• Теги
    • избранные теги
    • Компании1300
      • Показать ещё
      Международные организации62
      • Показать ещё
      Страны / Регионы471
      • Показать ещё
      • Показать ещё
      • Показать ещё
      • Показать ещё
      • Показать ещё
24 октября, 16:58

Ювелирная гастроль: в Москве побывали старинные лоты торгов Sotheby’s.

В этом году аукционный дом показал изделия с цветными бриллиантами, ценность которых в последние 20 лет только растет.

24 октября, 05:36

The 5 Words That Changed My Content Marketing Strategy

You know those times where you read a book and one line seems to stop you in your tracks and pierce your mind? "You forget what you want to remember, and you remember what you want to forget." -The Road "Anyone who ever gave you confidence, you owe them a lot." -Breakfast At Tiffany's "Yer a wizard, Harry." -Harry Potter and the Sorcerer's Stone Ok. Maybe not that last one (but I swear the goosebumps I got while reading it were real). Point is, there are some lines that make us immediately stop and think about what we've done in life. But you expect that when you read -- those authors have years to think of sage-like one-liners. You don't expect those lines in real life. They seem surreal, like they couldn't possibly come out of a person's mouth. But when it happens, it sticks with you for life. That happened to me when I was 23 years old. My blog just received "Blog of the Year" honors from Travel + Leisure. Ivanka Trump was even on the panel of judges (she thought the blog was tremendous, huuuuge, etc.). A couple articles I'd written got so much traffic that they actually broke the city of Minneapolis' website and got featured on the homepage of Sports Illustrated. Needless to say, I was freaking out. Naturally, I celebrated this success by sharing it with a marketing mentor. I spoke a mile a minute, with that stupid smirk on my face young folks get when think they're hot shit. But here's the thing. Life decided to throw down one of those crazy, life-changing one-liners on me in the form of my mentor putting their phone down, staring right at me and asking these five words: "What did the traffic DO?" He was asking what all the traffic from these wins actually helped me achieve. THE TRAFFIC GOT ME AN AWARD! And...ah...lots of people came to the site! It's traffic. You always want traffic. Right? I stuttered and tried to poke holes in his simple question, but my mind shut down. It was sage wisdom straight out of a book, and I could only come to one conclusion: He was right. I was doing nothing for the company with my traffic. Didn't ask for emails, sales, calls, nothing. The traffic didn't convert. And traffic is worthless if it doesn't do something. That traffic would visit the articles I worked so hard on, read them, and then leave. We'd never see them again. That's a big mistake. I was letting that traffic slip through my fingers like a sieve. If I had to guess, I bet that's happening to you, too. Or maybe it feels like it. You have all these meetings about how to drive traffic to your blog, but there's no goal outside of page views and shares. If that's the case, then take my advice and do what I did to grow countless blogs: use content upgrades. A content upgrade is an additional piece of content that a reader accesses in exchange for an email address or money. Generally, you put this behind a tool that collects something from the reader in exchange for the content. That something should be their email address, so you can build your email list. These content upgrades -- eBooks, videos, infographics, worksheets, etc -- are ways to make sure that traffic you work hard to generate ends up meaning something for your bottom line. Because who would you rather be? The person who thought they could give sage-like advice? Or the person who actually gives that advice? -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

19 октября, 21:01

Donald Trump's 'Stand By Your Man' Double Standard

Donald Trump believes that Hillary Clinton is unqualified to be president because she previously defended her husband. But when his wife did the same, he made no such objections. So let’s just say it: Trump is being a complete hypocrite by using his wife to handle his “Pussygate” damage control.  On Monday, Melania Trump made an appearance on CNN’s “Anderson Cooper 360,” where she defended Trump’s “grab ‘em by the pussy” comment as “boys talk,” and dismissed the sexual assault allegations that have been levied against him in the past two weeks as lies.  “I believe my husband. This was all organized from the opposition,” Mrs. Trump told Cooper. “And with the details that they got ― did they ever check the background of these women? They don’t have any facts.” Later, in an interview with Fox News on Tuesday, Melania also said that it’s fair for Trump’s campaign to attack Hillary Clinton over Bill Clinton’s past infidelities. “They’re asking for it,” she said.  Over the course of his campaign, Trump has repeatedly brought up Bill Clinton’s sexual scandals to discredit Hillary Clinton. He and his surrogates have publicly questioned her decision to stand by the president during these scandals. He’s said that her defense of her husband is tantamount to abuse of women. This is hypocrisy at its finest. Trump and his supporters are ostensibly praising Melania Trump for doing the very thing that they believe makes Hillary Clinton unqualified for presidency.  My wife, Melania, will be interviewed tonight at 8:00pm by Anderson Cooper on @CNN. I have no doubt she will do very well. Enjoy!— Donald J. Trump (@realDonaldTrump) October 17, 2016 Of course, it’s not Melania’s fault that her husband is a total hypocrite. Her instinct to defend him is normal and human, and neither she nor Hillary Clinton should ultimately be held responsible (or judged) for their partners’ actions, alleged or otherwise.  We have a tendency as a culture to hold women accountable for their husbands’ sins. Rebecca Traister put it best in a January essay for The Cut: Wives pay prices for goods they never bought; they do time in publicity hell for actions they never took; they receive judgments for crimes they did not commit. They are offered impossible choices: Do they condemn their partners and thereby destroy the legacies and legitimacy they have helped to build, and if they do not, do they become culpable in those partners’ misdeeds? Jessica Leeds, one of the woman who has publicly accused Trump of assaulting her, told TMZ on Tuesday that she takes issue with Melania being viewed as sympathetic for standing by her spouse, while Trump villainizes Hillary Clinton for essentially doing the same.  “The wives are in a difficult position if they want to save their marriage,” Leeds told TMZ. “They’ll make compromises and accept the good with the bad.” If even a woman who says she was assaulted by Trump can understand this, why do Trump and his supporters fail to do so when it comes to Hillary Clinton? It seems that Mr. Trump believes that women should only be heard when they’re speaking to further his agenda. Trump has spent a great deal of his campaign talking about how much he loves women, even though he has a decades-long, well-documented track record of being blatantly sexist. He has used not only his wife, but his daughters Ivanka and Tiffany, to legitimize himself and distract from his ugly history of misogyny, harassment and assault. Ultimately, it seems that Mr. Trump believes that women should only be heard when they’re speaking to further his agenda.  Editor’s note: Donald Trump regularly incites political violence and is a serial liar, rampant xenophobe, racist, misogynist and birther who has repeatedly pledged to ban all Muslims — 1.6 billion members of an entire religion — from entering the U.S.  -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

