Whirlpool Corp. (WHR) is slated to release third-quarter 2016 results on Oct 25.
Marketers in the modern industry have the potential to sway more than just a consumer’s willingness to buy a product – they have the potential to influence cultural conversations, ideologies, and opinions. Because of that, consumers are calling for an industry shift, one that aligns a company’s purpose with its profit. Now, marketers and consumers alike are looking to celebrate ideas that inspire more than a dollar amount – they transform, impact, and ultimately, contribute towards a better, fairer and more sustainable future for all. In its inaugural event during Advertising Week 2016, the D&AD Impact Awards celebrated brands and agencies that are doing just that. Out of a partnership between D&AD and Advertising Week, the awards were created to inspire agencies to win awards not for awards sake, but to positively affect the way the world works. The D&AD Pencils were awarded based on three criteria: an innovative idea at its core, a measurable impact in its chosen category, and relevance to the business’s commercial needs. The campaigns were classified into 12 categories. Below are the prestigious White Pencil winners – the highest award – in each category. Communication and Interaction Purity Test Romania has long dealt with a devastating nitrate pollution problem in their poisoned water sources. Romania, like many other European countries, doesn’t require nitrate content disclosures on bottle labels, and so consumers are unaware of the poison they’re consuming. The solution: The Purity Test campaign, led by Cohn and Jansen JWT. The campaign provided a paper strip offered in supermarkets for people to test the quality of water – tap, bottled or otherwise. Community #OptOutside REI, one of the largest outdoor retailers decided to use the biggest shopping holiday of the year to get an important message across instead of making a profit. The #OptOutside campaign, led by Veneables Bell & Partners, meant REI closing its doors on Black Friday and instead encouraging folks to get outside, evening providing each of its 12,000 employees a paid day off and suspending all e-commerce for the day. Several short films, social elements and a microsite created an “Opt Outside” movement that garnered millions of social impressions and had hundreds of retailers following suit. Diversity and Equality Dads #ShareTheLoad Even in modern society, a large majority of men around the world believe household chores are a woman’s job. P&G India sought to change that narrative with the Dads #ShareTheLoad Campaign headed by BBDO India. The campaign launched a moving video that chronicles a father apologizing to his married daughter, and deciding to end the cycle of inequality in home life. The emotional video accumulated over 50 million views and over 2 billion social impressions worldwide. Love Has No Labels A video featuring an X-ray screen with human skeletons kissing, hugging and dancing in front of a crowd of unsuspecting passersby on Valentine’s Day sought to demonstrate love in its truest form – free of any prejudices and labels based on religion, race, disability or sexual orientation. The Ad Council’s inclusion and diversity PSA campaign, titled “Love Has No Labels,” was created by R/GA and viewed over 160 million times. It went on to win an Emmy award and attracted support from brand partners including Coca-Cola, Google, P&G and more. Redefining #LikeAGirl P&G’s Always feminine products brand launched the “Like A Girl” campaign, created by Leo Burnett Toronto, Chicago and London, that takes issue with generations of using the phrase “like a girl” as an insult. In the video, an older teenage girl and boy are asked to demonstrate “running like a girl,” resulting in a stereotyped, mockery of a jog. Asked the same of a young, pre-pubescent girl, and the results are fast, confident sprints. The video received over 85 million views, 1.5 million shares and made 4.5 billion impressions. This is Wholesome Honey Maid’s “This is Wholesome” campaign attempts to rebrand the graham cracker brand from appearing “wholesome,” to instead encouraging acceptance and inclusivity. A creative effort by Droga5, a series of short video spots feature real life families, neighbors, friends and other relationships, including interracial and adoptive families, from a host of backgrounds vastly different than the typical all-white, heterosexual representation we usually see in ads. Education Care Counts In an effort to eliminate kids missing school because they have limited access to clean clothes, Whirlpool and DigitasLBi North America teamed up to put washers and dryers in schools with a large population of disadvantaged kids. The schools – 17 in total – identified students in need of clean clothes and tracked their laundry use over the course of a year. The results showed more than 90 percent of the identified kids increased their school attendance. Their test scores, participation in after-school activities and engagement with fellow students also showed improvement. Environmental Sustainability Brewtroleum Drink a beer and save the world. That’s the genius behind a campaign created by Colenso BBDO and DB Breweries, DB Export. The brewery created over 300,000 liters (roughly 80,000 US gallons) of “brewtroleum” – an alternative to oil that emits 8 percent less carbon than traditional petroleum. The breakdown? The campaign saved over mass amounts of of carbon from going into the environment. The brewery sold its brewtroleum at 62 gas stations around New