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Procter & Gamble
12 января, 18:36

How the Attacks on Trump Reinforce His Strategy

One of the tricky things about strategy is that good strategies end up seeming inevitable, and that makes them difficult to analyze. After the fact, we have trouble distinguishing cause from effect, or strategic choices from good luck — and as a result, we draw suspect lessons from the exercise. This is especially true when the success in question was a surprising one. For a sterling example, look no further than Donald Trump. Ex-post-facto rationalizing has portrayed his rise as being largely the result of Hillary Clinton’s strategic fumbles (not enough campaigning in the Rust Belt) and bad luck (James Comey). In this telling, Trump won the election not through his own actions but because he happened to be up against a particularly incompetent opponent. Another line of thinking argues that Trump’s win was a function of external factors: the media’s obsession with celebrity, the large field of GOP primary candidates, the interference of Russian hackers, an electorate that wanted change above all else. The factors here are very different, but the upshot is the same: Trump somehow won the election despite himself, not because of anything he actually did. The problem with both of these views is that they portray the Trump triumph as inevitable, and it just wasn’t. It was one of the longest long shots in modern U.S. presidential history. So it’s worth asking what Trump did — strategically — that made it possible. When he entered the race, Trump had zero political experience and was reviled by the Republican establishment. The normal thing to do was to follow the path of a typical “outsider” candidate, accepting the boundaries of the category and attempting to be sufficiently distinctive within that category to overcome the outsider disadvantages. For example, see Bernie Sanders: “I am a Democrat, but I bring a much more compelling liberal view than my establishment opponent.” Or Ben Carson: “I am a Republican candidate, but as a successful surgeon, I bring a fresh perspective.” In fact, this was such expected behavior from Trump that during the primary the media largely covered him as a classic outsider candidate, even though he was doing something radically different. What he was doing was creating with precise and relentless consistency an entirely new category in the minds of voters: the politically incorrect candidate. He has since monopolized that new category. To establish the legitimacy of the category, he made a consistent and devilishly tautological argument: In the category of traditional presidential candidates, the politicians are all politically correct. When they get in power, they fail you. Hence you don’t want a leader in that category — you want one in a new category called politically incorrect presidential candidates. I have been a huge success in business by being politically incorrect. Therefore: political correctness = failure, and political incorrectness = success. It doesn’t matter whether he consciously set out to pursue that strategy or whether it was the result of his personality and instincts. The outcome is the same in either case. Trump used an approach to attract primary and general election voters that businesses use to attract customers. Customers create categorical boundaries in their minds – e.g., Chinese restaurants, sporty cars, blue jeans – and within those boundaries they are disproportionately inclined to choose the product that feels the most natural, familiar, and comfortable to them. Because the mind craves simplicity and consistency, the product that feels most comfortable tends to be the one with which people have a long and dependable experience. For example, someone’s favorite Chinese restaurant is their favorite because they have gone there the most often and know the people and the menu and the layout best. Former Procter & Gamble CEO A.G. Lafley and I have termed this “cumulative advantage,” and it is an underappreciated way of attaining sustained leadership in a market. It’s also why every time Trump acts politically incorrectly — which he often points out, in case anyone missed the fact that he was acting politically incorrectly — he demonstrates that he is in a different category from other politicians. And because he did it continually during the campaign, he helped voters find him increasingly comfortable and familiar. This is why he never apologizes for his political incorrectness: It would undermine his consistency and be a disaster for him. When he was excoriated for doing extremely politically incorrect things, like criticizing John McCain for being a POW, lambasting a Gold Star family, mocking a reporter with a disability, maligning Megyn Kelly, repeatedly refusing to release his tax returns, or, more recently, causing international incidents with China and rebuffing intelligence briefings on Russian hacking, the politically correct thing to do would have been to apologize and attempt to retreat diplomatically