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Pepsi Bottling Group
25 октября 2013, 09:58

Сбербанк нашел топ-менеджера в PepsiСo

До конца года в число топ-менеджеров Сбербанка может войти старший вице-президент по интеграции «PepsiCo Восточная Европа» Алексей Мехоношин. По сведениям «Коммерсанта», пока речь идет о том, что он будет отвечать за кадровую политику, но не исключено, что опыт Мехоношина в потребительском секторе банк использует для усиления своих позиций в торговых сетях. В Сбербанке подтвердили информацию о приходе Мехоношина. Это не первое «небанковское» кадровое приобретение Сбербанка. В августе этого года на должность первого зампреда был назначен бывший замглавы Walmart и экс-CEO X5 Retail Group Лев Хасис. Но в отличие от Хасиса, который в 1990-е годы был управляющим директором Самарского филиала АвтоВАЗбанка и работал вице-президентом Альфа-Банка, у Мехоношина банковского опыта нет, отмечает «Коммерсант». В 1992-1998 годах он работал в Procter & Gamble. С 1998-го был вице-президентом по маркетингу Pepsi Bottling Group Russia («PBG Россия») и PBG Europe. В 2006 году Мехоношин стал старшим вице-президентом «PBG Россия» по продажам и маркетингу, с 2007-го - президентом «PepsiCo Юго-Восточная Европа», затем - старшим вице-президентом по интеграции «PepsiCo Восточная Европа» и генеральным менеджером «PepsiCo - Вимм-Билль-Данн». Отсутствие у нового кандидата опыта как в банковской отрасли, так и в HR несет определенные риски для Сбербанка, однако не исключено, что банк решил пойти по пути ТНК-BP, в которой практиковалось привлечение экспертов из сегмента продаж товаров повседневного спроса, отмечают эксперты. 

Выбор редакции
12 сентября 2013, 21:04

White House leans on industry for water push

The White House is leaning on a number of industry groups for its latest health push. And according to White House visitor logs, a lobbyist for the top beverage industry association has visited the White House to meet with a top nutrition official. First Lady Michelle Obama is launching her new Drink Up initiative at an event Thursday in Watertown, Wisconsin. According to the White House, the American Beverage Association and International Bottled Water Association are both promoting the effort. The two associations are the major lobbying forces inside the Beltway for both the bottled water and beverage association. (Also on POLITICO: Experts: W.H. H2O evidence murky) According to the visitor's logs, one of the American Beverage Association's lobbyists, Susan Neely, visited the White House several times. Neely, president and chief executive of the American Beverage Association, met most recently with executive director of Let's Move! and senior policy advisor for nutrition policy Sam Kass. She's also attending a childhood obesity event with the First Lady in 2010. Neely was quoted Thursday in by the Associated Press saying: "Bottled water provides people with a convenient and popular choice." Names matching other lobbyists for the beverage association and the bottled water association also appear numerous times in the visit logs. The American Beverage Association is a lobbying heavyweight that has spent $680,000 so far in 2013. The bottled water association has spent $60,000 so far in 2013. The association represents hundreds of beverage industry companies -- including giants like Coca-Cola, Pepsi, Nestle and others with major stakes in the bottled water market. The ABA PAC is also a major player in the political giving space. Their PAC spent more than $200,000 in the 2012 cycle and has spent more than $100,000. Top water brands Aquafina, BEVERLY HILLS 9OH2O, DASANI, EVIAN Natural Spring Water, Hint, Voss, WAT-AAH!, and Nestle Waters brands (North America's Arrowhead, Deer Park, Ice Mountain, Nestle Pure Life, Ozarka, Poland Spring, resource and Zephyrhills will all help promote the new campaign. Many of those brands are owned by major American beverage companies. The White House did not immediately return a request for comment.

