Британско-голландская компания Unilever, один из мировых лидеров на рынке пищевых продуктов и товаров бытовой химии, решила отказаться от Великобритании. Решение перенести штаб-квартиру из Лондона в нидерландский Роттердам и стать голландской компанией в Unilever объясняют желанием получить «большую гибкость» в деятельности. Это только НАЧАЛО большого исхода крупного бизнеса из Великобритании на фоне предстоящего брекзита Unilever далеко не первая и, конечно же, далеко не последняя компания, которая во избежание многомиллионных убытков после официального «развода» Соединенного Королевства с Евросоюзом решила перебраться на континент. Лондон после брекзита, по мнению большинства экономистов и финансистов, перестанет быть финансовой столицей Старого Света. На разных стадиях принятия аналогичного решения о переезде в континентальную Европу находятся Standard Chartered Plc, Nomura Holdings Inc., Sumitomo Mitsui Financial Group Inc., Daiwa Securities Group Inc., Citigroup Inc., Goldman Sachs Group Inc., Morgan Stanley. Кроме десятков крупных финансовых и промышленных компаний, Лондон лишится и двух европейских регуляторов: Европейской службы банковского надзора (EBA) и Европейского медицинского агентства (ЕМА). Очень сильный удар наносится не только по престижу как самого Лондона, так и всего королевства, но и по их финансам.Лондон лишится нескольких тысяч состоятельных финансистов и чиновников. Достаточно сказать, что только в штаб-квартире ЕМА работает почти тысяча человек. Директор Лондонской фондовой биржи (LSE) Ксавье Ролет уже предупреждал британские власти, что Брекзит обойдется лондонскому Сити примерно в четверть миллиона рабочих мест. Причем, даже те компании и банки, которые решат не закрывать свои офисы в Лондоне, значительно сократят численность персонала.
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Update: first it was Mozilla, now Germany's Commerzbank has also suspended a Facebook advertising campaign: “Brand safety and data security are very important to us”, German daily Handelsblatt quotes Commerzbank brand management chief Uwe Hellmann as saying. "We want to give ongoing investigations enough space, and decide how to proceed at an appropriate time." A week ago, Commerzbank had launched a large-scale image campaign, which will be broadcast on selected TV channels as well as online, including on Facebook. It is the continuation of the new brand positioning of the Frankfurt company, which has been ongoing since 2012. * * * Facebook advertisers have threatened to abandon the platform in the wake of a massive data harvesting scandal which began after it was revealed that an app created by two psychologists - one of whom Facebook employs - gathered data on over 50 million Americans and then sold it to political data firm Cambridge Analytics and several others, who used it without consent. Mark Zuckerberg, co-founder and CEO of the social media giant gave several interviews Wednesday after spending three days in hiding, ostensibly with a crisis management team which advised him not give wholly unsatisfactory answers to one of the largest data breaches in history. The scandal is pushing some Facebook advertisers to consider dropping the platform, reports The Times. ISBA, a British group of advertisers that spend hundreds of millions of pounds a year on Facebook, demanded answers. It is understood that some of its 3,000 brands, which include those of the consumer goods companies Unilever and P&G, will not tolerate association with Facebook if it emerges that users’ data has found its way into the hands of brokers and political campaigners without authorisation. Sources close to the trade body said that if the company’s answers were not satisfactory, advertisers might spend their money elsewhere. ISBA will meet Facebook executives this week. Others, such as Mozilla - the company behind the Firefox browser - have already pulled out, or as it said have "pressed pause" on Facebook advertising. In a scathing post, Mozilla said that "when Facebook takes stronger action in how it shares customer data, specifically strengthening its default privacy settings for third party apps, we’ll consider returning." Until then, "Mozilla will advertise elsewhere" as it warned in a blog post this morning: Mozilla is pressing pause on our Facebook advertising. Facebook knows a great deal about their two billion users — perhaps more intimate information than any other company does. They know everything we click and like on their site, and know who our closest friends and relationships are. Because of its scale, Facebook has become one of the most convenient platforms to reach an audience for all companies and developers, whether a multibillion corporation or a not-for-profit. We understand that Facebook took steps to limit developer access to friends’ data beginning in 2014. This was after Facebook started its relationship with Cambridge University Professor Aleksandr Kogan, whose decision to share data he collected from Facebook with Cambridge Analytica is currently in the news. This news caused us to take a closer look at Facebook’s current default privacy settings given that we support the platform with our advertising dollars. While we believe there is still more to learn, we found that its current default settings