By Jill Kelly, Chief Marketing Officer, NA, Global Communications Lead, DigitasLBi, and 11-Year Veteran Of CES Alexa. Alexa. Alexa! OK, so there are the platform shoes that double as a vacuum cleaner from Japanese auto maker Denso. Then there’s the “under $200.00” smart hairbrush by L’Oreal that listens to one’s hair. And of course, the intelligent toilet from Toto that can seemingly do it all, and clean it all. For a price tag of $10K, I’m hoping it can also babysit and make a bellini. Then there’s the admirable parade of environment-conscience appliances like Whirlpool’s Zera food-recycler that can turn the carrot tops, orange peels, and left-over turkey meat into rich fertilizer in a week. Eco-friendly products are not new to CES, and we can expect them to get more shelf real estate and consumer attention, with price points dropping. From the useful and noble, to the impractical; to the fun and the funny, and the straight up dopey, CES 2017 did not disappoint with its variety of neon-lit gadgets, adorable robots, and whispering metal boxes—from refrigerators, to mattresses to the CES staple—the television. But what now? For all the CES-silly, there is the CES-serious. And the CES-serious are the things that will command shelf space, consumer attention, and wallets. And these are the things that brands may find worth watching. On Friday, Jan 6th, Publicis Groupe assembled the tech editorial voices from Business Insider, Gizmodo, The New York Times and Yahoo Technology, and asked them the ultimate post-CES question: “What stays, what sticks?”. Here are 5 highlights of their sage views: Did I mention Alexa? I Googled “Alexa CES 2017” and there were 3.98Million search results. Yet, Amazon was nowhere to be found on the show floor. They didn’t need to be. Alexa was everywhere, like the smell of a new car hanging over 2.47 million square feet of show floor. One just had to stand still in Tech West to either hear the word Alexa or see the words “Alexa compatible” a minimum of three times in a single minute, in a single scan. Voice will become the operating system for all things non-screen It could very well be that “Alexa has saved the internet of things”. Right now, every connected product has an app; multiply that by 40 “things” in your home and it gets old, quick. While we will likely see growing competition from other AI personal assistants like Google Home, what is clear is that voice may soon take over the swipes, taps and clicks into a single-entry point via voice command. It will be the operating system that will connect all the non-screen things in your home, from the doorbell, to the baby monitor, to the thermostat and yes, perhaps even your toilet. VR has a place, but not a permanent one (yet). It’s still too clunky. Takes up too much space in living rooms. There are also limits to VR, especially when it comes to the more social experience, like going to the movies. Because VR films lack frames, it’s difficult to direct where a viewer’s attention should be. Behind you, a little off to the right, up? As one panelist said, just because you can do VR, doesn’t mean you should. The net: VR has inched aggressively closer to the consumer’s attention and wallet, gaming being a rich market and environment. It will take time for it to scale in living rooms. Televisions still seduce at CES We love television technology, even if we hardly watch scheduled programming or can barely afford the one we already have. The LG signature OLED W (“wallpaper”) is simply stunning. Just 2.57mm thin, it mounts on the wall with magnets. And the operating guts sit in a neat Dolby sound bar that is connected to the TV with a single cable. Gosh, it’s pretty. No word yet on price, but it’ll likely be as pretty as the “wallpaper”. Self-driving cars still a possibility for 2020? This was a source of debate. For a decade or more, people have been talking about self-driving cars hitting America’s highways by 2020. And seemingly every automaker—Toyota, Nissan, Ford, Volvo, Hyundai, BMW—is readying, making, preparing. But there are two big obstacles: legislation and regulation. And there is an employment (think of the many professions where humans driving is the primary labor) implication that must be morally and economically rationalized and balanced. While the above is just a morsel of what’s next, David Pogue of Yahoo Tech sums up CES, and a harbinger of what is to come in the new year (and beyond) in a single word: ARCHIVE: Alexa. Robotics. Cars. Health. IoT. Virtual Reality. And Everything Else. I have a toilet making a bellini for me. Gotta run. Happy New Year. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
Kevin Roberts, who denied that the lack of women in leadership roles was a problem, to head UK company BeattieKevin Roberts, the former chairman of Saatchi & Saatchi who resigned after a sexism row, has taken a role chairing a UK communications group that says 70% of its leadership team are women. In August, Roberts was put on leave and subsequently resigned from Publicis Groupe, the parent company of Saatchi & Saatchi, after provoking fury with his comments about women in an interview with Business Insider. Continue reading...
