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Omnicom Group
18 апреля, 16:32

Omnicom (OMC) Beats Q1 Earnings on Modest Organic Growth

Omnicom Group Inc. (OMC) reported solid first-quarter 2017 results, with year-over-year increases in revenues and earnings on modest organic growth.

18 апреля, 15:14

Omnicom (OMC) Beats on Both Q1 Earnings & Revenues

Omnicom Group Inc. (OMC) marginally beats on first-quarter 2017 earnings.

13 апреля, 15:23

What's in the Cards for Omnicom (OMC) this Earnings Season?

Omnicom Group Inc. (OMC) is scheduled to report first-quarter 2017 results before the opening bell on Apr 18.

11 апреля, 02:05

These are the 3 Biggest Threats Facing Advertising Stocks

With the amount of ads that consumers come across everyday, it is hard to believe that the ad industry is facing any obstacles. However, advertising giants like WPP (WPPGY), Omnicom Group Inc. (OMC), and The Interpublic Group of Companies (IPG) may be facing some unseen risks.

10 апреля, 15:52

Omnicom (OMC) Remains Well Poised on Balanced Growth Model

On Apr 10, we issued an updated research report on global marketing and corporate communications firm, Omnicom Group Inc. (OMC).

27 марта, 16:14

Why You Should Hold on to Omnicom (OMC) Stock Right Now

We believe that investors should hold on to Omnicom stock and wait for broader factors to improve as its growth prospects make it a compelling pick.

07 февраля, 22:15

Omnicom (OMC) Beats on Q4 Earnings but Misses Revenues

Omnicom Group Inc. (OMC) reported relatively healthy fourth-quarter 2016 results, driven by modest organic growth.

07 февраля, 16:02

Omnicom (OMC) Beats Q4 Earnings on Modest Organic Growth

Omnicom Group Inc. (OMC) beats on fourth-quarter 2016 earnings.

07 февраля, 00:53

Start the Week with These Perfect Earnings Charts

Who's been able to beat earnings every quarter for 5 years?

06 февраля, 14:07

Business Services Q4 Earnings on Feb 7: SPGI, OMC & FIS

Let's have a sneak peek at three major Business Services stocks scheduled to report fourth-quarter 2016 earnings on Feb 7 to see how things are shaping up for the upcoming results.