from his faux pas. Nope. Instead of showing remorse, he has gone on the attack. Apologizing would have tossed him back into the “traditional” category, where he would have been an ineffective player, like Carson or Sanders. Instead, political incorrectness piled on top of political incorrectness reinforces the fact that he is in a different category and makes him an ever more familiar member of that category. During the entire campaign, detractors asked how long Trump could “defy gravity.” How long could he keep doing and saying these outrageous things and get away with it? Just asking the question reinforced in voters’ minds that Trump was in a different category and gave him the opportunity to be even more politically incorrect by doubling down. When Democrats, the media, and even mainstream Republicans criticized Trump for his political incorrectness, it simply reinforced his domination of his separate category — a category he was able to make big enough to win the presidency. His detractors keep on asking how long Trump can keep on defying gravity. They are asking the wrong question. They should be asking how their form of criticism is strengthening Trump. This all illustrates four important points about strategy. First, understand and empathize with your customers. When they are doing something that you think is crazy, don’t blame them. They aren’t a “basket of deplorables.” They are your customers. Don’t explain why they are making a terrible choice when they choose your competitor’s product. Understand why they are buying it and give them a compelling reason to buy yours instead. Second, don’t underestimate your competitor; it is dangerous. A smart competitor will gleefully allow the underestimation to continue, and may encourage it. Trump understood that it was essential to keep his competitor from waking up to his strategy, so he worked to reinforce her blindness by unfailingly acting infuriatingly politically incorrect. Third, when things don’t go your way, don’t blame your downfall on events outside your control. Every strategist faces these issues; the best strategists learn not to scapegoat them. But what has the entire Democratic-leaning universe done in this case? They have blamed Russian interference. Russian interference didn’t win Trump the election; a bland Democratic strategy interacted with a clever Trump strategy to put Trump in a position where, under just the right circumstances, he could squeak out a narrow victory. This leads to the final lesson: Strategy really matters. Clinton ran an exceedingly competent campaign, with lots of experienced managers, an abundance of planning, high levels of investment, and careful attention to best practices. However, the strategy was underwhelming. She sold customers what she desired them to want: a product that was compelling to her and her management team. She underestimated her competitor until the middle of election night. And there is no sign that she or her team even now understands what really happened. Of course, a critic could say I’m falling into a different logical trap, one that is particularly rife in the world of business strategy analysis: looking at a winner and reverse engineering his causes of success with the benefit of hindsight. So, for the record, let me say that I laid out this exact argument in the initial draft of this article back in early March 2016, while the GOP primaries were under way, and submitted it to a major newspaper (which rejected it as being pro-business). Undeterred, I was sufficiently confident in my analysis to put my money where my mouth was. On June 25 I made a bet with a professorial colleague at a leading U.S. business school for $10,000 at even odds that Trump would win the presidency.  Had I cared about the economics of the bet, I would have gone to Vegas, where I would have received 7-2 odds that particular week, but the money wasn’t the point. The point was that Hillary Clinton supporters weren’t seeing the threat from the underdog. (After Clinton’s concession, I emailed my friend to tell him I didn’t want the money. Gallantly, he insisted on taking his medicine, so we agreed that he would donate $10,000 to his favorite charity.) My view on this matter as a strategist, not a political partisan or pundit, is that Trump’s election strategy was brilliant. He understood that there was only one way to win the nomination against entrenched competitors in a crowded field: He had to create a new category and dominate it, building cumulative advantage. He understood that there was only one way to win the presidency: He had to work for the entire campaign on being as consistent as possible to become the most familiar and comfortable choice he could possibly become. And after all of that, he had to hope for an entirely improbable win, because that was the best he was ever going to get. But an improbable win is still a win. He is still using the same strategy today, and it continues to work. If his opponents want to outmaneuver him, they will have to try a different strategy. Theirs is not working.