Dec 16 (Reuters) - Subsidiaries for advertising companies Omnicom Group Inc and Publicis Groupe SA were subpoenaed by the U.S. Department of Justice, both companies said on Friday.
Dec 16 (Reuters) - Subsidiaries for advertising companies Omnicom Group Inc and Publicis Groupe SA were subpoenaed by the U.S. Department of Justice, both companies said on Friday.
Clear Channel Airports (CCA), a division of Clear Channel Outdoor Holdings, Inc. (CCO), was recently awarded a 10-year contract extension by the Metropolitan Nashville Airport Authority.
TransUnion strategically collaborated with PeerIQ, a provider of data and analytics, to offer enhanced transparency and insight to various lending markets.
WPP plc (WPPGY) recently acquired project management and procurement company, Promotion Execution Partners, LLC (PEP), for an undisclosed amount.
Hill+Knowlton Strategies, Inc., part of WPP plc (WPPGY), has recently collaborated with All Nippon Airways (ANA) to launch an U.S. campaign designed to expand the airline operations across the globe.
Donald Trump's election taught politicians several valuable lessons, including, but certainly not limited to, the following: More spending doesn't necessarily equate to victory You can speak your mind without alienating voters...actually, a lot of voters kind of like/respect it The American electorate is smart enough to see through blatant pandering based on race, gender, etc. Rural populations in "flyover states" are absolutely fed up with the ruling elites of the establishment But politicians aren't the only ones learning valuable lessons from Trump's stunning victory as advertising agencies have also been forced to admit that they have no idea how to market to the Midwest. As the CEO of McCann Worldgroup pointed out the Wall Street Journal, Trump's victory highlighted the error of gearing marketing programs exclusively "toward metro elite imagery" saying that future efforts need to incorporate a bit more "Des Moines and Scranton" and a little less NYC and Los Angeles. In the wake of Donald Trump’s election as U.S. president with a wave of support from middle American voters, advertisers are reflecting on whether they are out of touch with the same people—rural, economically frustrated, elite-distrusting, anti-globalization voters—who propelled the businessman into the White House. Mr. Trump’s rise has them rethinking the way they collect data about consumers, recruit staff and pitch products. “Every so often you have to reset what is the aspirational goal the public has with regard to the products we sell,” said Harris Diamond, McCann’s CEO. “So many marketing programs are oriented toward metro elite imagery.” Marketing needs to reflect less of New York and Los Angeles culture, he said, and more of “Des Moines and Scranton.” Like the large hedge funds and investment banks of wall street, most the people employed by the large, successful ad agencies happen to reside in NYC and Los Angeles. And, while those offices are well staffed to target consumers in the large metropolitan cities of the U.S. , they are uniquely unqualified to speak to the hearts and minds of people living in the "flyover" states that they loathe to visit. As one advertising CEO points out, a diversity hire “can be a farm girl from Indiana as much as a Cuban immigrant who lives in Pensacola.” Some marketers, concerned that data isn’t telling them everything they need to know, are considering increasing their use of personal interviews in research. Meanwhile, some ad agencies are looking to hire more people from rural areas as they rethink