With names like Strawberry Breezecake and Cherry Gale-cia, ice-cream maker pushes for government re-thinkTubs of Strawberry Breeze-cake, Cherry Gale-cia and other wind-themed ice-creams will feature in a campaign by Ben & Jerry’s to persuade the government to rethink its opposition to onshore windfarms.The renamed flavours will be sold at half price on “windy Wednesdays” to support a pro-renewables push by the Unilever-owned firm, which has a history of campaigning on climate change and environmental issues. Continue reading...
Unilever’s new HQ has shed its mundane image with jazzy architecture and a commitment to sustainability. Even Amsterdammers are interestedIf Unilever plc’s recent announcement about moving its corporate HQ out of London rang with the dread air of Brexodus, it was drowned out by the buzz already emanating from the company’s new home: Rotterdam. The Netherlands’ gritty second city once struggled to maintain even that ranking in Dutch hearts, as revealed by the well-worn motto: “Amsterdam to party, Den Haag to live, Rotterdam to work.” But the last decade has put paid to that dismissal, with showstoppers such as Rem Koolhaas’s De Rotterdam and the horseshoe-shaped Markthal bulwarking the city’s reputation for adventurous architecture, cheap rents pulling in the creative crowd, and the rest of the world finally clueing up to life beyond the container port. Vogue recently called the city nothing less than “the Dutch Brooklyn”. Continue reading...
Биофармацевтическая компания AstraZeneca планирует принять участие в XXII Петербургском международном экономическом форуме (ПМЭФ), который пройдет с 24 по 26 мая.
Биофармацевтическая компания AstraZeneca планирует принять участие в XXII Петербургском международном экономическом форуме (ПМЭФ), который пройдет с 24 по 26 мая.
Stephen Smith for HBR “Why don’t we get credit for all the good things we do?” the CEO of a major global corporation asked me recently. After all, the company has innovative and impactful programs to ensure safe working conditions; training programs to help low-wage workers in its supply chain increase their earnings; numerous environmental initiatives to reduce its use of water, energy, and raw materials; diversity and volunteering programs for employees; and a foundation that makes generous contributions both locally and globally. Yet no one seems to notice. It’s a common complaint. Companies keep trying to show the world that they are socially conscious and keep losing the battle. Anheuser-Busch and Hyundai even devoted this year’s Super Bowl ads to lauding their philanthropic efforts with decidedly mixed responses. Critics questioned Hyundai’s decision to spend $5 million to advertise the $15 million donated to its Hope on Wheels program in 2017 (although in fairness, it has donated $130 million over its 20-year history). And Pepsi caused an outrage a few months earlier when its attempt to appear politically aware in an ad with Kendall Jenner seemed to exploit the Black Lives Matter movement. Trying too hard can backfire. A major reason companies don’t get credit for their good works is they employ a one-size-fits-all strategy to communicating their efforts, while what’s needed are focused messages that matter to each of their four different audiences: corporate watchdogs such as social media activists, NGOs, and government agencies employees who want to be proud of their workplace investors who ultimately determine the company’s value and fate customers — along with the general public — who provide its revenue and define its brand identity Many companies can and do create immense positive social impact. Nearly every major company today operates a broad set of social and environmental activities that parallel its commercial value chain. Two decades ago, these activities may have been optional, but today they are unavoidable. Increasingly, opportunities to create shared value that benefit both the company and society are becoming an essential part of corporate strategy. Yet companies keep searching for the right way to communicate all this. So far the most popular medium has been glossy sustainability reports. Eighty-five percent of the S&P 500 companies publish such reports, which often are longer than their annual financial reports. Highly sophisticated corporate communications departments send these reports out to media, NGOs, government agencies, universities, and anyone else they can think of in the social sector — but I don’t know anyone other than a few corporate watchdogs who actually reads them. What companies need to do instead is to tailor their communications about their social initiatives for each of the four audiences I listed above. Let’s consider what it takes to get some love from each of them. Corporate watchdogs. Activists are the obvious squeaky wheels, and they are vigilant about any negative impact the company may have. They are highly sophisticated and look for detailed reports on the social and environmental activities of the company and its suppliers. They appreciate the data in many sustainability reports but don’t need the pretty pictures and glossy cover. Government regulators also focus on the company’s behavior, not its assorted good works. Both regulators and NGOs want to be engaged as partners with the company in addressing the social and environmental issues they care about. Therefore, continuous communication, joint projects, and stakeholder engagement are what is needed to build constructive working relationships with those constituencies. A company should collaborate with relevant NGOs or regulators in addressing any harms it has caused. Other audiences will never know or understand these behind-the-scenes activities or the complex challenges of actually changing the social