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Publicis Groupe
21 апреля, 09:10

Французский индекс CAC 40 подскочил на максимальную с 1 марта величину

В четверг, 20 апреля, ключевые фондовые индексы европейского региона продемонстрировали умеренный рост. В центре внимания игроков находились вышедшие в изобилии квартальные отчетности. При этом французский индекс CAC 40 выделился из общей картины сдержанного повышения и подскочил на максимальную за последние семь недель величину благодаря успешным квартальным отчетностям компаний Publicis Groupe и Pernod Ricard, компенсировавшим волнения накануне первого тура президентских выборов. Что касается вышедших статистических показателей, в Германии были опубликованы данные по мартовской динамике индекса цен производителей. Так, в месячном измерении индикатор не изменился, хотя ожидалось замедление темпов роста с 0,2% м/м до 0,1% м/м, а в годовом исчислении вырос на 3,1% при прогнозах повышения на 3,2% г/г и увеличении на 3,1% г/г месяцем ранее. По итогам сессии британский инд

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14 февраля, 17:38

Украинский рынок медийной интернет-рекламы в 2016г вырос на 38% - ИнАУ

Рынок медийной интернет-рекламы в Украине в 2016 году составил 1,784 млрд грн, что на 38% больше, чем в 2015 году.

09 февраля, 14:29

Основные фондовые индексы Европы торгуются в плюсе

Европейские фондовые индексы демонстрируют умеренное повышение, получая поддержку от финансовой отчетности ряда компаний и банков. Однако, некоторые инвесторы проявляют осторожность на фоне растущей политической неопределенности в связи с предстоящими выборами в регионе. Первый тур президентских выборов во Франции пройдет 23 апреля. Согласно опросу Reuters, фаворитом первого тура станет лидер партии "Национальный фронт" Марин Ле Пен, набрав 24% голосов. Ее соперники - бывший министр экономики страны Макрон и экс-премьер Фийон - получат 21% и 19% голосов соответственно. Определенное влияние на динамику торгов оказали статданные по Германии. Статистическое ведомство Destatis сообщило, что положительное сальдо торгового баланса Германии выросло по итогам 2016 года, достигнув рекордного уровня. Согласно отчету, в 2016 году профицит торгового баланса составило 252,9 млрд. евро, что оказалось самым высоким значением за всю историю наблюдений и значительно превысило предыдущий пик на уровне 244,3 млрд. евро, достигнутый по итогам 2015 года. Объем экспорта расширился на 1,2 процента, а объем импорта вырос на 0,6 процента в 2016 году. Германия экспортировала товаров на сумму в 1,207.5 млрд. евро, а стоимость импортируемых товаров составила 954,6 млрд. евро в 2016 году. Экспорт и импорт достигли новых максимумов. Кроме того, Статистическое ведомство сообщило, что в декабре 2016 года экспорт сократился в первый раз за последние три месяца. Экспорт снизился на 3,3 процента после 3,9-процентного увеличения в ноябре. Аналитики ожидали, что экспорт сократится лишь на 1,3 процента. Объем импорта не изменился после того, как вырос на 3,5 процента в ноябре. Экономисты прогнозировали снижение на 1,1 процента. Положительное сальдо торгового баланса (с учетом сезонных поправок) уменьшилось до 18,4 млрд. евро с 21,8 млрд. евро в ноябре. Сводный индекс крупнейших предприятий региона Stoxx Europe Index 600 вырос на 0,24%, до 364,83. Эксперты отмечают, что финансовые отчеты, публикуемые в последнее время, оказывают поддержку фондовому рынку. По данным Thomson Reuters, прибыль компаний в составе Stoxx Europe 600 за 4-й квартал поднялась на 15 процентов в сравнении с тем же периодом 2015 года. Большинство секторов торгуются на положительной территории. Максимальное повышение демонстрирует нефтегазовый сектор, чему способствуют вчерашние данные об увеличении запасов бензина в США. Акции французского оператора Eutelsat подорожали на 7,2/% после сообщения о том, что он собирается приобрести компанию Viasat. Котировки Publicis Groupe SA снизились на 1,1% после того, как компания отчиталась о более низких, чем ожидалось финансовых результатах за четвертый квартал 2016 года. Стоимость французского банка Societe Generale выросла на 2,7%.на фоне заявлений, что в четвертом квартале чистая прибыль составила 390 млн. евро, превысив ожидания аналитиков. Цена бумаг немецкого банка Commerzbank упала на 3,8% после того, как финансовый директор банка сказал, что в 2018 году ожидается умеренное негативное влияние на капитал.. Капитализация страховой компании Zurich Insurance Group AG снизилась на 0,9%. Фирма сообщила о 74-процентном росте чистого дохода за полный год, но предупредила, что с осторожностью оценивает перспективы на 2017 год. Стоимость Thomas Cook обвалилась на 6,4% после того, как компания озвучила осторожный прогноз на 2017 год, сославшись на политическую и экономическую неопределенности в Европе. На текущий момент FTSE 100 +5.43 7194.25 +0.08% DAX +36.51 11579.89 +0.32% CAC 40 +26.12 4792.72 +0.55% Информационно-аналитический отдел TeleTradeИсточник: FxTeam

