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05 декабря, 03:48

(VIDEO) AT&T's Welch On INVIDI Deal: 'Huge Opportunity' For Cross-Screen Addressable Ads

LONDON - If where you spend your time and money says a lot about your priorities, AT&T has anted up in a big way on cross-screen addressable advertising with its participation in the acquisition of INVIDI Technologies. "We've been spending a lot of our time and a lot of our money on addressable television," Mike Welch, Head of Strategy, Product & Business Development for AT&T AdWorks, says during an interview with Beet.TV this week at the Future of TV Advertising Forum. AT&T, DISH Network and WPP recently announced their joint acquisition of INVIDI, a leader in providing addressable advertising platforms. In addition to extensive distribution in U.S. households, INVIDI is actively deploying its technology and negotiating distribution agreements in Europe, South America and Asia. "The INVIDI acquisition is just an example of us being very bullish on the future of addressable," Welch adds. "We think that there's huge opportunity both domestically and internationally." From its billing relationships with TV and mobile customers, AT&T garners verified subscriber identities. When those identities are coupled with third-party data in an anonymous, privacy compliant manner, AT&T can deliver addressable ads to TV sets and mobile devices. "We'll do this with our owned and operated apps," Welch explains. "So if it's a DIRECTV, TV Everywhere experience that someone is watching on a mobile device, we'll be able to deliver a specific, targeted ad to that device as well as to their TV set." AT&T's cross-device reach is amplified through a partnership with Opera Mediaworks, the mobile advertising and marketing platform that serves tens of thousands of apps, Welch explains. "You don't have to necessarily be watching content on just an AT&T app in order for us to do this cross-screen addressability," Welch says of the association with Opera Mediaworks. Asked about the buy-side sentiment for cross-screen addressable solutions, Welch says "We need to continue as sellers to prove that it works. We're seeing significant lift when you have exposure across screens." He cites the case study of an automotive marketer that saw an 85% lift in buy rate among targeted consumers versus a control group that was not exposed to any ads on any screens. "That's powerful," says Welch. "If we could get that story out and make believers out of folks, I think you'll see this market explode." We spoke with Welch at the Future of TV Advertising Forum in London. Beet.TV's coverage is presented by the 605.  For other videos from the series, please visit this page.  You can find this post on Beet.TV. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

02 декабря, 00:18

Telecom Stock Roundup: T, DISH, VZ, TMUS, CBB

Last week has been quite a lull for the U.S. telecom industry. Nevertheless, few developments made it to the headlines.

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30 ноября, 16:37

WPP (WPPGY) Boosts Advertising Foothold with PEP Buyout

WPP plc (WPPGY) recently acquired project management and procurement company, Promotion Execution Partners, LLC (PEP), for an undisclosed amount.

29 ноября, 06:27

Агентству Sky Central Asia исполняется 10 лет

Для нас это не просто круглая дата. Это наш первый, но такой важный юбилей! Десять лет мы представляем международную сеть MEC (GroupM / WPP) в Казахстане, Центральной Азии и на Кавказе! Это – большая ответственность и хороший опыт! За это десятилетие мы добились значительных успехов и очень гордимся каждой победой! С днём рождения, SkyMEC, и новых свершений! *На правах PR

24 ноября, 15:12

AT&T, DISH Network & WPP to Acquire INVIDI Technologies

AT&T (T), DISH Network and WPP Group plc jointly announced plans to acquire advertising company INVIDI Technologies.

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23 ноября, 21:52

«Весь магазин работает как огромный билборд»: за счёт чего Zara завоёвывает популярность без рекламы

В 2016 году испанский производитель одежды Zara занял вторую позицию в рейтинге самых дорогих модных брендов, составленном исследовательской компанией Millward Brown и агентством WPP. Редакция vc.ru изучила стратегию компании, которая почти не выделяет средств на рекламу.

23 ноября, 16:01

WPP's Affiliate H+K to Make All Nippon US Ad Campaign

Hill+Knowlton Strategies, Inc., part of WPP plc (WPPGY), has recently collaborated with All Nippon Airways (ANA) to launch an U.S. campaign designed to expand the airline operations across the globe.

22 ноября, 19:56

(VIDEO) INVIDI Acquired By AT&T/DISH/WPP - Next Stop, Outer Space

MIAMI - The great video ad-tech consolidation wave is continuing, with a twist. AT&T and DISH have announced plans to acquire addressable TV ad-tech vendor INVIDI. But they are not doing it alone - the pair are joined in the deal by fellow acquirer WPP, the world's largest ad agency holding group, though it is AT&T which will hold a controlling share. New Jersey-based INVIDI helps advertisers serve household-targeted ads in to TV streams in the two minutes per hour of programming available to MVPDs. But it is also gaining traction overseas, where operators have fewer restrictions, with a launch to support Liberty Global's Belgian broadcaster Telenet and channel owner SBS Broadcasting. The acquiring trio's press release says INVIDI is "negotiating distribution agreements in Europe, South America and Asia". "Maintaining our independence and deepening our existing relationships with AT&T, DISH and WPP is a big move for our company and our people," INVIDI CEO Dave Downey explains in the announcement, carried by The Drum. "Our ability to increase the value of ad inventory is transforming the way video advertising is purchased and distributed." Earlier this month, Adobe announced plans to acquire video ad-tech operator TubeMogul, in what many hope will be a wave of much-needed consolidation that makes a fragmented ecosystem more straightforward, especially on the buy side. INVIDI seems destined to work with an increasingly well-armed AT&T AdWorks division, through the acquirers say they will leave it operating independently. INVIDI's future will not only lay closer to the big guns acquiring it, nor just with a larger global footprint - the company is also going to space. In this video interview with Beet.TV, recorded at last week's Beet Retreat, CEO Downey says the company is launching technology called "satellite switching" - using low-orbit satellites to offer broadcasters multiple channel streams of linear ads in such a way, when substituted during commercial breaks, could perform something like addressable advertising. "If it was able to be launched in North America, it would be a great caveat to introducing national addressability," Downey said. "If you were to target the four or five broadcast networks, this may be an ability to get to another 25 to 30 million homes." This interview was conducted at Beet Retreat 2016: The Transformation of Television Advertising, an executive retreat presented by Videology with AT&T AdWorks and the 605. Please find more videos from the event here. You can find this post on Beet.TV. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

