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10 октября, 22:22

Ложь, которой нас кормят

Прочитал в пора валить пост свежего иммигранта, восторгающегося ценой и качеством американских продуктов (ОМГ!!! натуральный апельсиновый сок по 2 бакса!) и рука машинально потянулась к морде.Вся пищевая индустрия работает над тем, чтобы не дать нам возможность контролировать то, что мы едим. Чтобы наивные фиалки жрали и получали от этого глубокое моральное удовлетворение. A их боссы, может, по пьяни накупили по дешевке какого нибудь говна на прошлой неделе и теперь их задача - скормить это потребителю, обойдя походу мерссское требование указывать на продуктах ингридиенты, из которых они были изготовлены. Начнем с первого "секретного ингридиента".ДроваГазеты - офигенная вещь. А еще офигеннее - их отсутствие, когда все можно читать на компьютере, на планшете, на телефоне или вообще на продвинутой кофеварке. Ни для кого не секрет, что интернет обвалил всю газетную индустрию. Прихватив сопутствующую - производство бумаги. В которую были вложены огромные деньги и в которой задействована куча людей.- Но какое это имеет отношение к жратве?- Сейчас расскажу.Куда девается вся целлюлоза, производимая в немеряных количествах? Объясняю - ее скармливают нам. Бубликом не подавились еще?Бублики из целлюлозы? Беру два!Это делают все. Сироп для оладьев от Aunt Jemima? Целлюлоза. Пирожные Pillsbury? Целлюлоза. Бублики от Kraft's? Целлюлоза. Завтраки от Sara Lee? Целлюлоза. Общепитовский сыр в гамбургерах? Целлюлоза. Целлюлоза, целлюлоза, везде гребаная целлюлоза.Целлюлоза оказалась замечательным наполнителем, и производители продуктов с удовольствием заменяют на нее ненужные и дорогие муку и масло. Целлюлоза на треть дешевле, она съедобна и не-ядовита. И FDA не горит желанием как-то ограничивать ее использование, точнее - ограничивать ее максимальное содержание в продуктах питания. Она везде, даже в органической еде. В конечном итоге, с некоторой натяжкой - это обычная органика. Но это - не еда, это наполнитель, не имеющий по большому счету никакой пищевой стоимости. По достоинству это смогут оценить разве что сидящие на диете бобры.Количество дeрева в этом хлебе примерно сопоставимо с количеством дерева в разделочной доске.Зомби апельсиновый сокСходу - какой самый полезный напиток назовет любой человек? Апельсиновый сок, скажет большинство. Его даже рекомендуют пить для предотвращения простуды. Прямо лекарство. И на упаковкам крупными буквани написано - 100% НАТУРАЛЬНЫЙ!!!!! НЕ ИЗ КОНЦЕНТРАТА!!!! БЕЗ ДОБАВЛЕНИЯ САХАРА!!!!как минимум 4 капли на ведроИ почему бы этому не верить? Это вам не колбасу из туалетной бумаги бодяжить. Все просто - берется апельсин, берется налоговый агент, который в состоянии выдавить из апельсина все до последней капли. Результат разливается в соответствую тару и поступает на полки магазинов. Как-то так... за исключением, может, налогового агента. Разве нет?А как насчет того, что "свежевыжатый сок" может быть годичной давности и прошедший через процесс, от которого у доктора Франкенштейна волосы дыбом встанут?Разливочный цех брэнда Тропикана. Отсутствующий цвет - оранжевый.Никогда не замечали, что каждая упаковка сока на вкус совершенно идентична другой (и слегка отличается от конкурирующей марки)? Всегда, в любое время года. Несмотря на заявленное отсутствие добавок и консервантов.Процесс действительно начинается с выжимания сока из апельсинов. Но это - первая и последняя нормальная часть процесса. После выжимания, сок поступает в гигантские баки, откуда откачивается кислород. Это позволяет сохранить сок вполоть до года. И именно поэтому апельсиновый сок лежит в магазинах круглый год, вне зависимости от сезона.Спасибо Тропикане за отвертку круглый годУ процесса имеется только один минус (с точки зрения производителя) - он убивает вкус. От слова напрочь. Все что остается - это винтажное водянистое фруктовое пюре со вкусом бумаги. Что остаетса делать производителю? Элементарно! Придать жидкости требуемый вкус так называемым "вкусовым пакетом" (flavor pack), который производят те же химические компании, которые разрабатывают запахи ваших дезодорантов и духов. После чего реанимированая жидкость со вкусом бумаги разливается в тару и поступает в магазины.И благодаря пробелу в законодательстве - они даже не обязаны об этом упоминать на упаковке.Аммиачные гамбургерыВсе рестораны, продающие гамбургеры из кожи вон лезут, чтобы убедить нас в чистоте и натуральности своих котлет. Например Макдональдс ("Все наши гамбургеры сделаны из 100% из говядины, поставляемой фермами, утвержденными левой шарагой по утверждению ферм, поставляющих говядину в макдональдс") или Тако Белл (как и вся американская говядина, наша говядина поставляется фермами, сертифицированными департаментом сельского хозяйства и проходит нашу внутренную инспекцию), которые готовы расписаться в натуральности каждого перемолотого кусочка мяса. Их пафос в подтверждении качества и чистоты мяса производит впечатление, что речь идет как минимум о филе миньоне.Элитное блюдо!И в общем-то, за исключением действительно редких случаев заражения мяса кишечной палочкой, мясо действительно чисто. Проблема в том, как оно очищается.Аммиак. Тот самый, который является частью удобрений и средств для чистки унитазов. Кишечную палочку он действительно убивает отлично, а хомяков вообще разрывает на куски. Так что был изобретен процесс, при котором котлеты пропускаются через трубу, в которой обдаются газообразным аммиаком. Об этом никто и не догадывается, за исключением редких случаев, когда фарш реально воняет аммиаком настолько, что клиент возвращает купленный продукт.Поэтому Бигмак и пахнет писсуаром.Процесс аммиаченья является изобретением компании Beef Products inc. для санитарной обработки самых дешевых внутренностей животных, используемых в фарше вместо дорогой филейной вырезки, используемой конкурентами (и которую по утвержденю общепита мы якобы до сих пор и потребляем, ага). В конечном итоге, спрос на продукцию Beef products привел к тому, что ими поставляется 70% гамбургеров. Спасибо, аммиак.Фальшивые ягодыПредставьте себе маффин с голубикой.Один маффин, обжора!!!!Даже несмотря на полученную выше информацию о содержании в нем целлюлозы, слюноотделение подавить тяжело. Целлюлоза нейтральна - фик с ней. Зато ягоды - квинтессенция здорового питания до такой степени, что они просто не имеют морального права быть такими вкусными.Если задуматься, что голубику добавляют в такое количество продуктов - становится удивительным отсутствие голубичных плантаций на каждом шагу.Проблема в том, что из употребленной вами таки образом голубики, только мизерная ее часть поступила с плантаций. Если вообще поступила.Исследования продуктов "с содержанием голубики" показали, что в природе подобная голубика отсутствует каккласс. Попадающиеся нам в кексах вкусные и сочные ягодки - полностью и на 100% искуственные. Произведенные с использованием различных комбинаций сиропа, крахмала, загустителей, пищевых красок и "идентичных натуральным" вкусов, содержащих в названиях кучу произвольных букв и номеров.Мошенники в законе работают на отлично, нужно самому быть химиком, чтобы их на чем нибудь подловить. В каком-то смысле, об этом можно догадаться, взглянув на состав продукта, однако производители любят сыпать вводящими в заблуждение терминами типа "голубичный жмых" и так далее.Ничто не скажет "ням" громче красителей, призведенных в нефтехимии.Разница между реальными ягодами и фальшивыми, разумеется, огромна. Фальшивые могут храниться куда дольше натуральных и несравнимо дешевле как для производителя, так и для покупателя в конечном итоге. Но дело в том, что в них, в отличие от настоящих, нет ровным счетом ничего полезного для здоровья. Что не мешает производителям оседлать скакуна Полезных Для Здоровья Ягод, налепить на этикетку фото реальных ягод и написать на упаковке лозунгов о пользе голубики, несмотря на фактическое отсутствие голубики в продукте.Хорошая новость - по закону производители обязаны указывать о то, что голубика - не настоящая. Плохая новость - закон умалчивает, в каком конкретно виде информация должна быть до потребителя донесена, и производители продуктов отрываются по полной программе. Например, голубичные хлопья от Келлога:Несмотря на три ягоды на коробке, производитель даже не скрывает того факта, что продукт выглядит как не особо замаскированные целлюлозные брикеты, замазанные местами фаршем из смурфиков.Betty Crocker или Таргет используют другой путь. Они добавляют следовое количество натуральной голубики в свои продукты, что дает им по закону право рекламировать "натуральный вкус" и прочие ништяки натуральных ягод, используя по большей части искуственные.Найдите три настоящие ягоды.Ну или можно просто пойти путем "идите все в жопу", которым пошли Дженерал Миллз, выпустив хлопья Total Blueberry Pomegranate. Вся идея громкого названия, от которого весь их маркетинговый отдел получил коллективный оргазм, вертится вокруг якобы того, что в хлопья добавляется туева хуча голубики и гранатов.На самом же деле, вся их голубика на 100% фальшивая, и вы не хотите знать, из чего делаются их "гранаты".Free range chicken - вольно пасущиеся курицыПокупка яиц от "вольных куриц" - лучший способ почувствовать себя ответственным покупателем - эти яйца лежат в каждом магазине и стоят непринципиально дороже производимых гигантскими и злобными куроненавистническими корпорациями тюремного типа. С учетом етого, нет смысла покупать "обычные" яйца, только от "вольных" куриц. Правда, никто не уверен, что это означает. Все только уверены, что животные должны жить в адекватных условиях - чем свободнее, тем лучше. Поэтому почему бы и не поощрять фермеров, понимающих в свободе и покупать мясо "свободных" кур, коров и так далее.Согласно закону, мясная (!) птица должна не более чем иметь доступ "на улицу", чтобы ее можно было ярлычить в качестве "вольной". Эээ... ок, с яйцами, значит, пролетаем по определению, плюс это не совсем та свобода, которую мы себе представляли. Но тем не менее, лучше чем ничего. С доступом наружу и всеми делами...На самом деле... слова могут быть громкими и не значить ничего. В оригинальном значении, "вольный" (free range) означает отсутствие заборов и иных ограничений на передвижение. И подсознание именно такую картину и рисует. Свободные курицы, катающиеся на маленьких лошадках одетые в маленькие ковбойские шляпы и откладывающие в процессе яйца свободы. На заднем фоне играет банджо...Хотя... со всей ответственностью заявляю - свободные куры предпочитают Богдана ТитомираВ реальности, за исключением мясных куриц, термин free range не значит ровным счетом ничего. По закону, ваша шоколадка сникерс может быть "вольного выпаса".Просто индустрия знает, насколько мы становимся счастливы услышав магическую мантру про свободный выпас и использует ее в хвост и в гриву. И курицы на подобных фермах живут точно такой же тюрьме. Только вместо камер, отбывают свой срок в общей душевой.Ура! Свобода!Медленно но верно, люди начинают включать мозг и узнавать о реальностях, касающихся "свободного выпаса". Мало того, производителей, заходящих слишком далеко во лжи, время от времени отправляют за решетку. Тем не менее, пока ничего е изменилось. Мало того, с 1-го января 2012 года евросоюз запретил яйца куриц, живущих в клетках. угадайте, какие яйца пришли им на замену?Вранье о полезности продукта для здоровьяОрехи, уменьшающие риск сердечных заболеваний. Йогурт, улучшающий пищеварение и повышающий иммунитет. Детская еда, защищающая вашего ребенка от атипичного дерматита... чем бы он ни был. Такие продукты сегодня можно найти везде и честно говоря - почему бы их и не купить? Мы йогурт один хрен едим, почему бы не сделать это с пользой для здоровья?А этот брэнд лечит сифилис и диабет.Остается только удивляться, откуда возникли все эти волшебнные лекарственные продукты. Вчера это были обычные орешки, а сегодня инфаркт туда, диабет сюда... Видать в каком-то НИИ здравоохранения случился охрененно продуктивный день.Или всех в очередной раз нае... эээ... обманули.Мистер Орех не может врать!!!На самом деле, подавляющее большинство продуктов, якобы имеющих ккой либо целительный эффект имеет отношение к древнему искусству откровенного вранья. Целительный эффект всяких "чудо йогуртов" разбивается в пух и прах студентом медиком. Но почему производители продолжают так откровенно врать?Все началось в 2002 году, когда куча заурядных продуктов питания внезапно получила суперсилу. FDA, организация, регулирующая подобные вопросы, предложила новую категорию вранья, касающуюся заранее утвержденных заявлений относительно продуктов питания. Их назвали "квалифицированные заявления о пользе для здоровья" (qualified health claims). Очередной лист чисто маркетингового фуфла, которое маркетологи могут использовать, если их продукция соответствует определенным критериям. Ничего концептуально нового - очередной лоббистский финт ушами. Новым там было только отсутствие необходимости консенсуса со стороны ученых, при заявлении о той или иной пользе для здоровья.На простом языке, отсутствие необходимости консенсуса означает то, что достаточно заплатить проигравшемуся в Вегасе человеку в белом халате, который подтвердит, что ваша еда стала волшебной и ему можно поверить на слово, вне зависимости от иных мнений. И производителей понесло.У каждого появились карманные "ученые", утверждающие в своих публикациях ровно то, что им требуется для продвижения "дружественной" продукции.Я не утверждаю, что все утверждения о лечебных свойствах того или иного жорева - вранье. Их наверняка хватает. Однако их практически невозможно отождествить в лавине совершенно бредовых (и легальных) заявлений. Производители жратвы, может хватить врать, а? Какая вам разница, мы все равно это съедим, что бы там ни было написано на коробке. В конце концов, люди даже курят добровольно! :)отсюда, источник