12 января, 16:56

Wall Street. Акции на премаркете

(компания / тикер / цена / изменение ($/%) / проторгованый объем) ALCOA INC. AA 94.39 -0.26(-0.2747%) 2856 ALTRIA GROUP INC. MO 87.12 0.31(0.3571%) 17281 Amazon.com Inc., NASDAQ AMZN 83.85 0.10(0.1194%) 12295 AMERICAN INTERNATIONAL GROUP AIG 94.39 -0.26(-0.2747%) 2856 Apple Inc. AAPL 119.14 -0.61(-0.5094%) 275000 Barrick Gold Corporation, NYSE ABX 17.07 0.39(2.3381%) 165697 Boeing Co BA 158.65 -0.75(-0.4705%) 4143 Caterpillar Inc CAT 94.39 -0.26(-0.2747%) 2856 Citigroup Inc., NYSE C 83.85 0.10(0.1194%) 12295 Exxon Mobil Corp XOM 87.12 0.31(0.3571%) 17281 Facebook, Inc. FB 125.6 -0.49(-0.3886%) 95200 Ford Motor Co. F 12.7 0.03(0.2368%) 64599 Freeport-McMoRan Copper & Gold Inc., NYSE FCX 15.67 -0.20(-1.2602%) 316152 Google Inc. GOOG 807.3 -0.61(-0.0755%) 1944 Hewlett-Packard Co. HPQ 83.85 0.10(0.1194%) 12295 HONEYWELL INTERNATIONAL INC. HON 94.39 -0.26(-0.2747%) 2856 Intel Corp INTC 87.12 0.31(0.3571%) 17281 International Business Machines Co... IBM 168.1 0.35(0.2086%) 4695 Johnson & Johnson JNJ 114.26 -0.47(-0.4097%) 11735 JPMorgan Chase and Co JPM 86.7 -0.38(-0.4364%) 43226 McDonald's Corp MCD 120.69 -0.19(-0.1572%) 3473 Merck & Co Inc MRK 94.39 -0.26(-0.2747%) 2856 Microsoft Corp MSFT 87.12 0.31(0.3571%) 17281 Pfizer Inc PFE 32.72 -0.11(-0.3351%) 26325 Procter & Gamble Co PG 83.85 0.10(0.1194%) 12295 Tesla Motors, Inc., NASDAQ TSLA 228.75 -0.98(-0.4266%) 4971 The Coca-Cola Co KO 41.01 -0.04(-0.0974%) 26331 UnitedHealth Group Inc

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12 января, 02:06

Рекламе тесно в телевизоре // Онлайн-видео заработало на крупных брендах

Расходы на видеорекламу в рунете в прошлом году росли на 18%, обгоняя рост ее аудитории. Ключевыми рекламодателями для этого рынка стали крупнейшие компании, включая Procter & Gamble, Unilever и Coca-Cola. Но этот вид рекламы они пока рассматривают только как дополнение к кампаниям, запущенным на ТВ: в интернет уходит лишь 6% всех бюджетов, выделенных на видео.

Выбор редакции
12 января, 00:21

Рекламе тесно в телевизоре // Онлайн-видео заработало на крупных брендах

Расходы на видеорекламу в рунете в прошлом году росли на 18%, обгоняя рост ее аудитории. Ключевыми рекламодателями для этого рынка стали крупнейшие компании, включая Procter & Gamble, Unilever и Coca-Cola. Но этот вид рекламы они пока рассматривают только как дополнение к кампаниям, запущенным на ТВ: в интернет уходит лишь 6% всех бюджетов, выделенных на видео.

11 января, 16:54

Wall Street. Акции на премаркете

(компания / тикер / цена / изменение ($/%) / проторгованый объем) ALCOA INC. AA 31 0.02(0.0646%) 117 Amazon.com Inc., NASDAQ AMZN 795.3 -0.60(-0.0754%) 8394 Apple Inc. AAPL 118.82 -0.29(-0.2435%) 50704 AT&T Inc T 40.6 -0.21(-0.5146%) 13549 Barrick Gold Corporation, NYSE ABX 16.82 0.02(0.119%) 14508 Boeing Co BA 158.45 -0.62(-0.3898%) 365 Caterpillar Inc CAT 94.01 0.18(0.1918%) 2046 Citigroup Inc., NYSE C 59.6 -0.63(-1.046%) 62897 Deere & Company, NYSE DE 106.19 1.30(1.2394%) 400 Exxon Mobil Corp XOM 85.57 -0.36(-0.4189%) 23699 FedEx Corporation, NYSE FDX 188 -0.42(-0.2229%) 158 Ford Motor Co. F 12.77 -0.08(-0.6226%) 174760 Freeport-McMoRan Copper & Gold Inc., NYSE FCX 15.49 -0.06(-0.3859%) 71163 General Electric Co GE 31.27 -0.10(-0.3188%) 21382 General Motors Company, NYSE GM 37.44 0.09(0.241%) 9075 Goldman Sachs GS 242.02 -0.55(-0.2267%) 2191 Google Inc. GOOG 806.06 1.27(0.1578%) 333 Intel Corp INTC 36.49 -0.05(-0.1368%) 1775 International Paper Company IP 54 0.22(0.4091%) 137 JPMorgan Chase and Co JPM 86.3 -0.13(-0.1504%) 8449 McDonald's Corp MCD 120.85 0.60(0.499%) 639 Merck & Co Inc MRK 61.84 1.92(3.2043%) 64163 Microsoft Corp MSFT 62.78 0.16(0.2555%) 2473 Nike NKE 53.2 0.09(0.1695%) 2238 Pfizer Inc PFE 33.3 -0.14(-0.4187%) 656 Procter & Gamble Co PG 83.89 0.40(0.4791%) 447 Tesla Motors, Inc., NASDAQ TSLA 228.88 -0.99(-0.4307%) 7983 The Coca-Cola Co