Выбор редакции
03 февраля, 21:08

Things We're Talking About... February 2017

Paul M. Rand, President and CEO, Zocalo Group Brands and Politics, The White House Goes Live, and The Dysfunctional State of Online Advertising DO BRANDS AND POLITICS NOW MIX? Speaking out about your brand’s political view used to be unheard of, but today, brands like Starbucks, Dove, Google and Facebook are jumping into the political conversation. As brands gain more awareness of their social media audiences, they can discern what consumers expect—and are taking a firm stance to ensure they’re aligned. 70% of Millennials say they’ll spend more with brands that support causes they care about, and smart brands are willing to take the boycott bullet from their consumers’ opposition. Even saying nothing can say a lot (just ask Uber). Brands need to know where their audience stands and be willing to put up with a little bit of negative backlash. AUGMENT THIS: SNAPCHAT AND FACEBOOK TAKE ON REALITY News of Snapchat’s potential new augmented reality tools and Facebook’s reported animated selfie-masks tells us one thing: AR is coming fast. AR’s growth has been steady over the last year, but the next six months seem poised to deliver a wide range of awesome new toys—and brands have an opportunity to be the first to use these tools effectively. Interactive media content is always a high driver of engagement, and these new tools will be so popular that engagement is almost guaranteed. If you’re not thinking about how to integrate AR into your marketing campaigns, you’re not living in the reality of Augmented Reality.   P&G SAYS ONLINE ADVERTISING IS BROKEN AND INEFFECTIVE Recently, the Chief Brand Officer at P&G, Marc Pritchard, called out what he feels is a dysfunctional relationship in the world of online advertising. He wants sweeping changes, and he’s not the only one. P&G will no longer pay for any digital ads, technology or agency services that don’t measure up. Pritchard’s five-point plan is getting tons of attention—and for a good reason: the company spends more than $7 billion a year on marketing. Like others, we’ll be keeping a close eye on P&G. The changes Pritchard is requesting will impact and reshape the industry. DO YOU NOW NEED A MARKETING BUDGET FOR YOUR MARKETING BUDGET? In today’s social media obsessed world, it’s not enough to run one big ad during a big event, like the Super Bowl. To truly stand out among the fray, marketers must supplement their main ad with additional content on social and then promote that content so people see it. Campaigns need to be 360˚, inclusive of multi-screen viewing and engaging on all fronts. As soon as you commit to doing all that, you’ve spent two marketing budgets instead of one. Given that social content is less expensive and more versatile, we can’t blame the brands that are stepping away from advertising during the big game this year. WANT ANY MORE PROOF THAT FACEBOOK IS A NOW A MEDIA CHANNEL? Due to his issues with the media, President Trump recently turned to a surprising platform to announce his Supreme count nominee: Facebook Live. Whether or not you agree with his ‘media is the opposition party’ slogan, your brand can learn something from this approach: brands no longer have to rely on traditional media channels. Live social media content has given everyone a direct, unfiltered connection to the masses—and we expect this trend to continue to grow. About the Author Paul M. Rand is the president and CEO of Zócalo Group, a division of Critical Mass and Omnicom Group.  His book, “Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Business" was published by McGraw Hill. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

03 февраля, 15:32

Omnicom (OMC) Q4 Earnings: What's in Store for the Stock?

Omnicom Group Inc. (OMC) is scheduled to report fourth-quarter 2016 results before the opening bell on Feb 7.

