the McDonald's franchises lured people into their restaurants. The local stunt was clever and generated a burst of incremental sales. But the fast-food chain missed an opportunity to combine hard-hitting discounts with reminders of why people love McDonald's--that is, quality food and family friendliness. But more and more brands -- not only ecosystems such as Amazon, Google and Apple -- invest in technology that makes lives better. Johnson & Johnson produced Band Aid "Magic Vision," an augmented reality app in which Muppets laugh away the "ouch." Procter & Gamble's Pampers asks tired parents to tune into ZZZ FM, a radio station that broadcasts white noise so babies can sleep soundly. Brand experiences--from Trailhead, The North Face's hiking path locator, to Allergycast, Johnson & Johnson's pollen index counter--transform passively received "propositions" into actual services. Importantly, data should be used to identify what experiences can deepen a given brand relationship. Prophet, the global strategic consultancy, encourages marketers to pursue continuous -- or "relentless" -- relevance. The firm's Brand Relevance Index (BRI) recently surveyed 45,000 consumers around the world to find which brands they "can't imagine living without." To derive the BRI, Prophet measured four pillars of relevance: Customer obsession: "Everything that is invested in, created, and brought to market is designed to meet important needs in people's lives." Ruthless pragmatism: "Products are available where and when customers need them, deliver consistent experiences, and just make life that much easier for people." Pervasive innovation: "Even industry leaders don't rest on their laurels. They push the status quo, engage with customers in new and creative ways, and find new ways to address unmet needs." Distinctive inspiration: "Emotional connections are made, trust is earned, and often exist to fulfill a larger purpose." Prophet's United States top ten list was a nice combination of brands that "born digital" and others that weren't: Apple ("the gold standard for practical innovation"), Amazon ("What can't it do?"), Android ("the green guy strikes back"), Netflix ("Cant. Stop. Watching."), Google ("making search sweet"), Samsung ("the innovation trail blazer"), Nike ("celebrating unlimited you"), Pinterest ("the apex of inspiration"), Pixar "(sticking to its story") and Sephora ("ever more digital"). Have your markets been culturally "clustered" to achieve balance between global and local execution? At WPP's 2015 Board of Directors meeting in Beijing, CEO Martin Sorrell stated, "Clients want either global or local. They tell me all the time. Nothing else interests them." Too many companies swing between "one size fits all" and localization of everything from packaging design and retail design to content creation. The former precludes affinity. The latter is messy and financially unsustainable. Instead, markets can be "clustered" according to culture. Global brands -- again, rooted in human truth -- must be brought into alignment with worldviews. Culture-based clusters -- across which common marketing programs can be executed -- balance relevance with operational efficiency. Whenever I am asked what makes Confucian countries -- China, Korea and Vietnam -- really different from the West, it's not just the lack of individualism--it is the level of ambition. In China, for example, everyone is ambitious. Women want their piece of the sky, just as men do. A study by the Center for Work-Life Policy found that just 36 percent of college-educated women in America described themselves as "very ambitious," compared to 65 percent in China. A further 76 percent of women in China aspire to hold a top corporate job, compared to 52 percent in America. The "tiger mom," forcing extracurricular activities upon her child to make sure he gets into Harvard 18 years later, is not a myth. Not all mothers are like this, but ambition remains a palpable force in Confucian societies. They were the first to become socially mobile societies; engrained in the Chinese psyche is people can achieve success by mastering convention and internalizing the rules. The desire to get ahead binds people together. From the bourgeoisie in the bustling metropolises of Seoul, Beijing, and Hong Kong right down to the farmers in the fields, all want to be an emperor of their small corner, no matter how modest their origins. So the relationship between individual and society in Confucian countries is fundamentally different than in Anglo-individualistic ones. Across the Confucian cultural cluster, brands need to do more so cross-market resources should be pooled accordingly. In Northeast Asia, Ford's "Go further" can align a global focus on "democratic technology" with how its cars and "mobility solutions" help the new middle class get ahead in life. Nike's "Just do it" is a rallying cry to release individual potential. Everywhere. But, across Asia, the brand's shoes, apparel, Nike+ social platforms and wearable tech products are tools on the battlefield of life. In one recent campaign, Nike actually exhorted Millennials to yong yundong, or "use sports." Social platforms generate social currency by broadcasting achievements to a wide audience. Forward momentum in life can also be warmly emotional. In many Northeast and Southeast Asian countries, expecting fathers are not allowed to join their wives in ultrasound rooms. For women, it only makes the pregnancy journey lonelier than it already is. So Bayer's Elevit, a prenatal nutritional supplement that "nourishes your unborn baby's heart," developed a wearable device that enabled fathers to actually feel the heartbeat from far away. ___________ In conclusion, multinational companies face tough times. But blind cost-cutting triggers low relevance and low margins. Instead, marketers should unleash the power of global brands by: a) achieving consistency born of a clearly-defined long-term "relationship" between consumer and brand, b) leveraging "stretchability" to introduce a broad-yet-cohesive brand relationship portfolio, c) pursuing "relentless relevance" enabled by technology and d) deploying resources across culture-based clusters. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