10 октября, 15:00

Two Ways to Break into India’s Consumer Market

While India is the fastest growing major economy in the world today, some foreign companies are still struggling to enter the market there. However, recent developments have opened new doors for consumer product companies to expand their presence and sales in India, at much lower risks. Giant companies such as Coca Cola , L’Oréal  and PepsiCo have made large, profitable investments in India, but many others are absent or have withdrawn, including Henkel, Mary Kay and Sara Lee. In the meantime, both the number of middle class consumers and their spending per capita continues to rise, driving rapid growth of domestic Indian consumer companies from Amul (foods, dairy), to Dabur (personal care) to Godrej (home care and hair care) to Patanjali (foods, beverages, personal care) to Ghari (laundry detergent). To enter the Indian market with more profitability, multinational companies would benefit by creative use of the country’s supply chain and the explosive growth of its online channel. Two ways to achieve this are by sourcing locally and selling via e-commerce. Leveraging India’s Supply Chain New entrants tend to start by exporting finished goods from the nearest Asian factory with a desire to protect brand quality and/or intellectual property and/or to minimize capital investments. But import duties, taxes, transportation costs, and slow supply chains can cause the market size to be very limited in India with such an approach. One way to mitigate these costs and appeal to a larger customer base is to manufacture in India.  Indian Prime Minister Narendra Modi’s government has launched a concerted effort to encourage companies from all over the world to “Make in India.” Indeed, Mars International committed to investing $160 million in building a confectionary factory in Pune in 2015. This does not automatically mean companies should be investing large sums in an Indian factory, however. Fortunately, India now boasts a vibrant ecosystem of third party contract manufacturers (CMOs) who produce consumer goods in India for both Indian and global companies. Foreign entrants can carefully choose among hundreds of viable CMOs or “co-packers” who can manufacture to global standards, using very low cost local labor and many locally sourced ingredients. Import duties and shipping costs are then payable only on a small subset of foreign raw materials or on proprietary intermediates where the foreign company wants to protect trade secrets or intellectual property. This approach of using Indian CMOs enables foreign companies to ramp up Indian manufacturing rapidly with minimal capital deployment. Once sales reach levels that impress the C-Suite, justifying an investment in factories is no longer risky or difficult; for example Amway relied on third party manufacturing for its initial entry and once volumes reached sufficient scale, it invested in a 50-acre facility in India’s southern state of Tamil Nadu. We suggest a three-step strategy in manufacturing: Use CMOs to establish beach heads to understand market dynamics. Set up low-cost manufacturing units in India that increase profitability. Drop product prices and boost volume growth. Leverage scale and cost efficiencies and export products to neighboring countries. While sourcing locally can reduce costs, new entrants also need creative ways to build revenues from India. E-Commerce as a Viable Entry Pathway Most individual consumer product distributors in India have limited capital and geographical reach. For example, Hindustan Unilever has over 7,000 distributors in India. When a new foreign entrant signs up a single distributor, often it does not even move the needle for substantial sales. India has over 10 million mom-and-pop retail outlets and they do an amazing job of servicing urban and rural neighborhoods with their most common daily needs. With rising aspirations across the country, consumers in large and small towns desire a wider range of products that are not easily stocked by the local shop.  This is a niche that American companies can fill. By leveraging online sales, new entrants gain instant access to a national market, particularly outside of India’s largest cities. Also, India today is changing socially. The number of Indians with smartphones has skyrocketed from a few million to over a quarter billion in less than three years. Because middle class families are dispersed, e-commerce channels are an efficient way to send gifts to business acquaintances and such staying far away during major Indian festivals such as Diwali. In terms of e-commerce, 130 million Indians will make an online purchase in 2016. That exceeds the entire population of Japan and is up 76% percent from the previous year.  This impressive growth will continue in the next five years.. Two Indian e-commerce platform companies, Flipkart of Bangalore, founded by a pair of former Amazon employees, and Snapdeal near New Delhi, founded by a Wharton graduate, have each received over a billion dollars in venture funding and are in a war for these customers. Amazon CEO Jeff Bezos has made India a top priority for growth; he projects that the country will be its second largest market globally by 2025. Amazon has put the funds and the management bench strength to lend credence to this ambition. We fully expect that by 2020, in many categories, India’s online merchants will be as large as or larger than their brick-and-mortar counterparts. Foreign companies can enter India via e-commerce with much lower risk and investment than by setting up a physical presence. E-commerce enables them to sell to a national footprint in India and to find the niche customers who value their unique offering. India has 23 official languages, with diverse climates, eating, grooming, and clothing habits. E-commerce sales data can reveal which segments of the market have the greatest affinity for products from a new company.  India also has a very high density of social media users. Multinationals must build trusted communities using social networks such as Facebook and Whats App. Digital assets, search engine strategies, big data analytics, and social media marketing techniques perfected in the West can readily be adapted to work in the Indian marketplace. Neither the e-commerce opportunity nor the potential of the Indian supply chain is yet generally recognized as a lever for quick entry to the Indian consumer marketplace. Nimble global consumer companies looking for growth can accelerate their entry into India while mitigating their risks if they use one or both strategies.