Zealand – and became the country’s fastest growing beer brand. Edible Six Pack Rings Americans drank 6.3 billion gallons of beer last year, 50 percent of which came in cans, meaning most of the plastic rings that came with the packaging ended up in the ocean. That meant that over one million sea birds and 100,000 marine mammals and sea turtles were either trapped by the plastic, or ingested it and died. Saltwater Brewery, in creative partnership with We Believers, created Edible Six Pack Rings made entirely from barley and wheat remnants from the brewing process. The best part? It feeds the sea animals instead of killing them. The campaign received over 120 million social media views, over 2 million Facebook shares and 5 billion global impressions. Financial Empowerment Depaul Box Company Plan on moving in the near future? How about using boxes that help the life of a young homeless person? That’s the mission behind the Depaul Box Co. campaign, led by Depaul UK and Publicis London. All the profits made from selling the boxes go directly to Depaul’s youth homeless charity. The company also spreads awareness by telling the stories of the young homeless people it helps on the side of each box. Talk about thinking outside the box. Government Engagement Beauty Tips by Reshma More than one thousand women are attacked using over-the-counter acid every year. To draw awareness to the epidemic and to source signatures for a petition addressed to the Prime Minister of India, Ogilvy & Mather, Mumbai teamed up with Make Love Not Scars to create “Beauty Tips by Reshma.” The beauty vlog began with basic beauty tips, but concluded with a powerful plea to viewers to take a stand and help end the sale of over-the-counter acid. The petition rounded out with over 314,000 signatures, and in May of 2016, the Indian States began enforcing of the ban. Health and Wellness ManBoobs4Boobs MACMA wanted to publish a video instructing women on how to give themselves a breast exam as part of breast cancer awareness, but found they were limited because of censorship that banned showing women’s breasts and nipples. The solution? Replace women’s breasts with “manboobs.” The video, which demonstrates a female giving a man a breast exam, reached 48 million views and over 193 million impressions in its first week. What’s more, its sparked a necessary cultural debate about censorship policies on social platforms. Humanitarian Aid Lifesaver Backpack Every day, thousands of children in poor, jungle communities in Colombia travel by boat along a river to get to school. But the rivers are often unpredictable and pose dangerous threats, such as flash floods. So Casa Luker’s fruit snack brand, Luki, teamed up with J. Walter Thompson Colombia to eliminate those risks for young travelers. The Lifesaver Backpacks offer reflective, lightweight materials, a top handle for water rescue, a waterproof whistle, internal waterproof bag and CPR instructions stitched into the fabric. The initiative reached children in four different jungle communities. The Story of an Unborn Child – Chamki Roughly 6 million children die before the age of five, 44 percent of which die in the neonatal stage. To address those staggering numbers, PHD launched a campaign, “The Story of an Unborn Child – Chamki” for Hindustan Unilever. The campaign features a young girl, Chamki, talking to mothers from the future, thanking them for taking necessary health precautions that allowed her to reach the age of five. Those precautions were often as simple as washing their hands. The campaign received over 15.3 million views and was shared over 4,000 times. Industry Evolution Touchable Ink Samsung, in collaboration with J. Walter Thompson Bangkok and Thailand Association of the Blind, created touchable ink to help improve the ability of the visually impaired to read. Since braille printers come at high costs, Touchable Ink instead transforms home printers into braille printers by mixing embossing powder with ink. The technology works by a user first loading Touchable Ink onto any home printer, converting text into braille, printing it out, and then heating up the paper using any household item, such as a blow-dryer or microwave. Responsible Production and Consumption Fair Food Program Branding Campaign Called one of the great human rights success stories of today, the Fair Food Program, out of a collaborative effort between the Coalition of Immokalee Workers and Pinkwater & Putman, ensures humane wages and working conditions for workers who pick fruits and vegetables on participating farms. The branding campaign drew attention to the coalition, with print ads informing buyers of the impact they have on farm workers when they purchase goods, and by promoting what the fair food label on products guarantees – a respect for human rights. Ryman Eco UK stationary retailer Ryman created an environmentally sustainable typeface, Ryman Eco, which uses an average of 33 percent less ink than standard fonts. In collaboration with Grey London, the objective was to create an eco-friendly design without compromising aesthetic desirability. In basic terms, Ryman Eco is a font that tries to save ink by producing the illusion of a fully-filled letter, when it’s really not. The Organic Effect Many of us know the way we currently farm our food is not sustainable, yest most consumers still aren’t willing to pay extra for organically farmed food. Swedish supermarket chain, Coop, enlisted the help of Forsman & Bodenfors to change that. The campaign follows a family who never eats organically. Tests are