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22 ноября, 13:51

AT&T, Dish Network и WPP приобретут компанию Invidi Technologies

Компании AT&T, Dish Network и WPP объявили о сотрудничестве с целью совместного приобретения медиа-фирмы Invidi Technologies, специализирующейся на ТВ-рекламе. Сообщается, что, по условиям сделки, заключение которой намечено на первый квартал следующего года, контрольный пакет акций достанется AT&T. При этом финансовые детали сделки пока не раскрываются.

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22 ноября, 10:36

AT&T, Dish Network и WPP приобретут компанию Invidi Technologies

Компании AT&T, Dish Network и WPP объявили о сотрудничестве с целью совместного приобретения медиа-фирмы Invidi Technologies, специализирующейся на ТВ-рекламе. Сообщается, что, по условиям сделки, заключение которой намечено на первый квартал следующего года, контрольный пакет акций достанется AT&T. При этом финансовые детали сделки пока не раскрываются.

17 ноября, 00:34

Millennials, Media and Digital Consumption Today - A Test Study on The Streets of London

By Chris Dobson, CEO at The Exchange Lab If you’ve been paying attention to media consumption habits over the last few years, you would have noticed the obvious trend – young people are moving away from linear TV. There’s a generational shift – TV viewing may still be high with Traditionalists and Baby Boomers, but Millennials have now overtaken Baby Boomers as America’s largest generation and they are watching less traditional TV.  We’re seeing the perfect storm brewing – according to the Gallop Study, 15% of Millennials watch linear TV compared to 64% of Traditionalists (those born before 1945) and 50% of Baby Boomers (1946-1964). Young Millennials and Generation Z (born mid 1990s-2000s) aren’t about to wake up when they’re 25 years old and start watching linear TV. Once habits are formed, they’re hard to break. As technology continues to improve, the alternative will likely continue to be more appealing. So, what about Millennials’ other media habits? What are their favourite social media platforms? What do they think about digital advertising and what would be the best ways for advertisers to reach them online? We took to the streets of London in October 2016 to get the answers in their own words. What are the most important platforms to Millennials and how have their media habits changed? Do Millennials notice digital advertising and does it influence their buying decisions? What’s the advice from Millennials for brands who want to digitally advertise to them? They say to keep it simple and get them hooked in the first second: “Well targeted, catchy photo, simple words.” About the author Chris Dobson is CEO of The Exchange Lab, the world's largest programmatic marketplace. Chris played an instrumental role in the company's acquisition by WPP in 2015, and continues to provide strategic direction for the company, while running The Exchange Lab board and sitting on the GroupM Connect Exco. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

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14 ноября, 23:56

WPP's GroupM restructuring stresses tech-driven ad-buying

Nov 14 (Reuters) - WPP Plc's GroupM, one of the world's largest media buying firms, said on Monday it would restructure its North American operations as the industry relies more on technology to place ads.

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06 ноября, 22:33

Are Some Great Agencies About To Go On The Auction Block Soon?

While the company was always punching above its weight because of the creative credentials of its agencies, on Friday it was transformed from minnow to a guppy in a world of leviathans. The diminishing market cap will put it in severe disadvantage with the likes of WPP with a market cap of $27 billion. It will impair its ability to engage in M&A activity because most acquisition deals are for cash plus stock, MDC is no longer in a position to offer either.

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31 октября, 19:34

WPP Gets a Boost, for Now, From Digital Competition

Intense competition is probably responsible for bumpy sales by WPP and other ad industry giants.

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31 октября, 18:30

WPP зафиксировала 23,4%-ный рост квартальной выручки

Крупнейшая в мире рекламная компания WPP зафиксировала 23,4%-ный рост квартальной выручки. Так, выручка в третьем квартале составила 3,61 млрд фунтов стерлингов ($4,39 млрд).

31 октября, 12:48

Европейские индексы падают в понедельник, дешевеют акции нефтекомпаний

Европейские фондовые индексы снижаются в понедельник, акции энергетических компаний дешевеют вслед за падением цен на нефть, пишет MarketWatch.

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31 октября, 12:20

WPP predicts wave of media deals

Sterling fall boosts revenue at world’s biggest advertising group

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31 октября, 11:41

WPP зафиксировала 23,4%-ный рост квартальной выручки

Крупнейшая в мире рекламная компания WPP зафиксировала 23,4%-ный рост квартальной выручки. Так, выручка в третьем квартале составила 3,61 млрд фунтов стерлингов ($4,39 млрд).

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31 октября, 11:36

WPP gains fail to lift FTSE 100

London's benchmark share index falls, but shares in advertising giant WPP climb after its latest trading update.