• Теги
    • избранные теги
    • Компании2322
      • Показать ещё
      Страны / Регионы467
      • Показать ещё
      Разное639
      • Показать ещё
      Формат58
      Международные организации18
      • Показать ещё
      Показатели85
      • Показать ещё
      Люди100
      • Показать ещё
      Издания56
      • Показать ещё
Procter & Gamble
22 июня, 11:58

Focus on Fidelity Equity-Income Fund (FEQIX)

Fidelity Equity-Income Fund (FEQIX) seeks reasonable income and capital appreciation

Выбор редакции
21 июня, 19:17

Больше вредят, чем спасают: эксперты призывают перестать использовать антимикробные вещества

По мнению экспертов, государства и регулирующие органы всего мира должны с осторожностью относиться к долгосрочным последствиям двух антибактериальных химических веществ. Последние обычно добавляют во многие предметы гигиены (мыло, например) или вещи (детские игрушки).

Выбор редакции
21 июня, 17:12

Больше вредят, чем спасают: эксперты призывают перестать использовать антимикробные вещества

Если на этикетке мыла сообщается о том, что средство способно убить до 99 процентов микробов, то использовать его вовсе не нужно. Согласно заявлению, подписавшему более 200 экспертов, нет никаких доказательств того, что так называемые антимикробные вещества защищают от заболеваний.