Выбор редакции
13 февраля, 18:38

How To Buy And Sell Apple, Merck And 2 Other Best Performing Dow Stocks

The four components of the Dow 30 with the biggest gains so far in 2017, did not set new all-time intraday highs on Friday - Apple (AAPL), Merck (MRK), Nike (NKE), and Visa (V).

13 февраля, 18:10

Stock Market News for February 13, 2017

Benchmarks scaled fresh highs on Friday and registered their third successive weekly gains on President Trump’s promise to unveil a new tax plan.

13 февраля, 15:00

Полигоны Нью-Мексико (часть 1)

Около 3 часов после полуночи 16 июля 1945 года на городок Аламогордо в штате Нью-Мексико обрушилась гроза, сбившая летнюю ночную духоту и очистившая воздух от пыли. К утру погода улучшилась, и в предрассветном полумраке среди редеющих туч можно было наблюдать тускнеющие звёзды. Внезапно небо к северу от города осветила яркая вспышка, а через некоторое время донесся грохот, который был слышен в радиусе 320 км. Вскоре встревоженным местным жителям объявили, что на полигоне, находящемся в 90 км от города, в результате удара молнии взорвался склад с боеприпасами. Это объяснение всех удовлетворило, в окрестностях и раньше гремели мощные взрывы. Ещё до вступления США в войну в этом районе обосновались военные. Здесь велись артиллерийские стрельбы и испытывались инженерные и авиационные боеприпасы большой мощности. Незадолго до загадочного взрыва среди населения ходили слухи, что в район, известный как Уайт Сэндз (White Sands – «Белые пески»), с ближайшей железнодорожной станции доставляют большое количество взрывчатки и различное строительное оборудование.