19 октября, 00:55

You Won't Believe the Tremendous Programming Planned For Trump TV

Soon-to-be regular citizen Donald Trump is in talks to launch a TV network after he loses the presidential race (due to the “rigged” system that, for some reason, made him the Republican nominee for president). I know what you’re thinking! “I can’t wait to find out what the shows are gonna be! I need to hate-DVR them, like, RIGHT NOW!” Luckily, we’ve learned all about Trump TV’s new fall lineup! According to The Donald, this new TV network will be an incredible success! Absolutely nothing like: Trump Steaks, Trump Wine, Trump Mortgage, Trump Airlines, Trump University, “The Apprentice,” his contract with the “USA Freedom Girls,” his marriages, his healthy relationship with forgotten daughter Tiffany and his presidential campaign. Let’s look at the fall lineup for Trump TV: ”Rigged” “Rigged” is a weekly roundtable where disgraced talk-radio hosts, unlicensed doctors, and the dishonorably discharged talk about the corruption running everything from government to sketch comedy shows to women’s accounts of sexual abuse. ”So You Think You’re a 10!” Billy Bush, Roger Ailes, and Dov Charney scream numbers at an endless parade of models. Women deemed an 8 or above move onto increasingly humiliating rounds like the “wardrobe malfunction contest.” Anybody under a 6 is booed offstage, ushered into an ambulance, and driven to an insane asylum.  “I’m Talking Now! with Brittni” “I’m Talking Now!” answers the question “What if Tomi Lahren was younger and MORE racist?” Watch as men’s rights activist and Westboro Baptist sympathizer Brittni Kristy takes on the lame-stream media the way only an 18-year-old can! Brittni isn’t afraid to talk about REAL issues like, “Can we stop vilifying the KKK?” “Why can’t WHITE people have reparations?” and “BLOND LIVES MATTER!”  8-hour blocks of “The Steve Wilkos Show” Do you wish you had more Jerry Springer? Well, too bad, Springer’s in the pocket of Crooked Hillary. But don’t worry! Jerry Springer’s body guard has a TV show that’s just as good! ”Poll Watchers” From the makers of “Pawn Stars” and “Storage Wars” comes “Poll Watchers,” a reality show following Florida natives Randy and The Deuce as they loiter uncomfortably close to schools and community centers for hours after they’ve voted on Election Day, intimidating anybody they feel might be committing voter fraud. ”Melania”  Mrs. Donald sits down with respected journalists to explain her husband’s actions that week. Watch as the 46-year-old Slovenian model struggles to pass the blame for Donald’s latest lawsuits and allegations of sexual abuse to a truly heartbroken news analyst. ”Trump Evening News” No teleprompter. No Facts. Just Trump. Finally, a news program that looks identical to “The Voice of London” from V for Vendetta. Don’t miss The Donald sniffing his way through the day’s news regarding his hotels and casinos. Then kick back and relax while Mr. Trump invites a veritable who’s who of washed-up 80’s action heroes, Scott Baio and politically toxic windbags for his favorite segment, “Locker Room Talk.” Sorry, ladies, this ones just for the boys. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

17 октября, 22:16

Sympathy for the Melania

SNL and pop culture pay loving disrespect to Donald Trump’s wife.

16 октября, 11:10

Donald Trump's Women Take Him To Task In 'SNL' Spoof Of Beyonce's 'Sorry'

Without them, Donald Trump would “just be that guy with the weird hair.” That’s the message from the key women in the Republican candidate’s life in a biting “Saturday Night Live” spoof of Beyonce’s hit song “Sorry.” “Melanianade” sees Cecily Strong playing the brash businessman’s wife Melania, Emily Blunt and Vanessa Bayer as his daughters Ivanka and Tiffany, Kate McKinnon as campaign manager Kellyanne Conway and Sasheer Zamata as his “one black friend” Omarosa Manigault. They all invariably criticize him for taking them for granted.  The women smash up a TV on which Alec Baldwin as Trump is appearing, and destroy his portrait. There’s even a small cameo by an actor playing Trump’s running mate, Indiana Gov. Mike Pence (R). “I wrote this all by myself,” says Cecily Strong as Melania at the end of the song ― a clear reference to her plagiarism scandal at the Republican National Convention. Check the clip out above and see how it compares to Beyonce’s original below: Editor’s note: Donald Trump regularly incites political violence and is a serial liar, rampant xenophobe, racist, misogynist and birther who has repeatedly pledged to ban all Muslims — 1.6 billion members of an entire religion — from entering the U.S. type=type=RelatedArticlesblockTitle=Related Coverage + articlesList=58031549e4b0162c043c73a3,5801c873e4b0e8c198a854ab,57fc8133e4b0e655eab74ea9 -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

14 октября, 22:16

My Penn '68 Classmate, Donald Trump

It is heartening that so many Wharton School professors, alumni and students at the University of Pennsylvania have publicly denounced and derided the presidential candidacy of Donald Trump. Trump transferred to Wharton as a junior in 1966 and basically was there to just pick up a Wharton degree and study real estate. In later years, he publicly disparaged other Wharton students as not so bright or talented as he was. He couldn't understand what the fuss regarding Wharton was about but later sent both his daughters Ivanka (another junior year transfer student) and Tiffany (a 4 year student) to Penn. One year on Alumni Weekend, Trump insisted on landing his jet helicopter on the campus so all could see his "success". (I skipped the alumni event in disgust at the University for supposedly caving in to this request). I haven't any idea what Trump's grades were during his tenure at Penn but I did hear him say in a media interview early in this campaign that he was Valedictorian of his class...another invention of Trump's imagination. Trump likely learned far more from his mentor, mob lawyer Roy Cohn, than he ever learned at Wharton. Anyone with even the flimsiest contact with Trump or a shared experience contemporaneous with his own (Iike mine at Penn) needs to publicly speak out so that those still-undecided voters will understand the total lack of qualifications of this man for public office at any level. He needs to be crushed not just defeated on election day so that his depraved and dangerous ravings will gain no more traction in American life. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

13 октября, 13:58

"Товары для дома" на торгах Christie's: почему аукцион лучше магазина

В этом году именитый аукционный дом не просто продает масляные лампы, ведра для вина, кубки и прочую утварь — над лотами поработал лучший российский декоратор Кирилл Истомин. Forbes Life объясняет, к чему это привело.