21 июня, 15:00

The 4 Types of Innovation and the Problems They Solve

One of the best innovation stories I’ve ever heard came to me from a senior executive at a leading tech firm. Apparently, his company had won a million-dollar contract to design a sensor that could detect pollutants at very small concentrations underwater. It was an unusually complex problem, so the firm set up a team of crack microchip designers, and they started putting their heads together. About 45 minutes into their first working session, the marine biologist assigned to their team walked in with a bag of clams and set them on the table. Seeing the confused looks of the chip designers, he explained that clams can detect pollutants at just a few parts per million, and when that happens, they open their shells. As it turned out, they didn’t really need a fancy chip to detect pollutants — just a simple one that could alert the system to clams opening their shells. “They saved $999,000 and ate the clams for dinner,” the executive told me. That, in essence, is the value of open innovation. When you have a really tough problem, it often helps to expand skill domains beyond specialists in a single field. Many believe it is just these kinds of unlikely combinations that are key to coming up with breakthroughs. In fact, a study analyzing 17.9 million scientific papers found that the most highly cited work tended to be mostly rooted within a traditional field, with just a smidgen of insight taken from some unconventional place. But what if the task had been simply to make a chip that was 30% more efficient? In that case, a marine biologist dropping clams on the table would have been nothing more than a distraction. Or, what if the company needed to identify a new business model? Or what if — as is the case today — current chip technology is nearing its theoretical limits, and a completely new architecture needs to be dreamed up? In researching my book, Mapping Innovation, I found that every innovation strategy fails eventually, because innovation is, at its core, about solving problems — and there are as many ways to innovate as there are types of problems to solve. There is no one “true” path to innovation. Yet all too often, organizations act as if there is. They lock themselves into one type of strategy and say, “This is how we innovate.” It works for a while, but eventually it catches up with them. They find themselves locked into a set of solutions that don’t fit the problems they need to solve. Essentially, they become square-peg companies in a round-hole world and lose relevance. We need to start treating innovation like other business disciplines — as a set of tools that are designed to accomplish specific objectives. Just as we wouldn’t rely on a single marketing tactic or a single source of financing for the entire life of an organization, we need to build up a portfolio of innovation strategies designed for specific tasks. It was with this in mind that I created the Innovation Matrix to help leaders identify the right type of strategy to solve a problem, by asking two questions: How well can we define the problem? and How well can we define the skill domain(s) needed to solve it?   Sustaining innovation. Most innovation happens here, because most of the time we are seeking to get better at what we’re already doing. We want to improve existing capabilities in existing markets, and we have a pretty clear idea of what problems need to be solved and what skill domains are required to solve them. For these types of problems, conventional strategies like strategic roadmapping, traditional R&D labs, and using acquisitions to bring new resources and skill sets into the organization are usually effective. Design thinking methods, such as those championed by David Kelley, founder of the design firm IDEO and Stanford’s d.school, can also be enormously helpful if both the problem and the skills needed to solve it are well understood. Breakthrough innovation. Sometimes, as was the case with the example of detecting pollutants underwater, we run into a well-defined problem that’s just devilishly hard to solve. In cases like these, we need to explore unconventional skill domains, such as adding a marine biologist to a team of chip designers. Open innovation strategies can be highly effective in this regard, because they help to expose the problem to diverse skill domains. As Thomas Kuhn explained in the The Structure of Scientific Revolutions, we advance in specific fields by creating paradigms, which sometimes can make it very difficult to solve a problem within the domain in which it arose — but the problem may be resolved fairly easily within the paradigm of an adjacent domain. Related Video The Explainer: Disruptive Innovation Clay Christensen's landmark theory -- in under two minutes. Save Share See More Videos > See More Videos > Disruptive innovation. When HBS professor Clayton Christensen introduced the concept of disruptive innovation in his book The Innovator’s Dilemma, it was a revelation. In his study of why good firms fail, he found that what is normally considered best practice — listening to customers, investing in continuous improvement, and focusing on the bottom line — can be lethal in some situations. In a nutshell, what he discovered is that when the basis of competition changes, because of technological shifts or other changes in the marketplace, companies can find themselves getting better and better at things people want less and less. When that happens, innovating your products won’t help — you have to innovate your business model. More recently, Steve Blank has developed lean startup methods and Alex Osterwalder has created tools like the business model canvas and value proposition canvas. These are all essential assets for anyone who finds themselves in the situation Christensen described, and they are proving to be effective in a wide variety of contexts. Basic research. Pathbreaking innovations never arrive fully formed. They always begin with the discovery of some new phenomenon. No one could guess how Einstein’s discoveries would shape the world, or that Alan Turing’s universal computer would someday become a real thing. As Neil deGrasse Tyson said when asked about the impact of a major discovery, “I don’t know, but we’ll probably tax it.” To his point, Einstein’s discoveries now play essential roles in technologies ranging from nuclear energy to computer technologies and GPS satellites. Some large enterprises, like IBM and Procter & Gamble, have the resources to invest in labs to pursue basic research. Others, like Experian’s DataLabs, encourage researchers and engineers to go to conferences and hold internal seminars on what they learn. Google invites about 30 top researchers to spend a sabbatical year at the company and funds 250 academic projects annually. Yet one of the best-kept secrets is how even small and medium-size enterprises can access world-class research. The federal government funds a variety of programs, such as the Hollings Manufacturing Extension Partnership, a series of manufacturing hubs to help develop advanced technologies, and Argonne Design Works. Local universities, which have a wealth of scientific talent, can also be a valuable resource. Taking steps to participate in these types of programs can help small business compete in competitive markets. For example, Mike Wixom of Navitas, a four-year-old battery company that joined the Joint Center for Energy Storage Research (JCESR) as an affiliate, told me, “As a small company, we’re fighting for our survival on a daily basis. Becoming a JCESR affiliate gives us an early peek at technology, and you get to give feedback about what kinds manufacturing issues are likely to come up with any particular chemistry.” So, clearly, being able to reach out to scientists on the cutting edge can help a business plan for the future, just as the other approaches, such as design thinking, open innovation, business model innovation, and others, can help propel a business forward if applied in the right context. But no one solution fits all problems. If your innovation strategy is struggling or failing, consider whether it’s because you’ve locked yourself into a single approach. There are always new problems to solve; learn to apply the solution that best fits your current problem.