13 февраля, 14:56

Monday's Morning Email: How The Grammys Got Political

TOP STORIES (And want to get The Morning Email each weekday? Sign up here.) HOW THE GRAMMYS GOT POLITICAL The 59th annual Grammys had a political undertone, from host James Corden’s jokes and Katy Perry’s “Persist” armband to Busta Rhymes’ commentary. The highlight of the night was Beyoncé killing her epic performance, which showcased her growing pregnancy. Twitter lost its mind after she brought the house down. Adele even gave her half of her award for Album of the Year, saying the queen should have won for “Lemonade.” Check out the full list of winners, as well as a breakdown of the pretty insane fashion rocked last night. [HuffPost] PRESIDENT DONALD TRUMP YET TO DEFEND MIKE FLYNN The National Security Adviser’s tenure is increasingly “tenuous” as the White House has yet to make a statement following reports of Flynn’s contact with Russia. And here’s where this leaves the National Security Council. [NYT] RESIDENTS ORDERED TO EVACUATE AREA BELOW DAMAGED CALIFORNIA DAM At least 188,000 have been evacuated from Northern California as the Lake Oroville Dam, which is the tallest in the U.S., is in danger of “imminent collapse.” [Reuters] NORTH KOREA SAYS IT SUCCESSFULLY TESTED MISSILE The country announced Monday that it had successfully launched a new type of medium-to-long-range ballistic missile. Here are the options Trump has for responding. [HuffPost] NOR’EASTER TO PUMMEL NORTHEAST Thousands of flights are expected to be canceled at the storm barrels through New England. [Reuters] REPORT: RUSSIA MAY ‘RETURN’ SNOWDEN AS A ‘GIFT’ Intelligence officials believe the handover would be to “curry favor” with Trump. Edward Snowden’s response? “Finally: irrefutable evidence that I never cooperated with Russian intel. No country trades away spies, as the rest would fear they’re next.” [HuffPost] WHAT’S BREWING MORE GRAMMYS FUN Who didn’t love that Blue Ivy rocked a Prince tribute with her gorgeous pink suit? Heck, here’s a bunch of gifs just of her since she stole the show. Adele restarted her performance honoring George Michael so she could get it right, while Bruno Mars killed his Prince tribute performance. Chance the Rapper won two Grammys ― as an independent artist. David Bowie took home five Grammys posthumously. Rihanna may not have had the best night when it came to collecting hardware, but she had her bejeweled flask. And just for throwback’s sake ― please take a look at the Grammys 20 years ago and feel very, very old. [HuffPost] AND ACROSS THE POND... The Brits threw their version of the Oscars, the BAFTAs. “La La Land” of course led the way, but here’s who took home the rest of the awards (and killed it on the red carpet). The real highlight? Kate Middleton’s dynamite off-the-shoulder dress. [Reuters] ‘SNL’ HAD ITS HIGHEST RATINGS SATURDAY IN SIX YEARS It mighthave something to do with Melissa McCarthy’s reprisal of Sean Spicer, a skit about Beyoncé’s unborn twins, Leslie Jones trying out her Trump impression and Jake Tapper and Kellyanne Conway’s fatal attraction skit. [HuffPost] IF YOU HAVEN’T SEEN NIKE’S EQUALITY AD The striking commentary on equality on and off the court is worth the watch. [WaPo] MERYL STREEP SPEAKS OUT ABOUT THAT ‘OVER-RATED’ TWEET “‘Evil prospers when good men do nothing’… ain’t that the truth,” Streep said. [HuffPost] THESE PHOTOS OF RIO’S OLYMPIC VENUES, SIX MONTHS LATER Are worse than you thought. [The Guardian]  BEFORE YOU GO ~ Singer Al Jarreau died Sunday. The seven-time grammy-award winner was 76.  ~ This animal shelter version of “The Bachelor” might be better than watching Nick struggle. ~ That time a newspaper accidentally ran a photo of Alec Baldwin as Trump instead of a picture of the president. ~ Breaking down who makes up Melania Trump’s social cabinet. ~ We are having some serious closet envy after Kim Kardashian West graced us all with a tour. ~ Disney parks ticket prices just got even more expensive. ~ Fake news comes after everyone ― even the pope. ~ Bad news for those of you that Google around the Wall Street Journal’s paywall. ~ J.K. Rowling destroyed Piers Morgan with this Harry Potter insult over the weekend. ~ Over $60 million worth of cocaine washed up on the beach in eastern England, proving someone’s harebrained scheme did not quite go as planned. ~ And because you’re already feeling Beyoncé withdrawal, listen to her and Jay Z’s new song with DJ Khaled.   -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

Выбор редакции
12 февраля, 20:51

LeBron, Serena and other Nike stars champion 'Equality'

Nike says it's time to stand up for equality in a new ad campaign.