leave access open to a lot of data – particularly with respect to settings for third party apps. We are encouraged that Mark Zuckerberg has promised to improve the privacy settings and make them more protective. When Facebook takes stronger action in how it shares customer data, specifically strengthening its default privacy settings for third party apps, we’ll consider returning. We look forward to Facebook instituting some of the things that Zuckerberg promised today Meanwhile, Facebook shares remain under rising pressure - falling approximately 8.6% in three trading sessions and down again on Thursday premarket as investors - particularly "ethical" investment funds - reconsider their decision to hold the increasingly radioactive company. Nordea, the largest bank in the Nordic region, which manages about £283 billion (~$400 billion USD), said that it had put some of its Facebook investments in “quarantine” while it assessed the scandal. Union Investment, a German group that manages about £255 billion ($360 billion USD), said that it was reviewing its holding of Facebook shares. -The Times Investors have also launched several lawsuits against Facebook, claiming that the company made "false and misleading statements" regarding its privacy policies and who they share data with. $FB Revenue was $3.7B in 2011, and over $40B in 2017. They had a 1 billion users then and now have 2 billion users. The question is revenues went up 11x while users went up 2x. Are we sure they just sell ad space?...🤔...I am guessing they sell data...your data! pic.twitter.com/WiAFcOUMDu — Ed ☯️ (@DowdEdward) March 21, 2018 One San Francisco shareholder, Fan Yuan, filed a lawsuit on behalf of an undisclosed party of investors who claim that Facebook's "omissions" led to a "precipitous" decline in the company's stock price - wiping out nearly $50 billion of value on Monday and Tuesday. A Maryland woman who said that she was “frequently targeted with political ads while using Facebook” during the 2016 US election filed a separate suit against Facebook and Cambridge Analytica, alleging that the companies had treated her personal data with “absolute disregard”. Cambridge Analytica denies that it used Facebook data to “microtarget” political adverts when it worked for the Trump campaign. -The Times Yesterday, WhatsApp co-founder Brian Acton, who Mark Zuckerburg turned into a billionare after Facebook bought his company for $22 billion, is now telling people to delete their Facebook accounts, promoiting hashtag #deletefacebook. It is time. #deletefacebook — Brian Acton (@brianacton) March 20, 2018 Action was referencing the online movement that is gaining steam in the wake of the data harvesting scandal. After staying on for three years, Acton quit Facebook in September, and is now a major backer of rival messaging service Signal, which boasts encryption to make its messages resistant to government surveillance. In a Wednesday night interview with CNN, Zuckerberg admitted that Facebook "made mistakes," and that "This was a major breach of trust and I’m really sorry that this happened. Our responsibility now is to make sure this doesn’t happen again." Zuckerberg also vowed to notify all users "whose data might have been affected" by the breach, and will be "happy" to testify before congress "if it's the right thing to do." Facebook CEO Mark Zuckerberg says he is "happy to" testify before Congress "if it's the right thing to do" https://t.co/nqc5puq5Ua pic.twitter.com/LW5Pn9ak8z — CNN Breaking News (@cnnbrk) March 22, 2018 Zuckerberg said in a Facebook post that he has pledged to investigate suspicious apps and ban developers who violate data sharing rules or refuse to comply with an audit. He added: “We will restrict developers’ data access even further to prevent other kinds of abuse. For example, we will remove developers’ access to your data if you haven’t used their app in three months. We will reduce the data you give an app when you sign in — to only your name, profile photo and email address." “We’ll require developers to not only get approval but also sign a contract in order to ask anyone for access to their private data. We’ll have more changes to share in the next few days.” That said, tens of thousands of apps could be harvesting data... Yesterday Dr Kogan, the Russian-linked Cambridge academic who obtained the data of 50 million users by offering “personality quizzes” before selling the data to Cambridge Analytica, told the BBC that “tens of thousands” of apps could have done the same thing. A Facebook whistleblower told MPs that the company had ignored his warnings and lost control of users’ data by giving easy access to developers. Sandy Parakilas said that when he worked at the company in 2011-12 “personal identifiable data was basically allowed to leave Facebook”. He told MPs that he had warned executives that poor safeguards could enable foreign powers or data brokers to harvest data. -The Times ISBA notes: “The claims that other apps using the Facebook platform, and pre-dating 2015, have collected similar bodies of personal data and that controls for distribution have been inadequate, raise questions about the possibility that Facebook data has been, or is being used improperly elsewhere. ISBA is asking Facebook for a full account.”