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10 января, 20:59

What Stays & What Sticks from CES 2017

By Jill Kelly, Chief Marketing Officer, NA, Global Communications Lead, DigitasLBi, and 11-Year Veteran Of CES Alexa. Alexa. Alexa! OK, so there are the platform shoes that double as a vacuum cleaner from Japanese auto maker Denso. Then there’s the “under $200.00” smart hairbrush by L’Oreal that listens to one’s hair. And of course, the intelligent toilet from Toto that can seemingly do it all, and clean it all. For a price tag of $10K, I’m hoping it can also babysit and make a bellini. Then there’s the admirable parade of environment-conscience appliances like Whirlpool’s Zera food-recycler that can turn the carrot tops, orange peels, and left-over turkey meat into rich fertilizer in a week.  Eco-friendly products are not new to CES, and we can expect them to get more shelf real estate and consumer attention, with price points dropping. From the useful and noble, to the impractical; to the fun and the funny, and the straight up dopey, CES 2017 did not disappoint with its variety of neon-lit gadgets, adorable robots, and whispering metal boxes—from refrigerators, to mattresses to the CES staple—the television. But what now? For all the CES-silly, there is the CES-serious. And the CES-serious are the things that will command shelf space, consumer attention, and wallets. And these are the things that brands may find worth watching.  On Friday, Jan 6th, Publicis Groupe assembled the tech editorial voices from Business Insider, Gizmodo, The New York Times and Yahoo Technology, and asked them the ultimate post-CES question: “What stays, what sticks?”. Here are 5 highlights of their sage views: Did I mention Alexa? I Googled “Alexa CES 2017” and there were 3.98Million search results. Yet, Amazon was nowhere to be found on the show floor.  They didn’t need to be. Alexa was everywhere, like the smell of a new car hanging over 2.47 million square feet of show floor. One just had to stand still in Tech West to either hear the word Alexa or see the words “Alexa compatible” a minimum of three times in a single minute, in a single scan. Voice will become the operating system for all things non-screen It could very well be that “Alexa has saved the internet of things”. Right now, every connected product has an app; multiply that by 40 “things” in your home and it gets old, quick. While we will likely see growing competition from other AI personal assistants like Google Home, what is clear is that voice may soon take over the swipes, taps and clicks into a single-entry point via voice command. It will be the operating system that will connect all the non-screen things in your home, from the doorbell, to the baby monitor, to the thermostat and yes, perhaps even your toilet.   VR has a place, but not a permanent one (yet). It’s still too clunky. Takes up too much space in living rooms. There are also limits to VR, especially when it comes to the more social experience, like going to the movies. Because VR films lack frames, it’s difficult to direct where a viewer’s attention should be. Behind you, a little off to the right, up? As one panelist said, just because you can do VR, doesn’t mean you should. The net: VR has inched aggressively closer to the consumer’s attention and wallet, gaming being a rich market and environment. It will take time for it to scale in living rooms.   Televisions still seduce at CES We love television technology, even if we hardly watch scheduled programming or can barely afford the one we already have.  The LG signature OLED W (“wallpaper”) is simply stunning. Just 2.57mm thin, it mounts on the wall with magnets. And the operating guts sit in a neat Dolby sound bar that is connected to the TV with a single cable. Gosh, it’s pretty. No word yet on price, but it’ll likely be as pretty as the “wallpaper”. Self-driving cars still a possibility for 2020? This was a source of debate. For a decade or more, people have been talking about self-driving cars hitting America’s highways by 2020. And seemingly every automaker—Toyota, Nissan, Ford, Volvo, Hyundai, BMW—is readying, making, preparing. But there are two big obstacles: legislation and regulation. And there is an employment (think of the many professions where humans driving is the primary labor) implication that must be morally and economically rationalized and balanced. While the above is just a morsel of what’s next, David Pogue of Yahoo Tech sums up CES, and a harbinger of what is to come in the new year (and beyond) in a single word: ARCHIVE:  Alexa. Robotics. Cars. Health. IoT. Virtual Reality. And Everything Else. I have a toilet making a bellini for me. Gotta run. Happy New Year. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