29 сентября, 23:25

"Человек - то, что он ест"?

Ложь, которой нас кормятПрочитал в пора валить пост свежего иммигранта, восторгающегося ценой и качеством американских продуктов (ОМГ!!! натуральный апельсиновый сок по 2 бакса!!!!) и рука машинально потянулась к морде.Вся пищевая индустрия работает над тем, чтобы не дать нам возможность контролировать то, что мы едим. Чтобы наивные фиалки жрали и получали от этого глубокое моральное удовлетворение. A их боссы, может, по пьяни накупили по дешевке какого нибудь говна на прошлой неделе и теперь их задача - скормить это потребителю, обойдя походу мерссское требование указывать на продуктах ингридиенты, из которых они были изготовлены. Начнем с первого "секретного ингридиента".ДроваГазеты - офигенная вещь. А еще офигеннее - их отсутствие, когда все можно читать на компьютере, на планшете, на телефоне или вообще на продвинутой кофеварке. Ни для кого не секрет, что интернет обвалил всю газетную индустрию. Прихватив сопутствующую - производство бумаги. В которую были вложены огромные деньги и в которой задействована куча людей.- Но какое это имеет отношение к жратве?- Сейчас расскажу.Куда девается вся целлюлоза, производимая в немеряных количествах? Объясняю - ее скармливают нам. Бубликом не подавились еще?Бублики из целлюлозы? Беру два!Это делают все. Сироп для оладьев от Aunt Jemima? Целлюлоза. Пирожные Pillsbury? Целлюлоза. Бублики от Kraft's? Целлюлоза. Завтраки от Sara Lee? Целлюлоза. Общепитовский сыр в гамбургерах? Целлюлоза. Целлюлоза, целлюлоза, везде гребаная целлюлоза.Целлюлоза оказалась замечательным наполнителем, и производители продуктов с удовольствием заменяют на нее ненужные и дорогие муку и масло. Целлюлоза на треть дешевле, она съедобна и не-ядовита. И FDA не горит желанием как-то ограничивать ее использование, точнее - ограничивать ее максимальное содержание в продуктах питания. Она везде, даже в органической еде. В конечном итоге, с некоторой натяжкой - это обычная органика. Но это - не еда, это наполнитель, не имеющий по большому счету никакой пищевой стоимости. По достоинству это смогут оценить разве что сидящие на диете бобры.Количество дeрева в этом хлебе примерно сопоставимо с количеством дерева в разделочной доске.Зомби апельсиновый сокСходу - какой самый полезный напиток назовет любой человек? Апельсиновый сок, скажет большинство. Его даже рекомендуют пить для предотвращения простуды. Прямо лекарство. И на упаковкам крупными буквани написано - 100% НАТУРАЛЬНЫЙ!!!!! НЕ ИЗ КОНЦЕНТРАТА!!!! БЕЗ ДОБАВЛЕНИЯ САХАРА!!!!как минимум 4 капли на ведроИ почему бы этому не верить? Это вам не колбасу из туалетной бумаги бодяжить. Все просто - берется апельсин, берется налоговый агент, который в состоянии выдавить из апельсина все до последней капли. Результат разливается в соответствую тару и поступает на полки магазинов. Как-то так... за исключением, может, налогового агента. Разве нет?А как насчет того, что "свежевыжатый сок" может быть годичной давности и прошедший через процесс, от которого у доктора Франкенштейна волосы дыбом встанут?Разливочный цех брэнда Тропикана. Отсутствующий цвет - оранжевый.Никогда не замечали, что каждая упаковка сока на вкус совершенно идентична другой (и слегка отличается от конкурирующей марки)? Всегда, в любое время года. Несмотря на заявленное отсутствие добавок и консервантов.Процесс действительно начинается с выжимания сока из апельсинов. Но это - первая и последняя нормальная часть процесса. После выжимания, сок поступает в гигантские баки, откуда откачивается кислород. Это позволяет сохранить сок вполоть до года. И именно поэтому апельсиновый сок лежит в магазинах круглый год, вне зависимости от сезона.Спасибо Тропикане за отвертку круглый годУ процесса имеется только один минус (с точки зрения производителя) - он убивает вкус. От слова напрочь. Все что остается - это винтажное водянистое фруктовое пюре со вкусом бумаги. Что остаетса делать производителю? Элементарно! Придать жидкости требуемый вкус так называемым "вкусовым пакетом" (flavor pack), который производят те же химические компании, которые разрабатывают запахи ваших дезодорантов и духов. После чего реанимированая жидкость со вкусом бумаги разливается в тару и поступает в магазины.И благодаря пробелу в законодательстве - они даже не обязаны об этом упоминать на упаковке.Аммиачные гамбургерыВсе рестораны, продающие гамбургеры из кожи вон лезут, чтобы убедить нас в чистоте и натуральности своих котлет. Например Макдональдс ("Все наши гамбургеры сделаны из 100% из говядины, поставляемой фермами, утвержденными левой шарагой по утверждению ферм, поставляющих говядину в макдональдс") или Тако Белл (как и вся американская говядина, наша говядина поставляется фермами, сертифицированными департаментом сельского хозяйства и проходит нашу внутренную инспекцию), которые готовы расписаться в натуральности каждого перемолотого кусочка мяса. Их пафос в подтверждении качества и чистоты мяса производит впечатление, что речь идет как минимум о филе миньоне.Элитное блюдо!И в общем-то, за исключением действительно редких случаев заражения мяса кишечной палочкой, мясо действительно чисто. Проблема в том, как оно очищается.Аммиак. Тот самый, который является частью удобрений и средств для чистки унитазов. Кишечную палочку он действительно убивает отлично, а хомяков вообще разрывает на куски. Так что был изобретен процесс, при котором котлеты пропускаются через трубу, в которой обдаются газообразным аммиаком. Об этом никто и не догадывается, за исключением редких случаев, когда фарш реально воняет аммиаком настолько, что клиент возвращает купленный продукт.Поэтому Бигмак и пахнет писсуаром.Процесс аммиаченья является изобретением компании Beef Products inc. для санитарной обработки самых дешевых внутренностей животных, используемых в фарше вместо дорогой филейной вырезки, используемой конкурентами (и которую по утвержденю общепита мы якобы до сих пор и потребляем, ага). В конечном итоге, спрос на продукцию Beef products привел к тому, что ими поставляется 70% гамбургеров. Спасибо, аммиак.Фальшивые ягодыПредставьте себе маффин с голубикой.Один маффин, обжора!!!!Даже несмотря на полученную выше информацию о содержании в нем целлюлозы, слюноотделение подавить тяжело. Целлюлоза нейтральна - фик с ней. Зато ягоды - квинтессенция здорового питания до такой степени, что они просто не имеют морального права быть такими вкусными.Если задуматься, что голубику добавляют в такое количество продуктов - становится удивительным отсутствие голубичных плантаций на каждом шагу.Проблема в том, что из употребленной вами таки образом голубики, только мизерная ее часть поступила с плантаций. Если вообще поступила.Исследования продуктов "с содержанием голубики" показали, что в природе подобная голубика отсутствует каккласс. Попадающиеся нам в кексах вкусные и сочные ягодки - полностью и на 100% искуственные. Произведенные с использованием различных комбинаций сиропа, крахмала, загустителей, пищевых красок и "идентичных натуральным" вкусов, содержащих в названиях кучу произвольных букв и номеров.