and environmental conditions within the company’s operations or those of suppliers in faraway countries. Such matters are often negotiated in private and need no broader communication. Employees. Many companies rely on volunteering and matching grant programs to engage employees and enhance morale. Often these efforts do not make much difference to employees nor achieve significant social impact. While skill-based volunteering and strategic philanthropy are considerably better, they remain peripheral and engage very few employees. The ultimate goal should be for all employees to find meaning in their daily work. This requires the CEO and board to articulate a social purpose that goes beyond creating value for shareholders. The company has to live that purpose, not just talk about it. Three examples of companies that get this are Nestle, Nike, and IBM. Nestle is committed to moving from being a food and beverage company to a health and nutrition company. Nike is about fitness. IBM is about a smarter planet. Employees at every level can see and take pride in the way their company’s new products, strategies, and operational choices advance a clear social purpose. Investors. Investors didn’t used to care much about social or environmental issues, and many still don’t. But whether it is inspired by Larry Fink’s recent letter describing Blackrock’s expectation that the companies it invests in deliver social value, the growing scale of impact investing and ESG investing, or my work with Harvard Business School’s Michael Porter on creating shared value as competitive advantage, social factors are increasingly being recognized as material to stock performance. Few investors, however, are going to read sustainability reports or be persuaded by proclamations of social purpose. They need a clear story about how the company’s social and environmental impact delivers better economic performance and competitive advantage. Most companies are still reluctant to talk about making money from their societal engagement, preferring to describe those activities as pure and altruistic. Social problems that are tackled as business opportunities to increase sales, reduce costs, or create meaningful competitive differentiation, however, are also the ones that have the greatest social impact. And understanding the economic benefit of the company’s social impact is the message that investors need to hear. The story and the supporting evidence that links social impact to economic returns needs to be conveyed in the annual report and CEO’s letter — the documents that investors actually read. General public and customers. Each of the above messages is important, but none will resonate with most customers or the general public. With enough advertising dollars, the company’s proclaimed social purpose might stick, but most consumers are inured to company statements about how wonderful it is. For consumers, a simple point-of-sale message like “fair trade” or “100% recycled material” may make a difference, but it won’t necessarily impact broader perceptions of the company’s brand. Avoiding harmful practices in the supply chain and donating to good causes won’t get the message across either. In order to truly impress the public, companies need to take leadership on an issue — like Walmart, Kroger and Dick’s eliminating the sale of assault rifles; Unilever’s Paul Polman speaking out on climate change, Walmart raising thousands of employee’s wages, Paypal pulling out of North Carolina after homophobic legislation was passed, or CVS giving up $2 billion in revenue by discontinuing the sale of tobacco products. The public is impressed when a company proves by its actions — and its CEO’s actions — that it stands for important principles and is willing to make hard choices based on those principles. These messages come from the news media, not from paid advertising or sustainability reports. The company must take a bold and timely stand on one or a few important social issues. Anything else will be lost in the noise. The time when companies could ignore the social and environmental consequences of their products and activities is long gone, and the penalties are huge for those, such as Volkswagen, who try to circumvent today’s rules and expectations. Most companies have come a long way in cleaning up their act. But just doing the right thing doesn’t mean you’ll get credit for it. So banish your sustainability report and get the right message to the right audience. Partner with the activists and regulators, show your employees how to find purpose in their work, describe the financial and strategic benefits to shareholders in your annual report, and have the courage to take a public stand on the issues that matter in your business. Then the love will flow.
IN BUILDING the world’s largest advertising company over the past 30 years, Sir Martin Sorrell, chief executive of WPP, has weathered two recessions and survived a global financial crisis. His firm nearly went bankrupt in the early 1990s. Now he must make his hardest advertising pitch yet, to convince the corporate world that image-making agencies like his are not dinosaurs on the brink of extinction. The world’s advertising giants are struggling to adapt to a landscape suddenly dominated by the duopoly of Google and Facebook. Some of their biggest clients, such as Procter & Gamble (P&G) and Unilever, are also being disrupted, in their case by smaller online brands and by Amazon. They are cutting spending on advertising services, and also building more capabilities in-house. Consultancies with digital expertise such as Deloitte and Accenture are competing with agencies, arguing that they know how to connect with consumers better, and more cheaply, using data, machine learning and app...