10 февраля, 21:17

Misty Copeland And The Rock Oppose Under Armour CEO's Pro-Trump Stance

function onPlayerReadyVidible(e){'undefined'!=typeof HPTrack&&HPTrack.Vid.Vidible_track(e)}!function(e,i){if(e.vdb_Player){if('object'==typeof commercial_video){var a='',o='m.fwsitesection='+commercial_video.site_and_category;if(a+=o,commercial_video['package']){var c='&m.fwkeyvalues=sponsorship%3D'+commercial_video['package'];a+=c}e.setAttribute('vdb_params',a)}i(e.vdb_Player)}else{var t=arguments.callee;setTimeout(function(){t(e,i)},0)}}(document.getElementById('vidible_1'),onPlayerReadyVidible); A slew of celebrities are not happy with Under Armour’s CEO, Kevin Plank. In an interview with CNBC on Tuesday, Plank called President Donald Trump “highly passionate” and a “real asset” to the country. Naturally, many of the stars affiliated with the athletic apparel brand ― as well as fans of the brand ― had something to say about those statements. The Golden State Warriors’ Steph Curry was one of the first to share his opinion. In an interview with the San Jose Mercury News’ Marcus Thompson on Wednesday, Curry said that he agreed with Plank’s description of Trump “if you remove the ‘et’” from asset.” Curry was not alone in his opinion. He was joined on Thursday by actor Dwayne “The Rock” Johnson, actress Emmy Rossum and professional ballerina Misty Copeland, who each shared messages on social media. Johnson posted on Twitter and Facebook with memos stating he felt Plank’s words “were divisive and lacking in perspective.” I appreciate and welcome the feedback from people who disagree (and agree) with Kevin Plank's words on CNBC, but these are neither my words, nor my beliefs. His words were divisive and lacking in perspective. Inadvertently creating a situation where the personal political opinions of UA’s partners and its employees were overshadowed by the comments of its CEO. A good company is not solely defined by its CEO. A good company is not defined by the athlete or celebrity who partners with them. A good company is not a single person. A good company is a team, a group of brothers and sisters committed to working together each and every day to provide for their families and one another and the clients they serve. We don’t partner with a brand casually. I partner with brands I trust and with people who share my same values. That means a commitment to diversity, inclusion, community, open-mindedness and some serious hard work. But it doesn't mean that I or my team will always agree with the opinion of everyone who works there, including its executives. Great leaders inspire and galvanize the masses during turbulent times, they don't cause people to divide and disband. My responsibility here is not only to the global audience we serve, but also to the thousands of workers who pour blood, sweat, and tears into making Under Armour strong. A diverse group of hardworking men and women who possess integrity, respect and compassion for one another and the world they live in. Debate is healthy. But in a time of widespread disagreement, so is loyalty. I feel an obligation to stand with this diverse team, the American and global workers, who are the beating heart and soul of Under Armour and the reason I chose to partner with them. My commitment is as real as my sweat and callouses that thicken daily. #CommittedToThePeople A photo posted by therock (@therock) on Feb 9, 2017 at 10:36am PST #CommittedToThePeople pic.twitter.com/karjUr53GT— Dwayne Johnson (@TheRock) February 9, 2017 Rossum shared a brief tweet indicating she’d be renouncing the brand entirely. No thanks, @UnderArmour. Throwing it all out. #whyIresist— Emmy Rossum (@emmyrossum) February 9, 2017 Copeland posted on Instagram to say she had reached out to Plank directly, in hope that he “take public action to clearly communicate and reflect our common values in order for us to effectively continue to work towards our shared goal of trying to motivate ALL people to be their best selves.” I have always appreciated the great support and platform that Under Armour has given me to represent my community, gender, and career on the world stage. However, I strongly disagree with Kevin Plank's recent comments in support of Trump as recently reported. Those of you who have supported and followed my career know that the one topic I've never backed away from speaking openly about is the importance of diversity and inclusion. It is imperative to me that my partners and sponsors share this belief. I have spoken at length with Kevin privately about the matter, but as someone who takes my responsibility as a role model very seriously, it is important to me that he, and UA, take public action to clearly communicate and reflect our common values in order for us to effectively continue to work towards our shared goal of trying to motivate ALL people to be their best selves. A photo posted by Misty Copeland (@mistyonpointe) on Feb 9, 2017 at 10:14am PST Despite their statements online, however, Johnson, Copeland and Curry have not cut ties with Under Armour completely (yet). The hashtags #BoycottUnderArmour and #GrabYourWallet have both surged since Plank’s comments and the celebrities’ responses. My response to #underarmour CEO statements of Trump. No more UA for this girl. #GrabYourWallet #boycottunderarmour pic.twitter.com/Wb0hrWykLe— Veronica (@VeronicaSpicer2) February 8, 2017 @UnderArmour I have 3 boys and I'm a runner. Based on your praise of trump I will never by another piece of UnderArmour #boycottUnderArmour— Peace (@IndigoBranding) February 8, 2017 #Boycottunderarmour Go Nike, Nordstrom and TJ Maxx!— Andrea RePass (@arepass) February 8, 2017 The brand also released a statement Friday morning to stress that it “engage[s] in policy, not politics” and is “against a travel ban and believe[s] that immigration is a source of strength, diversity and innovation for global companies based in America like Under Armour.” -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