10 января, 23:40

Основные фондовые индексы США в последний час торгов растут:

Компоненты индекса DOW торгуются смешанно (16 в минусе против 14 в плюсе). Больше остальных выросли акции Caterpillar Inc. (CAT, +1.82%). Аутсайдером являются акции The Procter & Gamble Company (PG, -1.22%). Индексы S&P преимущественно в плюсе. Лидером является сектор здравоохранения (+0.6%). Больше всего упал сектор конгломератов (-0.5%). Информационно-аналитический отдел TeleTradeИсточник: FxTeam

10 января, 15:56

Will Kellogg's Pringles LOUD Help Revive Snack Business?

Pringles, one of the major brands of Kellogg Company (K), recently introduced Pringles LOUD -- a corn grain & veggie-based crisps.

09 января, 20:01

Mars покупает ветеринарную компанию VCA за $9,1 млрд

В понедельник корпорация Mars объявила о покупке американской сети ветеринарных клиник VCA. Сумма сделки составит $9,1 млрд, включая выплату долга на $1,4 млрд. Mars заплатит $93 за акцию VCA, тем самым премия в сравнении со стоимостью акций компании в пятницу составит 31%. Ожидается, что сделка будет завершена в третьем квартале 2017 года. Эта сделка позволит Mars усилить свое присутствие на рынке товаров и услуг для домашних животных. Уже сейчас корпорация находится на первом месте среди производителей кормов для домашних животных — в 2014 году Mars приобрела у Procter & Gamble ее подразделение по производству кормов за $2,9 млрд. Среди принадлежащих Mars брендов — Pedigree и Whiskas. Компании также уже принадлежит несколько сетей ветеринарных клиник, в том числе Banfield Pet Hospital и BluePearl Veterinary Partners. По мнению аналитика Bloomberg…

Выбор редакции
09 января, 19:03

Procter & Gamble's stock drops 0.9% after analyst downgrade

This is a Real-time headline. These are breaking news, delivered the minute it happens, delivered ticker-tape style. Visit www.marketwatch.com or the quote page for more information about this breaking news.

Выбор редакции
09 января, 18:56

Procter & Gamble stock price target cut to $77 from $86 at Goldman Sachs

This is a Real-time headline. These are breaking news, delivered the minute it happens, delivered ticker-tape style. Visit www.marketwatch.com or the quote page for more information about this breaking news.

Выбор редакции
09 января, 18:55

Procter & Gamble downgraded to sell from neutral at Goldman Sachs

This is a Real-time headline. These are breaking news, delivered the minute it happens, delivered ticker-tape style. Visit www.marketwatch.com or the quote page for more information about this breaking news.

09 января, 16:43

До начала регулярной сессии поступили сообщения о рейтингах акций следующих компаний

Повышение рейтингов: Аналитики BofA/Merrill повысили рейтинг акций American Express (AXP) до уровня Buy с Neutral Снижение рейтингов: Аналитики Goldman понизили рейтинг акций Procter & Gamble (PG) до уровня Sell с Neutral Аналитики Goldman понизили рейтинг акций Coca-Cola (KO) до уровня Sell с Neutral Прочее: Аналитики Barclays присвоили акциям Coca-Cola (KO) рейтинг Equal WeightИсточник: FxTeam

06 января, 17:30

The Zacks Analyst Blog Highlights: Johnson & Johnson, Barclays, Procter & Gamble, Kellogg and Medtronic

The Zacks Analyst Blog Highlights: Johnson & Johnson, Barclays, Procter & Gamble, Kellogg and Medtronic