04 февраля 2013, 17:00

WATCH: Oprah's Super Bowl Commercial

By Sue Zeidler and Liana B. Baker Feb 3 (Reuters) - Chrysler's Jeep ad featuring a patriotic salute to U.S. troops and narration by Oprah Winfrey, an Oreo ad asking viewers to vote cookie or creme, and a scantily clad male Calvin Klein model were among standout commercials during a Super Bowl that suffered a half-hour partial blackout delay on Sunday. Ads by Budweiser and PepsiCo's Doritos were less engaging, according to advertising experts, in the game that is annually the largest showcase for U.S. consumers with more than 100 million viewers. The Baltimore Ravens beat the San Francisco 49ers 34-31 after the 49ers staged a furious comeback following a 34-minute partial blackout of the Superdome in New Orleans. During the blackout, CBS filled the time with recaps by the network's commentators and did not use any of the ads, but the game broadcaster said it would honor its commitments to advertisers who paid an average of $4 million for a 30-second commercial. As a result of the delay, the game ran until 10:45 p.m. on the East Coast. "Hands down, the winner was Chrysler because of American pride," said Jim Joseph, president of North America division for Cohn & Wolfe. "Unlike other carmakers, they didn't talk about their features. Instead they showed what they're doing in partnership with USO to bring home troops to their families." The National Football League's big game started off on a somber note with a rendition of "America the Beautiful" by Jennifer Hudson and the chorus from Sandy Hook Elementary School in Newtown, Conn., where 20 children and six adults were killed in a Dec. 14 shooting. Mayors Against Illegal Guns, including more than 800 mayors led by New York Mayor Mike Bloomberg, ran an ad in the Washington, D.C., area that urged U.S. lawmakers to pass rules requiring background checks on gun buyers. CBS spokespeople did not elaborate on how they would honor commitments from advertisers. Jim Joseph of Cohn & Wolfe said that by "honoring their commitments," CBS guaranteed that the placement of ads would not be affected, with those in the third and fourth quarter appearing where they had been contracted to appear. While the game was being played, advertisers offered the kind of humor-laced ads that have annually been a part of the game. An M&M ad featuring "Glee" star Naya Rivera romancing a red M&M was a crowd pleaser, while an Oreo ad asking viewers to visit the social network Instagram to vote on whether they prefer the cookie or creme of the iconic sandwich cookies was another hit. "That was brilliant marketing and generated thousands of hits on Instagram within minutes," said Joseph. Chrysler's salute to U.S. troops was in keeping with patriotic messages that appear to becoming a hallmark of its ads. Last year, Chrysler's commercial featured a surprise guest appearance by Clint Eastwood who proclaimed it "Halftime in America." Chrysler was one of the holdouts that did not reveal its marketing strategy prior to the game, while many released online teasers and contests to engage viewers ahead of the game. This year many ads stirred controversy, touching off online debates and headlines. One spot by Coca-Cola was denounced as "racist" by Arab-American groups, who received an apology from the soft drink giant. In an online teaser for its longer advertisement, the ad showed a person who appeared to be an Arab falling behind in a race to reach a gigantic Coke bottle, as his camel refused to move, while cowboys, Las Vegas show girls and a motley crew fashioned after the marauders of the apocalyptic "Mad Max" film raced by him. The ad encouraged viewers to vote online on which characters should win the race, but failed to allow a vote for the person on the camel. SodaStream, which makes a home carbonation system, generated hefty publicity for a spot that didn't even make it to the big game. It issued a statement that CBS rejected its original Super Bowl commercial showing bottles of Coke and Pepsi, two of the game's biggest sponsors, combusting spontaneously as they were being delivered to a store as someone used a SodaStream product. Other 30- and 60-second spots stretched the boundaries with scantily clad Kate Upton pushing Mercedes-Benz, while domain name registrar GoDaddy caused a stir with its ad showing a nerdy looking man schmooching with super model Bar Refaeli. But Derek Rucker, professor Kellogg School of Management at Northwestern University, said by the time the ad finally ran during the game, viewers felt "the GoDaddy close-up was too much." Taco Bell scored a hit with its ad featuring a geriatric joyride, with graying consumers enjoying the fast food. "Right now it looks like Taco Bell is going to be the winner tonight with the geriatric commercial and the reworking of the song, 'We Are Young' done in Spanish," said Brent Poer, president of LiquidThread, a division of media agency Mediavest, about the spot showing senior citizens behaving badly and getting tattoos. Another favorite was an Audi commercial about a kid getting to take his dad's car to prom and kissing a girl. "We've all been in high school where you didn't feel like you fit in. It's funny but there's a core human quality they pulled from," said Poer. The Calvin Klein underwear ad got a lot of traction on Twitter. "The response from women was pretty overwhelming. It reminded me of the H&M spot with David Beckham a year or two ago where it was a slow pan of his body," said Claudia Caplan, chief marketing officer at advertising agency RP3, based in Bethesda, Maryland. CBS also expanded its so-called "second-screen" offerings to complement the television broadcast, said Jason Kint, senior vice president and general manager of CBSSports.com, The enhanced features on CBSSports.com include a first-ever live stream of the Pepsi-sponsored halftime show featuring Beyoncé, additional camera angles to see the action from different perspectives and immediate access to the commercials as they are broadcast on CBS. "The moment when an ad runs, it becomes a true Super Bowl commercial and people start talking about it. Now they can immediately watch it again online as they are talking about it," Kint told Reuters. "Any advertisers will consider that as value for the ad. It becomes immediately social and played again and again," he said.