Мошенники в законе работают на отлично, нужно самому быть химиком, чтобы их на чем нибудь подловить. В каком-то смысле, об этом можно догадаться, взглянув на состав продукта, однако производители любят сыпать вводящими в заблуждение терминами типа "голубичный жмых" и так далее.Ничто не скажет "ням" громче красителей, призведенных в нефтехимии.Разница между реальными ягодами и фальшивыми, разумеется, огромна. Фальшивые могут храниться куда дольше натуральных и несравнимо дешевле как для производителя, так и для покупателя в конечном итоге. Но дело в том, что в них, в отличие от настоящих, нет ровным счетом ничего полезного для здоровья. Что не мешает производителям оседлать скакуна Полезных Для Здоровья Ягод, налепить на этикетку фото реальных ягод и написать на упаковке лозунгов о пользе голубики, несмотря на фактическое отсутствие голубики в продукте.Хорошая новость - по закону производители обязаны указывать о то, что голубика - не настоящая. Плохая новость - закон умалчивает, в каком конкретно виде информация должна быть до потребителя донесена, и производители продуктов отрываются по полной программе. Например, голубичные хлопья от Келлога:Несмотря на три ягоды на коробке, производитель даже не скрывает того факта, что продукт выглядит как не особо замаскированные целлюлозные брикеты, замазанные местами фаршем из смурфиков.Betty Crocker или Таргет используют другой путь. Они добавляют следовое количество натуральной голубики в свои продукты, что дает им по закону право рекламировать "натуральный вкус" и прочие ништяки натуральных ягод, используя по большей части искуственные.Найдите три настоящие ягоды.Ну или можно просто пойти путем "идите все в жопу", которым пошли Дженерал Миллз, выпустив хлопья Total Blueberry Pomegranate. Вся идея громкого названия, от которого весь их маркетинговый отдел получил коллективный оргазм, вертится вокруг якобы того, что в хлопья добавляется туева хуча голубики и гранатов.На самом же деле, вся их голубика на 100% фальшивая, и вы не хотите знать, из чего делаются их "гранаты".Free range chicken - вольно пасущиеся курицыПокупка яиц от "вольных куриц" - лучший способ почувствовать себя ответственным покупателем - эти яйца лежат в каждом магазине и стоят непринципиально дороже производимых гигантскими и злобными куроненавистническими корпорациями тюремного типа. С учетом етого, нет смысла покупать "обычные" яйца, только от "вольных" куриц. Правда, никто не уверен, что это означает. Все только уверены, что животные должны жить в адекватных условиях - чем свободнее, тем лучше. Поэтому почему бы и не поощрять фермеров, понимающих в свободе и покупать мясо "свободных" кур, коров и так далее.Согласно закону, мясная (!) птица должна не более чем иметь доступ "на улицу", чтобы ее можно было ярлычить в качестве "вольной". Эээ... ок, с яйцами, значит, пролетаем по определению, плюс это не совсем та свобода, которую мы себе представляли. Но тем не менее, лучше чем ничего. С доступом наружу и всеми делами...На самом деле... слова могут быть громкими и не значить ничего. В оригинальном значении, "вольный" (free range) означает отсутствие заборов и иных ограничений на передвижение. И подсознание именно такую картину и рисует. Свободные курицы, катающиеся на маленьких лошадках одетые в маленькие ковбойские шляпы и откладывающие в процессе яйца свободы. На заднем фоне играет банджо...Хотя... со всей ответственностью заявляю - свободные куры предпочитают Богдана ТитомираВ реальности, за исключением мясных куриц, термин free range не значит ровным счетом ничего. По закону, ваша шоколадка сникерс может быть "вольного выпаса".Просто индустрия знает, насколько мы становимся счастливы услышав магическую мантру про свободный выпас и использует ее в хвост и в гриву. И курицы на подобных фермах живут точно такой же тюрьме. Только вместо камер, отбывают свой срок в общей душевой.Ура! Свобода!Медленно но верно, люди начинают включать мозг и узнавать о реальностях, касающихся "свободного выпаса". Мало того, производителей, заходящих слишком далеко во лжи, время от времени отправляют за решетку. Тем не менее, пока ничего е изменилось. Мало того, с 1-го января 2012 года евросоюз запретил яйца куриц, живущих в клетках. угадайте, какие яйца пришли им на замену?Вранье о полезности продукта для здоровьяОрехи, уменьшающие риск сердечных заболеваний. Йогурт, улучшающий пищеварение и повышающий иммунитет. Детская еда, защищающая вашего ребенка от атипичного дерматита... чем бы он ни был. Такие продукты сегодня можно найти везде и честно говоря - почему бы их и не купить? Мы йогурт один хрен едим, почему бы не сделать это с пользой для здоровья?А этот брэнд лечит сифилис и диабет.Остается только удивляться, откуда возникли все эти волшебнные лекарственные продукты. Вчера это были обычные орешки, а сегодня инфаркт туда, диабет сюда... Видать в каком-то НИИ здравоохранения случился охрененно продуктивный день.Или всех в очередной раз нае... эээ... обманули.Мистер Орех не может врать!!!На самом деле, подавляющее большинство продуктов, якобы имеющих ккой либо целительный эффект имеет отношение к древнему искусству откровенного вранья. Целительный эффект всяких "чудо йогуртов" разбивается в пух и прах студентом медиком. Но почему производители продолжают так откровенно врать?Все началось в 2002 году, когда куча заурядных продуктов питания внезапно получила суперсилу. FDA, организация, регулирующая подобные вопросы, предложила новую категорию вранья, касающуюся заранее утвержденных заявлений относительно продуктов питания. Их назвали "квалифицированные заявления о пользе для здоровья" (qualified health claims). Очередной лист чисто маркетингового фуфла, которое маркетологи могут использовать, если их продукция соответствует определенным критериям. Ничего концептуально нового - очередной лоббистский финт ушами. Новым там было только отсутствие необходимости консенсуса со стороны ученых, при заявлении о той или иной пользе для здоровья.На простом языке, отсутствие необходимости консенсуса означает то, что достаточно заплатить проигравшемуся в Вегасе человеку в белом халате, который подтвердит, что ваша еда стала волшебной и ему можно поверить на слово, вне зависимости от иных мнений. И производителей понесло.У каждого появились карманные "ученые", утверждающие в своих публикациях ровно то, что им требуется для продвижения "дружественной" продукции.Я не утверждаю, что все утверждения о лечебных свойствах того или иного жорева - вранье. Их наверняка хватает. Однако их практически невозможно отождествить в лавине совершенно бредовых (и легальных) заявлений. Производители жратвы, может хватить врать, а? Какая вам разница, мы все равно это съедим, что бы там ни было написано на коробке. В конце концов, люди даже курят добровольно! :)

29 сентября, 16:30

Tyson Foods, CF Industries Holdings, Xerox, Macy's and Steelcase highlighted as Zacks Bull and Bear of the Day

Tyson Foods, CF Industries Holdings, Xerox, Macy’s and Steelcase highlighted as Zacks Bull and Bear of the Day

29 сентября, 13:24

Bull of the Day: Tyson (TSN)

Bull of the Day: Tyson (TSN)

27 сентября, 23:27

Three Long and Short Plays on the TPP

There are investment opportunities for those who think the TPP will pass, and short-play opportunities for those who think it will fail.