10 января, 18:41

Former Saatchi boss returns after sexism row with new chair role

Kevin Roberts, who denied that the lack of women in leadership roles was a problem, to head UK company BeattieKevin Roberts, the former chairman of Saatchi & Saatchi who resigned after a sexism row, has taken a role chairing a UK communications group that says 70% of its leadership team are women. In August, Roberts was put on leave and subsequently resigned from Publicis Groupe, the parent company of Saatchi & Saatchi, after provoking fury with his comments about women in an interview with Business Insider. Continue reading...

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16 декабря 2016, 23:26

UPDATE 3-Omnicom, Publicis get DoJ subpoenas over video production practices

Dec 16 (Reuters) - Subsidiaries for advertising companies Omnicom Group Inc and Publicis Groupe SA were subpoenaed by the U.S. Department of Justice, both companies said on Friday.

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16 декабря 2016, 22:36

UPDATE 1-Omnicom, Publicis get DoJ subpoenas over video production practices

Dec 16 (Reuters) - Subsidiaries for advertising companies Omnicom Group Inc and Publicis Groupe SA were subpoenaed by the U.S. Department of Justice, both companies said on Friday.

06 декабря 2016, 16:47

Clear Channel (CCO) Affiliate Secures Deal to Boost Growth

Clear Channel Airports (CCA), a division of Clear Channel Outdoor Holdings, Inc. (CCO), was recently awarded a 10-year contract extension by the Metropolitan Nashville Airport Authority.

03 декабря 2016, 00:48

TransUnion Collaborates with PeerIQ to Boost Performance

TransUnion strategically collaborated with PeerIQ, a provider of data and analytics, to offer enhanced transparency and insight to various lending markets.

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30 ноября 2016, 16:37

WPP (WPPGY) Boosts Advertising Foothold with PEP Buyout

WPP plc (WPPGY) recently acquired project management and procurement company, Promotion Execution Partners, LLC (PEP), for an undisclosed amount.

23 ноября 2016, 16:11

New Strong Buy Stocks for November 23rd

New Strong Buy Stocks for November 23rd

23 ноября 2016, 16:01

WPP's Affiliate H+K to Make All Nippon US Ad Campaign

Hill+Knowlton Strategies, Inc., part of WPP plc (WPPGY), has recently collaborated with All Nippon Airways (ANA) to launch an U.S. campaign designed to expand the airline operations across the globe.

22 ноября 2016, 06:10

After Trump Win, Ad Agencies Admit They're Clueless On How To Market To Midwest Consumers