21 июня, 07:00

История игрушек: как гендиректор парфюмерной сети возглавила детские магазины и почему сыновья не ревнуют ее к работе

Hamleys, Imaginarium, Sephora и другие бренды, которые развивала в России Александра Вантье

Выбор редакции
20 июня, 22:16

«Мы верим в свои бренды»

Международный производитель бытовой химии, косметики и средств гигиены Procter & Gamble (P&G) ищет пути к процветанию в новых условиях. Корпорация стала активно развивать электронную коммерцию и пытается взаимодействовать со своими клиентами в новых форматах. В октябре прошлого года корпорация продала 43 косметических бренда компании Coty за $11,4 млрд. В феврале финансовый директор P&G Йон Мёллер объявил о сокращении расходов в ближайшие пять лет на $10 млрд, из них $2 млрд – на маркетинг. Gillette в этом году пришлось снизить цены на бритвы в среднем на 12% из-за конкуренции с онлайн-сервисами в США.

20 июня, 10:05

Advertisers Are Actually Teaming Up To Fight Sexism. For Real.

function onPlayerReadyVidible(e){'undefined'!=typeof HPTrack&&HPTrack.Vid.Vidible_track(e)}!function(e,i){if(e.vdb_Player){if('object'==typeof commercial_video){var a='',o='m.fwsitesection='+commercial_video.site_and_category;if(a+=o,commercial_video['package']){var c='&m.fwkeyvalues=sponsorship%3D'+commercial_video['package'];a+=c}e.setAttribute('vdb_params',a)}i(e.vdb_Player)}else{var t=arguments.callee;setTimeout(function(){t(e,i)},0)}}(document.getElementById('vidible_1'),onPlayerReadyVidible); Yes, sex sells. But sexism, increasingly, seems less and less marketable. The latest sign: On Thursday, some of the world’s largest companies and advertising agencies will announce a new initiative to banish gender stereotypes from advertising. The Unstereotype Alliance, which will be launched at Cannes Lions, an industry conference in France, is a partnership between U.N. Women and several major global companies, including Unilever, Johnson & Johnson, Procter & Gamble, Mattel and Diageo. Facebook, Google and Twitter have also signed on, as well as major ad agencies WPP and IPG. “Every day, hundreds of millions of people around the world are exposed to the communications our industry creates,” said Martin Sorrell, chief executive of WPP. “That influence can either be used to reinforce negative stereotypes or to set new standards of empowerment and equality.” The new initiative is the brainchild of Unilever, which committed itself to ridding its own advertising of sexist stereotypes last year, most notably by revamping marketing of Axe body spray. Axe ads, reviled by most feminists for their blatant sexism and objectification of women, launched a new campaign urging men to find their “magic” ― a 180-degree shift from commercials that had featured hyper-sexualized women drooling over men who smelled nice. Unilever produces millions of ads, but it is now analyzing them for the way they portray women. The company will change its ads that communicate old-fashioned stereotypes, says Keith Weed, Unilever’s chief marketing and communications officer. The hope is that the companies in the alliance will commit to similar types of analysis and action, but for now this influential group is only at the talking stage. “There has been a lot of progress made in the industry on this issue but not enough,” Weed says. The campaign comes as more companies strive to portray themselves as feminist champions. You may have noticed this during the Super Bowl in February, when automaker Audi’s ad highlighted the gender pay gap. The Audi spot brings up a separate issue for many of these companies. Audi’s leadership team, and that of many companies, is still dominated by men.  A few years ago, Always’ “Like a Girl” ad was celebrated for its fresh, empowering portrayal of little girls, shaking up the staid world of sanitary napkin ads (blue water, dancing ladies clad in white, etc.). Recently even Carl’s Jr., known for creating burger commercials targeting teenage boys that featured women in bikinis, announced it was walking away from its sexist marketing strategy. Still, advertising remains a cesspool of outmoded conceptions of women. Just 3 percent of ads feature women in leadership or managerial roles, according to an industry-wide analysis conducted by Unilever in 2015. And 1 in 2 women are shown as sexualized in magazine advertising, the study found. Women are also disproportionately the ones to appear in domestic settings in commercials ― we’re always cleaning and rarely seen heading into the office. A decade ago it would’ve been hard to find any commercials celebrating female empowerment or suggesting anyone but a woman bought food, did laundry or cleaned a house, but things are shifting. “You’re seeing a change in society’s values. As society shifts, [sexist ads] become less tolerable,” said Derek Rucker, a marketing professor who teaches advertising strategy at Northwestern University’s Kellogg School of Management. Social media is also fueling the change as consumers increasingly become sensitive to offensive advertising ― remember Kendall Jenner’s Pepsi ad ― and can quickly voice their displeasure on social media.   Unilever’s Dove brand is considered a pioneer in the feminist advertising space. It launched body-positive ads more than a decade ago:  And its internal revamp caught the attention of U.N. Women. “The Unilever initiative raised the issue of [stereotypes in advertising] significantly,” says Phumzile Mlambo-Ngcuka, under-secretary-general and U.N. Women executive director. U.N. Women works on very pressing and serious issues for women around the world, including sexual violence. Teaming up with a bunch of corporate behemoths to improve their advertising might seem frivolous by comparison. However, changing the way women and men are portrayed in media is a critical piece in the fight for gender equality, says Mlambo-Ngcuka. Many developed countries have fairly strong laws meant to prohibit gender discrimination, but laws aren’t enough, Mlambo-Ngcuka says. When stereotypes persist, they hold back progress. You can see how this plays out in the United States, where rules and regulations around discrimination and sexual assault are undercut with stereotypes about the way men and women are supposed to behave.   Exhibit A sits in the Oval Office. A dozen women accused President Donald Trump of sexual misconduct and he even admitted to grabbing women in a leaked audio tape, but millions of voters either didn’t believe those women or dismissed his behavior as “locker room talk.”  Stereotypes matter. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