Glaxo (GSK) is buying out Novartis' stake in their Consumer Healthcare JV. Glaxo is also initiating a strategic review of its Horlicks business and its majority stake in Indian subsidiary.
The Zacks Analyst Blog Highlights: Facebook, Alphabet, Twitter, Procter & Gamble and Unilever
Конечно, решение о переносе штаб-квартиры Unilever в Роттердам случайно совпало с очередным обострением британо-российских отношений, вызванных попыткой отравления в Солсбери бывшего сотрудника ГРУ Сергея Скрипаля и его дочери. Однако это совпадение символично, потому что Терезе Мэй сейчас не позавидуешь. Большинство специалистов сходятся во мнении, что Соединенное Королевство давно не имело такого слабого премьер-министра, как она. Такой же точки зрения придерживается как подавляющее большинство лейбористов, так и немало однопартийцев Терезы Мэй. Тереза Мэй доказала свою недальновидность, инициировав в прошлом году досрочные парламентские выборы. Консервативная партия потеряла большинство в палате общин. Подвешенный парламент резко ограничил возможности правительства для маневров. Основной заботой кабинета Терезы Мэй сейчас являются переговоры по выходу из ЕС. Брекзит должен быть официально "оформлен" в следующем году, так что времени на достижение компромисса на переговорах остается все меньше. Главным камнем преткновения является "цена развода". Брюссель, естественно, хочет получить от Британии как можно больше, а Лондон спорит за каждый евро (фунт стерлингов).
China Started the Trade War, Not Trump (WSJ) Trump Says He's Considering a Veto of the Omnibus Spending Bill (BBG) China Hits Back on Trump Tariffs as Europe Off Hook for Now (BBG) Russia eyes restrictions on U.S. imports in response to tariffs (Reuters) EU, Six Nations Granted a Tariff Reprieve (WSJ) EU complains of Trump's 'gun to our head' (Reuters) Trade Moves Redraw Political Fault Lines (WSJ) Oh nuts! China shoppers lament tariffs (Reuters) White House lawyer McGahn eager to exit, but it’s complicated (Politico) Venezuela knocks three zeros off ailing currency amid hyperinflation (Reuters) Inside Trump’s Snap Decision to Oust McMaster (BBG) Europeans to unveil new steps against Russia over UK spy attack (Reuters) How Your Pay Stacks Up to Your CEO’s (BBG) China Intervenes to Support Its Stock Market (BBG) YouTube Bans Firearms Demo Videos, Entering the Gun Control Debate (BBG) TV's Death by a Thousand Streaming Apps (BBG) Dropbox heads for trading debut after upsized IPO pricing (Reuters) Steve Wynn sells stake in company he founded, Macau casino Galaxy buys in (Reuters) Trump official quietly drops payday loan case, mulls others (Reuters) Overnight Media Digest WSJ - Nike Inc's Chief Executive Mark Parker told investors the company has "a deep leadership bench," a week after complaints about workplace behavior triggered a management shuffle and the resignation of his heir apparent. on.wsj.com/2pzV6wy - Facebook Inc investigation into outsiders' handling of its users' information will help identify and deter bad actors but won't be able to uncover where all the data ended up and how it is being deployed, Chief Executive Mark Zuckerberg said Thursday. on.wsj.com/2pCZqLE - Samsung Electronics Co expanded the size of its board of directors and added three new independent members, though the moves to diversify did little to fully satisfy critics who argue that the world's largest smartphone maker needs stronger corporate governance. on.wsj.com/2pxFNEA - Steve Wynn sold the remainder of his stake in Wynn Resorts Ltd on Thursday, part of a deal with two long-term institutional investors that will "effectively eliminate his ownership" in the company. on.wsj.com/2pzPS3R - Alphabet Inc Google will ask web publishers to obtain consent on its behalf to gather personal information on European users and target ads at them using Google's systems, part of a plan to keep up with data-privacy rules in Europe. on.wsj.com/2pzBIzx - China fired a retaliatory shot against the United States, announcing planned tariffs against American goods and saying it is readying more actions against the Trump administration's proposed penalties on Chinese exports. on.wsj.com/2pyXJP2 FT Deutsche Bank has priced the initial public offering of its asset management arm DWS at 32.50 euros a share. The bank will sell 22.5 percent of the company, which has assets north of 700 