Выбор редакции
10 февраля, 20:11

Продавец обуви. История компании Nike, рассказанная ее основателем

Можно ли пройти путь от никому неизвестного продавца обуви до владельца одного из самых узнаваемых мировых брендов? Можно ли добиться, чтобы твоя компания стала настоящим образом жизни, идеологией, системой ценностей? Можно ли подарить мечту миллионам людей по всему миру? Основатель компании Nike доказывает, что это возможно! 50 лет назад студент Орегонского университета Фил Найт занял у отца 50 баксов и начал перепродавать кроссовки из Японии. Сегодня Nike – это не просто бренд, это важная часть современного мира, компания с оборотом в сотни миллионов долларов. А пара найков найдется в шкафу у каждого – от президента до подростка.

10 февраля, 19:38

Wall Street. Основные фондовые индексы США в плюсе

Основные фондовые индексы США достигли рекордно высокого уровня в пятницу, на следующий день после того, как президент Дональд Трамп сказал, что он выпустит крупный план налоговой реформы в ближайшие недели. Поддержку рынку оказывает повышение цен на нефть, а также оптимистичные данные по внешней торговли Китая. Экспорт Китая в январе вырос на 7,9% до $182,76 млрд., импорт - на 16,7% годовых до $131,41 млрд., показали данные Таможенного управления КНР. Аналитики прогнозировали рост экспорта на 3,3%, а импорта - на 10%. Таким образом, положительное сальдо торгового баланса Китая в январе составило $51,35 млрд. Аналитики прогнозировали положительное сальдо в размере $47,9 млрд. Как стало сегодня известно, цены на импорт в США выросли по итогам января, превысив ожидания, чему способствовало дальнейшее повышение стоимости энергоносителей, но сильный доллар продолжал оказывать давление на базовую импортную инфляцию. Об этом сообщалось в отчете Департамента труда. Согласно данным, в январе цены на импорт увеличились на 0,4% после пересмотренного повышения на 0,5% в декабре (первоначально сообщалось о +0,4%). Аналитики ожидали, что цены вырастут лишь на 0,2%. Вместе с тем, предварительные результаты исследований, представленные Thomson-Reuters и Мичиганским институтом, показали: датчик настроений среди американских потребителей значительно ухудшился в феврале, превысив средние прогнозы. Согласно данным, в феврале индекс потребительских настроений снизился до 95,7 пункта по сравнению с окончательным чтением за январь на уровне 98,5 пункта. Согласно средним оценкам, индекс должен был уменьшится до уровня 97,9 пункта. Компоненты индекса DOW преимущественно в плюсе (20 из 30). Больше остальных упали акции Wal-Mart Stores, Inc. (WMT, -1.59%). Лидером роста являются акции NIKE, Inc. (NKE, +1.95%). Почти все индексы S&P в плюсе. Лидером является сектор основных материалов (+1.1%). Больше всего упал сектор конгломератов (-0.4%). На текущий момент: Dow 20195.00 +59.00 +0.29% S&P 500 2310.00 +5.75 +0.25% Nasdaq 100 5222.75 +10.50 +0.20% Oil 54.00 +1.00 +1.89% Gold 1232.90 -3.90 -0.32% U.S. 10yr 2.42 +0.03 Информационно-аналитический отдел TeleTradeИсточник: FxTeam