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Ммллениалы ищут более здоровые косметические средства. Отказавшись от токсичных ингредиентов, бренд True Botanicals смог стать весьма популярным, несмотря на высокие цены. По оценкам Forbes, в 2018 году доход компании превысит $15 млн
Краснодарская группа компаний «Ренна» (бренд «Коровка из Кореновки») заняла 2-е место в России по продажам мороженого, свидетельствуют данные Nielsen, с которыми ознакомились «Ведомости». Доля кубанского производителя за 12 месяцев, закончившихся в октябре 2017 г., выросла на 2,3 процентного пункта до 8,9%. Речь о порционном мороженом, которое продается в стаканчиках, в виде эскимо или в брикетах, т. е. 76% всего продающегося в России мороженого.
Интервью с ведущим инженером-конструктором Radiotehnika Юрием Алексеевым.
Tim Ellis/Getty Images What does it take to cause something big about a community to change — something that no one individually has much power over, even something as big as a prevailing mindset? We know what it takes: a social movement. And social movements aren’t only the domain of community organizers and college students. Business people can set them in motion, too, as we are seeing right now. Currently gaining force is a movement to focus for-profit enterprises more on the essential work of enriching societies — that is, benefiting not only those humans who are their owners as publicly traded companies but also those who work in them and who stand to benefit from more purpose-driven innovation. Like any social movement, this one has started with many people starting small fires. Look around and you will see them: Individual CEOs and their boards deliberately deciding to take a stand. Note, for example, the spirited defense by Paul Polman of Unilever of his long-term, sustainable business philosophy in the wake of a takeover attempt. Note the far-reaching production changes Jean-Dominique Senard has made at Michelin to empower and engage workers. In China look at the unique organization of entrepreneurial cells Zhang Ruimin has created at Haier, and in France look at Vinci Group’s success, under Xavier Huillard, with a radically decentralized model designed to foster entrepreneurial creativity in its three thousand constituent companies. See also Rick Goings’s commitment at Tupperware Brands to increasing women’s economic empowerment in emerging economies as well as mature ones. Networks and communities spreading new norms and new forms of capitalism. From the Coalition for Inclusive Capitalism to the Conscious Capitalism organization, groups are forming with a mission (in the words of the latter) to “inspire, educate and empower companies to elevate humanity through business.” Some are designing new governance forms for enterprises, such as B-corps and cooperatives. Note especially the brave, innovative management reflected in social enterprises such as the Sampark Foundation, where Vineet Nayar, former CEO of HCL Technologies, is on a mission to inspire kids in rural India to learn how to think and invent like frugal innovators. Management thinkers framing the greatest challenges of our time as human ones. Witness the shift that is taking place in the global conversation about artificial intelligence and other advanced digital technologies. Increasingly there is an insistence that these powerful forces must leverage human creativity, not marginalize it. Smart machines can help us find answers more quickly, but cannot frame the questions to address. We must use these technologies to unleash human potential — undoubtedly the most underused resource on the planet — and bring greater purpose, meaning, and values to work. All these sparks of activity are generating heat and light. But how can the many small flames be fanned into a blazing fire? One key is for all these fire-starters to recognize that they are part of a bigger movement, not just individually acting on their own values but collectively working to change expectations and behaviors. Often this happens when people who would otherwise sit on the sidelines perceive a real threat in not acting, and are galvanized to join the movement. This is part of why Larry Fink’s open letter to CEOs, sent on the occasion of his investment company BlackRock’s 30th anniversary, has generated such acclaim. In it, he points to the growing threat posed by activist investors who push for short-term share-boosting tactics without regard for firms’ long-term viability. Management teams set themselves up for these assaults, he claims, when they fail to articulate compelling long-term strategies—visions of the future informed by “a sense of purpose.” Purpose, moreover, means for him social purpose. ‘The public expectations of your company have never been greater,” Fink writes. “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society. Companies must benefit all of their stakeholders, including shareholders, employees, customers, and the communities in which they operate.” Drucker Forum 2018This