billion euros under management, raising 1.4 billion euros. Unilever’s shareholder Columbia Threadneedle Investments on Thursday criticised the Anglo-Dutch group saying it failed to consult British investors over the implications of last week’s decision to establish a single legal base in Rotterdam. Struggling UK Italian restaurant chain Carluccio’s has approached several private equity groups in an effort to secure a sale, according to people familiar with the process. NYT - The much-watched antitrust trial between the Justice Department and AT&T Inc began on Thursday, with opening statements that presented starkly different visions for how the company's blockbuster merger with Time Warner Inc would fit into a media industry upturned by the internet. nyti.ms/2INGD9a - Less than an hour after U.S. President Donald Trump named John Bolton as his new national security adviser on Thursday, Bolton made an appearance in the venue where many Americans, including Trump, have come to know him over the past decade: Fox News. nyti.ms/2pAlTsD - Citigroup Inc is setting restrictions on the sale of firearms by its business customers, making it the first Wall Street bank to take a stance in the divisive nationwide gun control debate. nyti.ms/2G038cU - YouTube said this week that it would tighten restrictions on some firearm videos, its latest policy announcement since coming under scrutiny following last month's mass shooting at a high school in Parkland, Fla. nyti.ms/2ILlnkq Canada THE GLOBE AND MAIL ** Canada's BC Green Party, which holds the balance of power in the provincial legislature, has softened its threat to topple the NDP government over its pursuit of liquefied natural gas (LNG) projects for British Columbia. (tgam.ca/2DPe8nv) ** The Alberta government has laid out ambitions to get its budget balanced within five years, including a deficit that drops to below $9 billion in the coming fiscal year. But its blueprint relies heavily on yet unbuilt pipeline capacity and revenues from federally imposed increases to its carbon tax beginning in 2021. (tgam.ca/2pwURmG) NATIONAL POST ** Canada's Bank of Montreal is delving deeper into the cannabis sector, with investment banking subsidiary BMO Nesbitt Burns Inc leading a $100 million bought deal for marijuana company Cronos Group Inc. (bit.ly/2G7xsyE) ** Canada's telecommunications regulator won't require the Big Three wireless carriers to open up their wireless networks to smaller players yet, but it will make them come up with cheaper, data-only cell phone plans. (bit.ly/2G6Hjoh)
Британско-голландская компания Unilever, один из мировых лидеров на рынке пищевых продуктов и товаров бытовой химии, решила отказаться от Великобритании. Решение перенести штаб-квартиру из Лондона в нидерландский Роттердам и стать голландской компанией в Unilever объясняют желанием получить «большую гибкость» в деятельности. Это только НАЧАЛО большого исхода крупного бизнеса из Великобритании на фоне предстоящего брекзита Unilever далеко не первая и, конечно же, далеко не последняя компания, которая во избежание многомиллионных убытков после официального «развода» Соединенного Королевства с Евросоюзом решила перебраться на континент. Лондон после брекзита, по мнению большинства экономистов и финансистов, перестанет быть финансовой столицей Старого Света. На разных стадиях принятия аналогичного решения о переезде в континентальную Европу находятся Standard Chartered Plc, Nomura Holdings Inc., Sumitomo Mitsui Financial Group Inc., Daiwa Securities Group Inc., Citigroup Inc., Goldman Sachs Group Inc., Morgan Stanley. Кроме десятков крупных финансовых и промышленных компаний, Лондон лишится и двух европейских регуляторов: Европейской службы банковского надзора (EBA) и Европейского медицинского агентства (ЕМА). Очень сильный удар наносится не только по престижу как самого Лондона, так и всего королевства, но и по их финансам.Лондон лишится нескольких тысяч состоятельных финансистов и чиновников. Достаточно сказать, что только в штаб-квартире ЕМА работает почти тысяча человек. Директор Лондонской фондовой биржи (LSE) Ксавье Ролет уже предупреждал британские власти, что Брекзит обойдется лондонскому Сити примерно в четверть миллиона рабочих мест. Причем, даже те компании и банки, которые решат не закрывать свои офисы в Лондоне, значительно сократят численность персонала.