Выбор редакции
12 октября, 20:33

Social Media Branding: Creating a Consistent Online Presence

Anthony Yodice, Associate Digital PR Specialist, Blue Fountain Media Social media is an absolute must have for your brand in today’s digital age. More than ever, users are taking to social media to follow and interact with their favorite brands. With thousands of businesses creating social media pages, how can your brand possibly stand out among the competition? A key factor to maximizing your online presence is creating consistency across all of your social media channels. Build Your Brand Voice Before setting up your accounts, ask yourself, how is your brand conceived by the public or better yet, how do we want to be perceived? Are we a company that is lighthearted and fun, or is our business serious and sensitive? Use your social channels as an extension of your brand to better connect and engage with your audience, so that they form an emotional connection to your brand. Social media can be a great tool to get creative with your brand voice if done right. Brand’s like Chipotle are using twitter to be a bit quirky, using lots of puns and playing off of pop culture. Have fun developing your voice and tone, but most importantly, be consistent. Consistent Imagery & Tone Speaking of consistency, the way you present your different social channels to your audience must be consistent. This is how you will better drive brand recognition and brand identity. What is your brand color or color scheme? How about your tone? Use these color palettes across all of your platforms so an audience member can easily identify your content. For example, Tiffany & Co. absolutely owns their “Tiffany blue” across all of their imagery and their audience easily associates this soft blue with the brand. Now to the look and feel – do you have access to regularly produced imagery or do you need a stock imagery account? Create a content calendar so you can plan out your posts ahead of time, allowing you time to get your assets in order. Visuals (video included!) will perform significantly greater than all text posts and will allow for better audience engagement and reach. Engage with Your Audience More than ever, consumers are taking to social media to voice their feedback of brands. This means they may tweet to your brand, or comment on Facebook and Instagram pages looking for a response. Be sure to keep your voice in the way you respond consistent across platforms. You are providing customer service and should always be kind and understanding to an unhappy customer. The customer should know that regardless of which channel they choose to contact you through, all channels will remain consistent in tone of voice and acknowledgement of their concern. Cross Reference Don’t forget to let social media users know what platforms you are on and why they should be following you on them. You may feel like telling your audience to follow you on every platform can be too much, but it really is not, as each user has their platform of preference and won’t be on each channel at all times. Tell them what is different about each of your channels too, perhaps you share employment opportunities to LinkedIn, but run contests on Twitter. As you know by now, different social channels will all have consistent branding and messaging, but each channel will have some unique capabilities (like Instagram’s new “stories” feature) that allow you to reach and interact with your audience in different ways. That’s part of the fun of social media as a whole! Don’t Neglect As busy as you may be, don’t forget to keep up with your different social accounts. Your audience members may be strongly attached to one platform and look there for new content. Use scheduling tools to make keeping up with regular posts easier, and have monthly brainstorm sessions to come up with ideas for the month ahead so you never run out of content. It can be challenging to constantly produce fresh content, so don’t forget to repurpose older content that is still relevant. For example, your Twitter followers may not have seen that article you shared on Facebook a few months ago, so don’t be afraid to share it on a different platform. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

Выбор редакции
11 октября, 23:42

'Trump Bros' Imagines A Behind-The-Scenes Look At The Sons Of Donald

We don’t really see much of the Trump kids, save for a few rare interviews or photo ops with dead animals. But a new series by comedy pair Coker & Stratton gives us a glimpse into the world of siblings Eric and Donald Jr.  Welcome to “Trump Bros.” See more “Trump Bros” episodes, including “Tiffany on the Phone,” here.  -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

11 октября, 19:30

Should You Buy Retail ETFs for Q4?

Market experts expect retail sales growth in 2016 to come on the back of improving wages, job creations as well as steady consumer confidence.

10 октября, 16:17

Donald Trump's 2050 Wikipedia Page

Here's what Donald Trump's Wikipedia bio might look like in 2050: Donald Trump lost the bizarre 2016 presidential election to his Democratic rival, Hillary Clinton, in the biggest landslide in American political history. Clinton won all 538 electoral college votes in an incredible political accomplishment, besting Ronald Reagan, who crushed Walter Mondale in 1984 with 525 electoral votes. Clinton won with 87 percent of the popular vote, also a record. The election was looking bleak for Trump prior to the public release of his now-infamous vagina monologues, the vulgar statements made on that fateful 2005 "Access Hollywood" bus ride with Billy Bush in which he admitted to sexually assaulting women. But his polling and support plummeted even more in the ensuing days. Further, his campaign manager Kellyann Conway was fired. His running-mate Mike Pence left the ticket. But Trump himself refused to quit, insisting on continuing the race with Ted Cruz as his new running mate. They campaigned over the final three weeks under the slogan, Trump/Cruz: Bloated & Promoted. Two days before the election, Julian Assange WikiLeaked Trump's much sought-after tax returns, which dealt a devastating final blow to an already-dead campaign. The returns showed that Trump paid zero income taxes for 20 years; had average personal income of just $250,000 from 2003-2015; was partners in several questionable businesses with Russian President Vladimir Putin; made just $20,000 per year in charitable contributions; donated to the political campaigns of liberals Nancy Pelosi, Bernie Sanders and Barney Frank; contributed to progressive causes including Planned Parenthood, Gay Men's Health Crisis and the National Abortion Federation; and made multiple donations to Islamic Relief USA. Even his most rabidly loyal supporters abandoned him in the campaign's final days. One month after the election, Trump's wife Melania announced their separation and that she had filed for divorce. She apparently was extremely upset that Trump and his minty-fresh Tic Tac breath wanted to kiss another woman while she was pregnant with their son Barron. It was a bitter legal battle resulting in a one-time payment of $250 million and $500,000 per month in child support. Melania went on to create her own fashion line which, like many of her ex-husband's businesses, ultimately failed. She married media magnate and Democratic supporter Summer Redstone, 96, three years later. Their daughter Viacoma was born later that year. The fallout from Trump's sexist, racist behavior throughout the campaign also led to humiliating financial hardship following the election. The Trump Organization filed for Chapter 11 bankruptcy in 2018 due to staggering losses from a boycott of his hotels and an abandonment of licensing deals using the tarnished Trump brand. The business's failure took a huge toll on Trump's children, who were forced to go out in the world and attempt to make it on their own. Don Jr. and Eric started and folded several unsuccessful businesses, including a hair-gel company (Trump Pomade). Don Jr. ran for Mayor of New York City in 2030 and lost to Dante de Blasio, former Mayor Bill de Blasio's son. He retired soon after, living off Social Security and some income that trickled in from his book "Why Did Dad Have to Be Such a Douche and Screw Up a Really Good Thing?"Eric became a manager of a Walmart store in upstate New York. Ivanka chose to be a stay-at-home mom raising her 11 children with Jared Kushner. Tiffany, who was raised in California by her mother, Trump's second wife Marla Maples, spent years as an entertainment lawyer in Los Angeles before her election to Congress in 2036 as a Democrat from California's 34th District. Barron, just 10 at the time of the presidential election, was so embarrassed by his father's behavior that he changed his last name to Redstone in 2019 and disowned Trump. He became an independent filmmaker (financed by his stepfather). His first two films,"Daddy Dearest" and a remake of "Lies My Father Told Me," won back-to-back Best Picture Oscars in 2033 and 2034. As for Donald Trump himself, he lived to be 100 years old, dying in 2046 of natural causes. Following the election he spent his remaining years a virtual pariah. A broken man socially, emotionally and financially. Alone and alienated from family and the few friends he had. And, he never apologized... for anything. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