05 сентября, 17:16

Look for the Union Label for Your Labor Day Picnic or BBQ

American families should look for the union label when buying items for their Labor Day party or cookout. Over many years, America's workers battled for the right to have a voice at work. Labor Day should be a celebration of the labor movement's accomplishments -- the weekend, an end to child labor, the eight-hour day, Medicare and safer workplaces, among them -- and a reminder that there are still workers struggling to improve life for their families, communities and society. How you spend your money can make a difference for our country, our communities, our families and our friends. By purchasing union-made goods and services made by companies that provide fair wages, safe working conditions and access to health care, conscientious consumers help protect and grow America's middle class. You also have the security of knowing that your money is buying quality goods made in ethical shops. Fortunately, two union-sponsored website, Union Label and Labor411, help consumers identify union-made products. Need a new grill for your cookout? Both Weber and Thermador grills are made with union hands. Need something to grill on your new union made Weber or Thermador? Look for: Butterball burgers and franks Wenzel's sausage Smithfield sausage Oscar Meyer hot dogs Boars Head hot dogs Ball Park Franks Hebrew National franks Foster Farms fresh chicken Hormel Red Franks Nathan's Ball Park hot dogs How about a bun? Buy: Alfred Nickles Bakery Sunbeam Maier's Stroehmann Arnold Francisco Need toppings? Try these: Heinz Ketchup Open Pit French's Gulden's Mustard Frank's Red Hot Vlasic brand pickles Something on the side? Burnham and Morrill Baked Beans Suddenly Salad Pace Salsa Rold Gold Frito-Lay Doritos Chex Mixes Lays Chips and French Onion Dip Sun Chips UTZ Pretzels Pirate Booty Bugles Cheez-It Something to wash it down with? Try these union-made beers: American Lager Camo Black Ice Hamm's Miller beer Shock Top Budweiser/ Bud Light Alexander Keiths Coors/ Coors Light Genesee Cream Ale Moosehead Micky's Malt Red Stripe Iron City Mad River Michelob Leinenkugel's Icehouse Red Dog Steelhead Fine Ale Stegmaier Lionshead Not a beer drinker? Try these beverages: Welch's Juices Minute Maid Hawaiian Punch Mott's V8 Sprite Mountain Dew Pepsi, Diet Pepsi Coke, Diet Coke Canada Dry 7-UP A&W Root Beer Orange Crush RC Cola Barq's Blumers Old Philadelphia Want dessert? Satisfy your sweet tooth with these union made products: S'mores made with Keebler Graham Crackers, Hershey's Chocolate Bars, and Campfire Marshmallows Tastykake Entenmann's Sara Lee (frozen) Happy Labor Day! Peter Dreier is professor of politics at Occidental College. His latest book is The 100 Greatest Americans of the 20th Century: A Social Justice Hall of Fame (Nation Books). -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

09 июля, 20:41

The Carlson Camp

Inside the team of lawyers and P.R. agents strategizing former Fox anchor’s battle against Roger Ailes

26 мая, 22:21

10 Huge Food Recalls That Cost American Shoppers Billions

Another huge food recall has gripped America's restaurants and grocery stores. Here's a quick rundown of the most expensive recalls in history.

Выбор редакции
05 февраля, 02:53

Hanesbrands (HBI) Misses on Q4 Earnings and Revenues

Here's what you will need to know about the report.

23 сентября 2015, 17:03

Just Another Factory Closing

Inside every dishwasher, refrigerator, and washing machine is a little valve that directs the flow of water. For decades, most of these valves have come from a factory in the northwestern corner of Illinois, but not after today.

28 августа 2015, 17:32

Bimbo Bakeries Recalls Thousands Of Bread Loaves Over Glass Shards

The company behind Sara Lee, Nature’s Harvest and several other brands is issuing a regional recall for 48,000 packages of bread products that may contain glass shards. Bimbo Bakeries USA (yes, really) voluntarily issued the recall after receiving three reports from customers who found small pieces of glass outside of bread they purchased. The Pennsylvania-based business believes the likely culprit is a light bulb that broke at one of their production facilities, according to a press release.  The recall concerns products in Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, Ohio, South Carolina, Tennessee, Virginia and West Virginia. A complete list of the recalled products -- which includes popular items like Sara Lee Whole Wheat and Honey Wheat breads -- and the states in which each product is recalled can be found here. Contact the author of this article [email protected] -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

05 мая 2015, 23:44

10 Tips From an Immigrant Small Business Owner

"What is your dream?" Most of us have been asked this question. I believe it's important to have a dream; this makes our lives special and unique, akin to a personal story book. What happens when you've working hard on your dream and you can't make it happen because of the outside influences? I've known my business partner since I was a child in Macau. We were both judo black belt holders. He was known for his technique and had won a number of championships. Judo is one of the mandatory training areas in the Police Academy in Macau. He had a bright future ahead of him. He was ready to join law enforcement and fulfill his dream. After his high school graduation, his family decided to move to the U.S. He struggled. All his friends were in Macau, his dream couldn't be achieved due to the language barrier. He reluctantly moved to this foreign, chilly city. Now, he calls it home -- Chicago. With limited English, he had difficulty continuing his studies. He no longer contemplated fulfilling his dream of joining the police force. He spent years studying English and working part-time as a delivery driver. However, his English still disqualified him from joining the Police Academy. After years of frustration, he realized one of strengths was computers. He continued his undergraduate study in computer science. It was a long difficult journey which he finally completed. He took advantage of an opportunity that came his way to work for a computer store which also had video surveillance services. One day he found out that one of his installations provided police with evidence of a crime. He was delighted that police/detectives were grateful for the video footage that helped solve the crime. Without a second thought, he knew he had found his calling in the U.S. -- this was a turning point in his career. He started his own business focusing on video surveillance for security. That was 10 years ago. He did everything on his own -- sales, marketing, installation and service. This was a hard core one-man business. The satisfaction that came from this trade outgrew the burden of the workload. He enjoyed it and customers liked him. His business grew quickly after the first year and he hired two employees to help him. I was one of them. I was inspired by the hard work and dedication he put into the business; his passion and business potential was vast. We grew the business together and I became a partner. Years later, we have 5 more employees and a solid client base of over a thousand. In addition to our core business, video surveillance, we also provide security alarms, video verification alarms and access control to our clients. He knew that his dream had finally come true. Not only was he providing peace of mind solutions to clients, but he was working with the police. We continue to work closely with law enforcement and our community. For example, the Marquette Park Area Surveillance project helped police secure numerous arrests. Our 10th year anniversary is right at the corner. Looking back, we amassed 10 facts to becoming a successful immigrant entrepreneur: 1. Work Hard. At the beginning of the business, we had to do all the talking. It was not easy, as English is our second language. In order to show our clients that we are as good as and even better than our competitors, we worked twice as hard and provided better service than others. Our clients noticed the difference and the referrals came in. That's how we grew our business without hiring a sales person. 2. Listen and Understand. There are cultural differences. America is a beautiful melting-pot. No matter if you're an immigrant or not, we still need to comprehend, listen and observe. We work with a diverse group of clients. Understanding and listening to them is key to our service. There shouldn't be any cookie cutter solutions, especially in this type of our business. 3. Respect. Respect should be mutual. Even though others have shown disrespect towards our differences, we need to stay professional, positive, smile and walk away. 4. Openness. The business was started in Chinatown and most of the clients at the beginning were Chinese. We decided if we wanted to grow, we needed to open our doors to everyone. Consequently, we moved out of Chinatown in year 3 and our pipeline expanded immediately. 5. Diversity. We happily work with different ethnicities. This gives us a greater understanding of our clients. It also expands our outreach to other groups where English is their second language. 6. Confidence. Even though language is a barrier, you have to believe in what you're good at and what you're capable of. Your clients will believe in you. 7. Circle of Influence. Immigrants tend to stay with their own group. They may not be as ambitious as you are. That's fine. You can find a like minded group to expand your network and knowledge. 8. Network. Networking is critical to success. Immigrants can be limited due to cultural differences. Remember the point above, stay open-minded. Join different professional networking groups, local chambers of commerce, etc. Others appreciate the fact that we are immigrants with a strong work ethic, working to grow the economy side by side. 9. Practice and Practice. If public speaking is your weakness, practice it. Take classes and join groups like Toastmasters that can help improve your speaking skills. 10. Never Give up. Immigrants need to adapt to a new life, language and culture. It's not a simple journey. Immigrant business owners have more challenges than others. Embrace these differences, turn them around and utilize them to grow your business. Immigrant entrepreneurship is widely recognized as an important aspect of the economic role immigrants' play. By 2011, immigrants were creating 28 percent of all new businesses and these new businesses are generating a lot of jobs. A lot of America's most profitable companies were founded by people born elsewhere, such as Google, AT&T, E-Bay, Comcast, Kraft Foods and Sara Lee. One of the promises of America is that anyone can make it big with dedication and hard work. America truly is the land of opportunity. This blogger graduated from Goldman Sachs' 10,000 Small Businesses program. Goldman Sachs is a partner of the What Is Working: Small Businesses section. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

17 апреля 2015, 00:00

Paul Krugman Is Just Phoning It In

Russ Smith, Splice TodayAt one time I reasoned that reading Paul Krugman’s twice-weekly columns in The New York Times was like, as a kid, eating your vegetables before moving on to the meat or Sara Lee chocolate swirl cake.