Выбор редакции
02 февраля 2013, 20:15

Why It Pays To Be Scandalous

By Lisa Richwine and Sue Zeidler Feb 1 (Reuters) - Provocative commercials for this year's Super Bowl broadcast have scored points before the opening kickoff, with eyeball-fetching teasers nearly as important to advertisers as the longer spots for the actual game. Even the prospect of bad publicity has not tempered the promotions. Coca-Cola and Volkswagen entries generated complaints about racial stereotyping. A teaser for Mercedes-Benz showcasing a supermodel's body has already drawn the ire of some media watchdogs. SodaStream scored a publicity touchdown with an ad that will not even appear during the game. The debates have prompted millions of online views, thousands of social media comments and headlines questioning whether the pitches were offensive - all this before the full audience of 100 million viewers who will watch the San Francisco 49ers play the Baltimore Ravens have seen the ads. That degree of attention can boost the value for ads beyond the $4 million-plus that agencies pay for some of the 30-second spots. Advance buzz gets people talking and, better yet from a marketer's perspective, searching for the promotions online. "It's almost a game around the game," said Ammiel Kamon, executive vice president for Kontera, which tracks online brand and content marketing. He says the strategy has been honed in earlier campaigns. The pre-game scandals have already benefited some companies - including one whose ad was not even accepted. SodaStream, which makes a home carbonation machine, turned its pre-game dustup with CBS into a marketing victory, said Ronald Goodstein, professor at the McDonough School of Business at Georgetown University. SodaStream revealed that CBS rejected a Super Bowl commercial showing bottles of Coke and Pepsi, two of the game's biggest sponsors, combusting spontaneously as they were being delivered to a store at the moment someone used a SodaStream product. The company issued a statement saying the ad was declined "because the two Big Soda brands are clearly identified," setting up the image of a David and Goliath battle, with the little guy fighting soda giants. SodaStream posted the ad on its website and said it will run on other TV networks. "They're getting a lot more out of it than their money's worth," said Goodstein. "If you can create a controversy that enhances the brand to the target audiences, then go for it." The bright lights of controversy don't always flatter the advertisers. Coke generated complaints and a CNN debate by pundits when Arab-American groups sharply criticized its ad as racist. The commercial shows an Arab pulling a camel through the desert as cowboys, Las Vegas show girls and a crowd of marauders like those in "Mad Max" race by to reach a gigantic bottle of Coke. Warren David, president of the American-Arab Anti-Discrimination Committee, complained that U.S. media portrayals of Arabs are too often stereotypical: "Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?" The soft drink giant called the group on Thursday to apologize and held what it called a "productive conversation" but said it would still show the commercial. The Super Bowl provides TV's largest audience, so advertisers must be at the top of their game. "A certain degree of risk-taking is probably necessary to stand out in the Super Bowl," said Charles R. Taylor, professor of marketing at Villanova School of Business. Mercedes made a pitch for younger viewers by featuring Sports Illustrated swimsuit model Kate Upton in a car-wash teaser, the camera slowly panning her scantily-clad body. The carmaker released the video online, and Upton tweeted it to her 697,000 followers, generating headlines and a rebuke by the Parents Television Council. "We knew it would be polarizing," said Mercedes USA spokeswoman Donna Boland. "If it's not polarizing then people aren't going to talk about it." Volkswagen's spot, featuring a white American man speaking in a Jamaican accent, drew some complaints but won endorsements from national officials, who said it was a celebration of reggae music and the country's hospitable culture. Tim Mahoney, chief marketing officer for Volkswagen of America, said pre-release testing yielded positive reactions from Jamaican viewers and others. Online polls show overwhelmingly people liked the ad, he said. The carmaker didn't expect a controversy, he said, but admitted it "has created more interest. I think that's a good thing." News coverage of the ad should help it stand out among the long passes and crushing tackles, said Claudia Caplan, chief marketing officer of RP3 Agency in Bethesda, Maryland. "In a way, that was the best thing that could have happened," Caplan said. "Otherwise, it would have died with a whimper."