done before the experiment to identify the many pesticides found in their urine samples. The family is then switched to an entirely organic diet, tested again, and the results are astounding. The film was viewed more than 25 million times with a total reach of 1.8 billion impressions. What’s more, it changed the conversation about organic food. Urban Living Flow Flow was created from one man’s love for bees and the natural world, and also from his frustration for the loss of bees during the honey harvesting process. For nearly a decade, the Flow creators worked to uncover the best way to harvest honey that was less harmful to the bees – and the beekeepers. A complicated discovery of one successful design soon led to one of the most successful crowdfunding campaigns in history. Flow began with a humble goal of $70,000, and quickly reached that goal in 477 seconds flat. The campaign eventually raised $4,256,970 with over 9,000 contributors – while still maintaining its core intention to raise awareness for how crucial bees are to the natural world. Give a Beep In London, a cyclist is involved in a road accident every other year. Hovding, in collaboration with Edelman Deportivo, created the “Flic” to create awareness, and to hopefully make people give a beep about bicyclist safety. The “Flic” was passed out to over 500 cyclists throughout London, and riders were told to press it whenever they felt “scared or frustrated” on the roads. For every beep, an email was sent to London Mayor Sadiq Khan, and the location was plotted out on a real-time map. That data meant making real change by giving a heads up on which dangerous locations cyclists should avoid, while also encouraging politicians to take real action. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
Republican leaders hoped they could create a better candidate. Now what?
Интернет-магазин бытовой техники и электроники «Техномастер» открыл новые филиалы сразу в трех городах Украины. Сеть доставляет товары во все регионы страны с помощью транспортных компаний. Маркетолог компании Алексей Томенко поделился планами команды на ближайшее будущее: […]
Наша компания уверена, что современная бытовая техника может работать еще лучше. Не секрет, что многие устройства сейчас оснащают чипами, которые позволяют таким системам становиться частью «Интернета вещей». Ну а раз так, то возможности бытовой техники становятся более универсальными. Умная техника станет еще умнее, если научить ее работать с IBM Watson. И это не просто мысли вслух, а проект, который уже реализуется. Наша компания начала сотрудничество в этом направлении с такими известными производителями бытовой техники умных домашних систем, как Whirlpool, Bragi, Withings, Panasonic. Новые модели устройств этих компаний умеют взаимодействовать не только с человеком, но и друг с другом. Как? Давайте посмотрим. Читать дальше →
When MichaelHeim joined $21 billion revenue Whirlpool Corporation nearly four and a half years ago, he found an Information Technology organization in need of modernization. This included the technology itself, but it also included the culture. Knowing that the first was more influential than the second, he got to work [...]
Ten years ago I attended a conference in an upscale national chain hotel in a small town in Virginia, just outside of Dulles International Airport. Even though we were all wearing badges with our name and affiliation or place, it wasn't one of the usual academic conferences I frequent. The stands were selling books that claim to prove the intellectual superiority of the "white race", while in the whirlpool a woman and two men were discussing which town had the best Ku Klux Klan (KKK) chapter for her children. In the plenary room a broad variety of speakers were lambasting "race traitors" and entertaining their audience of a couple hundred people with more and less subtle anti-Semitic and racist "jokes." It was the annual conference of American Renaissance, a magazine that, according to its website, "promotes a variety of white racial positions." Its leader, Jared Taylor, has long tried to mainstream racist ideology in the United States. Although Taylor would stay away from addressing "the Jewish issue" himself, and even reach out to Jewish conservatives, he had no problem to collaborate with vicious anti-Semites like David Duke, a former KKK Grand Wizard, or Don Black, founder of the main neo-Nazi internet forum Stormfront. In fact, the most surreal experience occurred when Duke referred to "people of Lithuanian descent" in his speech -- one of many not so subtle code words anti-Semites use to refer to Jews. An older man in the audience stood up, identified himself as Jewish, shouted that Duke was an anti-Semite, and stormed out of the room. How he could have set through the previous two days of antisemitism and racism without understanding the premise of the conference was beyond me. Jared Taylor and American Renaissance are among the main representatives of what many in the media have started to call the "alt-right." The term itself was never used by Taylor, or most of the other people now linked to the term. It was allegedly coined by Richard B. Spencer, who founded the website Alternative Right in 2010. In many ways Spencer is a younger version of Taylor: well educated, in tune with modern technology, and determined to bridge the gap between conservatives and "racial realists" (i.e. closet white supremacists). He is president of a think tank with the perfectly respectable name National Policy Institute (NPI), which attends and organizes