19 июня, 16:30

The Zacks Analyst Blog Highlights: Apple, Procter & Gamble, Celgene, PayPal and Southern

The Zacks Analyst Blog Highlights: Apple, Procter & Gamble, Celgene, PayPal and Southern

Выбор редакции
19 июня, 16:30

The Zacks Analyst Blog Highlights: Apple, Procter & Gamble, Celgene, PayPal and Southern

The Zacks Analyst Blog Highlights: Apple, Procter & Gamble, Celgene, PayPal and Southern

17 июня, 13:33

Quotation of the Day…

(Don Boudreaux) Tweet… is from page 8 of J.R. Shackleton’s new book, Working to Rule: Employment regulation is often justified in terms of some category of ‘market failure’ – an increasingly popular term which is interpreted to mean that free contracting by individuals and firms leads to economically or socially undesirable outcomes.  Such problems are frequently exaggerated.  […]

Выбор редакции
16 июня, 20:08

Top Analyst Reports for Apple, Procter & Gamble, and Celgene

Top Analyst Reports for Apple, Procter & Gamble, and Celgene

16 июня, 20:08

Top Analyst Reports for Apple, Procter & Gamble, and Celgene

Top Analyst Reports for Apple, Procter & Gamble, and Celgene

Выбор редакции
05 июня, 18:50

The Most Effective North American Marketers Of 2017, From Effie Worldwide, And What Defines Them

Unilever and PepsiCo tied this year as the most effective marketers in North America, according to Effie Worldwide. Procter & Gamble held the title last year.

03 июня, 03:33

Google Chrome будет блокировать назойливую рекламу

Корпорация Google, принадлежащая Alphabet, объявила, что в 2018 году внедрит в браузер Chrome функцию блокировки назойливой интернет-рекламы.

03 июня, 00:00

Procter&Gamble: потребительский рынок переживает "эпоху разрыва"

В прошлом Procter&Gamble также на ПМЭФ заявила о вложении миллиарда рублей в завод в Санкт-Петербурге. В этом году запросы выросли: теперь компания инвестирует еще 5 миллиардов рублей в завод в Новомосковске. Цель модернизация и производственных линий и увеличение мощностей. Об этом в эксклюзивном интервью рассказал вице-президент Procter&Gamble в Восточной Европе и Центральной Азии Сотириос Маринидис.