Columbia Threadneedle balks at restructuring and impact on index inclusion
WHEN it comes to companies and their passports, there is a flutter of activity in the air—and a reek of hypocrisy. This month Qualcomm, an American-domiciled tech giant which does 65% of its business in China, booked most of its profits last year in Singapore, and pays little tax at home, successfully lobbied the Trump administration to block a hostile takeover on the ground that its independence was vital to ensure American strategic supremacy over China. The predator was Broadcom. It is listed in America but domiciled in Singapore, where it gets tax perks. On November 2nd, four days before its bid, it announced a burning desire to shift its legal base to the home of the brave. In Europe, Unilever, which a year ago demanded that the British authorities help it fend off an unwelcome takeover by Kraft Heinz because it was a national treasure, is shifting its sole base to the Netherlands (at present it is split between London and Rotterdam). The consumer-goods firm says it wants to simplify its...
Zacks Investment Ideas feature highlights: Facebook, Alphabet, Twitter, New Tech and Snapchat
Update: first it was Mozilla, now Germany's Commerzbank has also suspended a Facebook advertising campaign: “Brand safety and data security are very important to us”, German daily Handelsblatt quotes Commerzbank brand management chief Uwe Hellmann as saying. "We want to give ongoing investigations enough space, and decide how to proceed at an appropriate time." A week ago, Commerzbank had launched a large-scale image campaign, which will be broadcast on selected TV channels as well as online, including on Facebook. It is the continuation of the new brand positioning of the Frankfurt company, which has been ongoing since 2012. * * * Facebook advertisers have threatened to abandon the platform in the wake of a massive data harvesting scandal which began after it was revealed that an app created by two psychologists - one of whom Facebook employs - gathered data on over 50 million Americans and then sold it to political data firm Cambridge Analytics and several others, who used it without consent. Mark Zuckerberg, co-founder and CEO of the social media giant gave several interviews Wednesday after spending three days in hiding, ostensibly with a crisis management team which advised him not give wholly unsatisfactory answers to one of the largest data breaches in history. The scandal is pushing some Facebook advertisers to consider dropping the platform, reports The Times. ISBA, a British group of advertisers that spend hundreds of millions of pounds a year on Facebook, demanded answers. It is understood that some of its 3,000 brands, which include those of the consumer goods companies Unilever and P&G, will not tolerate association with Facebook if it emerges that users’ data has found its way into the hands of brokers and political campaigners without authorisation. Sources close to the trade body said that if the company’s answers were not satisfactory, advertisers might spend their money elsewhere. ISBA will meet Facebook executives this week. Others, such as Mozilla - the company behind the Firefox browser - have already pulled out, or as it said have "pressed pause" on Facebook advertising. In a scathing post, Mozilla said that "when Facebook takes stronger action in how it shares customer data, specifically strengthening its default privacy settings for third party apps, we’ll consider returning." Until then, "Mozilla will advertise elsewhere" as it warned in a blog post this morning: Mozilla is pressing pause on our Facebook advertising. Facebook knows a great deal about their two billion users — perhaps more intimate information than any other company does. They know everything we click and like on their site, and know who our closest friends and relationships are. Because of its scale, Facebook has become one of the most convenient platforms to reach an audience for all companies and developers, whether a multibillion corporation or a not-for-profit. We understand that Facebook took steps to limit developer access to friends’ data beginning in 2014. This was after Facebook started its relationship with Cambridge University Professor Aleksandr Kogan, whose decision to share data he collected from Facebook with Cambridge Analytica is currently in the news. This news caused us to take a closer look at Facebook’s current default privacy settings given that we support the platform with our advertising dollars. While we believe there is still more to learn, we found that its current default settings leave access open to a lot of data – particularly with respect to settings for third party apps. We are encouraged that Mark Zuckerberg has promised to improve the privacy settings and make them more protective. When Facebook takes stronger action in how it shares customer data, specifically strengthening its default privacy settings for third party apps, we’ll consider returning. We look forward to Facebook instituting some of the things that Zuckerberg promised today Meanwhile, Facebook shares remain under rising pressure - falling approximately 8.6% in three trading sessions and down again on Thursday premarket as investors - particularly "ethical" investment funds - reconsider their decision to hold the increasingly radioactive company. Nordea, the largest bank in the Nordic region, which manages about £283 billion (~$400 billion USD), said that it had put some of its Facebook investments in “quarantine” while it assessed the scandal. Union Investment, a German group that manages about £255 billion ($360 billion USD), said that it was reviewing its holding of Facebook shares. -The Times Investors have also launched several lawsuits against Facebook, claiming that the company made "false and misleading statements" regarding its privacy policies and who they share data with. $FB Revenue was $3.7B in 2011, and over $40B in 2017. They had a 1 billion users then and now have 2 billion users. The question is revenues went up 11x while users went up 2x. Are we sure they just sell ad space?...