the popular use of aspirational messaging showcasing a ritzy life on the two metropolitan coasts. One company is also weighing whether to open more local offices around the world, where the people who create ads are closer to the people who see them. “This election is a seminal moment for marketers to step back and understand what is in people’s heads and what actually drives consumer choice,” said Joe Tripodi, chief marketing officer of the Subway sandwich chain. Even as many ad agencies try to improve their gender and racial diversity, industry executives say they also need to ensure their U.S. employees come from varied socioeconomic and geographic backgrounds. A diversity hire “can be a farm girl from Indiana as much as a Cuban immigrant who lives in Pensacola,” said John Boiler, chief executive of the agency 72andSunny, whose clients include General Mills Inc. and Coors Light. The agency plans to expand its university recruitment programs to include rural areas. Like the pollsters who completely missed Trump's victory, advertising agencies admit that their customers will likely reduce spending over the next several months as everyone "re-calibrates" their models to reflect the fact that not everyone lives in NYC, San Francisco and Los Angeles. Advertising executives also said the surprising outcome to the election would likely hamper advertising spending next year, as marketers try to figure out what implications the new administration’s decisions will have on businesses. WPP’s GroupM, the largest ad buying firm in the world, had been anticipating U.S. ad spending would grow 3% to $183.9 billion next year. Kelly Clark, global CEO of GroupM, now said he anticipates ad spending growth in the U.S. will likely decline a few percentage points over the next six months. “We do believe that investment decisions will be delayed,” said Mr. Clark. If agencies internalize the societal changes the election reflected, the content or tone of advertising could change, some ad executives predicted. “The election will have spooked the liberal elite away from high concept, ‘make the world a better place’” advertising to “a more down-to-earth ‘tell me what you will do for me’ approach” said Robert Senior, worldwide chief executive of Saatchi & Saatchi, a creative firm owned by Publicis Groupe. Isn't it just glorious to see the Ivy League-educated, coastal elites admit that they know absolutely nothing about roughly 50% of the people residing in their own country?
By David Slocum This past Summer, the advertising world wasroiled by the publication of a troubling and insensitive July 29 interview by Business Insider with the senior industry creative figure, Kevin Roberts, then the Executive Chairman of Saatchi & Saatchi and member of the Management Board of the Publicis Groupe. In an [...]
«Клиенты ждут единомышленников»: советы по разработке презентации от представителей российских агентств
Партнёр американского коммуникационного агентства Ovid Хизер Томас пишет, что специалисты часто совершают ошибку, начиная подготовку к презентации со слайдов. По её мнению, следует обращать внимание на особенности компании, для которой готовится презентация. Писатель и спикер TED Саймон Синк утверждает, что многие проблемы возникают из-за волнения.Редакция vc.ru узнала у представителей российских агентств Little Big Agency, Publicis Group, Grape и компании InspiRational , каких ошибок стоит избегать во время презентации, а на что нужно обратить внимание. По их мнению, нужно предусмотреть возможные вопросы от клиента заранее и добавить в презентацию интерактивные элементы.