03 апреля 2015, 20:34

Turning Dream Jobs Into Reality: Managing Director of Solidarity Now in Greece, Epaminondas Farmakis

Everyone has a "dream job" lying dormant in their hearts. Unfortunately, it's usually plagued by one negative thought: that it can't become a reality. But many people have turned their dreams into daily realities. How did they get there? What inspires them? Surely they took all the right steps at the exact right time, without suffering any detours. I spoke to a few very successful people working their own "dream jobs" hoping to glean some insight. From a young age we all subconsciously have a sense of where our strengths lie and we feel a "pull" towards that direction; especially when that inner calling has to do with a desire to help other humans. Such is certainly the case with Epaminondas Farmakis, the Managing Director of the Solidarity Now network in Greece. "It was always my internal will to be involved and contribute to the philanthropy sector, but it was by accident and good timing that it came about," he tells me from his pristine office in Athens. It's endearing to note that color bursts into the room in the form of his young daughters' brightly painted, wooden desk which is on the ready for the times she visits to "help him" at work. Epaminondas studies at Washington and Lee and then Georgetown University led to NYC and positions at the IFC, Nasdaq and then Meryl Lynch in the asset management division. At first glance, that career trajectory might seem like galaxies away from the philanthropic world. However, it was a contributing factor. "Having worked in such a high demand environment where everything was geared for profit got me thinking what a waste of time it was; instead, we should be working to give resources to people who need them the most." Returning to Greece, Epaminondas served his two year mandatory military service. "There's a social role in the service; it brings you in contact with people from all ages and social groups with different problems. This changes your priorities and puts everything into perspective." That perspective came at exactly the right moment; it was then that the Stavros Niarchos Foundation was starting to set up. "It was good timing," Epaminondas says. "I met with them and my decision to enter this sector was reinforced." He joined the SNF and in his 17 years of managing worldwide operations, set up their offices in Athens, Monte Carlo and NYC. He was also instrumental in assisting over 1200 nonprofits worldwide with an allocation of 1.1B Euro. He then began his own consulting group, elpis, where he and his core team tried a different approach. "We had no endowment so we turned to fundraising abroad and in Greece." They managed to successfully raise approximately 10M euro including the 7.3M euro EEA Grants program for Greek NGOs. It's widely accepted that Epaminondas and his team succeeded in contributing much to Greek civil society. But the opportunity to be the Managing Director of the Solidarity Now network in Greece (part of the Open Society Foundations) was one too great to pass up. "I believe the Solidarity Centers are a very unique and holistic approach to solving problems," he tells me referring to Solidarity Now's two Centers, in Thessaloniki and in Athens, which each fund and house teams of NGOs. "In one site the beneficiaries have easy access to more services than if those services were dispersed around different locations. I believe that collaborative spaces are the key to impacting the future instead of everybody trying to do their own thing." He tells me that the toughest part of his job is that no matter what, one can't change the situations themselves; only the effects of those situations can be remedied. "You get a sense of fulfillment but often there's also a sense of despair at being unable to help enough." I can't imagine how overwhelming that must be on a daily basis. "It's difficult," he agrees. "The only way to 'move past' is with new programs. Because there's always hope that with each new program you'll be able to help a wider group of people." I know for a fact, that many people find the nonprofit and volunteer sectors to be very intriguing but they don't know how to get involved on a personal level. He agrees and offers that the best thing anybody is interested in volunteering could do is to either approach NGOs directly, or go through organizations such as Solidarity Now who wish to serve as a base for introducing volunteers to various NGOs. "Discern where you would most like to be involved and then simply approach those organizations that focus on that issue." I ask him to share an inspiring story that stands out in his mind. He recalls a recent meeting with a young Somali boy whom he'd first met in December when the boy visited the Athens Solidarity Center with his parents in need of medical and psychological services. "We assisted in getting him enrolled in school and in the three months since I first met him there was such a visible change in him. He went from being very reserved to feeling like he belonged in society." As Epaminonda recounts this it's obvious that it's a story he holds dear. "I think that if you keep the individual that you're trying to help in focus then everything else falls into place." There's such a thing as being at the "right place at the right time." But it's our choice whether or not we accept the path we're being offered. Epaminondas' choosing to follow his inner calling towards the philanthropic sector has in turn helped countless people live better lives. Talking to him affirms that the decisions we make in life impact not only us but many others too; if we take a step back we can clearly see the long-reaching affects all of our decisions have. Let's try to make them good ones! Check out Epaminondas Five Athens Favorites on TALKS with Sara Lee Bentley

26 марта 2015, 16:46

Michael Wood: Over Deliver in Your Current Job Before Thinking for Next

This is part of the #CareerAdvice series - featuring successful professionals who share their advice to people who would want to take their career to the next level. After spending a year in the cost account department of Unilever, Michael Wood realized that the course of his professional career was meant to lead somewhere else. Fortunately enough, he was surrounded by people who constantly inspire him, including his wife and his uncle who was a marketing consultant. After besting 400 other applicants, his career in marketing started with Ted Bates advertising agency, then eventually with the research firm, Nielsen. Quite certain that advertising was the path he wants, he decided to join Leo Burnett where he was central in setting its office in Vietnam and later became the agency's CEO across the Greater China region. EVP Worldwide Account Director at Publicis Worldwide Michael Wood, now EVP Worldwide Account Director at Publicis Worldwide, shares some of the most important career lessons he has learned from his over 20 years of advertising and marketing experience across 3 continents in 8 countries. Can you tell us a bit about how you started your career? What are some of your best moments in your professional life? I took a year out of University in New Zealand to follow a girl I had met in Australia. Clearly a smart move as she became my wife and has been on every step of the journey. I worked for a year in the cost accounting department for Unilever in Melbourne. A year that taught me if I was to amount to anything in life it was not going to be in accounting. Influenced by an uncle who was a marketing consultant, I applied to get into an advertising and marketing course at a local college back in Auckland. Out of 400 applying I made the cut of 30 accepted. Went on to do short stints at an advertising agency (Ted Bates), at a research agency (Nielsen) and with a client (Sara Lee). Decided that a career in advertising offered the most exciting prospect because you had the chance to work on multiple clients and categories, focused on the creative end of marketing communication, and lastly work in a highly energetic, informal, dynamic work environment with a bunch of creative like-minded people, I joined Leo Burnett in Auckland New Zealand. I knew from the start that "I wanted to be paid to see the world", so an international career was always on the cards and a global multinational agency was the key to start that journey. I have been blessed by the leaders I have worked for in my career, especially in the early years. People that recognized the raw potential in me and were willing to accept the rough edges as a trade off with the ability to always get the job done. Over the next 25 years I had assignments in 6 further countries across 9 different cities including Auckland, Wellington, Chicago, Ho Chi Minh, Taipei, Toronto, Hong Kong, Shanghai and New York. Starting the Leo Burnett office in Vietnam, setting up the first legal full service operation with government approval. We went from the largest office in the Leo Burnett network (Chicago) to setting up an operation in the famous Rex Hotel in what is now Ho Chi Minh City. For so many reasons this assignment broke new ground. I had never worked or lived in Asia, the normalization of relationship between US and Vietnam was less than 12 months old and advertising was looked upon by the government at the time in the same light as prostitution and gambling. All social evils. We lived by a rule we learned on the first day arriving and trying to navigate crossing the road in a never ending river of scooters, "know where you want to go and move slowly and consistently through the obstacles until you get there". Sudden movements got you run over. The other biggest challenge was taking on the role of CEO for Leo Burnett across the Greater China region. While the operation was already established we used to say "we were early into China but late to arrive". We were one of the first agency's to sign a JV in China but slow to really build out scale and drive out global clients in that market. I was given the most amazing creative partner in Eddie Booth and together over 7 years built one of the largest agency networks across Hong Kong, China and Taiwan. Both organically and through M&A we built scale with a diversified revenue base, growing retail, shopper and digital competencies to support our mainstream creative competencies. This was the most challenging and rewarding time in my career and where I got to work with the most diversified and talented group of people as a united leadership team. If you could advise your 20-year-old-self today, what would you tell him? Firstly, something that my mother consistently drummed into me "Don't be so hell bent on defining your own career /life path that you miss other opportunities along the way that can take you on a more exciting path in life". Secondly, you were born privileged in a first world country with first world education affording you a world of opportunities. Don't waste it because others would die for it. Lastly, the world is an amazing place, spend as much time as you possibly can living out in it, traveling all over it and absorbing all it has to offer. What has been the most valuable advice you've ever gotten when you were facing challenges in your career? Not exactly advice given but rather something that Leo Burnett said in a speech he gave late in his career entitled "Integrity in a world of Change" that he gave to a bunch of young people in the late 60's at the height of the upheaval in the US over the Vietnam war. Long long long before I joined Leo Burnett. He spoke, "In this age, when all values have been brought to question, what else does a man have to fall back on but his abiding sense of personal integrity...when a man knows deep in his bones what is right and keeps acting on it, he avoids the trap of compromise - he remains incorruptible". In this business, especially in some of the countries I have worked in, you are faced with decisions as a leader that will call into question your personal integrity. It is not about whether the decision you make is correct, good, just, fair, pragmatic, expedient or whatever. It is whether you can look yourself in the mirror and know in your bones the decision you made was the "right" decision for all concerned. And this applies to any decision, large and small. Many times over the years I have gone back to this speech and in particular this quote for inspiration as to what is the right decision give the particular circumstances. More often than not it has steered me right. What would you advise the millennial just starting with their career or aiming to take their careers to the next level? Firstly, I have always advised "over-deliver on the job you have today before you start focusing on what is the next job / promotion". I believe that talent and results are recognized and rewarded. That doesn't mean you just sit back and wait for everything to just unfold in front of you but when ambition gets in front of achievement it doesn't last long. Secondly, you do not have to know all of the answers at the start. Some idea of what you want to do is helpful but then be open to different ways / paths of getting there. Often the straight line is not the fastest route to achieve what you want. For most of us, we do not work or operate in life or death situations. Especially in my world "it's only advertising - nobody dies". Take some risks. Sure you have to take into consideration the outcome (positive and negative) of any decision you make but don't be paralyzed by the decision. Make a call and move forward. Thirdly, the old saying of "it's not what you know but who you know" is still a reality today BUT with social networking it has never been easier to start to build those networks and connections that will assist you with your journey. Seek out mentors and act on what you hear. Informal or formal, being a sponge for knowledge is recognized and people are happy to share if they see people growing and applying that knowledge. Lastly, Ghandi said "you need to be the change you want to see in the world" and I believe the same applies to your life and your career. You need to be the change you want to see in your life, both personal and professional. There are no free lunches, nobody else is going to do it for you and nobody has as much at stake in your career as you. If you don't like the situation you are in, then you need to do something about it. Speak to the appropriate person, if that does not get the desired results then you always have the ultimate choice. Nothing keeps you where you are but yourself. Take action over apathy. If what they say is true and this is not a dress rehearsal and we have only one life to live. Make it a good one because he who dies with the most stories wins. Learn more from Michael Wood by connecting with him on LinkedIn. Enjoyed this? Watch out for the next #CareerAdvice series or share your own. Connect with me on Twitter and LinkedIn.