🤔...I am guessing they sell data...your data! pic.twitter.com/WiAFcOUMDu — Ed ☯️ (@DowdEdward) March 21, 2018 One San Francisco shareholder, Fan Yuan, filed a lawsuit on behalf of an undisclosed party of investors who claim that Facebook's "omissions" led to a "precipitous" decline in the company's stock price - wiping out nearly $50 billion of value on Monday and Tuesday. A Maryland woman who said that she was “frequently targeted with political ads while using Facebook” during the 2016 US election filed a separate suit against Facebook and Cambridge Analytica, alleging that the companies had treated her personal data with “absolute disregard”. Cambridge Analytica denies that it used Facebook data to “microtarget” political adverts when it worked for the Trump campaign. -The Times Yesterday, WhatsApp co-founder Brian Acton, who Mark Zuckerburg turned into a billionare after Facebook bought his company for $22 billion, is now telling people to delete their Facebook accounts, promoiting hashtag #deletefacebook. It is time. #deletefacebook — Brian Acton (@brianacton) March 20, 2018 Action was referencing the online movement that is gaining steam in the wake of the data harvesting scandal. After staying on for three years, Acton quit Facebook in September, and is now a major backer of rival messaging service Signal, which boasts encryption to make its messages resistant to government surveillance. In a Wednesday night interview with CNN, Zuckerberg admitted that Facebook "made mistakes," and that "This was a major breach of trust and I’m really sorry that this happened. Our responsibility now is to make sure this doesn’t happen again." Zuckerberg also vowed to notify all users "whose data might have been affected" by the breach, and will be "happy" to testify before congress "if it's the right thing to do." Facebook CEO Mark Zuckerberg says he is "happy to" testify before Congress "if it's the right thing to do" https://t.co/nqc5puq5Ua pic.twitter.com/LW5Pn9ak8z — CNN Breaking News (@cnnbrk) March 22, 2018 Zuckerberg said in a Facebook post that he has pledged to investigate suspicious apps and ban developers who violate data sharing rules or refuse to comply with an audit. He added: “We will restrict developers’ data access even further to prevent other kinds of abuse. For example, we will remove developers’ access to your data if you haven’t used their app in three months. We will reduce the data you give an app when you sign in — to only your name, profile photo and email address." “We’ll require developers to not only get approval but also sign a contract in order to ask anyone for access to their private data. We’ll have more changes to share in the next few days.” That said, tens of thousands of apps could be harvesting data... Yesterday Dr Kogan, the Russian-linked Cambridge academic who obtained the data of 50 million users by offering “personality quizzes” before selling the data to Cambridge Analytica, told the BBC that “tens of thousands” of apps could have done the same thing. A Facebook whistleblower told MPs that the company had ignored his warnings and lost control of users’ data by giving easy access to developers. Sandy Parakilas said that when he worked at the company in 2011-12 “personal identifiable data was basically allowed to leave Facebook”. He told MPs that he had warned executives that poor safeguards could enable foreign powers or data brokers to harvest data. -The Times ISBA notes: “The claims that other apps using the Facebook platform, and pre-dating 2015, have collected similar bodies of personal data and that controls for distribution have been inadequate, raise questions about the possibility that Facebook data has been, or is being used improperly elsewhere. ISBA is asking Facebook for a full account.”
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Ммллениалы ищут более здоровые косметические средства. Отказавшись от токсичных ингредиентов, бренд True Botanicals смог стать весьма популярным, несмотря на высокие цены. По оценкам Forbes, в 2018 году доход компании превысит $15 млн
Краснодарская группа компаний «Ренна» (бренд «Коровка из Кореновки») заняла 2-е место в России по продажам мороженого, свидетельствуют данные Nielsen, с которыми ознакомились «Ведомости». Доля кубанского производителя за 12 месяцев, закончившихся в октябре 2017 г., выросла на 2,3 процентного пункта до 8,9%. Речь о порционном мороженом, которое продается в стаканчиках, в виде эскимо или в брикетах, т. е. 76% всего продающегося в России мороженого.
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