09 января 2013, 04:23

Huh…It Must Be Something in the Water

Daisy Luther, ContributorActivist Post There’s definitely something in the water, and none of it is good. There is so much garbage in our water that you practically need an advanced degree in chemistry to just to figure it out.  It’s not a subject that can be ignored, though, because water is the most vital and life-sustaining substance that we can store. We want to store the most pure, high-quality consumables that we can, in order to maintain our optimum wellness during any type of disaster scenario, and that includes the water we store. Most preppers know the “Survival Rule of Three”:3 minutes without air3 days without water3 weeks without foodBased on that hierarchy, if the SHTF and you’re still breathing, your next focus needs to be on drinking water.  A well-prepared person will have that taken care of this by storing at least a one month supply of water for all members of the household, including pets. The basic rule for water storage is one gallon per day per person (and pet), and more if it is hot weather or you will be doing strenuous physical labor.When I first began prepping, I used to get people to give me their empty 2 liter soda pop bottles. I blithely filled those bottles up with tap water and squirreled them away in my attic.  I had, quite literally, hundreds of 2 liter bottles full of water. I’d washed them carefully, filled them up from my faucet, and added a drop of unscented chlorine bleach, just as all the prepping forums recommended. google_ad_client = "pub-1897954795849722"; /* 468x60, created 6/30/10 */ google_ad_slot = "8230781418"; google_ad_width = 468; google_ad_height = 60; Then I began to learn more about the dangers that were rife in tap water.  I switched to bottled water….then began to learn about contaminants in bottled water.  I was stymied – how do you provide your family with a proper water supply when it all seems to be contaminated?  Moreover, what are you supposed to drink on a day-to-day basis?  I had already cut out all sugary beverages – we drank nothing but water throughout the day.  But was I still poisoning my family?Environmentally Toxic Tap Water The toxins present in municipal water supplies vary from city to city.  In the US Midwest, for example, there are high levels of pesticides (in particular, weed killer) due to agricultural practices that contaminate the groundwater (this also affects well water in the area).  In 22 states with military contractors, percholate, the explosive component of rocket fuel, has been found in the tap water.   In 2008, the AP released a report informing us that water treatment centers were unable to remove all traces of pharmaceutical drugs from the water supply.  (The drugs were introduced into the water by human and animal urine.)To determine the extent of drinking water contamination, an Associated Press investigative team surveyed the water providers of the 50 largest cities in the United States and 52 smaller communities, analyzed federal databases and scientific reports, and interviewed government and corporate officials. The investigation found widespread evidence of drinking water contaminated with both over-the-counter and prescription drugs, including painkillers, hormones, antibiotics, anti-convulsants, anti-depressants, and drugs for cancer or heart disease. Of the 28 major cities that tested their water supplies for pharmaceuticals, only two said those tests showed no pharmaceutical contamination. In Philadelphia, 56 different drugs and drug byproducts were found in treated drinking water, and 63 were found in the city’s watershed. SourceAlso found in tap water are contaminants like aluminum, arsenic and lead (more on lead below).Chemical Cocktails – It’s All for Your Own Good If the outside contaminants aren’t enough of a worry, how about the chemicals that are deliberately added to the water supply by the treatment facilities themselves?First of all, in North America, tap water is chlorinated.  This removes disease-causing bacteria, which is great, but it also creates numerous toxic byproducts, like chloroform and trihalomethanes. According to Dr. Michael J. Plewa, a genetic toxicology expert at the University of Illinois, chlorinated water is carcinogenic.Individuals who consume chlorinated drinking water have an elevated risk of cancer of the bladder, stomach, pancreas, kidney and rectum as well as Hodgkin’s and non-Hodgkin’s lymphoma.Some facilities are also adding ammonia to the chlorinated water, which creates “chloraminated” water. Anyone who has ever cleaned a house knows that mixing bleach (chlorine) and ammonia is a no-no – so why are the facilities doing so?  Apparently it reduces the carcinogenic byproducts created by adding chlorine – which must be done to meet EPA standards.  Unfortunately, it creates a brand new variety of toxins.  Fish and reptiles die when subjected to chloraminated water, and the effects on humans are just now being studied.To make matters worse, chloraminated water reacts with the lead in water pipes, releasing yet another toxin into the public water system.  In Washington DC, when chloramination of the water first began, lead levels were found to be 4,800 times the UN’s acceptable level for the toxic heavy metal! No discussion on water would be complete without a dishonorable mention for the inclusion of fluoride any many municipalities.  The fluoride added to the water supply is sodium fluoride, and is also sold as pesticide, bearing the warning “deadly to humans”. While the talking heads of media and government are telling consumers that the fluoride in drinking water will assure them of good dental health, people are actually being poisoned.  