05 января, 20:07

4 Reasons Why 2016 Should Make Us Rethink Our Water Future

Water was consistently in the news in 2016, perhaps more often than in years past - think of the drought that moved beyond California to the U.S. Southeast and Massachusetts, or the Democratic presidential primary that took place in Flint, Michigan against the backdrop of lead contamination, harming so many families. Plus, private industry began taking steps to reign in water waste. So, 2016 was a water reuse reality check, let's look at the reasons why: 1. Droughts Are Becoming More Common - and It's Not Just California: The ongoing drought in California continues to ravage the state's robust agricultural industry. More than one-third of vegetables in the U.S. and two-thirds of the country's fruits and nuts are grown in California. However, farms are increasingly dependent on the limited availability of groundwater. While it is the sixth year of drought in California, southern states like Alabama and Georgia are new to the crisis - where the drought is lowering corn yields and leaving farmers struggling to feed their cattle. Drought also plagued Massachusetts all summer - the lack of precipitation reduced the fall's apple production by about one-third in the Commonwealth - one of many decreases among apple-growing states. And even further north in Alberta Canada, the energy industry is feeling the pressure as regulators restrict their access to rivers. 2. Tainted Water Made Headlines - and Devastated Families: Lead-tainted drinking water in Flint, Michigan was a huge story and prompted President Obama to declare a federal state of emergency there. By then, pipes had corroded and lead was leaching into the water, leading to disastrous consequences including skin lesions hair loss, chemical-induced hypertension, vision loss and depression among residents. Flint is just the tip of the iceberg: A recent Reuters examination of lead testing results from all over the U.S. found almost 3,000 areas with higher rates of lead poisoning than what we saw in Flint, resulting in lower IQs and stunted development. And it's not only lead contamination: A recent report from New Jersey's Department of Environmental Protection's Drinking Water Quality Institute highlights an alarming difference in opinion between state and federal officials on safe levels of perfluorinated acid in drinking water - PFOA has been linked to cancer and other health concerns. According to The Intelligencer: "The amount of PFOA the EPA says is safe for millions of Americans to consume in drinking water actually is not [safe]. If the institute's criticism is correct, it would mean the EPA's 70-ppt level is five times less protective of cancer risks than typical standards call for". The report further shows that predetermined "safe levels" of PFOA vary greatly from state to state. The private sector has a role to play in providing innovation and technology that can mitigate these issues and help both state and federal organizations stay up to date. Expect to see more of that in 2017. 3. Private Industry Began Focusing on Water Efficiency and Reuse - and It's Starting to Work: Droughts and tainted water took over the headlines this year, and those are incredibly important stories. But, water waste among private industry fell below the fold. Many big companies are still using outdated, traditional technologies that waste large amounts of water. In high-income countries like the U.S., private industry uses 60 percent more water than all the farms or households combined, and the demand for water by industry is expect to skyrocket 400 percent by 2050. Water shortages and poor water quality can cause production shortfalls, price volatility, higher energy costs, regulatory issues and social unrest. In fact, Coca-Cola CEO and Chairman Muhtar Kent has said that "if you aren't responsibly managing water in your business, you won't be in business 20 years from now." Coca-Cola, today a trailblazer in water use, is among those companies that have experienced an expensive lesson about water management in today's times of heightened water awareness, shortage and conflict. The company experienced disruptive consequences when it was accused of misusing water in India during a drought, suffering plant closures and damage to their reputation. Now, Coca-Cola - along with other companies including Procter & Gamble and Archer Daniel Midland - are among those working to reduce their environmental impact by relying on highly efficient reverse osmosis technologies like Desalitech's reverse osmosis systems, with water recovery rates of up to 98 percent to significantly reduce water consumption and wastewater production. There's increased interest in water efficiency and technology across the board - the lines between public and private sectors are blurring, with public sector utility leaders turning to innovative water companies to see what they can offer in terms of new technology and solutions. Also, Nestlé has taken the unusual approach of internally creating a "shadow price" for water for its local operations, to ensure water is given a value to make it psychologically more difficult to waste. The water reuse and sustainability goals of top corporations are more important than ever, as is an increasingly water savvy public that will hold industry leaders accountable. 4. The U.S. Has a New President-Elect - and Only Time Will Reveal the Effects on Climate Policy: No year-in-review piece this year is complete without mention of the chaotic presidential election. President-Elect Donald Trump's position on climate change is quite unclear. While he's expressed on Twitter that "the concept of global warming" was created by China and has selected climate change denier Scott Pruitt to head the EPA, his soon-to-be First Daughter Ivanka Trump plans to make climate change one of her "signature issues". In fact, she and the president-elect have already met with climate change activist and former Vice President Al Gore to discuss climate issues. With this significant uncertainty surrounding environmental efforts, it is more critical than ever for private industry and municipalities to take the lead on preserving our most precious resources. I encourage President-Elect Trump to take a look at the government incentives around energy conservation that have been successful, like the EPA's Energy Star program and Federal Tax Credits to help offset energy costs. None of those government incentives exist for water conservation. To encourage more water reuse and conversion - an economic benefit as much as an environmental one - the federal government needs to create policies to make it happen. In the face of environmental threats and dwindling resources, we need to take serious steps to reuse water. It was a tumultuous year in water, which further underscores the role that water innovation will have to play in 2017. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