Выбор редакции
10 февраля, 17:43

Shares of Nike gain 1.6% at $56.17 to lead Dow gainers early

This is a Real-time headline. These are breaking news, delivered the minute it happens, delivered ticker-tape style. Visit www.marketwatch.com or the quote page for more information about this breaking news.

Выбор редакции
10 февраля, 16:53

Что внутри у самозашнуровывающихся кроссовок Nike HyperAdapt

Эксперты MindTribe решили проверить, из каких компонентов состоят кроссовки Nike HyperAdapt с автоматической шнуровкой. Процесс сняли и выложили на ресурс.Как это работает Кроссовки в США вышли ограниченным тиражом и стоили около 700 долларов. Эксперты установили, что шнурки необычной обуви состоят из фирменного волокна под названием Flywire, которое обеспечивает плотную шнуровку. Они располагаются в пластиковых каналах. Затяжка производится с помощью миниатюрного мотора. Несколько плат находятся под стелькой. Двигатель и аккумулятор также встроены в подошву. В области пятки и в язычке есть датчики давления, которые распознают надевание обуви и обеспечивают комфортную шнуровку до нужной полноты. Кнопки покрыты пластичным эластомером. Подсветку обеспечивают RGB-светодиоды, объединенные в блоки. Управляется система с помощью мобильного процессора ARM Cortex M4. Работают Nike HyperAdapt от литий-полимерного аккумулятора емкостью 630 мАч. Когда человек надевает обувь, на процессор поступает сигнал от датчиков давления в пятке. Активируется мотор, который подтягивает шнуровку. Параллельно он опрашивает датчики  в языке обуви, чтобы достичь нужного давления. Кроссовки также включают модуль беспроводной зарядки. Аналогичная зарядная площадка есть в круглом зарядном устройстве.

10 февраля, 14:26

Лучшие изобретения 2016 года по версии журнала TIME

Персональный очиститель воздуха Wynd — портативный фильтр, который поглощает все загрязнения воздуха, в том числе вызывающие рак и болезни сердца, непосредственно вокруг вас.