10 октября, 07:06

Trump’s Daughter Avoided Kissing Him After The Debate -- And It Was Painful To Watch

function onPlayerReadyVidible(e){'undefined'!=typeof HPTrack&&HPTrack.Vid.Vidible_track(e)}!function(e,i){if(e.vdb_Player){if('object'==typeof commercial_video){var a='',o='m.fwsitesection='+commercial_video.site_and_category;if(a+=o,commercial_video['package']){var c='&m.fwkeyvalues=sponsorship%3D'+commercial_video['package'];a+=c}e.setAttribute('vdb_params',a)}i(e.vdb_Player)}else{var t=arguments.callee;setTimeout(function(){t(e,i)},0)}}(document.getElementById('vidible_1'),onPlayerReadyVidible); Tiffany Trump, Donald Trump’s daughter from his second marriage, turned away when Trump tried to kiss her after the debate on Sunday night. Contrary to some claims, however, Trump’s older daughter Ivanka did kiss him, as shown in CNBC’s footage from the debate hall. function onPlayerReadyVidible(e){'undefined'!=typeof HPTrack&&HPTrack.Vid.Vidible_track(e)}!function(e,i){if(e.vdb_Player){if('object'==typeof commercial_video){var a='',o='m.fwsitesection='+commercial_video.site_and_category;if(a+=o,commercial_video['package']){var c='&m.fwkeyvalues=sponsorship%3D'+commercial_video['package'];a+=c}e.setAttribute('vdb_params',a)}i(e.vdb_Player)}else{var t=arguments.callee;setTimeout(function(){t(e,i)},0)}}(document.getElementById('vidible_2'),onPlayerReadyVidible); Tiffany’s choice to avoid her dad’s smooch comes after new audio this week revealed Trump bragging about sexual assault on a hot mic recording in 2005. He said he could kiss women whenever he wanted thanks to his immense power. The reality TV star defended his behavior toward women during Sunday’s night debate, claiming his remarks were “just words” and did not reflect his actions. Whether the public believes Trump’s explanation remains to be seen. But apparently, Tiffany Trump is not leaving anything to chance. Editor’s note: Donald Trump regularly incites political violence and is a serial liar, rampant xenophobe, racist, misogynist and birther who has repeatedly pledged to ban all Muslims — 1.6 billion members of an entire religion — from entering the U.S. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

08 октября, 17:54

Donald Trump Made Lewd Comments While Melania Was Pregnant

Melania Trump was probably pregnant when her husband Donald Trump casually discussed groping women on a hot microphone in 2005. She gave birth to their son Barron on Mar. 20, 2006. The Republican nominee made the remarks about women that have plunged his presidential campaign into chaos while he was on his way to tape a cameo on the daytime soap opera “Days Of Our Lives” that would air on Oct. 24, 2005. The cameo was taped in September at the earliest, said Washington Post reporter David Fahrenthold, who first reported on the leaked video of Trump’s comments on Friday. Melania Trump was already pregnant at the time. #fbf 2006 @annieleibovitz for @voguemagazine @nypost #flashbackfriday pic.twitter.com/Nk9UU6lVCs— MELANIA TRUMP (@MELANIATRUMP) May 30, 2014 The GOP nominee was not always respectful of Melania Trump during her pregnancy. “I mean, she really has become a monster — in all the right places,” he told Howard Stern in December 2005. “I mean monster in the most positive way,” Trump added. “She has gotten very, very large — in all the right places.” It is not clear if he made the pass at the married woman he discussed on the hot microphone while Melania Trump was pregnant as well. But it would not be unheard of for him. Jill Harth, who accuses Trump of aggressively pushing himself on her despite her repeated rejections, told The New York Times that he pursued calendar models from her company while his second wife, Marla Maples, was pregnant with their daughter Tiffany. During an interview with the talk show “Soap Talk,” Arianne Zucker, the “Days Of Our Lives” star with whom Trump appeared in a scene, recalled flirting with the former reality TV personality during their time together at the end of 2005. “I did flirt with Donald,” Zucker said. “He’s my new best friend.”  “He is cute, isn’t he?” Lisa Rinna, then-co-host of “Soap Talk” said. “He is so cute and charming,” Zucker responded. Rinna, the co-host, has soured on Trump in the interim. Bye. Trump. You're Fired!— lisa rinna (@lisarinna) October 7, 2016 Less than 24 hours after they went public, Trump’s 2005 remarks on the hot microphone ahead of the taping with Zucker have set off a political firestorm that threatens to sink the brash businessman’s candidacy. Top Republicans have almost universally condemned his comments and several current and former officials have called for his resignation as GOP nominee. In the explosive video, Trump can be heard talking to then-“Access Hollywood” host Billy Bush about aggressively hitting on a married woman.  function onPlayerReadyVidible(e){'undefined'!=typeof HPTrack&&HPTrack.Vid.Vidible_track(e)}!function(e,i){if(e.vdb_Player){if('object'==typeof commercial_video){var a='',o='m.fwsitesection='+commercial_video.site_and_category;if(a+=o,commercial_video['package']){var c='&m.fwkeyvalues=sponsorship%3D'+commercial_video['package'];a+=c}e.setAttribute('vdb_params',a)}i(e.vdb_Player)}else{var t=arguments.callee;setTimeout(function(){t(e,i)},0)}}(document.getElementById('vidible_1'),onPlayerReadyVidible); Trump then explains that he is using Tic Tac mints ahead of greeting Zucker, just in case he feels tempted to kiss her. He confessed to kissing women without their permission, which he said they allowed because he is a “star.” “Grab them by the pussy,” Trump added. “You can do anything.” Ryan Grim contributed reporting. Editor’s note: Donald Trump regularly incites political violence and is a serial liar, rampant xenophobe, racist, misogynist and birther who has repeatedly pledged to ban all Muslims — 1.6 billion members of an entire religion — from entering the U.S. This article has been updated to include new details about Trump describing his wife as a “monster” when she was pregnant. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