26 января, 22:36

Social Commerce, Fake News and Consumer Creep Outs

By Paul M. Rand, President and CEO, Zocalo Group Is Your 2017 Marketing Ready? Still finalizing your 2017 marketing plans?  Every morning our “Agile Content” team sources thousands of data points to get a real time pulse on what’s hot and what’s coming. Below are five key trends we’re closely watching and building into all of our client plans. You’ll likely want to as well. SOCIAL COMMERCE GOES MAINSTREAM With more brands learning about the positive impact of social commerce, we expect this to be something that expands rapidly in 2017. Studies have shown that 71% of people are more likely to purchase a product that is referred by a friend on social media – a number that has been steadily growing over time. Additionally, that purchase is even more likely to happen if the product is easy to see and easy to buy (i.e. directly within your audiences’ social media feeds, and attached to a seamless purchasing interface). As more social platforms launch their own in-app purchasing tools, people will begin to grow more accustomed to buying things directly through social media, snatching up the products they see their friends and trusted influencers enjoying in their posts. If brands aren’t planning their social commerce strategy today, they’re going to be missing out tomorrow. WE ALL CALL BS ON FAKE NEWS AND ‘ALTERNATIVE FACTS’ Last year ended with everyone talking about the prevalence of fake news, but 2017 will be the year where we think people will say enough is enough. Germany has talked about implementing fake news fines and Facebook has tools and groups at the ready to help expose the truth. The rise in the popularity of Live Video will also help aid in the fake news battle, as more people use live streaming to capture real-time events, offering indisputable evidence of the facts. Just looking at the recent trending topic of #AlternativeFacts shows us that people are calling out for authenticity, and brands are going to need to be aware of this, too. Companies should be mindful of what they—and their influencers—say about their products and be ready to back up their own claims with confidence, and evidence. The truth is going to be expected—even demanded—from everyone, everywhere. PRECISION MARKETING GOES FROM CREEPY TO CONSUMER EXPECTATION This year, precision targeting will start to move away from feeling creepy and move towards feeling ordinary. Consumers will expect relevancy when it comes to the ads they’re served, and brands will need to fine tune every detail of their targeting—including choosing the right apps for their content—in order to be welcomed in fans’ news feeds. The greater the precision targeting, the less likely the content will feel intrusive. Ads will read more like a thoughtful recommendation from a like-minded friend than a random product promotion. A recent survey from Mindshare showed only 59% of mobile phone users are concerned about the privacy implications when it comes to companies knowing about their shopping habits, and while that may still seem high, that number continues to drop as people become more accustomed to being tracked. Thanks to the popularity of apps like Uber and PokémonGO, people are becoming more complacent in offering up their data as long as the benefits of that data collection outweigh the creep-factor. Soon enough, we’ll wonder how advertising was ever done without precision targeting, and we’ll laugh about how many people were concerned about all that ad-blocking software nonsense. WE BECOME IMMERSED IN IMMERSIVE CONTENT AR, VR, 360˚ and Live Video: We saw a massive influx of new media opportunities in 2016, and that trend will only continue to grow this year. We’ve never had such a variety of channels to play with, and brands now have an opportunity to truly immerse audiences in their content. Recent massive engagement efforts from Go Pro and Star Wars: Rogue One just scratched the surface of these unique, compelling experiences. However, every brand needs to have immersive content on their radar in order to get noticed in 2017 YOUR VOICE BECOMES YOUR KEY TO THE WORLD Last year, we were introduced to products that might become new members of our families: A.I. home companions like Amazon Echo and Google Home. More of these voice-enabled devices are coming our way in 2017—be it in our homes, our cars or even our messaging apps. With an increase in voice-driven devices, brands have yet another new opportunity to reach their consumers. Voice search on these platforms will require as much consideration in brands’ strategies as standard SEO does today. In 2017, more people will begin interacting with the Internet through the sound of their voice, and brands need to start thinking about what their voice will sound like. About the Author Paul M. Rand is the president and CEO of Critical Mass/Zocalo, a divison of Critical Mass and Omnicom Group.  His book, “Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Business was published by McGraw Hill. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

11 января, 16:34

Omnicom (OMC) Strengthens Foothold in China with Key Hire

Porter Novelli, a business unit of Omnicom Group Inc. (OMC), recently announced the appointment of Albert Chan as managing director.

Выбор редакции
16 декабря 2016, 23:26

UPDATE 3-Omnicom, Publicis get DoJ subpoenas over video production practices

Dec 16 (Reuters) - Subsidiaries for advertising companies Omnicom Group Inc and Publicis Groupe SA were subpoenaed by the U.S. Department of Justice, both companies said on Friday.

Выбор редакции
16 декабря 2016, 22:36

UPDATE 1-Omnicom, Publicis get DoJ subpoenas over video production practices

Dec 16 (Reuters) - Subsidiaries for advertising companies Omnicom Group Inc and Publicis Groupe SA were subpoenaed by the U.S. Department of Justice, both companies said on Friday.

Выбор редакции
16 декабря 2016, 16:00

Omnicom gets DoJ subpoena over video production practices

Dec 16 (Reuters) - Advertising company Omnicom Group Inc said on Friday two subsidiaries had received subpoenas from the U.S. Department of Justice's antitrust division related to an examination of video production and post-production practices in the ad industry.

22 ноября 2016, 15:48

Omnicom (OMC) Remains Poised for Solid Long-Term Growth

On Nov 22, Zacks Investment Research updated the research report on global marketing and corporate communications firm, Omnicom Group Inc. (OMC).

18 октября 2016, 17:13

Omnicom Group (OMC) Beats on Q3 Earnings & Revenues

Omnicom Group Inc. (OMC) reported relatively healthy third-quarter 2016 results, driven by modest organic growth.

18 октября 2016, 15:05

Omnicom (OMC) Beats Q3 Earnings on Healthy Organic Growth

Omnicom (OMC) beats third quarter earnings and revenues estimates