05 января, 18:15

Does This Foolproof Strategy Actually Beat the Markets?

Some folks swear by investing in the Dogs of the Dow. But does this strategy actually beat the markets?

05 января, 14:59

Procter & Gamble Launches New Braun Series 9 Shaver

Braun, a subsidiary of The Procter & Gamble Company (PG), recently introduced a new model of the Braun Series 9 electric shaver in its biggest market -- the U.S.

03 января, 16:54

Wall Street. Акции на премаркете

(компания / тикер / цена / изменение ($/%) / проторгованый объем) Amazon.com Inc., NASDAQ AMZN 757.2 7.33(0.9775%) 50760 AMERICAN INTERNATIONAL GROUP AIG 65.7 0.39(0.5971%) 1358 Apple Inc. AAPL 116.1 0.28(0.2418%) 114981 Barrick Gold Corporation, NYSE ABX 16.15 0.17(1.0638%) 72563 Chevron Corp CVX 118.69 0.99(0.8411%) 7390 Citigroup Inc., NYSE C 60.25 0.82(1.3798%) 32308 E. I. du Pont de Nemours and Co DD 73.5 0.10(0.1362%) 680 Exxon Mobil Corp XOM 91.18 0.92(1.0193%) 5671 Facebook, Inc. FB 116.01 0.96(0.8344%) 107183 FedEx Corporation, NYSE FDX 187.17 0.97(0.5209%) 861 Ford Motor Co. F 12.18 0.05(0.4122%) 87443 Freeport-McMoRan Copper & Gold Inc., NYSE FCX 13.44 0.25(1.8954%) 81026 General Electric Co GE 31.69 0.09(0.2848%) 21594 General Motors Company, NYSE GM 34.71 -0.13(-0.3731%) 110979 Goldman Sachs GS 242.11 2.66(1.1109%) 12095 Hewlett-Packard Co. HPQ 15.1 0.26(1.752%) 107258 Home Depot Inc HD 134.91 0.83(0.619%) 8261 Intel Corp INTC 36.48 0.21(0.579%) 633351 International Business Machines Co... IBM 166.8 0.81(0.488%) 5155 Johnson & Johnson JNJ 115.65 0.44(0.3819%) 5714 JPMorgan Chase and Co JPM 87.22 0.93(1.0778%) 17985 Microsoft Corp MSFT 62.52 0.38(0.6115%) 37222 Nike NKE 51.65 0.82(1.6132%) 51850 Pfizer Inc PFE 32.69 0.21(0.6465%) 20570 Procter & Gamble Co PG 84.48 0.40(0.4757%) 7221 Starbucks Corporation, NASDAQ SBUX 55.98 0.46(0.8285%) 6583 Tesla Motors, Inc., NASDAQ TSLA 216.3 2.61(1.2214%) 34397 The Coca-Cola Co

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29 декабря 2016, 21:39

By The Numbers: Procter & Gamble Is A Better Buy Than Its Peers

Procter & Gamble is one of the largest consumer products company in the world. It might also be the best bargain among the giants of the consumer industry. Recently, P&G outperformed its peers in the September quarter results by registering organic growth in all its segments. On comparing the financial ratios [...]