06 октября, 01:47

Now That Bees Are Endangered, The Rest Is Up To Us

Last week brought big news in the conservation world: For the first time, a bee species — seven of them, actually — were declared endangered. The seven types of yellow-faced bees native to Hawaii received the designation from the  U.S. Fish and Wildlife Service. The move offers the creatures some newfound protection, even if the agency failed to designate a critical habitat. Of course, the plight of bees across the U.S., North America and the world has increasingly been on the radar of the environmentally minded in recent years. U.S. beekeepers lost about 40 percent of their honeybee colonies last year, according to a survey commissioned in 2015. Some studies have linked bee die-offs to the overuse of pesticides. The agriculture industry contests that finding, though the U.S. Environmental Protection Agency has agreed that one of the world’s most widely used insecticides, imidacloprid, presents a threat to some pollinators. So what makes last week’s news different from what we already knew? And what can be done to address the issue? The Huffington Post recently spoke with Tiffany Flick-Haynes, a food futures campaigner at the nonprofit Friends of the Earth environmental advocacy group and an expert in bee populations. function onPlayerReadyVidible(e){'undefined'!=typeof HPTrack&&HPTrack.Vid.Vidible_track(e)}!function(e,i){if(e.vdb_Player){if('object'==typeof commercial_video){var a='',o='m.fwsitesection='+commercial_video.site_and_category;if(a+=o,commercial_video['package']){var c='&m.fwkeyvalues=sponsorship%3D'+commercial_video['package'];a+=c}e.setAttribute('vdb_params',a)}i(e.vdb_Player)}else{var t=arguments.callee;setTimeout(function(){t(e,i)},0)}}(document.getElementById('vidible_1'),onPlayerReadyVidible); We’ve known about threats facing bees for some time now, and the problem has received a great deal of attention. What makes this noteworthy? There are 4,000 different types of native bee species in North America, and so this is really the first time bees have ever been listed under the Endangered Species Act. That’s really important. We know there has been a rapid decline of a lot of different types of bees. We are aware of honeybees’ decline because beekepeers are keeping track. For these specific species in Hawaii, there have been indications since the ‘80s that they were declining at an alarming rate. So the fact that they’re putting in place some protections for the species is really significant and an important precedent for other native bee species, as well as our honeybees. Are there other species nearing endangered status, too? One of the other native bee species that has been under consideration by the Fish and Wildlife Service is the rusty patched bumblebee. There are lots of indications that it’s also declining at a pretty alarming rate, as much as 95 percent. The state of Vermont and Canada already have it listed under their endangered species acts. Beyond that, there is unfortunately not enough research for each of the individual bee species out there. One hopeful initiative for me is that Sen. Jeff Merkley (D-Oregon) has introduced a discussion draft of a bill, the Pollinator Recovery Act of 2016. What’s strong about this bill is that it sets up a monitoring program for the species through the [U.S. Department of Agriculture], so that we can track what’s going on with these populations and get more concrete data so that, before we’re at the point where we’re at with the rusty patched bumblebee, we can hopefully prevent that sort of rapid decline from happening. Do you get the sense that there is political will on that particular legislation to address this? I think from my conversations on Capitol Hill, both sides of the aisle recognize that this is a really dire situation that needs to be addressed right now. It’s gaining bipartisan support which I think is really important. I think President Obama’s pollinator strategy memorandum he put out a couple of years ago set a really important precedent and there’s a lot more we can build on to get really strong protections for pollinators in the U.S. I get the sense that because this issue has been known about for some time, with colony collapse disorder in particular, some people make light of it, like it’s a punchline. How do you react to that? I think I just have to remind everybody that without bees and other pollinators, we wouldn’t be able to eat a lot of the nutritious and delicious food we eat on a daily basis. It’s not just the beautiful honeybees that are so important, but the hundreds of thousands of species around the world that all need to be protected. type=type=RelatedArticlesblockTitle=Related... + articlesList=570db663e4b03d8b7b9ecd0a,56d07127e4b03260bf767cf5,55d3575de4b07addcb4420f9 What do you see as the biggest obstacles on the horizon to achieving that? The challenges are usually that, unfortunately, manufacturers of pesticides that are contributing to bee decline are using a lot of their lobbying muscle to stop protections at the federal and state level. The public needs to be aware of that and needs to be voicing strong support of policies that protect pollinators so that policymakers can be held accountable to their constituents and not the manufacturers responsible for these pesticides. What can people who are concerned about the bee population do to address this right now? There’s a lot that people can do. One is just to take action in their own back yards by planting a pollinator-friendly habitat, ideally free of pesticides so that it’s the most nutritious and safe habitat pollinators can get. The other thing people are doing across the country is passing pollinator-friendly resolutions or policies at the city, university and school district level that are essentially working to do just that ― plant safe, pollinator-friendly habitats. And then they can get involved by urging their members of Congress or state legislators to support policies like the Pollinator Recovery Act. This interview has been condensed and edited for clarity. ―- Joseph Erbentraut covers promising innovations and challenges in the areas of food and water. In addition, Erbentraut explores the evolving ways Americans are identifying and defining themselves. Follow Erbentraut on Twitter at @robojojo. Tips? Email [email protected] -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

06 октября, 01:38

'I Can't Breathe': Disturbing Video Shows Father Of Four Begging Guards For Help Before He Died In Jail