24 марта 2015, 06:41

Turning Dream Jobs Into Reality: Photographer, Calliope

Everyone has a "dream job" lying dormant in their hearts. Unfortunately, it's usually plagued by one negative thought: that it can't become a reality. But many people have turned their dreams into daily realities. How did they get there? What inspires them? Surely they took all the right steps at the exact right time, without suffering any detours. I spoke to a few very successful people working their own "dream jobs" hoping to glean some insight. Did you know that the definition of the word "photography" is "to draw with light?" Interestingly, its origins are Greek just like the multitalented photographer, Calliope. Stepping into Calliope's, light-filled apartment overlooking a beautiful neoclassical boulevard in Athens is like stepping into a showroom boasting exotic merchandise from around the world -- everything looks like it has a story to tell. Not surprising, considering that Calliope herself is a true global citizen. She spent her childhood in Athens, borrowing her father's Pentax to take photos of her friends and sister. "I'm instinctive, artistic. It happens automatically, like breathing. With the camera there was a natural evolution to my artistic needs of expression." But she took a deviation on her way to becoming a renowned photographer. After graduating high school, Calliope moved to London to study fashion design. Her innate sense of personal style quickly caught the eye of Milanese influencers, Carla and Franca Sozzani, the sister duo of Italian Vogue and Vogue Bambini who offered her a job. "My greatest school was working for Italian Condé Nast," Calliope says. "Carla and Franca opened the doors for me. They were my mentors." They encouraged her to develop her creativity, talents and constant "bombardment" of creative ideas. Working in the fashion editorial world was all an incredibly "fun game" to her. "I started working with big photographers, traveling. Then, one day I said, 'I want to take my own pictures.' People laughed." Persistence paid off and finally Carla entrusted her to take six children's outfits with her to London where she was working with photographer, Neil Kirk, on a shoot for Italian Vogue. At the end of the day, Calliope used his studio to shoot the clothes with a 7-year-old model. "I didn't have any assistants. I used natural light, close to the window and made the girl look like an angel. There was feeling in the images. Carla couldn't believe that I took the pictures myself." A few days later, Calliope's innate talents were put to a true test. Carla wasn't happy with the final photos for Vogue Bambini's big winter issue, so, she charged Calliope to redo them all -- 60 pages plus the cover. "I found snow at a ski resort high in the mountains of Utah; I grabbed an assistant, the clothes, no stylist and no makeup. I did it all myself. I had the best time of my life!" The issue was such a success her phone started ringing, "like crazy," prompting Calliope to move to New York City, the place she'd always wanted to be. "I worked constantly, traveling as the staff photographer for Vogue Bambini; styling and photographing the shoots myself. I created a 'school of style' for photographing kids which began being copied." Ralph Lauren and Guess campaigns were added to her expanding portfolio which also included editorials for women's magazines such as Mademoiselle and Glamour. "I enjoyed my work very much; it was interesting from all points of view." I can't help but ask, after finding such success in one of the most competitive industries in NYC, what made her return to Greece? "Although I love my country and enjoyed visiting, returning wasn't my intention. But I found out I was pregnant while here and then was told that I had to stay in bed for 8 months. Then I had the twin girls and I just fell in love with them. I forgot about everything else. So, I kept postponing my return to NYC. I woke up one morning and a year had past." But her creativity has far from slowed down along with her lifestyle's change of pace. Calliope's photography has since evolved; it still depicts fashion, but of a different kind. Her first book, Traditional Costumes, (2004) was an ode to the customary Greek dresses of her homeland. Her second, Children of the Light, (published by Skira, Jan 2015) is a testimony to, "the Greek spirit; because Greece is light. I wanted to contribute to my country with this book, to give a message of optimism and to show its essence." To note, proceeds from the sale of both books have gone to charities. But Calliope hasn't forgotten her "other big love": fashion. Queen Calliope is her line of clothing and accessories which she sells at her eponymous store in the upscale Kolonaki area of Athens and soon at Elounda on Crete. All pieces are designed by her and made by Greek artisans. I wasn't surprised when Calliope said that firstly, her designs are made with one customer in mind -- herself! Her globetrotting style is very evident in each tunic's embroidered stitching and the buttery soft fringes of her suede handbags. "Drawing with light," is what Calliope continues to perfect through the years, but she does so through so many pursued expressions of creativity that to call her simply a "photographer" is misleading. "What drives me every day is my need to seek out truth and beauty. All the good things of life; the manifestation of the human spirit," she says. "We live in such a materialistic society, but the spirit matters more and this is what we have to uplift and hold onto." After talking to this multitalented woman, I realize that sometimes the pursuit of a dream leads us down many different paths until the dream is finally realized; and yet, sometimes it's the culmination of all those paths that's what the dream is really made out of. Visit TALKS with Sara Lee Bentley for Calliope's Top Ten Fun Facts!