29 декабря 2016, 16:54

Антиалкогольный удар по косметике

С понедельника в России действует 30-дневный запрет на продажу жидкой спиртосодержащей продукции бытового назначения. Роспотребнадзор потребовал убрать с прилавков косметические средства на основе спирта, не имеющие аэрозольную упаковку или фиксирующую крышку с роликовым аппликатором, а также косметику, которая по консистенции подходит для употребления в качестве суррогата алкоголя. Покупатели по-прежнему смогут приобрести гели, лаки, муссы и лосьоны для волос, спреи, скрабы, пены, кремы,  масла, сухие шампуни, дезодоранты с роликовым аппликатором, солнцезащитные средства, освежители в аэрозольной упаковке, средства для снятия лака с ногтей, а также средства по уходу за изделиями из кожи и влажные салфетки, уточнили вчера в Роспотребнадзор, но паника уже успела подняться. Продажи спиртосодержащей непищевой продукции крепостью более 25 градусов были приостановлены после массового отравления концентратом для приема ванн «Боярышник» в Иркутской области. Согласно последним данным Минздрава, в результате отравления погибли 74 человека, 120 пострадали. Следственный комитет возбудил уголовное дело по статье 238 УК (производство, хранение, перевозка либо сбыт товаров и продукции, выполнение работ или оказание услуг, не отвечающих требованиям безопасности). Обвинения предъявлены уже 16 подозреваемым. С предложением о месячном запрете на продажу непищевой продукции с содержанием алкоголя более 25 градусов выступила глава Роспотребнадзора Анна Попова. Премьер-министр Дмитрий Медведев поддержал это предложение. Однако магазины бытовой химии и парфюмерии заявили, что решение властей может привести к возникновению искусственного дефицита косметических товаров, который спровоцирует рост цен на них. Письмо с предупреждениями о таких рисках в Роспотребнадзору направило Объединение розничных сетей по продаже парфюмерно-косметической продукции «Дрогери союз», сообщает «Коммерсантъ». Ритейлеров беспокоит то, что, в соответствии с постановлением «О приостановлении розничной торговли спиртосодержащей непищевой продукцией», им придется как минимум на 30 суток изъять из продажи широкий спектр косметических товаров, включая некоторые лосьоны, тоники, средства для завивки и укладки волос, дезодоранты и антиперсперанты, лаки для волос и маникюрные лаки, красящие средства для волос. В письме Роспотребнадзора ритейлерам говорится, что под запрет попадают также средства по уходу за кожей, волосами, ногтями, средства для укладки, для ванн и остальная похожая продукция. Власти некоторых регионов предпочитают перестраховаться и убирают обратно в коробки даже лосьоны после бриться Gillette с содержанием спирта 69 процентов, которые из-за высокой стоимости (свыше 400 рублей) явно не станут заменой легальному акоголю для потребителей суррогатного. В компании Procter & Gamble  подсчитали, что под действие постановления подпадает 16 наименований ее продукции с содержанием спирта более 25%. Среди в них, в том числе, лосьоны после бритья Old Spice и Gillette, тоники Head & Shoulders и Pantene Pro-V и т.д. По мнению представителя «Дрогери союза» Константина Пьянкова, постановление Роспотребнадзора может быть истолковано как поддержка коррупционной деятельности, поскольку «исполнение документа отдано на откуп территориальным органам». Пьянков отмечает, что продукция, затронутая постановлением, занимает около 15% парфюмерно-косметического рынка. Роспотребнадзор, впрочем, уже разослал в территориальные управления письмо, в котором оговаривается, что спреи, муссы, и прочая продукция, имеющая аэрозольную упаковку или фиксирующую крышку с роликовым аппликатором, а также товары с неподходящей консистенцией, не могут употребляться в качестве суррогатного алкоголя. «Эти категории товаров не будут изыматься в случае обнаружения в продаже. Таким образом, риски для качественных товаров от ведущих производителей исключены», — уточнили в пресс-службе ведомства. Для предпринимателей действует «горячая линия» Роспотребнадзора, по которой можно обратиться по всем спорным вопросам реализации постановления «О приостановлении розничной торговли спиртосодержащей непищевой продукции». 

29 декабря 2016, 16:11

Procter & Gamble (PG) Sales Remain Low: Should You Dump?

On Dec 29, we issued an updated research report on The Procter & Gamble Company (PG) -- a branded consumer products company which has presence in more than 180 countries.