“I can’t breathe.” Michael Sabbie ― a 35-year-old stay-at-home father of four ― said it after five guards piled on top of him inside the Bi State Jail, a facility that sits directly on the border between Texas and Arkansas and is run by a for-profit company. “I can’t breathe.” Sabbie ― who packed his kids’ lunches, drove them to and from school, and carted them around to their after-school activities ― said it again after a sixth officer pepper-sprayed him as he lay on the concrete floor. “I can’t breathe, sir. Please! Please!” Sabbie ― who wrote a Facebook post thanking God for his kids just hours before his arrest ― said it again as guards held him up against a wall outside of the nurse’s station. “I can’t breathe,” Sabbie said again after he was forced into the shower. “I can’t breathe,” Sabbie repeated, echoing the final words of another black father, 43-year-old Eric Garner, who died in New York in July 2014 as the result of an officer’s illegal chokehold. A guard threatened to pepper-spray Sabbie again. “I’m sorry,” Sabbie said, hoping to avoid being hit with painful chemical agent a second time. “I’m sorry. I’m sorry.” Then Sabbie collapsed. The guards, paid a starting rate of $10 an hour, apparently thought he was faking it. They took him to a cell. “Can’t breathe,” Sabbie said as guards removed his handcuffs and left him on the floor of the cell overnight. Sabbie, who at that point had been in custody for roughly 48 hours, was dead by the morning. The basic details of Sabbie’s death, one of more than 800 jail deaths counted by The Huffington Post in the year after Sandra Bland died in jail on July 13, 2015, wouldn’t normally raise much suspicion. The initial news reports said that Sabbie, who was arrested on a domestic assault charge, was found “unresponsive” on the morning of July 22, 2015, suggesting he died in his sleep. A medical examiner ― noting Sabbie’s obesity and that he had significant heart muscle damage ― deemed his death “natural,” a label that implies it was an unavoidable tragedy. Those circumstances wouldn’t make Sabbie’s death terribly unique: Heart disease killed an average of 226 jail inmates a year from 2000 until 2013, making it the leading cause of jail deaths after suicides. But calling Sabbie’s death “natural” obscures more than it illuminates, and would hide the failures that very likely could have prevented his death. A quick internal investigation might have absolved jail employees of any wrongdoing. But in Sabbie’s case, there’s video. “If you just looked at the cause of death, you would think that Michael died of some sort of hypertensive heart condition, and that may be true,” said Erik J. Heipt, one of the attorneys representing the Sabbie family. “But if we didn’t have a video, we’d never know that he had been begging for help due to his shortness of breath and inability to breathe. We’d never know that he said ‘I can’t breathe’ 19 times in the nine minutes that we hear in that video.” Watch the full video here. Heipt and his law partner, Edwin Budge, regularly represent families of individuals who have died in jails across the country. But this video is “without a doubt among one of the most outrageous,” Budge said. “Clearly he’s a person in a state of medical crisis, in medical need, asking for help, and the response to his essentially pleas for medical help is inhumane, which is a term I don’t use lightly,” Budge said. Preventable deaths being labeled as “natural” is a “common phenomenon” and a “huge problem” in jails across the country, said David C. Fathi, the director of the ACLU’s National Prison Project. “We often find that someone’s death is characterized as ‘natural causes’ ― maybe it was cancer, maybe it was heart disease,” Fathi said. “But if you look at the medical record, you often find egregious neglect and denial of care. If someone dies of cancer that went totally untreated, is that death from natural causes?”  Sabbie was arrested on July 19, 2015, after getting into an argument with his wife over money, according to a police report. Sabbie’s wife told an officer that he threatened her before getting out of the car and walking away. Another officer located Sabbie, who denied threatening his wife. Due to the alleged threat, Sabbie was arrested for third-degree assault on a household or family member, a misdemeanor. Sabbie was taken to the Bi State Jail, a facility with 164 beds that housed 134 individuals as of this week. The for-profit company LaSalle Corrections has run the facility since 2013, when a previous company backed out because it reportedly could not turn a profit. Governments pay just $39.50 per day to house inmates at the Bi State lockup and $46.50 per day to place them at the Bowie County facility, a nearby facility LaSalle Corrections also runs. (The company that backed out of the previous contract submitted a competing bid of $56.25 per inmate per day.) Under the contract with Bowie County, LaSalle Corrections absorbs the cost of medical services and also indemnifies the county against any claims from inmates or their families. The Bowie County facility has agreements with local surrounding counties to house their inmates, which the Bowie County Sheriff has said “helps us to lower the costs” of detaining the county’s own detainees, and jail revenue is “one of the largest portions of Bowie County’s budget,” according to a local news report. A job listing for a position at the Bowie County Correctional Center says pay is $10 per hour, and that the position requires “zero experience as a correctional officer.” As of this July, the facilities were reportedly shorthanded and seeking to fill dozens of positions. With a population of just 134, the Bi State Jail is one of the smallest jails in the country that had two reported deaths in The Huffington Post’s jail deaths project, which looked at deaths between July 13, 2015, and July 13, 2016. There were two additional deaths at the nearby Bowie County Correctional Center, which has 748 beds and a population of 674 as of this week. Together, the LaSalle facilities had four deaths in a single year, with a joint population of just 808. Other jails that reported four deaths in the year HuffPost examined had populations double, triple and even quadruple that. Matthew Campbell, who is representing the family of another inmate who died in the Bi State Jail, said the facility is “by far the least secure jail” he’s ever been in. He said he was able to walk in with a briefcase without being searched or showing identification. “The guy behind the big glass window doesn’t have me sign in, doesn’t ask for ID. There’s no metal detector, he doesn’t check my bag, buzzes me into the attorney meeting room,” Campbell said. “It could have been a briefcase full of cocaine and guns, and I could have left it there in the room and nobody would have been any the wiser.”   At about 3:30 a.m. on July 20, less than 12 hours after his arrest, Sabbie told jail staff he was having difficulty breathing and could not breathe while lying down. A nurse treated him for a low level of oxygen in his blood, and advised him to sit up if he had trouble breathing. The next day, July 21 at 10:30 a.m., Sabbie was found on the floor of his cell and taken to the nurse’s station. He said once again that he couldn’t breathe and that he believed he had pneumonia. But a nurse cleared him to go back to his cell, which frustrated Sabbie. “So [y’all] aren’t going to help?” he asked, according to police records. He began walking back to his cell, but fell on the floor on his way back and required assistance. The nurse, Tiffany Venable, said she had seen no signs or symptoms of pneumonia during the morning appointment. She told an investigator she completed a medical form for this visit, but believed she placed it in the wrong file. Sabbie had a court appearance that afternoon, during which he pleaded not guilty and had his bond set at $2,500. A court bailiff said he observed Sabbie “sweating very heavily and coughing.” The judge also saw that Sabbie was having trouble breathing, and suggested Sabbie might have asthma or bronchitis. Sabbie said in court that he had been spitting up blood and needed to go to the hospital. After the court appearance, Sabbie and a group of other detainees were taken back to the jail at about 4:15 p.m. This is where the video kicks in, and we see that Sabbie stopped to lean against a wall. Officer Clint Brown walked over to Sabbie. Brown claimed Sabbie wanted to use the phone in the booking desk, but Brown said he had to go back to his cell. He claimed Sabbie turned aggressively toward him, so he grabbed him. Other officers soon assisted. Lt. Nathaniel Johnson, who earlier in the day had taken Sabbie to the nurse because he had difficulty breathing, pepper-sprayed Sabbie directly in the face, just as he said, “I can’t breathe.” Venable, the nurse who saw Sabbie earlier in the morning and had been on duty since 5 a.m., witnessed the guards use force against Sabbie, and then evaluated him briefly in her office. She didn’t fill out a form, but said she believed his complaints were a normal reaction to pepper spray. “Ms. Venable said she wanted to get off work on time because she had to get her daughter to a pitching lesson,” one police report states. “She said she was going to complete one this morning when she came into work but learned that Mr. Sabbie had passed away.” Heipt, one of the lawyers for the Sabbie family, said they believe that Sabbie had pulmonary edema, or excess fluid in his lungs caused by a heart condition. It’s a medical emergency, but treatable and should have been detected with a proper evaluation, Heipt said. The State Crime Laboratory’s Medical Examiner Division found that Sabbie died of “hypertensive arteriosclerotic cardiovascular disease,” and claimed that the altercation “played a minimal role in the decedent’s death, and may not have contributed at all to his death.”  Correctional Officer Simone Nash was charged with keeping an eye on Sabbie overnight. She was required to do cell safety checks on all her pods and cells every 30 minutes, as well as a count four times each shift. Although her records indicated that the guard did those 30-minute checks, she admitted that “not all the checks were done and they were only documented,” according to a Texarkana Police report. Nash admitted she “didn’t consistently enter and check the cells inside the pods during every one of the 30 minute checks” as required, according to the report. During her counts, she said that while Sabbie never responded to her during the counts, she claims she saw him breathing.   LaSalle Corrections employees were still not conducting proper face-to-face observations on July 18, 2016, nearly a year after Sabbie’s death, according to the Texas Commission on Jail Standards, which performed the inspection after the July 1, 2016, death of Morgan Angerbauer. Twenty-year-old Angerbauer, whose family is represented by Campbell, was diabetic, and jail nurse Brittany Johnson was arrested in August and charged with negligent homicide in connection with her death. (In a similar case, a former Oklahoma guard was indicted on a federal civil rights charge this week for allegedly ignoring the medical needs of a diabetic detainee who died in 2013. It is rare for corrections officials to face such charges for exhibiting “deliberate indifference” to the medical needs of inmates.) Heipt, who is also representing the family of a man who died of thirst in a jail run by prominent Donald Trump supporter and Milwaukee County Sheriff David Clarke, said it’s only recently that there has been public attention on jail deaths. Local media outlets sometimes only cover a “sham investigation” conducted by local officials investigating themselves before moving on. “This is not a tin-foil hat conspiracy; it happens all the time,” Heipt said. “The jail or the county investigates itself, inmates aren’t interviewed, medical records are not reviewed, video recordings are lost or destroyed, and medical examiners who are in charge of determining the cause of death are not given complete information, and so the cause of death is either undetermined, wrong, or doesn’t tell the whole picture. “The American public has no idea what’s taking place, and because of the lack of public awareness, there’s a corresponding lack of public outrage,” he added. “So politicians on the local and national level have ignored it. Consequently, jails are understaffed and underfunded, money is saved by denying medications and medical care. Funding issues also lead to inexperienced and unqualified corrections officers being hired, as well as a lack of training.” [Related Story: Here’s How To Cover Jail Deaths] Sabbie was “cold to the touch” when guards eventually entered his cell, according to documents. The voicemail of the warden, Robert Page, was full when HuffPost reached out for comment this week. He did not respond to a message left with an employee, nor did an official at LaSalle Corrections’ corporate office in Texas. In a statement, the Sabbie family said they “cannot conceive of how something like this could happen to an American citizen” like Sabbie. “He was treated as if his life did not matter,” the family said in a statement issued through their lawyers. “Most of all they want justice and accountability and to make sure that this doesn’t happen again.” “I can’t put into words how devastated my children and I are after the loss of Michael,” Sabbie’s wife Teresa said in a statement. “He was my backbone and best friend. My children lost a wonderful father who wanted the best for his family. A piece of our heart is gone, and I pray to God for justice. This was a tragedy that should never have happened.” The Department of Justice informed Teresa on Aug. 1, 2016, that it would not be prosecuting anyone in connection with her husband’s death. “After careful consideration, we concluded that the evidence does not establish a prosecutable violation of the federal criminal civil rights statutes,” Paige Fitzgerald, acting principal deputy chief of the criminal section of DOJ’s Civil Rights Division, wrote in the letter. “Please accept or [sic] condolences on your lost [sic].” Video editing by Amber Ferguson. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