conferences, including the more mainstream Conservative Political Action Conference (CPAC). Both Spencer and the term "alt-right" were marginal within the US Right, and unknown to the US public, until the rise of Donald Trump. And it is actually not so much Trump but the mainstream media that has made them into recognizable names. In a misguided strategy of guilt-by-association, as if Trump's own words don't speak for themselves, Duke, Spencer and Taylor have been interviewed and mainstreamed by leading media outlets, expressing their support for Trump, arguing that he says what they have been saying all along. This has rejuvenated these moribund organizations and undoubtedly strengthened their appeal and support, at least in the social media. Similarly, the term "alt-right" is now used as if it has any clear meaning. But unlike terms like conservatism and radical right, "alt-right" has no clear definition or philosophical foundations. It is also not new. Groups like American Renaissance have been around for decades. The term "alt-right" is nothing more than a clever marketing tool by a white supremacist activist, who knows that his ideology is considered unacceptable in today's society. Hence, he came up with a term that sounds acceptable to the conservative mainstream. For years it had little to no effect until uncritical and uninformed journalists did what he never could: mainstream his term. Tellingly, with a few notable exceptions, most of the main individuals and organizations that are described as part of the "alt-right" by the media do not self-identify as such. While they use all kind of other neologisms, like "racial realists" and "white nationalists," they are, and always have been, white supremacists! They are racists (not "racialists") who believe in the existence of races and in the superiority of the "white race." As anyone with the most basic understanding of US history knows, there is nothing new about this! -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
Whirlpool Corporation (WHR) is set to double the size of its Greenville, Ohio-based Factory Distribution Center (FDC), which distributes all shipments for its KitchenAid small appliances brand across the globe.
One principal refused to fold. When Dr. Melody Gunn, the former principal of Gibson Elementary School in St. Louis, Missouri noticed that some students were missing school because they did not have clean clothes to wear, she decided something had to be done. People don’t talk about not having clean clothes because it makes you want to cry or go home or run away or something “We don’t want a student not coming to school because their clothes aren’t clean,” Gunn told FOXBusiness.com. According to the outlet, Gunn did some informal research and visited the homes of kids that were not attending school. She found out that many of these kids came from low-income homes and their parents did laundry at friends’ homes or at a laundromat. If money was tight, the laundry wouldn’t get done at all. “We have a washer and dryer at home,” Vanessa, a fourth-graded enrolled in the program said in Whirlpool’s video. “It’s just that our electricity was shut off.” And the ramifications could be devastating. “People don’t talk about not having clean clothes because it makes you want to cry or go home or run away or something,” Logan, a sixth-grade student said in a video by Whirlpool. Gunn decided to reach out to Whirlpool and asked if they could donate a washer and dryer to her school. The company, curious as to whether Gunn’s situation was an isolated incident, decided to survey 600 public school teachers around the country and discovered that nearly one in five students in the schools surveyed did not have access to clean clothing, according to a press release from Whirlpool. The company provided Gibson Elementary and 11 other schools with washers and dryers through a program called Care Counts. At each school, principals enlist a teacher, administrator or parent to act as a program leader. The leader helps identify students for the program and anonymously tracks their loads of laundry, attendance and grades throughout the school year. The process of laundering student clothes varies, but at some of the schools, parents sign up for time slots to do their laundry at the school through out the week. One year and 2,321 loads of laundry after Care Counts started, 93 percent of students who participated in the program improved their attendance, according to Whirlpool. The company also told HuffPost that 95 percent of participants also showed increased motivation in class, were more likely to participate in extracurricular activities and began interacting with peers. Due to the increased attendance, 89 percent of the kids in the program also got good grades. “One of my students had just sort of withdrawn from school completely,” Alison Guernsey, a seventh grade English teacher at David Weir Preparatory Academy in Fairfield, California, told Today. “After we started the program, he was more excited about coming, and he started to be actively engaged in class. He didn’t feel like an outsider anymore.” Whirlpool plans to add machines to 30 more schools in the next year. “This program has made a difference,” Martha Lacy, principal at David Weir Preparatory Academy told Today. “And if we can make a positive difference with even one student, it’s worth it.” -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
Предыдущий главный исполнительный директор Майкл Тач ушел из компании.
Предыдущий главный исполнительный директор Майкл Тач ушел из компании.