19 марта 2015, 14:43

Women in Business: Lorna Borenstein, Founder, Grokker.com

The idea for Grokker came to Lorna Borenstein while on a multi-year sabbatical, traveling the world with her husband and three children. Hoping to utilize the internet in order to practice yoga and fitness while on vacation, she became frustrated with the lack of high-quality instructional videos available, as well as the difficulty in finding them aggregated in one place. In 2012, Lorna founded Grokker.com, the expert video network, to address this need. Prior to her sabbatical, Lorna was President of publicly traded Move Inc. (NASDAQ: MOVE). She also held a number of executive positions at Yahoo! including Chief of their global personals online dating service and Head of Marketing for their multi-billion dollar worldwide Search & Marketplace businesses (Shopping, Travel, Autos, etc.). Lorna entered the Internet world back in 2000, when she launched eBay Canada out of her guest room in Toronto, Canada and went on to serve as eBay Inc.'s Vice President & General Manager. Before discovering her passion for consumer technology, Lorna served as Assistant Legal Counsel at Hewlett Packard and practiced law in both the U.S. and Canada. She is fluent in several languages, an avid yogi, and an active supporter and fundraising member of various charities. How has your life experience made you the leader you are today? I have always been one to take risks, even when they are scary. I'm a "recovering lawyer", who studied and practiced law for years before discovering consumer technology and risked it all to dramatically refocus my entire career. In the late 90's, I resigned from my secure position at HP to start my own internet consulting firm. My mother and my boss were very skeptical. Yet that risk is what directly led to my being recruited to launch eBay Canada in their early days, out of my home, in fact -- and I've never looked back. All of my experiences have helped me become the CEO/founder I am today, but risk taking has made the most difference. How has your previous employment experience aided your tenure at Grokker? This may sound odd but the best lesson I learned from my previous work experience, was the importance of living joyfully. While I'd been running hard and advancing in my career, I had never stopped to evaluate my own overall happiness. After leaving my role as President of Move Inc., I took a break from a long and fruitful career in the tech industry, to give myself the time to assess how I wanted to live the next 40 years and how to infuse more joy into each day. That led to a multi-year early retirement that I spent as my family's "Chief Travel Officer." It was during this time I realized that in pursuing professional success I had failed to focus on daily joy. Even more profoundly, I realized that happiness is not a reward at the end of a life well played, but something to be savored all along the way. So when I decided to exit retirement and found Grokker, it was important to me to establish a company culture that emphasizes relationships and workplace happiness as well as results. My goal is for 90% of my days at work to be joyful. I want the Grokker office to be a place that I, and everyone on the team, truly wants to come to every day. Where we know each other and feel supported both professionally and personally. A place that is filled with laughter and a clear sense that our work is bringing joy to the world. Grokker is unlike any place I've ever worked before and I believe our success is in no small measure a result of this special work environment. What have the highlights and challenges been during your tenure at Grokker? Some people believe that becoming an entrepreneur is all about "being your own boss." While that's definitely a benefit, you are also the one responsible for everything, so you better love what you do day in and day out. As the founder of Grokker.com, the wellness video network, I get to wake up each morning and practice Yoga at home on my tablet with some of the world's best Experts, then go to the office and figure out how to make the experience even better. That is a highlight that never gets old. I can also tell you first hand that spurred on by my personal passion for wellness and my natural impatience, I push myself and the team hard as we strive to change the world. This drive generally inspires others to action, yet I am keenly aware that it simultaneously creates the very real danger of burnout -- both in me and the people on my team. To counterbalance this I keep personal wellness as a priority, and try to lead by example - getting enough sleep, exercising daily (at home as well as at the office with my co-workers) and eating healthy to maintain peak physical, mental and emotional wellbeing. I love hearing how Grokker is enhancing the lives and wellbeing of our Members. My vision for Grokker is to help people everywhere advance their personal pursuit of physical, spiritual and emotional wellbeing. Truly, to help everyone Be a Better You. We've learned that Grokker's thousands of Expert-led wellness videos have allowed people to lose weight, cope better with emotional struggles, recover from serious physical ailments, reduce stress, master new techniques, and simply, find the time to make personal wellness a priority in their own lives - to help them feel better. But the biggest highlight hands down has been my great fortune in building an amazing team. I knew the kind of culture I wanted to develop, and took my time hiring people who share and live our values. I do love coming to the office every day! What advice can you offer to women who want to start their own business? Starting a company is a lot of work, no matter how passionate you are about it. I have to admit there were a few times where I thought to myself, "What have I gotten myself into? I came out of retirement for this?" As leader you must be able to think clearly, communicate effectively, and maintain a consistent stream of focused productivity each working day. 1. Take care of yourself - Eat 3, Move 3, Sleep 8. You need 3 nutritious meals per day, 3 workouts of 30 minutes per week, and 8 hours of sleep a night to be at your best. 2. Take fun seriously. As I mentioned before, joy isn't a reward at the end of a life well played, but something to be savored all along the journey. Make sure you and your team have time for some laughs as it will help everyone bond, feel happier and ultimately be more creative and productive. 3. Take your vacation. Do it to recharge your batteries as well as arm you with fresh perspective and energy to tackle the waiting challenges when you return. Plus it sets a good example for the rest of the team that vacation time is something you expect them to take and gives them the opportunity to grow and develop as they handle things without you around! 4. Encourage your team to make personal wellness a priority too. As the leader, you set the tone. Talk about your own wellness regimen, or create a friendly co-worker fitness competition. If you can organize post-lunch walks or team yoga breaks, so much the better. Increasing your team's personal wellness, will quickly lead to increased job satisfaction and engagement. What is the most important lesson you've learned in your career to date? I've learned that resilience is key. The ability to bounce back and continue to be tenacious after setbacks has been and continues to be a useful skill. Plus, the desire and ability to make and maintain friendships at all levels of the organization throughout my career. The back you're stepping on today is likely the butt you're kissing tomorrow, so be nice to everyone without an agenda, it can make all the difference. How do you maintain a work/life balance? As CEO of a growing and evolving wellness video network and mother of three, I have a lot of people and priorities vying for my time. At one point in my life, I found myself being pulled in different directions and feeling guilty for taking what little time I had for myself. However, since taking a few years off, then exiting retirement to start Grokker.com, I've discovered that making the conscious decision to invest time and energy into my own wellness was vital to properly managing my commitments in all areas of my life. I let go of my feelings of guilt and learned to never neglect "me". My secret was to accept the simple notion that taking care of myself is not selfish, it's necessary to keep me both mentally and physically strong enough to deal with my busy life. This mindset has allowed me to maintain a well-rounded lifestyle, effectively balancing my personal and work life. So what do I do? 1) I practice yoga or workout daily; 2) I make time to bake for my kids in the evenings even if my email box is calling me; 3) I prioritize hanging out with my friends, my husband, and my family on the weekend; and 4) I make sure to sleep 8 hours at night. What do you think is the biggest issue for women in the workplace? I've encountered my fair share of issues in the workplace. For a short but difficult period of time I had a manager who was emotionally unstable, he shouted and even threw pencils at me! Another manager I had openly disliked women in the office. Over the years I've been hit on, invited to strip clubs, you name it. Early in my career, when I was a young attorney, clients would often see me in the office and assume I was a secretary, and ask me to fetch them coffee. It became so normal an occurrence, that when asked I would simply smile and say, "I'm sure we can find an assistant who would be pleased to get you some coffee." The client would realize their mistaken assumption, be embarrassed, apologize and thank me, often telling me of a niece or female cousin studying law. Challenges like these are what test you and make you stronger, though they are hardly fun. As sad as it is to acknowledge in this day and age, women still face hidden and overt biases. Whether it is harsher or sexist personality criticism in performance reviews Fortune or lack of equal pay, women are grappling with plenty of issues in the workplace. Here in the Silicon Valley we are fortunate to have a culture where women in tech proactively seek to help each other out. Professional women everywhere need to continue to mentor and support each other and professional men need to ask themselves what they can do to help women have equal opportunities. A more gender diverse corporate landscape is just good business. How has mentorship made a difference in your professional and personal life? I have been fortunate in my life and career to have had the opportunity to work with many mentors and they have all been extremely encouraging. A mentor often sees greater potential in you than you can yourself. Having people you respect and admire believe in you is a wonderful gift. One of my former Directors from my Board at Move Inc. was and continues to be a tremendous mentor to me. She encouraged me to start a business of my own and "never work for anyone else ever again." Without her advice, I don't know that I would have started Grokker. I have also enjoyed being a mentor to dozens of younger men and women over the years, and have benefitted enormously from those relationships. Giving time to help others is remarkably rewarding, especially when I am able to make a positive difference by using my own experience to assist someone else or help them see new possibilities. In my personal life, I am lucky to have a small group of very close friends whose advice I count on. I can let my hair down and share my ugliest truths or most embarrassing fears. Time and time again I turn to these intelligent, intuitive, loving men and women, and they gently blow away the fog so I can see things clearly. A willingness to be vulnerable and seek out honest feedback is a tremendous life skill. It is in my view, the opposite of weakness. Which other female leaders do you admire and why? One of the female leaders I most admire is someone I only met once, Brenda Barnes. Brenda rose up the ranks at Pepsi-Co eventually becoming CEO of Pepsi-Cola North America. Brenda resigned from this position in 1997 to spend more time with her young family, a move that made national headlines. Brenda weathered the media storm and after 7 years with 3 children eventually returned to corporate America where she pulled off a most unlikely comeback becoming CEO of Sara Lee. Brenda's confidence in making the right personal choice in the face of enormous societal pressure is inspiring to me. Her success was undeniable, her standing at the top of the Most Powerful Women lists impossible to miss, yet she had the strength to choose the right path for herself and that in my view is the mark of true power and freedom. Before I took my retirement years off, I worried what people would think, what people would say about my choosing to bow out of the working world. I worried that people would view me as a cop out who was stepping out of a race others would give their eye teeth to qualify for. But in the end, I chose joy, I chose happiness, and I chose me over all the other voices. I think Brenda had more than a small part in helping me make that choice and for that I am deeply grateful. I often tell young women I mentor to choose joy. If that means having children early in their careers, then do it. If that means leaving a nasty manager by taking a lateral move, do it. Life is too short to live it by anyone else's rule book. What do you want Grokker to accomplish in the next year? I'm so proud of what Grokker has accomplished to date and that our culture embodies our company's philosophy of personal wellness. In the coming year and for years to come, we want to continue to find ways to make wellness accessible to everyone who is seeking it, so they can lead happy, healthy lives.