05 октября, 19:00

Как геи стали мощным оружием рекламщиков, и "прокатит" ли это в России?

Буквально вчера стало известно, что в конкурсе IKEA на обложку нового каталога побеждает фотография, на которой два парня держатся за руки. Всего за четыре дня фотография набрала 7 тысяч лайков и вырвалась на первое место, в то время как следующая обложка набрала пока что чуть больше 800 лайков. Пользователи Сети быстро решили, что парни на фото — геи. Паблик "Шедевры рекламы" на сайте "ВКонтакте", насчитывающий 2,5 миллиона пользователей, разместил фотографию ребят с описанием конкурса. После этого поста фотографию репостнули несколько тематических ЛГБТ-пабликов — "ГЕЙ ПОДГЛЯДЫВАНИЕ ВУАЙЕРИЗМ ЭКСГИБИЦИОНИЗМ", MONO SHOW BAR, "Подслушано ЛГБТ-тема Екатеринбург" и другие. Очевидно, что именно после этого лайки на конкурсной странице взлетели вверх, так как вряд ли кто-то может назвать Россию страной, дружелюбной к геям, и тем более вряд ли среди пользователей сайта компании, продающей мебель, представителей ЛГБТ в 10 раз больше, чем людей традиционной ориентации. К вечеру один из главных героев фотографии уверил Лайф, что он не имеет никакого отношения к ЛГБТ, и сделал фото в шутку, однако факт остаётся фактом: фотография, на которой двое парней держатся за руки, уверенно лидирует и именно она вызывает наибольший отклик и шумиху. Тяжело представить, что какая-нибудь другая фотография пары или семьи могла бы вызвать больший ажиотаж. И вот вопрос: а не является ли изображение гей-пары одним из самых сильных на сегодня способов наделать шума в маркетинговых целях? Сентябрьская презентация Apple 7 сентября Apple представила миру iPhone 7, и в проморолике, показанном со сцены в Купертино, изображена, по всей видимости, пара геев. Мнения увидевших ролик разделились: одни недоумевали, зачем в ролике снимать пару геев, вторые отмечали, что это неудивительно, ведь глава Apple Тим Кук является открытым геем, третьи говорили, что вообще непонятно, геи ли на видео, может, это просто один друг положил другому голову на плечо? Весной Apple выпускала ролик, посвящённый Дню матери, и на одном из фото были изображены две матери с двумя новорождёнными. Однако в Италии, Турции, Франции, Германии и Японии ролик вышел отредактированным, без соответствующей фотографии. Компания не уточнила, почему убрала ЛГБТ-пару из рекламы в этих странах. И в случае с презентацией нового телефона, и с роликом в честь Дня матери появление ЛГБТ-пары наделало шума, а значит, реклама получила больший охват. Однако Apple не была первой компанией, которая использовала образ геев для продвижения своих товаров.  Запуск Google Nexus 5 В 2013 году компания Google выпустила проморолик нового телефона Nexus 5. Главные герои роликов — пары, которые собираются заключить брак, одной из таких была пара мужчин, направляющаяся в здание городского совета. Реклама супа Campbell's  Осенью 2015 года суповой гигант, прославленный Энди Уорхолом, запустил на ТВ рекламу коллаборационных банок классического супа совместно со Star Wars в рамках продвижения нового фильма. Мальчика с ложки кормят двое мужчин. Campbell's обыграли знаменитую фразу "Люк, я твой отец". В ролике сначала один мужчина говорит "Купер, я твой отец", а потом другой "Нет, это я твой отец". Больше всего фанатов Star Wars и зрителей удивил использованный слоган For real, real life — "Для настоящей, реальной жизни". Создалось впечатление, будто настоящий отец, который любит "Звёздные войны" и привьёт эту любовь сыну, может быть только геем. Ролик был удалён, однако кампания получила огромный охват в СМИ: этому этическому конфликту было посвящено не одно телешоу по обе стороны океана. Обручальные кольца Tiffany & Co В 2015 году компания Tiffany & Co, которая, благодаря многолетним усилиям маркетологов и продвижению в кино, напрямую ассоциируется с кольцами для предложений и обручальными кольцами, выпустила рекламу с двумя мужчинами. Впервые ювелирная компания использовала пару мужчин для рекламы обручальных колец. Кампания вышла как нельзя вовремя, если учесть, что однополые браки были легализованы на всей территории США в июне того же года. Локальные кампании Помимо широко известных примеров, приведённых выше, есть целая плеяда локальных кампаний, о которых не становится известно по всему миру, но которые направлены на внутренний, достаточно мачистский и специфический рынок. Так, этим летом вышла реклама Colgate в Мексике:   Буквально несколько дней назад eBay запустила рекламную кампанию в Индии.  Десять минут в поисковике, и вы найдёте ещё много интересных примеров, которые объединяет одно: сразу после выхода кампании она становится вирусной благодаря свой скандальности, а медиа неизменно пишут об этом новости. Мы попросили экспертов рекламного рынка прокомментировать эти кампании и оценить их эффективность в российских реалиях: Конечно, соцсети реагируют на такие кампании, но в основном это очень локально, допустим "Фейсбук". Это не наши реалии, и ни одна из серьёзных компаний, которые зарабатывают деньги, на это не пойдёт.  Именно потому, что у нас нет таких кейсов, нам сложно оценить их эффективность, я думаю, ни у кого на российском рынке не было такого опыта. Хороший пример — кампания "Бургер кинга" со слоганами "Смотри не обострись" и прочий треш — все об этом писали, но нет никакого подтверждения, что это было эффективно с точки зрения продаж.      Я скорее согласен с тем, что это эксплуатирование образа в коммерческих целях. Зачастую таким образом компании рассчитывают спровоцировать скандал, отход от любого классического, привычного образа всегда вызывает дополнительный хайп. И чем скандальнее тема, тем больше обычно хайп. С одной стороны, все обсуждения, хайп и провокация, может быть, это и неплохо, потому что создаёт дополнительный охват, но, с другой стороны, иногда это очень неорганично вписано в сам бренд, его идеологию, ценности, и в некоторых случаях видно, что это сделано только для того, чтобы любыми способами — скандалом, провокацией, нелепостью, чем угодно — получить этот охват и привлечь к себе внимание. В этом случае это может негативно повлиять на репутацию бренда.  Colgate — это как раз пример того, как реклама делается ради хайпа. А вот случай с IKEA — пример того, как можно получить много шума, пусть и непреднамеренно, но можно и "попасть". Если говорить о российском рынке, в целом такая реклама собирает у нас большой охват, но на бизнес или продажи может повлиять негативно, потому что отношение в нашем обществе к ЛГБТ статистически не очень хорошее и какие-нибудь "настоящие" мужики подумают: "О блин, теперь никогда не буду это покупать, идите вы нафиг".  В Европе, США попроще с отношением к ЛГБТ, и если не перегибать палку, то такие персонажи рекламы могут поднять продажи. Вообще такую ситуацию можно перенести на любое меньшинство, как в той рекламе с моделью, болеющей витилиго (Винни Харлоу. — Прим. ред.). Это тоже эксплуатация образа, но там хотя бы как-то такое использование обоснованно — потому что это индустрия красоты и речь идёт о красоте модели.