The consumption of fluoride lowers IQs, causes infertility, has been linked to cancer and causes hardening of the arteries.  In fact, one study “published in the January edition of the journal Nuclear Medicine Communications, the research highlights the fact that mass fluoride exposure may be to blame for the cardiovascular disease epidemic that takes more lives each year than cancer. In 2008, cardiovascular killed 17 million people. According to the authors of the study:The coronary fluoride uptake value in patients with cardiovascular events was significantly higher than in patients without cardiovascular events. (Source)It’s also important to note that the inclusion of fluoride in drinking water has no discernible positive effect on dental health. In fact, it can cause dental fluorosis,  a visible overexposure to fluoride resulting in  subtle white flecks in the tooth enamel all the way to a pronounced brown staining,. “Health Ranger” Mike Adams blows the lid off fluoride in this 9 minute video.Bottled Isn’t Better To add to the frustration, most bottled water is not that much safer than tap water.  In fact, the Environmental Working Group (EWG) found 38 contaminants in the top 10 brands of bottled water sold in the United States.  The contaminants included disinfection byproducts, fertilizer residue, and pain medication, to name a few. Two brands, Walmart and Giant, were chemically identical to tap water, but sold at approximately 1900 times the price of the water from your faucet. In fact, according to some reports, more than 40% of bottled waters on the market are nothing more than tap water (including Pepsi’s Aquafina).In a report, the Environmental Protection Agency warns consumers that you just don’t know what you are getting with bottled water.Some bottled water is treated more than tap water, while some is treated less or not treated at all. Bottled water costs much more than tap water on a per gallon basis… Consumers who choose to purchase bottled water should carefully read its label to understand what they are buying, whether it is a better taste, or a certain method of treatment.Another issue with bottled water is that chemicals leach into the water from the bottle it is contained in.   Chemicals like BPA and phthalates mimic hormones in your body, causing symptoms like brain damage, early puberty, prostrate problems, decreased sperm counts, decreased immune functions, obesity and learning issues.What Can You Do? With all of the bad news about the water supply, you’re probably feeling as frustrated as I was.  The good news is, there are actions you can take to ensure the best possible supply of water in our  increasingly contaminated world.Get spring water right from the source.Absolutely the best option for drinking water is finding a spring nearby and filling your own bottles with it.  There is probably a spring nearby with water free for the taking.  Use this interactive map to find a spring close to you. (Unfortunately, not all countries are represented on this map, but the US and many European countries are.) Spring water is naturally filtered by the earth, leaving a clear delicious water loaded with healthy minerals. Even better, in many places, spring water is free – just bring your containers and fill them up!Filter your water. Get a good, gravity-fed water filter.  This will allow you to remove many of the toxins found in tap water or surface water.  I have the Big Berkey and have been very pleased with it.  If your municipality adds fluoride to the water, it is necessary to also purchase a specific filter to remove the fluoride. A gravity fed filter does not require power to work, making it an excellent choice post-disaster. Choose your containers carefully. Glass is the most healthful option for water storage; however, large glass containers full of water are heavy and can break.   If you are using plastic containers, the safest ones are marked Polyethylene terephthalate (PET or PETE) or High density polyethylene (HDPE).  Plastic containers that formerly contained juice or water are already compromised from the enzymes in those liquids. Water stored in plastic bottles should not be exposed to extremes of temperature, as this can also cause the plastic to leach chemicals into the water.Reverse Osmosis and distillation alone are not enough. The purification processes of Reverse Osmosis and distillation do not remove do not remove bacteria, viruses, or certain chemicals.  These processes, while good, should be followed by filtration. google_ad_client = "ca-pub-1897954795849722"; /* 468x60, created 7/28/12 */ google_ad_slot = "9833874419"; google_ad_width = 468; google_ad_height = 60; Water stored or purified with bleach should be filtered. If you store your water with a couple of drops of bleach in it, you should put it through your water filter if possible.  I no longer store my water with bleach because I use my stored water on a rotating basis.  We only drink spring water, and the 5 gallon jugs are used within 6 weeks.Daisy Luther is a freelance writer and editor. Her website, The Organic Prepper, where this article first appeared, offers information on healthy prepping, including premium nutritional choices, general wellness and non-tech solutions. 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Выбор редакции
14 октября 2012, 04:17

WORLD: Afghanistan's Pepsi Bottle Boys

A group of boys have taken up traffic duty on Mahi Par pass, a dangerous, highly trafficked road outside of Kabul, using only old soda bottles and determination to make money.