01 июня, 22:12

Топ-менеджер Procter&Gamble: в России идет уверенный рост

Подпишитесь на канал Россия24: https://www.youtube.com/c/russia24tv?sub_confirmation=1 Вице-президент Procter&Gamble в Восточной Европе и Центральной Азии Сотириос Маринидис на Петербургском международном экономическом форуме оценил ситуацию с рисками в России. По его словам, рынок восстанавливается медленно, но уверенно. Последние новости России и мира, политика, экономика, бизнес, курсы валют, культура, технологии, спорт, интервью, специальные репортажи, происшествия и многое другое. Официальный YouTube канал ВГТРК. Россия 24 - это единственный российский информационный канал, вещающий 24 часа в сутки. Мировые новости и новости регионов России. Экономическая аналитика и интервью с влиятельнейшими персонами. Смотрите также: Новости в прямом эфире - https://www.youtube.com/playlist?list=PLLHjKKyQ4OaQ73BA1ECZR916u5EI6DnEE Международное обозрение - https://www.youtube.com/playlist?list=PLLHjKKyQ4OaSEmz_g88P4pjTgoDzVwfP7 Специальный репортаж - https://www.youtube.com/playlist?list=PLLHjKKyQ4OaQLdG0uLyM27FhyBi6J0Ikf Интервью - https://www.youtube.com/playlist?list=PLLHjKKyQ4OaReDfS4-5gJqluKn-BGo3Js Реплика - https://www.youtube.com/playlist?list=PLLHjKKyQ4OaQHbPaRzLi35yWWs5EUnvOs Факты - https://www.youtube.com/playlist?list=PLLHjKKyQ4OaR4eBu2aWmjknIzXn2hPX4c Мнение - https://www.youtube.com/playlist?list=PLLHjKKyQ4OaST71OImm-f_kc-4G9pJtSG Агитпроп - https://www.youtube.com/playlist?list=PLLHjKKyQ4OaTDGsEdC72F1lI1twaLfu9c Россия и мир в цифрах - https://www.youtube.com/playlist?list=PLLHjKKyQ4OaRx4uhDdyX5NhSy5aeTMcc4 Вести в субботу с Брилевым - https://www.youtube.com/playlist?list=PL6MnxjOjSRsQAPpOhH0l_GTegWckbTIB4 Вести недели с Киселевым - https://www.youtube.com/playlist?list=PL6MnxjOjSRsRzsISAlU-JcbTi7_a5wB_v Специальный корреспондент - https://www.youtube.com/playlist?list=PLDsFlvSBdSWfD19Ygi5fQADrrc4ICefyG Воскресный вечер с Соловьевым - https://www.youtube.com/playlist?list=PLwJvP0lZee7zYMGBmzUqNn16P71vHzgkU

01 июня, 20:37

Топ-менеджер Procter&Gamble: в России идет уверенный рост

Вице-президент Procter&Gamble в Восточной Европе и Центральной Азии Сотириос Маринидис на Петербургском международном экономическом форуме оценил ситуацию с рисками в России. По его словам, рынок восстанавливается медленно, но уверенно.

01 июня, 20:37

Топ-менеджер Procter&Gamble: в России идет уверенный рост

Вице-президент Procter&Gamble в Восточной Европе и Центральной Азии Сотириос Маринидис на Петербургском международном экономическом форуме оценил ситуацию с рисками в России. По его словам, рынок восстанавливается медленно, но уверенно.

01 июня, 11:40

ПМЭФ: губернатор Тульской области заключил с Procter & Gamble контракт на 5 млрд рублей

Губернатор Тульской области Алексей Дюмин подписал соглашение с президентом компании Procter amp; Gamble по европейкому региону Гари Кумбом на полях XXI Петербургского международного экономического форума.