Выбор редакции
05 октября, 13:14

Актриса из «Неонового демона» снялась в ролике Tiffany & Co

Компания Tiffany & Co. выпустила видео в поддержку рождественской коллекции. В рекламной кампании приняла участие американская актриса Эль Фэннинг, известная по ролям в фильмах «Таинственная история Бенджамина Баттона» и «Неоновый демон». Этот ролик стал продолжением фильма Some Style is Legendary.

05 октября, 10:07

Truman Capote markets in everything

The ashes belonged to Capote’s close friend Joanne Carson The ashes of the author Truman Capote, who wrote In Cold Blood and Breakfast at Tiffany’s, was sold at auction for $43,750 in Los Angeles to an anonymous buyer this weekend. The ashes, which are housed in a sealed wooden Japanese box, originally belonged to the […] The post Truman Capote markets in everything appeared first on Marginal REVOLUTION.

03 октября, 23:26

John Miller Comes To Hillary's Defense

So he thought about it. Donald Trump almost commented on Bill Clinton's infidelities in his first debate against Hillary Clinton, but said he refrained from doing so because Chelsea was in the audience. "Everything I wanted to say I got out, except for the transgressions of Bill," Trump offered after the debate. "I'm very happy that I was able to hold back on the indiscretions with respect to Bill Clinton because I have a lot of respect for Chelsea Clinton, and I just didn't want to say what I was going to say." But while Trump was being so gracious toward Chelsea, you'll notice, he was also scrupulously making sure he wouldn't hold up an unflattering mirror to his own orange-tinted skin. And, boy, does he have some blemishes to hide -- especially for a belle who can't get to the ball without the good favor of the conservative set, with their famous displays of moral rectitude. Listen up, Hillary! Here are some slings and arrows you should be launching at your jowly rival every chance you get! As Trump increasingly basks in the embrace of the religious right, where is their outrage over the period when The Donald was married to Ivana, with whom he has three children -- and was having an affair with Marla Maples? As the People magazine reporter who taped Trump posing as his own publicist, the so-called "John Miller," I got to hear, first hand, his gloating -- I think we can even say bragadocious -- reveries about the bevies of women who were routinely calling his office to ask him out. He named names too. Carla Bruni was one of them, he (or Miller) told me. "Carla is a very beautiful girl," he allowed. "I saw her once quickly and she's beautiful and all, but I think that he's got a whole open field really. A lot of the people that you write about, and you people do a great job, by the way, but a lot of the people that you write about really are -- I mean, they call. They just call. Actresses, people that you write about just call to see if they can go out with him and things." He went on to say that Kim Basinger and Madonna had phoned him, just beggin' for a date with the hunky (in his estimate, I assume, not mine) real estate "mogul" (his term not mine). This was at a time when he was freshly divorced from Ivana, but supposedly in a committed relationship with Marla Maples. Although that too -- like everything in his Trumpocentric universe -- was apparently open to negotiation. Trump had recently given Marla a rock, and she confirmed to me that it was an engagement ring -- but when I asked Trump (er, Miller) if it was really OK to be playing "the whole open field" when he'd just gotten engaged, I was treated to the weirdly rubbery nature of "facts" in Trumpland. "It was never an engagement ring," he assured me. "This was a way of giving Tiffany some business, in addition to getting Ivan -- getting Marla something that would be nice." I bet Ivana, or Marla, or whatever her name is, would have thought a little bit of truth would be nice. I hope the American people will wake up and decide that, for them too, a little bit of truth might be nice. Or better than nice; after all, this is the election we're talking about. This is four years as the president of the United States, we're talking about; four years as commander in chief of an army and an arsenal just a smidge too big to be at the disposal of a thin-skinned, easily flustered playground bully. That should matter to all of us. But for "values voters," for Evangelicals, for Christian conservatives, for the soi-disant Moral Majority, who fervently profess that their lives and their political choices are guided by faith and conservative values, Trumps rubbery relationship with the truth should be especially crucial. And his utter contempt for marriage should matter. "He believes strongly in the marriage concept," Trump/Miller told me. If that was the only thing Trump ever said -- or did -- it should indeed fan the hopes of the newly-infatuated religious right. But since the thrice-wed lothario he seems to measure marital success by quantity not quality, and seems to think that mistresses count for extra credit, it is painfully clear that Trump doesn't have quite the same "marriage concept" in mind as Christian voters do. That's why it's time for Hillary to grab hold of the sensitive topic of marital infidelities, turn it right around, and shine the spotlight on him. On the night of October 9, voters who profess to care about marriage need to see Trump in the full, glaring light of what he has really said and really done. Even if Ivanka is in the room. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.