Donald Trump's election taught politicians several valuable lessons, including, but certainly not limited to, the following: More spending doesn't necessarily equate to victory You can speak your mind without alienating voters...actually, a lot of voters kind of like/respect it The American electorate is smart enough to see through blatant pandering based on race, gender, etc. Rural populations in "flyover states" are absolutely fed up with the ruling elites of the establishment But politicians aren't the only ones learning valuable lessons from Trump's stunning victory as advertising agencies have also been forced to admit that they have no idea how to market to the Midwest.  As the CEO of McCann Worldgroup pointed out the Wall Street Journal, Trump's victory highlighted the error of gearing marketing programs exclusively "toward metro elite imagery" saying that future efforts need to incorporate a bit more "Des Moines and Scranton" and a little less NYC and Los Angeles. In the wake of Donald Trump’s election as U.S. president with a wave of support from middle American voters, advertisers are reflecting on whether they are out of touch with the same people—rural, economically frustrated, elite-distrusting, anti-globalization voters—who propelled the businessman into the White House. Mr. Trump’s rise has them rethinking the way they collect data about consumers, recruit staff and pitch products.   “Every so often you have to reset what is the aspirational goal the public has with regard to the products we sell,” said Harris Diamond, McCann’s CEO. “So many marketing programs are oriented toward metro elite imagery.” Marketing needs to reflect less of New York and Los Angeles culture, he said, and more of “Des Moines and Scranton.”   Like the large hedge funds and investment banks of wall street, most the people employed by the large, successful ad agencies happen to reside in NYC and Los Angeles.  And, while those offices are well staffed to target consumers in the large metropolitan cities of the U.S. , they are uniquely unqualified to speak to the hearts and minds of people living in the "flyover" states that they loathe to visit.  As one advertising CEO points out, a diversity hire “can be a farm girl from Indiana as much as a Cuban immigrant who lives in Pensacola.” Some marketers, concerned that data isn’t telling them everything they need to know, are considering increasing their use of personal interviews in research. Meanwhile, some ad agencies are looking to hire more people from rural areas as they rethink the popular use of aspirational messaging showcasing a ritzy life on the two metropolitan coasts. One company is also weighing whether to open more local offices around the world, where the people who create ads are closer to the people who see them.   “This election is a seminal moment for marketers to step back and understand what is in people’s heads and what actually drives consumer choice,” said Joe Tripodi, chief marketing officer of the Subway sandwich chain.   Even as many ad agencies try to improve their gender and racial diversity, industry executives say they also need to ensure their U.S. employees come from varied socioeconomic and geographic backgrounds.   A diversity hire “can be a farm girl from Indiana as much as a Cuban immigrant who lives in Pensacola,” said John Boiler, chief executive of the agency 72andSunny, whose clients include General Mills Inc. and Coors Light. The agency plans to expand its university recruitment programs to include rural areas. Like the pollsters who completely missed Trump's victory, advertising agencies admit that their customers will likely reduce spending over the next several months as everyone "re-calibrates" their models to reflect the fact that not everyone lives in NYC, San Francisco and Los Angeles. Advertising executives also said the surprising outcome to the election would likely hamper advertising spending next year, as marketers try to figure out what implications the new administration’s decisions will have on businesses.   WPP’s GroupM, the largest ad buying firm in the world, had been anticipating U.S. ad spending would grow 3% to $183.9 billion next year. Kelly Clark, global CEO of GroupM, now said he anticipates ad spending growth in the U.S. will likely decline a few percentage points over the next six months. “We do believe that investment decisions will be delayed,” said Mr. Clark.   If agencies internalize the societal changes the election reflected, the content or tone of advertising could change, some ad executives predicted.   “The election will have spooked the liberal elite away from high concept, ‘make the world a better place’” advertising to “a more down-to-earth ‘tell me what you will do for me’ approach” said Robert Senior, worldwide chief executive of Saatchi & Saatchi, a creative firm owned by Publicis Groupe. Isn't it just glorious to see the Ivy League-educated, coastal elites admit that they know absolutely nothing about roughly 50% of the people residing in their own country?

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05 октября 2016, 15:30

Re-imagining The Language Of Creative Mavericks... And Leaders

By David Slocum This past Summer, the advertising world wasroiled by the publication of a troubling and insensitive July 29 interview by Business Insider with the senior industry creative figure, Kevin Roberts, then the Executive Chairman of Saatchi & Saatchi and member of the Management Board of the Publicis Groupe. In an [...]

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14 сентября 2016, 22:01

«Клиенты ждут единомышленников»: советы по разработке презентации от представителей российских агентств

Партнёр американского коммуникационного агентства Ovid Хизер Томас пишет, что специалисты часто совершают ошибку, начиная подготовку к презентации со слайдов. По её мнению, следует обращать внимание на особенности компании, для которой готовится презентация. Писатель и спикер TED Саймон Синк утверждает, что многие проблемы возникают из-за волнения.Редакция vc.ru узнала у представителей российских агентств Little Big Agency, Publicis Group, Grape и компании InspiRational , каких ошибок стоит избегать во время презентации, а на что нужно обратить внимание. По их мнению, нужно предусмотреть возможные вопросы от клиента заранее и добавить в презентацию интерактивные элементы.