A couple of decades has brought about massive transformation for both brand marketers and their media agencies. One linguistic but telling example offered by Publicis Media's Richard Hartell is that when Zenith was created and before it became part of Publicis, it was called Zenith Media Buying Services. "They never really back then had any aspirations to do anything differently" than buying media, Hartell recalls in an interview with Beet.TV. "It's the importance of media for clients that has made that change happen" for both marketers and agencies. The Global President of Business Transformation at Publicis Media notes that understanding the customer journey had traditionally been viewed through a paid-media lens, but now media agencies need to be transformation partners with clients. "Now it's much broader end to end," Hartell says. With this in mind, Publicis Media earlier this year "unfolded" its global operations by executing broad changes in structure and leadership roles "in order to be able to make it much easier for clients to navigate our organization," Hartell says. "They can come into Publicis Groupe from wherever they need to but can access the best talent and the best skills and capabilities. We've made ourselves much simpler for clients." He points to the acquisition of Sapient Corp. for its technology and consulting credentials as augmenting Publicis' brand, creativity and media skillsets. "We stand alone as agencies but can snap together around client problems or solutions whenever we need to," says Hartell. Looking ahead to DEMEXCO 2016 in Cologne, Germany, the global business and innovation gathering, Hartell expects to hear more discussion of topics that were front and center at Cannes: data and "the ability to get the right AdTech and MarTech in place for clients." Additionally, Hartell believes there is "a big conversation still to be had about trust," as the Association of National Advertisers and American Association of Advertising Agencies continue to parry with each other over issues of transparency in media agency compensation. This video is part of "The Road to DMEXCO '16," a lead-up series with key influencers on the topics and trends to be addressed at DMEXCO. This series is presented by YuMe. Please visit this page for additional segments. You can find this post on Beet.TV. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
Global design and consultancy firm NELSON recently announced their intent to launch a design practice dedicated to TAMI companies (Technology, Advertising, Media, and Information Businesses). You may be thinking, "What a strange convergence?" but the grouping is actually quite smart. For the past two years, TAMI companies have been the fastest rising star in real estate markets across the country. Responding to the leaps and bounds in technological advances, these companies are converging in not only workstyle and space requirements, but disruptive innovation in their respective industries. Laura Johnson, Director of Marketing says, "Together with the local broker community, our New York office noticed that technology, advertising, media, and information businesses were really looking for same type of spaces and they were all citing the same type of reasons. They wanted unique places that would draw best and brightest unique talent. This included loft spaces outside of traditional areas within the city that could inspire creativity, and high performance spaces with a much more flexible floorplate. Building upon a solid foundation of working with many well-known tech clients - including Google, Amazon, Oracle, Verizon, and Cisco - and multiple companies in advertising giant Publicis Groupe - including Starcom, Mediavest, Digitas LBi, Leo Burnett, Razorfish, and MSLGroup - NELSON created their new design practice to group and leverage internal expertise around the common desires of these seemingly disparate types of companies. Johnson explains, "One of the things we are seeing in all of these industries is large companies that still manage to keep that young, creative startup mentality. Tech firms are becoming more creative, and creative firms are having to become more focused on technology." Johnson continues, "On the technology side, history has shown us companies like Hewlett Packard, Dell, and IBM. Now the leading technology companies are much more creative by nature and larger, including the likes of Facebook, Google, and Dropbox. Today's tech companies think, look, and work differently. Conversely, if you look at what's happening in advertising, everything is moving out of the print world and into the technology realm. From print ads to web banner, and even billboards as LED screens, these creative firms are forced to become technology driven." Over the past five years NELSON has had a natural emergence of leaders for this type of work, including Theresa Williams, LEED AP ID+C, Principal and Design Director in Chicago, and Stacy Chambers, Managing Director in Boston. They, with others, have built the NELSON portfolio allowing dedication of national resources specifically to this kind of project. Mitchell Cohen, Managing Principal says, "Most large competitive firms are regional experts, but not necessarily this granular on these specific types of projects. Anywhere in the country, on a TAMI project, NELSON will have these experts involved to help drive all of the things that make this kind of client unique and come up with the approach and the methodology and philosophy." NELSON has found that the common denominators for Technology, Advertising, Media, and Information Businesses work spaces are the need for creativity and the desire for smart recruitment and retention, but they also all highly value flexibility and technology integration. While some types of TAMI companies typically