30 марта 2015, 06:48

Оценка состояния американских компаний по секторам

Несколько модифицировал выборку американских компаний, чтобы охватить вообще все существующие в природе американские нефинансовые компании с годовой выручкой не менее 1 млрд долл, которые предоставляют публичные отчеты. Глобальные тенденции не изменились, но выборка стала более репрезентативной. По крайней мере, это покажет куда все движется.Определенные сложности с календарной синхронизацией, т.к среди почти 1 тыс компаний более, чем достаточно компаний с нестандартной формой предоставления отчетов, где квартал заканчивается не на привычные март, июнь, сентябрь и декабрь, а со смещением месяц или два. Более того, у многих уже заканчивается 2015 финансовый год, тогда как синхронизация в настоящий момент должна проводиться на конец 2014 календарного. Некорректная синхронизация может влиять на кривую финансовых показателей. Определенный порядок удалось навести, так что уточненные данные по крупнейшим американским компаниямКапитализация компаний выходит за грань разумного. На графиках ниже – это не индекс S&P 500, а долларовая суммарная капитализация выбранных 980 компаний из нефин.сектора США в сравнении с фундаментальными показателями.Капитализация достигает 16.5 трлн долл под восторженные возгласы об экономическом чуде и превосходных финансовых показателей компаний. Сравнение с ключевыми показателями свидетельствует об обратном.Коэффициент оборачиваемости активов (asset turnover) начал резко ухудшаться сразу, как только рынок приступил к неуправляемому расширению (с конца 2011). Текущее значение минимальное за 10 лет.Отдача на капитал (ROE %) остается стабильной с 2011 с тенденцией на снижение.Чистая прибыль в млрд долл. Прирост прибыли с конца 2011 всего 77 млрд или менее 10%По сути, весь прирост обеспечили всего 4 отрасли из 34.Это технологические отрасли, фармацевтика и медиа. Что касается медиа то в основном это связано с техническим моментом. Из-за перманентных реструктуризации и связанными с этим убытками, медиа сектор вышел в прибыль, тем самым дифференциал показал столь сильный всплеск прибыли, хотя сама по себе отрасль на грани перманентных убытков (как телекомы).Отрицательный вклад у нефтегаза, автопрома и сырьевых компаний.Выручка с 2011 выросла на 10%, что с небольшой погрешностью укладывается в официальный уровень долларовой инфляции за этот период. Т.е. в реальном выражении роста нет.Кто обеспечил прирост выручки и насколько?Почти на 90% прирост обеспечили 5 отраслей – это ритейлеры различного типа, нефтесервисные компании (за счет обеспечения и обслуживания растущей добычи нефти в США), сектор медицинских услуг и технологическая отрасль. Негативный вклад в основном у нефтегазовых компаний.Емкость секторов. Какой вклад каждого сектора в формирование общего результата?Ключевые финансовые и балансовые показатели компаний из США за последние 10 лет для оценки отраслевых сдвигов и динамикиВ целом относительно неплохо смотрятся три сектора – компании из сектора услуг потребительского назначения, здравоохранение и технологический сектор.Consumer Services - это ритейл, медиа, туризм, отели, рестораны и им подобные услуги. Выручка стабильно растет преимущественно за счет инфляционной составляющей, но устойчивость к кризисным явлениям достаточно высокая.  Чистая маржа самая низкая, прибыль в целом стагнирует.Health Care - здравоохранение, мед.услуги. Тут все понятно. Сектор практически не реагирует на кризисы, выручка растет плавно по заданному тренду из-за повышения проникновения медицины в структуре экономики США, тенденции на старение населения, реформы здравоохранения и роста цен на мед.услуги. Однако, прибыль волатильна, маржинальность имеет тенденцию на снижение.Хуже всего нефтегаз и сырьевые компании. В неустойчивом положении пром.сектор коммерческого назначения и телекомы, которые вечно в убытках. Также есть признаки на негативные тенденции в секторе Consumer Goods - т.е. производство товаров потребительского назначения (Ford, Nike, Coca Cola).Оценка финансовых коэффициентов.ПродолжениеКапитализация компаний вышла на запредельные уровни по историческим меркам, а динамика рынка противоречит фундаментальным показателям, как в абсолютном выражении, так и в относительном.Чистая прибыль в млрд долл в квартальной разбивке по нефинансовым секторам для 980 американских компаний.Выручка в млрд долл в квартальной разбивке по нефинансовым секторам для 980 американских компанийКапитализация в млрд долл в квартальной разбивке по нефинансовым секторам для 980 американских компанийОборачиваемость активов в %Отдача на капиталЧистая маржа в %Источник данных: Thomson Reuters Datastream на основе публичных отчетов компаний. Компиляция, синхронизация и интепретация с моей стороны.