article is one in a series related to the 10th Global Peter Drucker Forum, with the theme “Management. The human dimension” taking place on November 29 & 30, 2018 in Vienna, Austria. Of course, the ideas that corporations must earn their “license to operate” and serve stakeholders that go far beyond shareholders are not new. But, as Judy Samuelsen puts it, “When the head of BlackRock, the largest investor in the world, says that companies must produce not only profits, but contributions to society, it sends a powerful message.” It kindles new interest and fans existing flames. Management educators and researchers can add their own fuel to the fire, if they will step up to it. Lately our formal institutions of management education have been outstripped by thinkers outside the academy in coming up with new frameworks and methods. Much of the welcome recent innovation in management practice has come from the fringes – new communities and groups developing approaches such as the agile (or Scrum) movement, design thinking, lean-startup methodologies and beyond-budgeting approaches, among others. But as Harvard’s Clay Christensen has noted, management thinking lacks common language and foundational theories; it badly needs a durable base for researchers and practice to build on and progress forward. This can be the major contribution of universities, along with a broad commitment to teaching management as a liberal art—a way of thinking outlined by Peter Drucker. The core tension for management hasn’t changed since Drucker wrote his first books: to establish a systematic approach for achieving collective performance in organizations without killing the entrepreneurial, creative and community-creating human center. In recent years the balance between the two poles has increasingly tilted towards the technocratic and financial-logic-driven side. Is it possible for a social movement to achieve a different capitalism, with a human face? No one has all the levers to change organizations and society over night. But collectively we have all we need to do this over time. The great management theorist and storyteller Charles Handy expressed this well in Vienna last fall, at his closing address to the 2017 Global Peter Drucker Forum. He urged managers to be inspired by their enterprises’ power to make a difference. “Let us just spark small fires in the darkness,” he said, “until they spread and the world is alight.”
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Решение о переносе штаб-квартиры Unilever из Лондона в Роттердам было принято в самый неподходящий для Лондона момент: вступление переговоров о брекзите в завершающую стадию и в разгар скандала, связанного с отравлением бывшего полковника ГРУ и его дочери, в котором британское правительство обвиняет Москву.
В четверг, 15 марта, ключевые фондовые индексы Европы продемонстрировали положительную динамику. "Быки" решили вернуться на арену после нескольких проигрышных сессий, при этом в центре внимания игроков находились корпоративные новости, в частности успешные финансовые отчеты ряда крупных компаний. Между тем, в отраслевом разрезе наибольшим спросом пользовались бумаги технологических компаний и страховщиков. В Великобритании некоторое давление на индексы оказало заявление гиганта потребительского сектора Unilever том, что между Великобританией и Нидерландами в качестве места размещения своего головного офиса он выбрал второе. Стоит отметить, что котировки компании по итогам торгов просели на 1,7%. По итогам сессии французский CAC 40 окреп на 0,65%, а британский FTSE 100 поднялся на 0,1%, тем временем, немецкий DAX "потолстел" на 0,88%. При этом региональный индикатор STXE 600 продвинулся на 0,52% до отметки в 376,88 пункта.
Unilever, the Anglo-Dutch consumer goods multinational whose vast stable of brands includes Dove, Knorr and Ben & Jerry’s, has opted to have its sole headquarters in the Netherlands rather than Britain, ending a dual structure that goes back nearly 90 years.
В компании объясняют данный шаг необходимостью реорганизации, а вовсе не "брекситом"… ЧИТАТЬ ДАЛЕЕ : http://ru.euronews.com/2018/03/15/unilever-removes-office-from-london euronews: самый популярный новостной канал в Европе. Подписывайтесь! http://www.youtube.com/subscription_center?add_user=euronewsru euronews доступен на 13 языках: https://www.youtube.com/user/euronewsnetwork/channels На русском: Сайт: http://ru.euronews.com Facebook: https://www.facebook.com/euronews Twitter: http://twitter.com/euronewsru Google+: https://plus.google.com/u/0/b/101036888397116664208/100240575545901894719/posts?pageId=101036888397116664208 VKontakte: http://vk.com/ru.euronews
Consumer goods maker Unilever’s decision to consolidate its dual headquarters in the Dutch port city of Rotterdam, and not in London, comes at a sensitive time for the British capital.
Основатель шопинг-мессенджера «Алоль» — о том, каковы новые реалии Рунета, что станет «гормоном роста» для e-commerce в ближайшие годы и как развиваться в новой реальности.