grow faster than others, NELSON has recognized that all of these companies are looking for similar resources. However, just because these commonalities drive similar needs does not mean that each company or each type of company solves these challenges the same way. Williams describes their process by saying, "A lot of it is based in ability to come to table, listen to what's different. We can apply what we have learned from other similar clients but in new ways. Our solutions are not off-the-shelf or out of a catalog, and we are not forcing anything that they aren't willing to accept." One example of the biggest differences is that Advertising and Media companies always have client facing spaces, where tech companies don't necessarily need that. Like many other non-TAMI spaces, activity-based planning is becoming a big part of planning. Williams says, "It's about crafting a menu of spaces that people can choose from all within one workplace. Our job is to use data-driven design to create space where workers know they have all the tools, people, and space needed to do what they need to do during the day. There are zones for noise and activity. Scrumming to individual work. In many of these workplaces it is fast paced, team-based work and the space must accommodate that." Amenity spaces are also a big part of the design for the TAMI practice. Chambers says, "It's all about developing the unique amenity space and not being repetitive. We must create spaces that allow workers to come together, scrum an idea quickly, then move along to the next personal space or collaborative zone. TAMI spaces must have both amenity rich and unique types of spaces that help their workers be more effective." Each of these workplaces must be a place that people WANT to come, that makes them more effective at work. That is where the recruitment and retention piece comes in. Today, there's also the coworking space factor. Chambers says, "Sometimes we will encounter a startup that is trying to weigh the options of coworking and creating their own office. Often, for companies below a certain size, financially they will see that going into coworking is the best choice for them right now. Bigger companies breaking into new geographies are also looking at coworking spaces while they establish themselves in new markets. We don't shy away from either of those conversations. When they get to the point they need their own space they come back and engage us." When asked about the unique furniture planning needs for TAMI companies, the NELSON team cited that aesthetics tend to be slightly different from standard, basic contract furniture selections. Chambers says, "You want quality, there's a budget, and a lot of the larger manufacturers don't offer the fit and finish of these unique furniture pieces and selections that would help to enliven the brand. We end up turning to retail brands on occasion, but there are a lot of challenges with that. So, we tend to go a little more custom; finding local fabricators to make that furniture piece for the right look." Also, although many TAMI companies are not specifically going for LEED certification, for many of them being environmentally responsible is a personal obligation. It's both health and wellness and goodwill toward environment. With a finger on the pulse of major metropolitan areas across the country, NELSON's launch of a dedicated TAMI practice continues to track the changing needs of this emerging sector. John "Ozzie" Nelson Jr, Chairman and CEO of NELSON, says, "NELSON has been serving the Technology and Advertising & Media sectors individually for close to 40 years. For our tech clients, creativity has become an ingrained part of their cultural DNA. For our advertising and media clients, technology is playing a greater part in their service offering. Combining our design and planning leadership from both worlds means we now have a team of creative powerhouses forging a new path to meet the needs of these companies." This post originally published in the Bellow Press Business of Furniture on August 24th and can be found at this link. It is republished here with permission. About the author: Amanda Schneider, LEED AP is a trends researcher, blogger for the Huffington Post, and the founder of Contract Consulting Group, a consulting practice serving the Contract Interiors Industry focused on business strategy, market research and marketing content development. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
Last week’s gender equality debacle with Kevin Roberts, Chairman of Saatchi & Saatchi and “head coach” of parent Publicis Groupe, is illustrative of the continuing gender challenge. (Roberts’ full interview can be viewed on Business Insider.) It was gratifying to see the client community speak out on the subject, led by [...]
В России — демонстрация власти, на Западе — крест на репутации: как наказывают предпринимателей за резкие высказывания
Рекламную индустрию охватил гендерный скандал, в центре которого оказался холдинг Publicis Groupe. Совет директоров отправил в отставку руководителя рекламной сети Saatchi & Saatchi Кевина Робертсона, который в конце июля высказал в интервью ресурсу Business Insider свои радикальные соображения по поводу ограниченной карьеры женщин в области рекламы и маркетинга. Около 65% персонала в Saatchi & Saatchi — женщины. Так сеть пытается следовать за женской целевой аудиторией своих клиентов. Эту стратегию придумал сам Робертсон, который почти 20 лет проработал на посту генерального директора. Однако сейчас 67-летний глава Saatchi & Saatchi считает, что проблема неравенства решена.Обозреватель vc.ru разобрала ситуацию и вспомнила другие примеры — российские и зарубежные, — когда руководители компании резко высказывались о других людях, и узнала, к каким последствиям это привело.